The document discusses how businesses can promote themselves via the internet. It notes that millions of potential clients are online and businesses can connect with the world. It emphasizes learning about social media marketing (SMM), search engine optimization (SEO), using blogs, and creating websites. Statistics show the large number of people online and spending on digital advertising. The document also provides an example of a successful promotional campaign by OfficeMax using social media. It invites the reader to an international summer school in Ekaterinburg, Russia to learn about online business promotion through lectures, projects, and language classes.

1. Business promotion
via the Internet
answering the most
popular questions

2. How to spend less money
and get more clients?
Everyone who starts his business wants to find an
answer to this question.
And there is only one way to do it right now – Internet.
Millions of your potential clients are connected by
world wide web and they can easily tell each other
about you!
Remember, that your competitors are already there,
but they probably don’t know some features…
Be the first!

3. Why Internet is important
for your business?
Do you know…
 what does SMM mean?
 what is SEO?
 how to use blogs for promotion?
 how to create your website?
and why do you have to know it today?
Because you can communicate
with the whole world!

4. Here’s some statistics:
2,27 billion people use Internet today
Facebook is one of the most popular websites
483 minutes a month young people spend in
social sites
$ 29 billion were spent on online advertising in
Europe
½ of advertising budget comes to SEO
9 of 10 marketing managers use Facebook for
their company

5. They has already estimated
using Internet for
promotion:

6. This company
had amazing
result:
OfficeMax company
started an ―Elf yourself‖
promo-campaign,
promoting it in social
media. They offered people
load their photos to make
an elf with their face.
As a result they had more
than 122 million people,
that means that their brand
became recognizable.

7. We can teach you how to
promote your business!
Turn the slide…

8. International Summer
School 2013
―Business promotion
via the Internet‖
Ekaterinburg, Russia

9. Dates:
01.08.2013 — 16.08.2013
Deadline for applications:
31.05.2013

10. Our program contains:
 Lectures and practical classes in Business Internet
communications:
- bases of usability and website -
on-line community management -
business promotion via the Internet
- PR in blogosphere
- analysis of Business advertising via the
Internet messages
 Work on the projects in large
metallurgical corporations, pharmaceutical
companies, telecommunication companies, energy
company, etc..
 Russian language classes of different levels.

11. Website:
http://uralsummer.ru/
Twitter:
https://twitter.com/summer_s
chool13
Facebook:
https://www.facebook.com/gr
oups 339870639384546/

12. What is Ekaterinburg?
 it’s one of the biggest cities in Russia, situated in
Urals, the geographical center of our country
 also it’s a geographical boarder between Europe
and Asia
 EXPO 2020 is going to be in Ekaterinburg
 Forbes magazine called Ekaterinburg the most
attractive city for business in Russia
 The last Russian emperor Nicholas II lived here
and was killed in Ekaterinburg

13. What to visit in
Ekaterinburg:
http://www.ekaterinburg.com/city/00
4/910/article_4910.html

14. Where to have a rest
in Ekaterinburg:
We have many cafes and Also you’ll find here mass-
restaurants which are well- market and luxury shops as:
known all over the world, for
example:  Zara
 TGI Fridays  H&M
 Mc Donald's  Bershka
 Burger King  Stockmann
 Subway  Chanel
 Ugly Coyote  Dior
 Hyatt Hotel Restaurants  Louis Vuitton

15. More information
about Ekaterinburg
you’ll find here:
 http://www.ekburg.ru/english_version/ - an official
website of the city, English version
 http://en.wikipedia.org/wiki/Yekaterinburg - the city on
Wikipedia
 http://www.ekaterinburg.com/city/004/910/article_4910.h
tml - nonofficial English website about Ekaterinburg
 http://www.expo2020.ru/en/ - an official website of EXPO
2020 in Ekaterinburg, English version
 http://www.ekburg.ru/aboutcity/pano/2012/#12=-
40=14.985215598305638=41.38326925339442 - a gig
pixel panorama of the city

16. Don’t miss your chance to
study and explore
the world!
Visit our website
http://uralsummer.ru/