Presentatie van Hadewijch Vanwynsberghe op de EMSOC 'Gebruikers aan de macht? Sociale media studiedag'. Media en academici focussen doorgaans op de mogelijke gevaren en opportuniteiten van sociale media. Maar de vraag naar hoe de gebruikers moeten omgaan met sociale media, zodanig dat de potentiële risico’s geminimaliseerd en de potentiële opportuniteiten gemaximaliseerd worden, werd (tot nu toe) grotendeels genegeerd. Hadewijch Vanwynsberghe zal tijdens haar presentatie dieper ingaan op deze nieuwe vorm van ‘geletterdheid’. Gebaseerd op haar onderzoek, zal ze volgende vragen beantwoorden: Wat is sociale mediageletterdheid? Hoe kan dit gemeten worden? Hoe sociaal mediageletterd zijn we? Op welke vlakken scoren we goed? En waar is er nog werk aan de winkel?

3. PART 1
Social media
literacy: What are
we talking about?
PART 2
Measuring social
media literacy

4. The same…
…but different

5. Social media literacy is…
‘The set of technical, cognitive, and
emotional competencies required when
using social media to search for
information, for communication,
content creation, and problem-solving,
both in a professional and a private
context.’

6. The challenge of measuring social
media literacy

7. Toolkit

8. STEPS
Step 1: Correlation between technical
competence survey questions and
performance tests
Step 2: The relationship between the
survey questions to measure social
media literacy and interview data
Step 3: The relationship between the
survey questions to measure social
media literacy and the diary data
Step 4: Discriminant validity of and
factor analysis on the survey questions

9. Study 1: Negotiating social media at home: How young people
develop social media literacy in the household
Focus: How young people
develop social media
literacy at home and how
perceived parenting styles
can serve as a factor in
this development
Target group: Young
people
Method: Survey &
interview

10. Study 2: Adolescents’ privacy protection behaviour on social
network sites: Do culture and architectural features matter?
Focus: The impact of
achitectural features of
social media platforms on
adolescents’ privacy
protection behaviour and
the factors that predict
this behaviour
Target group: Young
people
Method: Survey

11. Study 3: Experts as facilitators for the implementation of
social media in the library? A social network approach
Focus: Does a social
media expert in the library
facilitate the social media
literacy development of
other librarians
Target group: Employees
Method: Social network
analysis & interview

12. Study 4: The necessity of Twitteracy: How and why civil
servants emply Twitter for government communication
Focus: How civil servants
deal with Twitter and how
professional context
factors influence this
behaviour.
Target group: Employees
Method: Survey

13. Recommendations
Work context
A social media expert
A social media policy
Home context
Warning and guidance
No strict rules
Social media companies
More flexibility in terms of disclosing personal information
Transparency about commercial practices

14. Q
Hadewijch.vanwynsberghe@ugent.be