2. Main objectives
● Increase the number of clients
● Increase the company's profit
oGymboland, Bombonica, Boats, Kiddy Rides
● Create a new profit opportunity - charge companies in
exchange for promotion packages at Gymboland special
events
3. Secondary objectives
● Gymboland - recognized brand image
● Increase customer loyalty
● Be the first place to choose in terms of playgrounds
Customer insight - "Gymboland is the playground where
nice things happen"
● Increase the time spent by kids in Gymboland
4. MKT Strategy - How to do it?
● Corporate identity
o 2 permanent mascots
o same message on all banners - leading kids to
creativity, learning, curiosity
● Partnerships with institutions that send the
same message
o museums, theatres, schools, private kindergardens
● Partnerships with food&beverages/sweets
5. MKT Strategy - How to do it?
● Events on our national and other nations holidays
o1 December, Saint Nicholas, Christmas, 1 March
● Gymboland's specials - special events for kids and
parents
oFootball day - we transmit the football games on
the outside plasma for fathers
o"Be beautiful" day - mothers do their nails, read a
magazine and drink a coffee outside the playground
for free
● Have a permanent online presence
6. Increase the number of
clients/profit
●Bring new clients in the playground using
events - give branded balloons and discount
cards at every event
●New business - make an offer to
corporations as a human resources initiative
oparties for employees' children
oa pack of subscriptions at Gymboland for all their
staff
7. Increase the number of
clients/profit
●Permanent program of creative workshops
●Movie day - partnership with Cinema
City/6D
oMake a cinema corner with cartoons in the
playground - kids stay longer in Gymboland, parents
can go to movies - we gain clients that come at
Cinema City
oSell a ticket for Gymboland and a cinema movie
ticket as a discount pack/offer
8. Create a brand image
●Mascots - first only Pogonicii and Tontonel
oafter 3 months, make and sell monthly collections
of mascots - e.g. GymboFarm, GymboChristmas in
order to create a need to collect - loyalty towards
the playground that has toys to sell
●Make events with visibility - outside the
playground
owe have to gain the attention of outside potential
clients. The usual ones leave their kids and come
only if needed; they don't notice all our inside
activities
9. Create a brand image
●Advertise events
opress releases
ofacebook - presence on pages for kids/mothers
oemail invitations (using the email database of our
net provider partner)
oAFI's newsletter
oblogs
omagazines
oother sites
12. Events - Halloween - 31 Oct - 4 Nov
●Wheel of surprises - we spin the wheel and we
find out who will take care of us - the fairy or the witch?
We create 2 teams - "Pogonicii vs. Faur the dragon"
/ pink vs blue bracelets
●Team games - competition Pogonicii vs
Faur the dragon - all the game winners get a
gift from partners
●Dance show & branded balloons-
dancers dressed as witches perform around the
playground and at the boats
13. Events - Halloween - 31 Oct - 4 Nov
●Inside activities
ocostume contest
opaint clay pumpkins
odecorate witches hats
omake magic sticks
●Free facepainting all day
oAnimators - 1 fairy, 1 witch
●Free modeled balloons
oAnimators - 1 pumpkin
14. Events - Halloween - 31 Oct - 4 Nov
●Costume contest - last day of event
●Trick or treat at our partners - at the
costume contest we select kids&parents to trick or treat
in AFI stores
●Funny raffle - "Nu mi-e frica de Baubau" - they
receive a lamp/flashlight/candle to stop being afraid of
darkness
●Gifts - kids leave the playground with hats,
clay pumpkins, balloons, phosphorescent
bracelets, candies - visibility in AFI, on street
15. Events - Halloween - 31 Oct - 4 Nov
●Gift for mothers - "Between 12 - 16 o'clock
you can bring your child at Gymboland and
also receive a Halloween nails model, a cup
of coffee and a nice magazine."
●We start developing a trend for mothers -
they can have a nice time while their child is
happy in Gymboland
●We add vouchers from other shops/
restaurants/ hair salon/ magazines etc.
16. Message - banner
"On Halloween, Gymboland challenges you to
dance with the witches, to trick or treat and to
discover a lot of tricky candies.
During 31 Oct. and 4 Nov. you'll be surrounded
by princesses, magic pumpkins and playful
witches.
Don't miss the chance for your kid to have the
experience of his childhood in the land of
fantasy."
17. Event program - Halloween
Wed. Thu. Fri Sat. Sun.
16-18 Pictam
dovlecei
fermecati
Decoram
cu
manutele
noastre
Nasul
vrajitoarei
Descurcam
panza de
paianjen
Spargem
baloanele
surpriza
18-19 Intrecerea
paianjeneilor
Cautam
viermisorul
ratacit
Fugim de
Casper
fantomul
Fugarim
ochisorii
alunecosi
Baba-oarba
cu Mumia
Igienica
19-
19.30
Spectacol
Dansul
Vrajitoarelor
Concurs de
costume
20-
20.30
Tombola
"Nu mi-e frica
de Baubau"
Trick or treat
- vanatoarea
de cadouri
19. DAY 1 - The day of good deeds
●Pinata
owe hang a big branded Pinata above the rink -
full of candies, balloons, confetti
●Mood rings
oKids receive a mood ring at the entrance and
they are invited to play team games
(red/blue/green team)
oThe most playful ring receives a gift from
Gymboland
●Free portraits/pictures with our animators &
20. DAY 1 - The day of good deeds
●Start a humanitary fund raise - "If you
want a portrait please donate 5 lei for Salvati
Copiii"
●Small pinata - one smaller pinata in the
playground to grow the excitement for the
bigger one
●Team games created by Gymboland
21. DAY 2 - Magic balloons&rings day
●A world of balloons
owe fill the playground with balloons to create
a fairytale atmosphere
●The alphabet made by balloons
oIn front of the playground, every kid receives
his initial name letter made from balloons
oKids are encouraged to play with their
initials and create words
●Skating show before smashing the pinata
22. DAY 2 - Magic balloons&rings day
●Name horoscope
oEach kid receives a card with their name
horoscope
●Contest
oGymboland gives prizes to the most creative
kids
●Mood rings
oKids receive a mood ring at the entrance and
they are invited to play team games
(red/blue/green team)
oThe most playful ring receives a gift from
Gymboland
23. DAY 2 - Magic balloons&rings day
●Soap bubble show
oAfter the contest, the playground will be
surrounded by soap bubbles
●Skating show before smashing the pinata
●Raffle for all the spectators - prizes from
partners
●Pinata moment&give free branded
balloons
24. DAY 2 - Magic balloons&rings day
●Vouchers - "If you get in the
playground today, you pay 50% less
for entrance in Gymboland + 1 juice
next time"
●3 years of Gymbo celebration- we unveil
our new handmade Logo - frame&post it
outside the playground, while sharing
champaign
26. Proposal
●We close a partnership with Newexpo, a
company specialized in events for malls
●Newexpo provides:
oexhibitors
oanimators
odance & singing show - Flamenco
oworkshops - origami
opuppet show
omedia exposure - 3 press releases, outdoor & web
banners, flyers, ads in magazines like "Zile si nopti",
"Oferte speciale", 7000 online invitations,
27. Event plan - 31 noi. - 2 dec.
●3 days of Gifts and sweets Expo - Newexpo
●Gymboland
o "Business School for kids" workshop -
Nextsteve - www.nextsteve.ro
oOrigami workshop - made by newexpo
oPuppets play - made by newexpo
oStorytelling - we read traditonal tales and discuss
about them, then we draw the images
oStart of "Letter for Santa" Gymboland
campaign - we collect letters for Santa; the best
letter wins a gift
●I'st of december - National Day at
Gymboland
28. Event program
30 November 1 December 2 December
Gifts and sweets Expo
Origami workshop
Business school
for kids
Animals Parade Interactive games
Write letters for
Santa
Fashion Parade Puppet show
Storytelling Traditional dance
show
Flamenco show -
dance & singing
29. Saint Nicholas - Gifts in
boots day
6 December
Message - "Bring your booties at Gymboland and Saint
Nicholas will fill them with gifts"
30. Event plan
●Christmas tree - We put a natural fir tree
in front of the playground that will be
decorated by kids that enter in Gymboland
●Fund raise for Salvati copiii -
partnership with ING bank
●Branded christmas decorations - we
sell ornaments for 5 lei and donate the
money
●Free photos - parents receive a free photo
of their kid decorating the tree
●Gifts in boots - every kid receives a present
31. Christmas at Gymboland
24 - 26 December
Message - "For 3 days Santa is busy at Gymboland!
Come at us until he runs out of gifts!"
32. Event plan
●Santa gives presents after you tell him
a poem
●Carols show - we light up the christmas
tree while singing carols along with a chorus
●Charity event - Salvati copiii
o"Gymboland is a part of their life too"
campaign for needy children
owe make a party for 20 children
owe donate the money raised from 6 to 24 of
December
33. Event plan
●Corporate party - we make a special
christmas party offer for Real/ AFI/
Orange etc.
●Gymboland's offer
o3 hours of Christmas Joy at Gymboland
oAnimators - Santa, Fairy, reindeer
oFacehole decor for kids - one picture looking like a
reindeer
oJuice and a bag of candies
oGifts from partners
oSanta can also give the kids gifts from their parents
34. Event plan
●Wheel of surprises
●Games
●Christmas workshops - create handmade
iceflakes, ornaments, greeting cards
●Storytelling - role play on the story of
christmas with animators and kids
36. Event plan
●Special Party at Gymboland
oDress code - boys receive a bow, girls a tiara
oBalloons - release a shower of balloons over
the entire playground
oMagician
oChampaign
oFortune cookies
oFacepainting
oFireworks
