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Alyssa Gonzalez

Summary and Critique of Understanding Social Media Peer Communication and Organization-Public Relationships

Education

• Factors being explored:
• social media dependency, tie strength,
public-organization social media
engagement and organization-public
relationships

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Abstract8

3. • Factors being explored: • social media dependency, tie strength, public-organization social media engagement and organization-public relationships

Editor's Notes

Socialization agent- someone that influences learning via processes of modeling, reinforcement, and social interaction
Exhaustive? How do these questions accurately measure these factors? Similar questions were also used to measure the focal construct of social media peer communication about companies

Abstract8

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