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Behavior change and persuasive technology What's in it for us? Shubha Lakshmi Bhat June 2010
Goals of presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],Intro theory share feedback you
Creating Health Habits through Social and Mobile Technologies Stanford Persuasive Technology Lab   My Social Health Dr. BJ Fogg Kendra Markle Dr. Tom Robinson Intro theory share feedback you
Fogg Behavior Model: 3 elements must converge Intro theory share feedback you
15 ways behaviors can change! Intro theory share feedback you
More considerations... Is there an obligation? Intro theory share feedback you
Expert Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intro theory share feedback you
Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intro theory share feedback you
Habits that matter Intro theory share feedback you
Simple behavior that matters Only go to restaurants that publish their calorie content Intro theory share feedback you
Understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intro theory share feedback you
Can these search tools= triggers? reinforcements? Intro theory share feedback you
How can theories of habit formation help you meet your goal?     Intro theory share feedback you
Thanks!

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Habit formation, behavior change and persuasive technology