This document provides an agenda and overview for a presentation titled "Hacking the Public Presentation" given at the 2012 Annual Planning Conference of the Michigan Association of Planning. The presentation discusses using online media like websites, videos, and maps to engage the public in the planning process. It outlines a framework for online media that includes the platform, tools, and content. The agenda includes discussing meaningful hacking, demonstrating tools like embedding maps and videos, and assessing different tools. The goal is to inspire planners to use online media for public outreach and participation.
Create impact with a powerhouse social strategyJD Lasica
JD Lasica presented on creating impact with a powerful social media strategy. Some of the key points discussed were:
1. Lay the groundwork by defining goals, values, audiences and gaining management support before implementing tactics.
2. Use meaningful metrics to measure success and evaluate efforts.
3. Develop production processes like an editorial calendar to maintain momentum.
4. Engage supporters by telling stories through various media and involving the community.
5. Integrate social media into other channels and measure effectiveness of the overall strategy.
The document discusses social media applications in health care. It defines social media as information created by people using accessible and scalable publishing technologies. It outlines common types of social media including communication, collaboration, multimedia, and entertainment platforms. It provides examples of popular social media sites and describes qualities of social media like being customer-centric and dialog-oriented. The document also discusses how health organizations can create social media plans and potential projects for engaging audiences online.
This guide has been prepared in order to provide potential PublicMediaCamp (PubCamp for short) organizers with a reference toolkit for creating their own local PubCamp. We’ve compiled the following suggestions to make this process as easy for you as possible. Please keep in mind that these insights are not edicts, but are recommendations based on our past experience creating unconferences and from our experience in creating the 2009 national PubCamp in DC.
This guide will be infinitely more useful if you go to an unconference first, before you try to organize one.
The document provides an overview of developing an effective social media strategy. It discusses listening to online conversations to understand audiences and competitors. It emphasizes establishing goals and benchmarks, and developing high-quality, relevant content. The strategy involves finding influential bloggers and communities, identifying influencers, and selecting appropriate social media tools to engage audiences and measure results. The overall approach focuses on research, content, and community engagement to achieve business objectives through social media.
The document discusses planning, executing, and measuring an effective social media strategy. It provides details on developing a strategy including goals, audiences, and platforms. Pre-execution steps include building awareness before an event. Execution involves linking across platforms, updating with new information, and cross-promoting. Responding to issues is also covered. Measuring the reach and success of posts allows determining a strategy's effectiveness.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
The document discusses how the architecture firm SNOW uses social media for their business. It outlines their presence on Facebook, Twitter, and LinkedIn and how these platforms help raise awareness of their company and projects. Some key benefits mentioned include increasing online visibility, growing their network, and establishing themselves as experts. The document then provides tips on how to use Twitter effectively and automate social media feeds. It also discusses measuring engagement and using social media to increase search engine results and potential revenue opportunities.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
Create impact with a powerhouse social strategyJD Lasica
JD Lasica presented on creating impact with a powerful social media strategy. Some of the key points discussed were:
1. Lay the groundwork by defining goals, values, audiences and gaining management support before implementing tactics.
2. Use meaningful metrics to measure success and evaluate efforts.
3. Develop production processes like an editorial calendar to maintain momentum.
4. Engage supporters by telling stories through various media and involving the community.
5. Integrate social media into other channels and measure effectiveness of the overall strategy.
The document discusses social media applications in health care. It defines social media as information created by people using accessible and scalable publishing technologies. It outlines common types of social media including communication, collaboration, multimedia, and entertainment platforms. It provides examples of popular social media sites and describes qualities of social media like being customer-centric and dialog-oriented. The document also discusses how health organizations can create social media plans and potential projects for engaging audiences online.
This guide has been prepared in order to provide potential PublicMediaCamp (PubCamp for short) organizers with a reference toolkit for creating their own local PubCamp. We’ve compiled the following suggestions to make this process as easy for you as possible. Please keep in mind that these insights are not edicts, but are recommendations based on our past experience creating unconferences and from our experience in creating the 2009 national PubCamp in DC.
This guide will be infinitely more useful if you go to an unconference first, before you try to organize one.
The document provides an overview of developing an effective social media strategy. It discusses listening to online conversations to understand audiences and competitors. It emphasizes establishing goals and benchmarks, and developing high-quality, relevant content. The strategy involves finding influential bloggers and communities, identifying influencers, and selecting appropriate social media tools to engage audiences and measure results. The overall approach focuses on research, content, and community engagement to achieve business objectives through social media.
The document discusses planning, executing, and measuring an effective social media strategy. It provides details on developing a strategy including goals, audiences, and platforms. Pre-execution steps include building awareness before an event. Execution involves linking across platforms, updating with new information, and cross-promoting. Responding to issues is also covered. Measuring the reach and success of posts allows determining a strategy's effectiveness.
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
The document discusses how the architecture firm SNOW uses social media for their business. It outlines their presence on Facebook, Twitter, and LinkedIn and how these platforms help raise awareness of their company and projects. Some key benefits mentioned include increasing online visibility, growing their network, and establishing themselves as experts. The document then provides tips on how to use Twitter effectively and automate social media feeds. It also discusses measuring engagement and using social media to increase search engine results and potential revenue opportunities.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
The document discusses New Media Strategies, a company that provides social media marketing and measurement services to over 1,500 clients across various industries. It outlines several key social media platform categories including blogs, Twitter, visual content, social networks, and wikis/document sharing tools. The document also provides considerations and best practices for utilizing each of these social media platforms for communication, promotion, and organizational efficiencies.
This document discusses various social media consulting services offered by SIRC including seminars, training programs, and individual consultations. General seminars provide introductory and intermediate levels of social media education. Advanced seminars discuss organizational social media strategies and metrics. Job-specific seminars cover topics like public relations, customer service, and HR. Industry-focused seminars are tailored for retail, hospitality, and other sectors. One-on-one consultations allow clients to discuss their unique social media needs. The document emphasizes SIRC's comprehensive approach to social media training and support.
Social Media and New Media Workshop (FSI) PY363 - Day 1Eric Schwartzman
The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
The document proposes the development of an "Open System Mobilization Platform" to enable large-scale collective action online to solve global problems. Key components of the vision include:
1) Being self-organizing to allow teams and projects to form and strategies to develop on the platform.
2) Having open projects that are designed to accommodate as many participants as possible.
3) Having the catalytic capacity to connect people to projects and organizations in real-time, generating new ideas and collaboration off the platform.
4) Being designed from the start to support large-scale collaboration with thousands or hundreds of thousands of users working on open projects.
Digital Communication Digital communication as part of an internal communicat...Michaela Endemann
This document discusses using social media as part of an internal communications strategy. It notes that employees are now a company's first public and that social media can improve knowledge sharing, networking, and communication both internally and with external stakeholders. However, it stresses that a strategy and guidelines are needed to properly integrate social media. Benefits include improved productivity, knowledge management, and engagement if used properly with an understanding of processes, technologies, and legal/policy implications.
The document discusses the explosion of social media platforms and changing consumer usage of different platforms. It notes that while Facebook receives much attention, newer platforms like Twitter and Foursquare are growing even faster. Different social media platforms attract different "tribes" or pockets of users. The document then highlights the "Big 4" social media platforms of Facebook, Twitter, YouTube, and LinkedIn and encourages exploring their key capabilities and roles. It also briefly introduces some niche social media platforms and tribes.
Seedingsmosmasteps2011 kopie-110214103233-phpapp02Se Go
The document outlines SocialMedia8's vision of moving brands away from traditional advertising towards more engaged, content-driven social media strategies. It describes their services such as social media strategy, digital PR, media buying, content creation, and social media tracking. Key aspects of their approach include natural and paid social seeding to spread branded content virally, targeting influencers at different adoption stages, and using the ViralTracker tool to measure content performance and ROI across social networks and video sites. They aim to follow ethical principles of honesty and transparency in all engagements.
Political and economic power of social media final-28.1Charles Mok
Social media has become ubiquitous and shapes politics and business in several ways. It allows quick dissemination of information to large audiences and mobilization of support or action. Politicians and businesses use social media to engage stakeholders, shape public discourse, respond to crises, and call people to action. However, governments face challenges in using social media for genuine public engagement versus just showing openness. Looking ahead, the combination of social, mobile, and location-based technologies will further increase social media's influence.
This document provides a presentation on using social media and alumni associations to build engaged networks with sustained connectivity. It is divided into three parts. Part one discusses setting objectives for social media use, such as building engagement, expanding reach, promoting events, generating revenue, boosting brand recognition, and raising satisfaction. Part two covers creating and collecting shareable content for social media channels, such as promoting events, sharing milestones, campus news, photos, contests, real-time conversations, faculty/administration appearances, profiling important people, and interviewing members. Part three discusses getting started with analytics by gathering benchmark data through audits, measuring key metrics, and tracking status update impressions and click stats to see what content performs best.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
Tenacious Diggity - Skinny Dippin in a Sea of BingRob Ragan
All brand new tool additions to the Google Hacking Diggity Project - The Next Generation Search Engine Hacking Arsenal. As always, all tools are free for download and use.
When last we saw our heroes, the Diggity Duo had demonstrated how search engine hacking could be used to take over someone’s Amazon cloud in less than 30 seconds, build out an attack profile of the Chinese government’s external networks, and even download all of an organization’s Internet facing documents and mine them for passwords and secrets. Google and Bing were forced to hug it out, as their services were seamlessly combined to identify which of the most popular websites on the Internet were unwittingly being used as malware distribution platforms against their own end-users.
Now, we've traveled through space and time, my friend, to rock this house again...
True to form, the legendary duo have toiled night and day in the studio (a one room apartment with no air conditioning) to bring you an entirely new search engine hacking tool arsenal that’s packed with so much tiger blood and awesome-sauce, that it’s banned on 6 continents. Many of these new Diggity tools are also fueled by the power of the cloud and provide you with vulnerability data faster and easier than ever thanks to the convenience of mobile applications.Just a few highlights of new tools to be unveiled are:
* AlertDiggityDB – For several years, we’ve collected vulnerability details and sensitive information disclosures from thousands of real-time RSS feeds setup to monitor Google, Bing, SHODAN, and various other search engines. We consolidated this information into a single database, the AlertDiggityDB, forming the largest consolidated repository of live vulnerabilities on the Internet. Now it’s available to you.
* Diggity Dashboard – An executive dashboard of all of our vulnerability data collected from search engines. Customize charts and graphs to create tailored views of the data, giving you the insight necessary to secure your own systems. This web portal provides users with direct access to the most current version of the AlertDiggityDB.
* Bing Hacking Database (BHDB) 2.0 – Exploiting recent API changes and undocumented features within Bing, we’ve been able to completely overcome the previous Bing hacking limitations to create an entirely new BHDB that will make Bing hacking just as effective as Google hacking (if not more so) for uncovering vulnerabilities and data leaks on the web. This also will include an entirely new SharePoint Bing Hacking database, containing attack strings targeting Microsoft SharePoint deployments via Bing.
* NotInMyBackYardDiggity – Don’t be the last to know if LulzSec or Anonymous post data dumps of your company’s passwords on PasteBin.com, or if a reckless employee shares an Excel spreadsheet with all of your customer data on a public website. This tool leverages both Google and Bing, and comes with pre-built queries that make i
Ibm social business 2011 100 years leading with peopleFriedel Jonker
IBM has a long history of using social media and collaboration among employees. Over the past 100 years, IBM has come to be known through the interactions of its employees. Today, IBM continues to emphasize its people-centered approach and uses social media to encourage innovation, expertise sharing, and participation in building a smarter planet. IBM provides guidelines to employees for effective social media use both internally and externally.
Integrating social media into your educational practice hvNell Eckersley
This document discusses how to incorporate social media into adult education practices. It begins with an introduction to social media and its components like web 2.0, cloud computing, and mobile learning. It then discusses why social media should be used in adult education, addressing myths, and providing examples of how to integrate it into Bloom's Taxonomy. Specific tools are then outlined like Go2Web20, Top 100 Tools for Learning, Bitly for URL shortening, QR codes, Pinterest, Twitter, and Wiggio groups. The document concludes by taking questions and providing contact information for further resources.
Multimedia handing in Drupal 7, done better with the Media moduleJacob Singh
Co-presentation during DrupalCon Chicago w/ Aaron Winborn. Demonstrates the capabilities of the media module (http://drupal.org/project/media) and discusses its motivations, origin and future.
The demo isn't in the slies (duh). If you want to see that and hear voices,
Video is here: http://chicago2011.drupal.org/sessions/media
The document discusses RSS feeds, mashups, and the semantic web as technologies that may help enable Web 3.0. It provides examples of RSS feeds and mashups, explaining how they work and their advantages. It also discusses the semantic web and technologies like RDF and ontologies that aim to make web content more machine-readable and enable advanced search capabilities.
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communicating with customers online rather than traditional advertising. Both mass and social media will be important parts of business conversations with customers going forward.
The document discusses New Media Strategies, a company that provides social media marketing and measurement services to over 1,500 clients across various industries. It outlines several key social media platform categories including blogs, Twitter, visual content, social networks, and wikis/document sharing tools. The document also provides considerations and best practices for utilizing each of these social media platforms for communication, promotion, and organizational efficiencies.
This document discusses various social media consulting services offered by SIRC including seminars, training programs, and individual consultations. General seminars provide introductory and intermediate levels of social media education. Advanced seminars discuss organizational social media strategies and metrics. Job-specific seminars cover topics like public relations, customer service, and HR. Industry-focused seminars are tailored for retail, hospitality, and other sectors. One-on-one consultations allow clients to discuss their unique social media needs. The document emphasizes SIRC's comprehensive approach to social media training and support.
Social Media and New Media Workshop (FSI) PY363 - Day 1Eric Schwartzman
The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
The document proposes the development of an "Open System Mobilization Platform" to enable large-scale collective action online to solve global problems. Key components of the vision include:
1) Being self-organizing to allow teams and projects to form and strategies to develop on the platform.
2) Having open projects that are designed to accommodate as many participants as possible.
3) Having the catalytic capacity to connect people to projects and organizations in real-time, generating new ideas and collaboration off the platform.
4) Being designed from the start to support large-scale collaboration with thousands or hundreds of thousands of users working on open projects.
Digital Communication Digital communication as part of an internal communicat...Michaela Endemann
This document discusses using social media as part of an internal communications strategy. It notes that employees are now a company's first public and that social media can improve knowledge sharing, networking, and communication both internally and with external stakeholders. However, it stresses that a strategy and guidelines are needed to properly integrate social media. Benefits include improved productivity, knowledge management, and engagement if used properly with an understanding of processes, technologies, and legal/policy implications.
The document discusses the explosion of social media platforms and changing consumer usage of different platforms. It notes that while Facebook receives much attention, newer platforms like Twitter and Foursquare are growing even faster. Different social media platforms attract different "tribes" or pockets of users. The document then highlights the "Big 4" social media platforms of Facebook, Twitter, YouTube, and LinkedIn and encourages exploring their key capabilities and roles. It also briefly introduces some niche social media platforms and tribes.
Seedingsmosmasteps2011 kopie-110214103233-phpapp02Se Go
The document outlines SocialMedia8's vision of moving brands away from traditional advertising towards more engaged, content-driven social media strategies. It describes their services such as social media strategy, digital PR, media buying, content creation, and social media tracking. Key aspects of their approach include natural and paid social seeding to spread branded content virally, targeting influencers at different adoption stages, and using the ViralTracker tool to measure content performance and ROI across social networks and video sites. They aim to follow ethical principles of honesty and transparency in all engagements.
Political and economic power of social media final-28.1Charles Mok
Social media has become ubiquitous and shapes politics and business in several ways. It allows quick dissemination of information to large audiences and mobilization of support or action. Politicians and businesses use social media to engage stakeholders, shape public discourse, respond to crises, and call people to action. However, governments face challenges in using social media for genuine public engagement versus just showing openness. Looking ahead, the combination of social, mobile, and location-based technologies will further increase social media's influence.
This document provides a presentation on using social media and alumni associations to build engaged networks with sustained connectivity. It is divided into three parts. Part one discusses setting objectives for social media use, such as building engagement, expanding reach, promoting events, generating revenue, boosting brand recognition, and raising satisfaction. Part two covers creating and collecting shareable content for social media channels, such as promoting events, sharing milestones, campus news, photos, contests, real-time conversations, faculty/administration appearances, profiling important people, and interviewing members. Part three discusses getting started with analytics by gathering benchmark data through audits, measuring key metrics, and tracking status update impressions and click stats to see what content performs best.
Google unveiled its new social network Google+ which features Circles for organizing contacts, real-time updates, group video chat, and user data export tools. Google+ poses a challenge to Facebook and Twitter by providing an innovative alternative for users and securing Google's access to social data and content which is important for search and other products. For businesses, Google+ could create new marketing opportunities through unique profiles and analytics, though the initial focus is on consumers.
Tenacious Diggity - Skinny Dippin in a Sea of BingRob Ragan
All brand new tool additions to the Google Hacking Diggity Project - The Next Generation Search Engine Hacking Arsenal. As always, all tools are free for download and use.
When last we saw our heroes, the Diggity Duo had demonstrated how search engine hacking could be used to take over someone’s Amazon cloud in less than 30 seconds, build out an attack profile of the Chinese government’s external networks, and even download all of an organization’s Internet facing documents and mine them for passwords and secrets. Google and Bing were forced to hug it out, as their services were seamlessly combined to identify which of the most popular websites on the Internet were unwittingly being used as malware distribution platforms against their own end-users.
Now, we've traveled through space and time, my friend, to rock this house again...
True to form, the legendary duo have toiled night and day in the studio (a one room apartment with no air conditioning) to bring you an entirely new search engine hacking tool arsenal that’s packed with so much tiger blood and awesome-sauce, that it’s banned on 6 continents. Many of these new Diggity tools are also fueled by the power of the cloud and provide you with vulnerability data faster and easier than ever thanks to the convenience of mobile applications.Just a few highlights of new tools to be unveiled are:
* AlertDiggityDB – For several years, we’ve collected vulnerability details and sensitive information disclosures from thousands of real-time RSS feeds setup to monitor Google, Bing, SHODAN, and various other search engines. We consolidated this information into a single database, the AlertDiggityDB, forming the largest consolidated repository of live vulnerabilities on the Internet. Now it’s available to you.
* Diggity Dashboard – An executive dashboard of all of our vulnerability data collected from search engines. Customize charts and graphs to create tailored views of the data, giving you the insight necessary to secure your own systems. This web portal provides users with direct access to the most current version of the AlertDiggityDB.
* Bing Hacking Database (BHDB) 2.0 – Exploiting recent API changes and undocumented features within Bing, we’ve been able to completely overcome the previous Bing hacking limitations to create an entirely new BHDB that will make Bing hacking just as effective as Google hacking (if not more so) for uncovering vulnerabilities and data leaks on the web. This also will include an entirely new SharePoint Bing Hacking database, containing attack strings targeting Microsoft SharePoint deployments via Bing.
* NotInMyBackYardDiggity – Don’t be the last to know if LulzSec or Anonymous post data dumps of your company’s passwords on PasteBin.com, or if a reckless employee shares an Excel spreadsheet with all of your customer data on a public website. This tool leverages both Google and Bing, and comes with pre-built queries that make i
Ibm social business 2011 100 years leading with peopleFriedel Jonker
IBM has a long history of using social media and collaboration among employees. Over the past 100 years, IBM has come to be known through the interactions of its employees. Today, IBM continues to emphasize its people-centered approach and uses social media to encourage innovation, expertise sharing, and participation in building a smarter planet. IBM provides guidelines to employees for effective social media use both internally and externally.
Integrating social media into your educational practice hvNell Eckersley
This document discusses how to incorporate social media into adult education practices. It begins with an introduction to social media and its components like web 2.0, cloud computing, and mobile learning. It then discusses why social media should be used in adult education, addressing myths, and providing examples of how to integrate it into Bloom's Taxonomy. Specific tools are then outlined like Go2Web20, Top 100 Tools for Learning, Bitly for URL shortening, QR codes, Pinterest, Twitter, and Wiggio groups. The document concludes by taking questions and providing contact information for further resources.
Multimedia handing in Drupal 7, done better with the Media moduleJacob Singh
Co-presentation during DrupalCon Chicago w/ Aaron Winborn. Demonstrates the capabilities of the media module (http://drupal.org/project/media) and discusses its motivations, origin and future.
The demo isn't in the slies (duh). If you want to see that and hear voices,
Video is here: http://chicago2011.drupal.org/sessions/media
The document discusses RSS feeds, mashups, and the semantic web as technologies that may help enable Web 3.0. It provides examples of RSS feeds and mashups, explaining how they work and their advantages. It also discusses the semantic web and technologies like RDF and ontologies that aim to make web content more machine-readable and enable advanced search capabilities.
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communicating with customers online rather than traditional advertising. Both mass and social media will be important parts of business conversations with customers going forward.
This document lists 50 free online tools across various categories such as brainstorming, organizing ideas, photo editing, sharing presentations, managing schedules and tasks, creating surveys and charts, sharing files, blogging, networking, tracking reviews of businesses, and small business marketing. The tools include services like Bubble.us, Wridea, Slideshare, Toodledo, Mint, Faxzero, Webnote, Readbag, YouSendIt, Copyright.gov, Flystats, Sitekreator, Icebrrg, Spotrunner, Monkeyon, Freelanceswitch, Picnik, Splashup, FotoFlexer, Pixlr, flauntR, Photoshop Express, PiZap,
The document describes the CUbRIK project, which aims to advance multimedia search through human-enhanced computation. The project uses the SMILA framework to build search workflows incorporating both automated and human tasks. An example application involves detecting trademark logos in videos. The system indexes logo images and video content, performs automated matching, then filters results via crowdsourced tasks to validate matches. Experimental results show crowdsourcing can improve precision over fully automated or expert-only evaluation, though performance is also affected by user location and expertise. The system demonstrates integrating human computation into multimedia search pipelines based on the SMILA architecture.
The document discusses how social software can effectively support project management. It describes how social tools can help with contact management, communications, collaboration, and tracking project tasks and files. Examples of social tools that can be used include Yammer, Microsoft Outlook, Microsoft Communicator, Microsoft Live Meeting, and wikis. The document also addresses challenges of implementing social software for project management and getting employees to participate.
This document discusses emerging Web 2.0 technologies and social media tools that can be used in adult education. It provides an overview and introduction to various social media platforms like Bitly, QR codes, Pinterest, Twitter, Google Voice, PollEverywhere, and top 100 tools for learning lists. The document discusses how these tools can be integrated into adult education based on Bloom's taxonomy and the 5 moments of learning. Contact information is also provided for further information.
With print publishers increasingly being pushed online the design department is being forced to adapt and manage across multiple mediums. This talk tries to identify common mistakes and differences between the mediums and tries to get designers to think seriously about how best to carry brands onto the internet.
This document provides an agenda and learning outcomes for Week Four of a course on strategic meeting and event marketing using information and communication technologies. The week's topics include reviewing Microsoft Organizational Chart and Windows Movie Maker, building an organizational chart for an event, and lectures on internet social networks, RSS feeds, and using social media sites like Facebook and RSS readers to promote events. Students are assigned exercises to create networking presences and diagrams for events using various technologies.
Mining and analyzing social media hicss 45 tutorial – part 1Dave King
Dave King presented on mining and analyzing social media. The presentation covered introducing social media and defining it, as it can be defined in many ways. It also covered data mining processes and examples, text mining processes and examples, and using analytics to predict future trends. The remainder of the presentation would focus on sentiment analysis and social network analysis.
Research of usability of Mashup Tools done for Kent County Council as part of the Pic and Mix Pilot (2009), opening up Kent related datasets for all to use and exploit.
Docker & Growth Hacking presentation at UBI I/O - San FranciscoJulien Barbier
- Docker is an open platform for distributed applications and an alternative to standard virtualization that allows developers to build, ship, and run applications anywhere.
- In the early days with no budget or awareness, Docker grew its community by building things they requested like memcached as a service, which trended on sites like Hacker News and SlideShare.
- Docker scaled its community through an online and offline strategy, treating community members as part of the company and leveraging their products/posts. This included growing their meetup group network to over 98 cities and 38 countries.
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
Hacking the Public Presentation
1. Hacking the Public Presentation
Michigan Association of Planning
2012 Annual Planning Conference
Thursday, October 18, 2012 | 11:30 am to 12:45 pm
2. Introductions
Robert Eggers, AICP
Principal/Senior Planner
Spicer Group, Saginaw
Alan Bean, AICP
Project Planner
Spicer Group, Saginaw
Hacking the Public Presentation 2
3. Introductions
About Spicer Group
• Based in Saginaw
• Founded in 1944
• Offices also in St. John’s and
Belleville
• Over 100 full-time professional
and technical employees
• On the web:
www.spicergroup.com
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4. Agenda
1) Meaningful “Hacking”:
Using Online Media for Planning
2) Framework for Using Online
Media
3) Demonstration
4) Assessment
5) Parting Thoughts
6) Q & A Time
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5. Meaningful “Hacking”:
Using Online Media for Planning
The word hacker... [is] generally
referring to someone who
challenges the existing order...
Source: http://en.wikipedia.org/wiki/Hacker_(term)
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6. Meaningful “Hacking”:
Using Online Media for Planning
Hacker Ethics: The belief that
information-sharing is a powerful
positive good, and that it is an
ethical duty of hackers to share
their expertise by... facilitating
access to information and to
computing resources wherever
possible.
Source: http://dictionary.reference.com/browse/hacker+ethic
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7. Meaningful “Hacking”:
Using Online Media for Planning
Our Goals for You Today:
1) Show you how to use online media more effectively
2) De-Mystify many aspects of using online media for planning
projects and for public participation
3) Inspire you to try some of these tools and techniques for an
upcoming meeting or your next planning project
4) Provide you with realistic expectations and insights on
challenges
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8. Meaningful “Hacking”:
Using Online Media for Planning
Some Reasons for Using Online Media:
1) Inform the public in creative ways – can strengthen a project
2) Offers additional method(s) for public to engage the planning
process
3) Presents opportunities to keep projects in front of the public,
helps to minimize misinformation
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9. Meaningful “Hacking”:
Using Online Media for Planning
CAUTIONS!
NOT A MAGICAL ZONING AMULET
(apologies to The Onion)
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10. Meaningful “Hacking”:
Using Online Media for Planning
Also, It’s Not This:
MIGHT GET YOU IN TROUBLE
( just sayin’)
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11. Meaningful “Hacking”:
Using Online Media for Planning
Additional Context
International Association for Public Participation (IAP2)
…the recognized global authority on tools and best practices for people who develop and
conduct public participation processes.
More information about IAP2’s Spectrum of Public Participation at
www.iap2.org
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12. Framework for Using Online Media
Platform
Tools
Content
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13. Framework for Using Online Media
Platform
Tools
Content
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14. Framework for Using Online Media
Pictures
Videos
Agendas & Mapping Files &
Minutes GPS Data
Powerpoints PDFs
Content
(this stuff should be in your office)
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15. Framework for Using Online Media
Tools
(puts you in the driver’s seat)
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16. Framework for Using Online Media
Platform
(mission control, baby)
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17. Framework for Using Online Media
Now let’s take a tour…
(plutonium-powered curiosity)
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36. Demonstration
Let’s Observe the Interwebs at Work
(the fusion of content, tools, and platforms)
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37. Demonstration
Google Maps in WordPress
in four easy steps
#1
Create your mapping features
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38. Demonstration
Google Maps in WordPress
in four easy steps
#2
Click the link creation button
and copy the HTML code
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39. Demonstration
Google Maps in WordPress
in four easy steps
#3
Create a new post in your
WordPress.com blog
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40. Demonstration
Google Maps in WordPress
in four easy steps
#4
Paste the HTML code in your blog post
and click the publish button
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41. Demonstration
Vimeo in Facebook
in six easy steps
#1
Upload your video file
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42. Demonstration
Vimeo in Facebook
in six easy steps
#2
Click the name of your video
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43. Demonstration
Vimeo in Facebook
in six easy steps
#3
Highlight the video URL and copy it
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44. Demonstration
Vimeo in Facebook
in six easy steps
#4
Go to your Facebook page
and paste the URL in the status box
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45. Demonstration
Vimeo in Facebook
in six easy steps
#5
Wait for Facebook to convert that URL
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46. Demonstration
Vimeo in Facebook
in six easy steps
#6
Type over the URL left-overs with an
interesting statement and click “post”
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47. Assessment
Off the Charts!
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48. Tools: Flickr
flickr.com
Photos
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways
Public can provide comments online
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49. Tools: Photobucket
photobucket.com
Photos
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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50. Tools: Panoramio
panoramio.com
Photos
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content X
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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51. Tools: Google Maps
maps.google.com
Maps
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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52. Tools: Bing Maps
bing.com/maps/
Maps
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online X
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53. Tools: GeoCommons
geocommons.com
Maps
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways
Public can provide comments online X
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54. Tools: Scribd
scribd.com
Documents
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways X
Public can provide comments online
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55. Tools: SlideShare
slideshare.net
Documents
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways X
Public can provide comments online
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56. Tools: YouTube
youtube.com
Video
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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57. Tools: Vimeo
vimeo.com
Video
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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58. Platform: WordPress.com
wordpress.com
Social Media
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways
Public can provide comments online
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59. Platform: Blogger
blogger.com
Social Media
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways
Public can provide comments online
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60. Platform: Facebook
facebook.com
Social Media
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content X
Allows uploads of various file formats
Can show information in unique ways
Public can provide comments online
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61. Other Tools: Google Earth
google.com/earth/
Virtual Globe
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free !
Tool creates code for embedded content X
Allows uploads of various file formats !
Can show information in unique ways !
Public can provide comments online X
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62. Other Tools: SurveyMonkey
surveymonkey.com
Opinion Survey
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free !
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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63. Other Tools: Wordle
wordle.net
Word Cloud
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content X
Allows uploads of various file formats X
Can show information in unique ways
Public can provide comments online X
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64. Assessment
Spicer’s
Top Recommendation
Flickr Facebook
Perfect for
Newbies!
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65. Assessment
Spicer’s
Top Recommendation
GeoCommons WordPress.com
Advanced Users
Will Love This!
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66. Assessment
Spicer’s
Top Recommendation
Google Maps Vimeo
Best of the Best!
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67. Parting Thoughts
Consider how these tools and
platforms might be used in
different contexts.
Compare how they might be
deployed for a public hearing
compared to a planning project.
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68. Parting Thoughts
Manage workflow through
consistent naming for e-mail,
e-
logins, screen names, and URLS.
For example:
laurelparkplan@yahoo.com
laurelparkplan.wordpress.com
www.facebook.com/LaurelParkPlan
geocommons.com/users/laurelparkplan
geocommons.com/users/laurelparkplan
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69. Parting Thoughts
WordPress.com gives you 3 gigabytes
of free media uploads.
This is like a free cloud storage service!
You have options in terms of whether
choosing to be dependent upon
external content or if you should
upload your own.
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70. Parting Thoughts
Future considerations:
How will your information look on
mobile devices?
Keep your ear to the ground: There are
always new services out there, look at
how Pinterest, Tumblr, and infogr.am
Pinterest, Tumblr,
keep growing.
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71. Parting Thoughts
Don’t forget this reality check:
The Pew Internet and American Life
Project notes that as of September
2012, 45% of American adults have a
smartphone,
smartphone, 58% have a desktop
computer, and 61% have a laptop.
Understanding this should compel us to
find ways to provide our plans and
other documents more regularly
through electronic means.
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72. Q & A Time
time to share
Can’t get enough?
This presentation is available for online viewing at
spicerplanning.tumblr.com
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