1. Hala Haddad Madi
6734 Pin Tail Dr., Brecksville, Oh, 44141 | cell: 216-224-3536 | halahaddadmadi@gmail.com
Profile: A highly qualified multi-lingual professional with over 15 years of managing business operations. A result-oriented
individual able to work in high stress situations and maintain focus. Experience in:
· Marketing, Advertising and Sales, Profit and Loss Analysis
· Project & time management,
Experience
Cleveland Clinic, GPS Coordinator – Feb 2015- Present
 Conducted a project for roles and responsibilities of GPS department toincrease productivity, quality assurance and cut costs
 Interpreted for international patients for out-patients and in-patients
Nestle, Lebanon- Key Accounts Manager – Nov 03- Mar 04
· Signed a contract with the top # 1 retailer after 2 years of no relations
· Cut costs of $100,000 of return goods in annualcontract with top #2 retailer
· Developed tailor-made promotions in order to promote the business for 6 categories
Nestle Middle East, Dubai – Category Sales Manager – Aug 01 – Nov 03
· Met monthly and yearly metrics of budget and sales forecasts
· Analyzed retail audits and recommended brand strategies per category and channel
· Developed planograms and product range list per channel
· Planned and controlled budget $1 million spends based on competitive brands
Nestle Middle East, Dubai – Product Manager - Sep 98 – Aug 01
· Launched 5 brands in 9 countries – packaging, marketing mix (TV, outdoor visibility, point of sale communication)
· Identified promotional items with third party suppliers, planned and implemented sales launch that doubled sales figures
· Worked with financialplanners to ensure profitability of each product
· Conducted a habits and attitudes research for top sales countries – Saudi,Kuwait and Qatar
Senior AccountExecutive LOWE Advertising - Middle East (Nov 98- Jul95)
· Developed and implemented a total branding concept and communication for Domex (MP Household Cleaner & for Lacnor juices and milk)
· Initiated consumer research to identify newdirection brand extensions Lux Progress (Portfolio - Unilever, Lacnor, RJ Reynolds, BP & Mashreqbank)
Direct Marketing Manager – IBC Gulf Conferences (Apr 94- Jun 95)
· Responsible for building a database of professional contact names needed tomarket different conferences
· Identified internaland externaldatabases to target contacts and market respective conferences
Education
· Bachelor of Arts in Business Administration, United Kingdom 93
Commercial Courses
Advanced Direct Marketing Techniques,Holland 95
Campaign Planning Workshop, India 97
Marketing and Sales Training, UAE, 98
Confectionery Business Seminar,Switzerland 00
Customer Management Best Practices, UAE 01
Finance for non- Finance, UAE 02
CPR, Cleveland 16
Languages
English, Arabic & French
About Me: Tenacious people-person who is a versatile team player whose positive attitude is contagious. Wears CFF caregiver badge with pride
and can leverage it with tact and grace.