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Modcities international
1.
2. MODern city example - Infrastructure and concept strategy
Krasnodar. Saratov. Chelyabinsk. Nizhny Novgorod.Tver. New Moscow. Novosibirsk. Ulan-Ude. Kazan. St. Petersburg
Information about
Russia:
Population –
143.4 million
GDP growth –
4.3% (2011),
3.5% (2012),
3.6% (2013f)
Potential in
consumption
increase–EUR 100
per capita vs.
EUR 300-400 in
Western Europe
MOD cities is a private project
developed in partnership
with government of RF via
Russian Housing Development
Foundation [RHDF].
Russian
Housing
Development
Founda4on
RHDF
10+ =
3. RHDF is a non-commercial,
self-financing legal entity
owned by the
Russian Federation which
reports to the
President of the RF,
Parliament of the RF and
the Government of the RF.
Vladimir Putin -
President of Russia
Igor Shuvalov -
Prime Minister’s
First Deputy
Alexander Braverman -
General Director of
Russian Housing Development
Foundation (www.fondrgs.ru/en)
MOD HOLDING
(modmoscow.com)
MODern city example - Infrastructure and concept strategy
4. RHDF as one of Federal Institution
of DevelopmentRHDF connecting
CONNECTION
WITH GOVERNMENT
UTILITY COMPANIES
AND MONOPOLIES.
INVESTMENT IN
ENGINEERING
INFRASTRUCTURE
CONNECTION
WITH АHML
(agency of house
mortgage landing)
HELP WITH
GOVERNMENT -
OWNED BANKS
CONNECTION
WITH
VTB Capital
& RDIF
(russian direct
investment fund)
UP TO 35% BUY
OUT
GUARANTEE
SOCIAL HOUSING
CONNECTION WITH RF GOVERNMENT
GOVERNMENT SUPPORT OF THE
PROJECT INFORMATION ABOUT
GOVERNMENT PROGRAMS
CONNECTION WITH LOCAL
GOVERNMENT
NO ADMINISTRATION BARRIERS
ON LOCAL & FEDERAL LEVELS
Russian
Housing
Development
Founda4on
Russian
Housing
Development
Founda4on
RHDF
5. MISSION STATEMENT
BUILD THE BESTNEW SATELITE
CITIES IN RUSSIA,
CREATE COUNTRY EXAMPLE
TO FOLLOW AND BECOME
№1 BRAND IN CITY
DEVELOPMENT IN THE COUNTRY
GROWING
IN VALUE
ALL THE TIME
COMPLEX
&
ACTIVE
24 / 7
INTERNATIONAL,
CULTURAL,
BRANDED
CITY!
BEST
PRICE/QUALITY
EUROPEAN
QUALITY OF LIVING
GOOD ( WORK + LIVE ) =
= SUSTAINABILITY
6. MOD vision for the CITIES
Special
Programs for
City tenants
and workers at
Industrial Parks
Program for
International
Business for
Industrial Parks
«PLUG and PLAY»
PLAY !
WORK ! LIVE !
BE
SMART !
PARTNERSHIP
WITH
TOP
BRANDS
ACTIVE
CITY
PROMOTION
complex development
of new satelite cities
near by cities with population
over 500,000 inhabitants
CITY
FORMULA
7. TEN MOD CITIES
EACH CITY IS TO HAVE A NEW AREA
DEVELOPMENT THAT WILL GENERATE
THE NEED TO BUILD A NEW
INFRASTRUCTURE INCLUDING
A COMPLETE RETAIL OFFER.
WE HAVE A UNIQUE OPPORTUNITY TO
CREATE A VERY COMPELLING
PROPOSITION THAT WILL DRIVE FOOT-
FALL TO OUR PRODUCTS.
8,000 - 40,000
appartments
= 15,000
- 100,000
inhabitans
from 100 000
to 300 000 m2
of commercial
will be build
in each of New
Cities
Saratov and
Krasnodar will
start onsite in
2014.
From
300 000
to
1 600 000 m2
of housing
3 MOD City models:
Metropolitan city,
Small City,Town.
Estimation for 10 cities:
200 000 appartments by 40 m2
average = 8 mln.m2
of housing
9. FOR MOD CITY KRASNODARKEY DRIVERS
1 200 000 m2
of housing
300 000 m2
commercial real
estate
TOTAL
INVESTMENT
1,5 bln $
POPULATION
55 000
INVESTMENT IN
HOUSING
900 MLN $
Private
investment 55%
(prefinanced from
customers)
IRR > 26%
Own investment
15%
Loans 30%
INVESTMENT IN
COMMERCIAL REAL
ESTATE 300 MLN $
INVESTMENT IN
RENTAL HOUSING
200 MLN $
INVESTMENT
IN ENGINEERING
INFRASTRUCTURE
100 MLN $
PERIOD OF THE
PROJECT 6 YEARS
NEW JOBS
3 000
20 000
FLATS
10. FOR MOD CITY SARATOVKEY DRIVERS
300 000 m2
of housing
150 000 m2
commercial real
estate
TOTAL
INVESTMENT
0,6 bln $
POPULATION
20 000
INVESTMENT IN
HOUSING
250 MLN $
Private
investment 50%
(prefinanced from
customers)
IRR > 20%
Own investment
15%
Loans 35%
INVESTMENT IN
COMMERCIAL REAL
ESTATE 150 MLN $
INVESTMENT IN
RENTAL HOUSING
50 MLN $
INVESTMENT
IN ENGINEERING
INFRASTRUCTURE
50 MLN $
PERIOD OF THE
PROJECT 5 YEARS
NEW JOBS
3 000
8 000
FLATS
12. L I V E ! TYPE OF HOUSING
APPARTMENTS
FOR QUILIFIED
YOUNG
PROFESSIONALS
APPTS FOR
STUDENTS
«RENT TO OWN»
PROGRAM
ECO KVARTAL,
HIGH LIFE
TOWERS
APPARTMENTS
FOR RENT,
HOTELS,
DORMOTORIES
Appartments in
Low raise buildings
High raise buildings
TownHouses
Duplexes
Individual Houses
APPARTMENTS
FOR WORKERS
Social Housing >50%
TURN - KEY
AFFORDABLE
13.
14.
15. LIVE! $4,000 / $400 STUDENT PROGRAM
40 m2
- appartment to buy
$1000/m2
- price per sq.ft.
$40,000 - price per apartment
$4,000 - downpayment
$36,000 - 90% financing at 10% in-
terest for 15 years
$350 - monthly payment
IDEA: LIVE IN 1/2 - RENT 1/2
20 m2 - rental studio to a student
$250 - collected rent per month.
+ $250 - $350 = ($100) - total
monthly budget
($300) - other estimated monthly expenses
$400 - total monthly budget
16. LIVE! Challenges
NEW BUILDING AND
CONSTRUCTION TECHNOLOGIES
HOW TO DECREASE
THE COST OF
CONSTRUCTION,ACHIEVE
GOOD QUALITY AND MAKE
IT MORE AFFORDABLE TO
THE CUSTOMERS ?
1000
MORE
DETAILS
with Project
Partners
with ITACO
PREFABRICATED
with STRABAG
CONSTRUCTION
LOWER COST
FOR LAND
AND
INFRASTRUCTURE
with RHDF
LOWER
INTEREST
RATE FOR
MORTGAGE
NEW
MATERIALS
with AHML
with Project
Partners
18. W O R K !
WORK IN S
HOPPING
CENTERS OF
THE MOD CITY
BE FREELANCER,
HOURLY JOBS:
PROGRAMMER,
ARTIST,
BABYSITER
WORK IN
MANAGEMENT
COMPANY OF
THE MOD CITY
WORK OUTSIDE OF
THE MOD CITY IN
THE MAIN DONOR
CITY
WORK FOR SMALL AND MEDIUM
ENTERPRISES: MINI HOTELS, CAFES,
LOUNDRY,ART STUDIOUS, SPORT
COACH, ETC.
WORK IN THE INDUSTRIAL PARK
CONNECTED TO THE CITY AND IT’S
INFRASTRUCTURE
19. W O R K !
THE TARGET IS TO
FIND LOYAL BASIC
WORKERS FOR
THE INDUSTRY
AT $500 PER
MONTH SALARY
INCLUDING TAXES
WE SEE OUR INDUSTRIAL PARK
SPECIALISED ON
HOSPITALITY, HOME
FURNISHINGS AND
CONSTRUCTION INDUSTIES
INDUSTRY BIGGEST CHALLENGE -
TO FIND GOOD WORKERS
AND KEEP THEM FOR A LONG TIME
AT THE CONTROLLED SALARIES!
ONLY WAY -TO PROVIDE
CORPORATE APPARTMENT
WITH ABILITY TO OWN IT IN CERTAIN
TIME UNDER SAME EMPLOYEMENT.
WE TARGET YOUNG PEOPLE AND
PROFESSIONALS FROM
OTHER CITIES AND VILLAGES
TO RELOCATE IN OUR NEW MOD CITY
BIGGEST MOTIVATION FOR PEOPLE
TO RELOCATE AND TO COME AND LIVE
IN THE CITY -
GOOD JOB AND GOOD PLACE TO LIVE
APPROACH TO THE
WORKERS:
PLEASE QUALIFY
IN OUR CITY AND
GET GREAT OWN
APPARTMENT, GOOD
JOB AND GREAT
COMFORT IN THE
CITY!
20. ITACO
W O R K ! ITACO - LOCO
ДОМОСТРОИТЕЛЬНЫЙ
КОМБИНАТ
ITACO - ITALIAN CONSORTIUM OF HIGHLY
QUALIFIED TECHNOLOGICAL COMPANIES IN THE
AREAOF CITY DEVELOPMENT: ARCHITECTURE,
CONSTRUCTION, FURNISHINGS, HOSPITALITY,
CITY PROMOTION.
Michele Randolfi
ITACO founder, president
«BUILDING IS A HOUSE FOR THE
PEOPLE AND CITY
IS A HOUSE OF THE HOUSES. WE
WANT TO INTRODUCE
NICE BUILDINGS IN THE NICE
CITIES FOR THE RUSSIAN
CITIZENS AND BRING A PIECE OF
EUROPE CLOSER TO THEM!»
DEVELOP ECONOMY VIA
BUSINESS INCUBATORS
TO
CREATE SMALL &
MEDIUM
SIZE ENTERPRISES
TODAY’S NEW
BUILDING
TECHNOLOGIES
MEANS
RICH QUALITIES AT
NORMAL PRICES
IT IS POSSIBLE TO
ACHIEVE
EUROPEAN LIFE
STANDARDS
IN THE NEW CTIES OF
RUSSIA
AND OUR
INTERNATIONAL
CONSORTIUM
IS READY TO DO IT
WE MUST BUILD
ECOLOGICALLY
FRIENDLY CITIES NOT
FOR CARS, BUT FOR
FAMILIES
22. P L A Y !
CULTURAL HALL
FESTIVALS GALLERIESSHOPPING CENTERS
IN ORDER TO BUILD LARGE
HOUSING COMMUNITIES,
WE ARE OBLIGED TO BUILD
SOCIAL INFRASTRUCTURE SUCH AS
SCHOOLS, PLAYGROUND, SPORT...
BUT WE WANT TO MAKE THE BEST
EXAMPLE OUT OF IT AND
BE PROFITABLE AS WELL
RESTAURANTS, CAFES, BARS
23. P L A Y !
SPORTKIDS PLAY GROWNDECO PARK
MAIN IDEA - OWN
MANAGEMENT
COMPANY AND
ORGANISE ACTIVITIES
LIKE AT CLUB MED
RETAIL EXHIBITIONS Health, Bath, SPA
Outlet Shops
25. BE SMART !
WORKING IN THE
CITY AND FOR
THE CITY. SPECIAL
PCITY PROGRAMS
FOR STUDENTS
AND JUST
GRADUATES.
INTENSIVE
EDUCATIONAL,
SPORT AND
ENTERTAINMENT
ACTIVITIES FOR
CHILDREN.
INNER CITY
EMPLOYMENT
AGENCY,
CONCIERGE AND
REAL ESTATE
COMPANY.
TAKE PART
IN THE CITY
EXHIBITIONS,
FESTIVALS AND
OTHER INTENCIVE
CITY ACTIVITIES.
ORGANIZED COWORKING PLACES AND
BUSINESS INCUBATORS.
COOPERATION WITH INTERNATIONAL
ART, SPORT, IT, MUSIC PRODUCERS COs.
INTERNATIONAL POSTGRADUATE
SCHOOL OF DESIGN AND HOSPITALITY -
RESIDENT OF THE MOD CITY.
PROGRAMS FOR EVRYBODY.
28. 1 7 93
2 8
6
5
104
ACTION PLAN FOR MOD CITIES
PRESENT AN IDEA TO
RUSSIAN ATHORITIES
AND GET AN
APPROVAL
FIND RIGHT LOCATION
IN THE RIGHT CITY
AND PURCHASE THE
LAND
MAKE A CONCEPT
PLAN, MASTER
PLAN AND GET
IT APPROVED BY
LOCAL AUTHORITIES
SELL - RENT
APPARTMENTS,
COMMERCIAL SPACE,
INDUSTRIAL SPACE
MANAGE THE CITY
PROPERLY
PROMOTE THE CITY
AND MAKE THE VALUE
OF EACH M2 GO
CONSTANTLY UP
EXPAND WITHIN THE
CITY AND COUNTRY
FIND RIGHT PARTNERS FOR
DIFFERENT FIELDS:
LIVE -WORK - PLAY - BE SMART.
BUILD THE CITY
DESCRIBE AN IDEA
29. PLAY !
WORK ! LIVE !
BE SMART !
JOIN US AND DO IT SMART WAY !
Open Production or Assembly
line in MOD Industrial Park
Open a “SMART” school, or
order some services from it.
Open a Shop, Cafe, Hotel or
else in MOD commercial areas
Become supplier of materials,
services & technologies
Become a partner/investor or
sponsor for the WORK activity
Become a partner/investor or
sponsor for the LIVE activity
Become a partner/investor or
sponsor for the SMART activity
Become a partner/investor or
sponsor for the PLAY activity
30. FOR MOD CITY KRASNODARKEY DRIVERS
1 200 000 m2
of housing
300 000 m2
commercial real
estate
TOTAL
INVESTMENT
1,5 bln $
POPULATION
55 000
INVESTMENT IN
HOUSING
900 MLN $
Private
investment 55%
(prefinanced from
customers)
IRR > 26%
Own investment
15%
Loans 30%
INVESTMENT IN
COMMERCIAL REAL
ESTATE 300 MLN $
INVESTMENT IN
RENTAL HOUSING
200 MLN $
INVESTMENT
IN ENGINEERING
INFRASTRUCTURE
100 MLN $
PERIOD OF THE
PROJECT 6 YEARS
NEW JOBS
3 000
20 000
FLATS
31. FOR MOD CITY SARATOVKEY DRIVERS
300 000 m2
of housing
150 000 m2
commercial real
estate
TOTAL
INVESTMENT
0,6 bln $
POPULATION
20 000
INVESTMENT IN
HOUSING
250 MLN $
Private
investment 50%
(prefinanced from
customers)
IRR > 20%
Own investment
15%
Loans 35%
INVESTMENT IN
COMMERCIAL REAL
ESTATE 150 MLN $
INVESTMENT IN
RENTAL HOUSING
50 MLN $
INVESTMENT
IN ENGINEERING
INFRASTRUCTURE
50 MLN $
PERIOD OF THE
PROJECT 5 YEARS
NEW JOBS
3 000
8 000
FLATS
32. THANK YOU FOR YOUR PRECIOUS TIME !
PLAY !
WORK ! LIVE !
BE
SMART !