Bcc Wshop Day 1 2 Slides

Developing Programs, Campaigns & Products for Behavioural Impact Robyn Drysdale Prevention Adviser SPC Public Health Programme

Training Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expectations: ,[object Object],[object Object],[object Object],[object Object]

Where are you at? ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

What does this mean to me? ,[object Object],[object Object]

Understanding behaviour change ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Parnell & Benton (1999)

Behaviour change is hard! ,[object Object],[object Object]

Factors impacting behaviour change Behaviour Environment Popular Support Endorsement by leaders Benefits Culture Past experience

What is needed then? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Activity: Personal change story ,[object Object],[object Object],[object Object]

Understanding Behaviour Change Communication (BCC) ,[object Object],[object Object]

Stages of Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Or ‘ HIC-DARM ’ First, we H ear about the new behaviour then, we become I nformed about it and later C onvinced that it is worthwhile In time, D ecision to do something about we make the our conviction and later we take A ction on the new behaviour we wait for next R e-confirmation that our action was a good one & if all is well, we M aintain the behaviour

Motivating factors ,[object Object],[object Object],[object Object]

The enabling environment ,[object Object],[object Object],[object Object],[object Object]

The Enabling Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]

No behaviour happens in isolation!

Influential Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enabling change ,[object Object],[object Object]

Developing a supportive environment ,[object Object],[object Object],[object Object]

Daily evaluation: What shape are u in? ,[object Object],[object Object],[object Object]

Capacity Development ,[object Object],[object Object],[object Object],[object Object]

Capacity development & behaviour change ,[object Object],[object Object],[object Object]

BEHAVIOUR CHANGE SUMMARY ,[object Object]

What kinds of programs best help to facilitate behaviour change?

The role of programs in facilitating behavioural change ,[object Object],[object Object],[object Object],[object Object]

Current preventative health programs in Northern Marianas ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pre-Workshop Assessment: Messages & Materials Brief Review ,[object Object],[object Object],[object Object]

Involving the audience in project planning ,[object Object],[object Object],[object Object]

Day 2 Evaluation ,[object Object],[object Object],[object Object],[object Object]

Bcc Wshop Day 1 2 Slides

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Bcc Wshop Day 1 2 Slides