The Drupal community has been anxiously awaiting the official release of Drupal 8 since it was announced in 2011. To IT professionals and Drupal developers, the improvements and benefits are clear. The advanced Symfony2 framework leverages some of the best and most scalable technologies available. But what about from a business perspective? Even if a major redesign was not on your short-term horizon, we highly recommend educating yourself on what the release of Drupal 8 means to your organization from a digital investment standpoint. In our upcoming webinar, we partner with Mediacurrent to outline the key features Drupal 8 contains to help meet your business and brand objectives. In this webinar, you will learn about: How Drupal 8 is helping Marketing Departments leverage their website as the most powerful branding and lead generation tool Drupal 8’s improvements to Accessibility and Internationalization, allowing corporations to reach all segments of their customer base with personalized content Drupal 8's mobile-friendly and responsive capabilities to make sure your content looks great on any screen How to easily integrate your best of breed marketing technologies with Drupal 8 as your foundation The advancements Drupal 8 provides to reduce costly security breaches and improve maintenance challenges What key decision-making criteria you should use when deciding to migrate to Drupal 8

1. Business Benefits of Drupal 8
Empower Digital Innovation with the Newest Version of Drupal

2. David Aponovich
David.Aponovich@acquia.com
Sr. Director, Digital Experience
Acquia
Today’s Team
2
Dave Terry
Dave.Terry@Mediacurrent.com
Partner, Client Services
Mediacurrent

3. ● The age of the customer
● Advancements in Drupal 8
● Security and Performance enhancements in D8
● D8 for Digital Marketers
● D8 for Accessibility
● When to migrate to D8
3
Agenda

4. Mediacurrent helps organizations build
highly impactful, elegantly designed
Drupal websites that achieve the
strategic results they need.
4
Acquia provides the leading cloud
platform for building, delivering and
optimizing digital experiences.
The Acquia Platform
Convert audiences with next
gen analytics and personalization
solutions for marketers
Launch and manage sites
efficiently on the resilient and
secure cloud that DevOps love
Create high quality applications
faster with continuous integration
tools web developers need

5. The World Has Changed

6. Digital Has Changed How The World...
6
Educates Assembles Heals
Entertains Communicates Buys

7. What Will It Take to Succeed?
7
Embrace all things digital to drive a great
customer experience
“How can you keep up with
empowered customers? Be more
digital. Your customers, your
channels, and your competitors are
digital. The future of your business
is digital.”
-Forrester Research

8. Drupal and the Art of the Possible
8
Drupal enables you to
innovate in a
hypercompetitive world.
Drupal helps you deliver
faster, better, in a fast
moving digital-first world.
Drupal scales as your
requirements and digital
vision expands.

9. Drupal by the numbers
9

10. D8 Releases
Nov .19!
Get ready for the biggest release
in WCM history
● Attend a global launch party
● Try D8 on Acquia Cloud Free
● Plan your D8 projects now

11. Great Additions in D8 for
Business Users

12. Fun. Fast. Beautiful Authoring in D8
12
Reimagined content authoring
experience
● In-line, in-context on page
editing
● WYSIWYG editor
● Focus on ease of use

13. D8 is Fully Responsive
13
100% mobile first WCM for a post-
browser world
● Fully responsive UI in D8
● Manage content using any
device
● Preview & publish content
on any screen

14. Flexible Content Delivery to Any Channel
14
Content delivery to any device or
screen
● RESTful API
● Deliver content as a service
to any device, channel
● Pull content into D8 sites
and applications easily
● Content back-end, flexible
front-end design & delivery

15. Translations & Localization to Go Global
15
D8 built from the ground up to
support any language
● D8 user interface translated
into nearly 100 languages to
support global users
● Built-in capabilities to
manage translations

16. Marketing Tech Integrations for Flexibility
16
Integrate best-of-breed
marketing tech with D8
● Architected for easy
integration with your tools
● Use D8 as foundation for
your digital experience
ecosystem
● Marketing automation, email
marketing, CRM, etc.

17. SECURITY

18. Drupal 8 Security Advancements
18
DrupalProprietary
VS
Model naturally generates more
vulnerabilities and less testing
Patches and bug fixes happen
instantaneously
Huge dependency on a small
team with limited capacity
Security patches are
cumbersome and lengthy
10,000s of developers and “extra
eyes” + a dedicated Security team
Drupal provides Security through
transparency, speed, & agility
Proprietary CMSs will ignore
known exploits (no
accountability)
Widely adopted with industries
who place a huge emphasis on
security (federal gov’t agencies
and higher ed institutions)

19. source: pcworld.com
19

20. 20

21. DIGITAL PRESENCE

22. Drupal 8 for Digital Strategy Management
22
DrupalProprietary
VS
Less innovation and ability to
stay on the cutting edge
Long term investment in your
digital presence (ability to scale
and evolve)
Licensing fees and high vendor
dependency
Proprietary systems allow for
less customization and a more
cumbersome third party
integration process
SEO friendly CMS for marketers
(mobile responsive, focus on
performance/speed, many SEO
best practices built in)
Open-source technology naturally
provides flexibility to solve
business problems

23. 23
YOUR WEB
PRESENCE

24. source: searchengineland.com
24

25. ACCESSIBILITY

26. Drupal 8 for Accessibility
Inflexible, barriers to
implementing a work-around for
an accessibility issues
All features conform with the
World Wide Web Consortium
(W3C) guidelines: WCAG 2.0 and
ATAG 2.0
26
DrupalProprietary
VSInfrequent releases mean no
instant fix
Lack of accountability to quickly
address issues
Updates and adjustments can be
introduced quickly, without
waiting for new versions
Overall community commitment
to accessibility

27. READINESS
27

28. Key Considerations
● Which version of Drupal are you
currently on?
● Core, Contrib, and Custom
Modules
● How does your digital presence
align with your overall business
goals?
28
Currently Using Drupal
● Open-source is no longer a trend
● Innovation and agility
● Total cost of ownership (no
recurring licensing fees)
Considering Using Drupal

29. ● Considers your long term, strategic
business goals
● Starts your project off right with
Discovery
● Gives you the best value for your
investment
29
Reap the Biggest Benefit of Drupal 8 by Choosing the
Right Partner

30. 30
The challenge of being an early adopter can be that the technology isn’t 100%
complete during implementation. Manhattan Associates trusts Mediacurrent to
overcome and mitigate these risks because of our track record during the 4+ year
relationship. This allows cutting edge companies like Manhattan Associates to stay
ahead of competitors and on the forefront of Drupal technology.

31. Acquia Lightning: Foundation for D8
31

32. @Mediacurrent Mediacurrent.com
DRUPAL 8 RESOURCES
slideshare.net/mediacurrent
@Acquia Acquia.comslideshare.net/acquia
www.mediacurrent.com/drupal8 www.acquia.com/drupal-8