This was a keynote presentation made for an international business class at Full Sail University. I made this about the introduction of esports and how the industry has evolved since the early 1970s. The skills utilized in this presentation was design fundamentals, research, and communication skills.

1. LEVI LEITMA 4/17/2022
Global Media Management-Full Sail University
THEWORLDOFESPORTS

2. -Stanford University
1972
-Intergalactic
Spacewar Olympics
-1980 Space Invaders
-Nintendo World
Championships-1990
OVERVIEWANDHISTORY
LEVI LEITMA 4/17/2022
2

3. Quake Red Annihilation
in 1997 First ever online
tournament
QUAKE 3

4. SOUTHKOREA 4

5. One of esports greatest
moments-2004
EVOLUTION
CHAMPIONSHIPSERIES 5

6. -In 2021, 465.1 Million
people watched esports
(up 6.7% YOY)
-About half of these viewers
watch more than once a
month
-Over $1 Billion last year in
revenue
-Esports estimated to be at
$1.6Billion by 2024
MARKETSIZE,REVENUEAND
THEFUTUREOFESPORTS
LEVI LEITMA 4/17/2022
6

7. 7

8. 8

9. 9

10. -COVID-19 Pandemic
-Lack of
Standardization
-Best Way to Enter the
Industry
-Filling Key Roles
-Budgets
CHALLENGES
LEVI LEITMA 4/17/2022
10

11. 4 problems facing esports marketers today. Interactive Prediction & Voting Brackets by Votion. (2019, September 24). Retrieved April 16, 2022, from https://www.votion.co/4-problems-facing-esports-marketers-today/
Bethesda Softworks. (1996, June 22). Quake: Download and buy Today. Epic Games Store. Retrieved April 16, 2022, from https://store.epicgames.com/en-US/p/quake
Challenges images – browse 1,195,725 stock photos, vectors, and video. Adobe Stock. (n.d.). Retrieved April 16, 2022, from https://stock.adobe.com/search?
load_type=search&native_visual_search=&similar_content_id=&is_recent_search=&search_type=usertyped&k=challenges&asset_id=88871717
Daniels, T. (2021, December 14). Esports viewership breakdown with esports charts: November 2021. Esports Insider. Retrieved April 16, 2022, from https://esportsinsider.com/2021/12/esports-viewership-breakdown-with-esports-charts-
november-2021/
ESPN Internet Ventures. (n.d.). Serving sports fans. anytime. anywhere. ESPN. Retrieved April 16, 2022, from https://www.espn.com/
Farokhmanesh, M. (2012, October 20). First Game Tournament, 'Intergalactic spacewar olympics,' held 40 years ago. Polygon. Retrieved April 16, 2022, from https://www.polygon.com/2012/10/20/3529662/
fi
rst-game-tournament-
intergalactic-spacewar-olympics-held-40-years
The games market and beyond in 2021: The Year in numbers. Newzoo. (2022, January 13). Retrieved April 16, 2022, from https://newzoo.com/insights/articles/the-games-market-in-2021-the-year-in-numbers-esports-cloud-gaming/
History of esports: The University of New Haven Online. University of New Haven. (2021, November 19). Retrieved April 16, 2022, from https://onlinedegrees.newhaven.edu/resources/infographic/history-of-esports/
LCS playoffs will have a live audience! EarlyGame. (n.d.). Retrieved April 16, 2022, from https://earlygame.com/lol/lcs-playoffs-audience/
Parents' ultimate guide to twitch. Common Sense Media. (n.d.). Retrieved April 16, 2022, from https://www.commonsensemedia.org/articles/parents-ultimate-guide-to-twitch
Smith, N. (2021, February 16). The rise, fall and resonance of ESPN Esports. The Washington Post. Retrieved April 16, 2022, from https://www.washingtonpost.com/video-games/esports/2021/02/16/espn-esports/
South Korea Flag, national
fl
ags and free printable international maps. South Korea Flag, National Flags And Free Printable International Maps. (n.d.). Retrieved April 16, 2022, from https://www.prntr.com/south-korea-
fl
ag.html
YouTube. (n.d.). YouTube Community Guidelines & Policies - how YouTube works. YouTube. Retrieved April 16, 2022, from https://www.youtube.com/howyoutubeworks/policies/community-guidelines/
REFERENCES:
11