SlideShare a Scribd company logo
1 of 14
Background
• Driving is an important factor in maintaining health
and quality of life in older adults.
• Self-regulation (SR) is being promoted as a safe
method of maintaining independent mobility in older
drivers.
• SR often thought of as driving avoidance (e.g. not
driving in the dark) BUT it also incorporates planning
(e.g. route mapping).
• Could an intervention be designed to promote SR
planning behaviours in drivers across the lifespan?
Aim
To design and use a theoretically based
intervention to positively influence self-
regulation planning intentions and
behaviours.
Theoretical Basis
• Theory of Planned Behaviour (Ajzen, 1991).
• Established health psychology model used to
predict intention and behaviour.
Research Questions
• To determine the effects of the intervention
on:
–Direct measures of TPB constructs
–Indirect measures of TPB constructs
–Self-reported planning behaviours
–Goal achievement
Methods
• Randomised controlled trial.
• Drivers stratified by age into three groups –
young (17-25 years), middle-years (26-64
years) and old (65 years +).
• Participants randomly allocated to group
intervention or control condition.
Participants
• N = 81, 53 women & 28 men.
• Aged : 18 to 83 years.
Mean = 46.40 years, S.D. = 20.58 years.
• Experience : 3 months to 66 years.
Mean = 26.26 years, S.D. = 19.03 years.
Materials
• Pre and post-intervention questionnaire
packet – demographics, SRI, TPB.
• ‘DriveSafe’ handypack.
• Intervention worksheet
• Additional set of questions relating to goal
achievement for intervention group.
Intervention Components
Persuasive
messages Goal setting
Action
planning
Coping
planning
Behavioural
Contract
Results
• Direct Constructs
– Explained 34% of variance in intention.
– Increase in affective attitude.
• Indirect Constructs
– Explained 11% of variance in intention.
– Reduction in normative beliefs.
• Self-reported Planning Behaviour
– Increased.
• Goal achievement
– Over 90% achieved first and second goals
Conclusions
• Extended TPB intervention successful in
facilitating change in self-reported, SR behaviour
– offers promise as a tool to assist drivers in
achieving their mobility goals.
• Intervention positively affects affective attitude.
Care should be taken to ensure that changing
affective attitude does not increase risk potential.
Limitations
• Attrition.
• Gender balance (Higher female take up rate).
• Self-report measures.
• Cannot attribute results to either TPB or goal
setting tasks.
• Short timescale.
References
• Abraham and Michie (2008) A taxonomy of behavior change techniques used in
interventions. Health Psychology, 27, 379-387.
• Ajzen, I (1991) The theory of planned behaviour. Orgainizational Behavior and
Human Decision Processes 50(2), 179-211.
• Ajzen (2002a)Constructing a TPB questionnaire: conceptual and methodological
considerations. Retrieved 15 May, 2012, from
http://socgeo.ruhosting.nl/html/files/spatbeh/tpb.measurement.pdf
• Gollwitzer (1993) Goal achievement: The role of intentions. European Review of
Social Psychology, 4, 141-185.
• Gollwitzer and Sheeran (2006) Implementation Intentions and Goal Achievement:
A Meta-analysis of Effects and Processes. In P. Z. Mark (Ed.), Advances in
Experimental Social Psychology (Vol. Volume 38, pp. 69-119): Academic Press.
• Sniehotta, Schwarzer, Scholz and Schulz (2005) Action planning and coping
planning for long-term lifestyle change: Theory and assessment. European Journal
of Social Psychology, 35(4), 565-576.
• Sniehotta (2009) Towards a theory of intentional behaviour change: Plans,
planning, and self-regulation. British Journal of Health Psychology, 14, 261-273.
Acknowledgements
• This study was funded by DriveSafe-Stay
Safe, a Birmingham based road safety
charity and the Economic and Social
Research Council, award number
ES/G003777/1.
• We are grateful to the drivers who
participated in this study.

More Related Content

Similar to Gwyther

Introduction To Behavioral Sciences In Administration
Introduction To Behavioral Sciences In AdministrationIntroduction To Behavioral Sciences In Administration
Introduction To Behavioral Sciences In AdministrationMohammed Anis
 
Organizational development
Organizational developmentOrganizational development
Organizational developmentshrutiairan
 
Org. change &development/ od
Org. change &development/ odOrg. change &development/ od
Org. change &development/ odMohd Mohsin
 
Presentation1 jeeda, thesis
Presentation1 jeeda, thesisPresentation1 jeeda, thesis
Presentation1 jeeda, thesisJeeda Rabah
 
Transitions in M&E of SBC Handout
Transitions in M&E of SBC HandoutTransitions in M&E of SBC Handout
Transitions in M&E of SBC HandoutCORE Group
 
Exercise programs for people with dementia: What's the evidence?
Exercise programs for people with dementia: What's the evidence?Exercise programs for people with dementia: What's the evidence?
Exercise programs for people with dementia: What's the evidence?Health Evidence™
 
Fundamentals of organizational behavior
Fundamentals of organizational behaviorFundamentals of organizational behavior
Fundamentals of organizational behaviormysirboni
 
Evaluation Design presentation public health
Evaluation Design presentation public healthEvaluation Design presentation public health
Evaluation Design presentation public healthsamarpandhakal
 
Health Behavior Model - Health Psychology
Health Behavior Model - Health PsychologyHealth Behavior Model - Health Psychology
Health Behavior Model - Health PsychologySeta Wicaksana
 
Attitude scale and critical incident technique
Attitude scale and critical incident techniqueAttitude scale and critical incident technique
Attitude scale and critical incident techniqueShaells Joshi
 
Stages of Change & Reactance in Group Work
Stages of Change & Reactance in Group WorkStages of Change & Reactance in Group Work
Stages of Change & Reactance in Group WorkJane Gilgun
 
Approaches of organizational_behavior
Approaches of organizational_behaviorApproaches of organizational_behavior
Approaches of organizational_behaviorRajThakuri
 
FW279 Exercise Behavior
FW279 Exercise BehaviorFW279 Exercise Behavior
FW279 Exercise BehaviorMatt Sanders
 

Similar to Gwyther (20)

Introduction To Behavioral Sciences In Administration
Introduction To Behavioral Sciences In AdministrationIntroduction To Behavioral Sciences In Administration
Introduction To Behavioral Sciences In Administration
 
Organizational development
Organizational developmentOrganizational development
Organizational development
 
The application of behavioural science to public health adhp webinar fin...
The application of behavioural science to public health adhp webinar fin...The application of behavioural science to public health adhp webinar fin...
The application of behavioural science to public health adhp webinar fin...
 
Techniques of Planned Change
Techniques of Planned ChangeTechniques of Planned Change
Techniques of Planned Change
 
Org. change &development/ od
Org. change &development/ odOrg. change &development/ od
Org. change &development/ od
 
Presentation1 jeeda, thesis
Presentation1 jeeda, thesisPresentation1 jeeda, thesis
Presentation1 jeeda, thesis
 
Transitions in M&E of SBC Handout
Transitions in M&E of SBC HandoutTransitions in M&E of SBC Handout
Transitions in M&E of SBC Handout
 
HPSR? What is health policy and systems research?
HPSR? What is health policy and systems research?HPSR? What is health policy and systems research?
HPSR? What is health policy and systems research?
 
Exercise programs for people with dementia: What's the evidence?
Exercise programs for people with dementia: What's the evidence?Exercise programs for people with dementia: What's the evidence?
Exercise programs for people with dementia: What's the evidence?
 
Fundamentals of organizational behavior
Fundamentals of organizational behaviorFundamentals of organizational behavior
Fundamentals of organizational behavior
 
Evaluation Design presentation public health
Evaluation Design presentation public healthEvaluation Design presentation public health
Evaluation Design presentation public health
 
Health Behavior Model - Health Psychology
Health Behavior Model - Health PsychologyHealth Behavior Model - Health Psychology
Health Behavior Model - Health Psychology
 
Comprehensive Behavioral Consultation Presentation
Comprehensive Behavioral Consultation PresentationComprehensive Behavioral Consultation Presentation
Comprehensive Behavioral Consultation Presentation
 
Attitude scale and critical incident technique
Attitude scale and critical incident techniqueAttitude scale and critical incident technique
Attitude scale and critical incident technique
 
Behavior changeweb
Behavior changewebBehavior changeweb
Behavior changeweb
 
Stages of Change & Reactance in Group Work
Stages of Change & Reactance in Group WorkStages of Change & Reactance in Group Work
Stages of Change & Reactance in Group Work
 
Approaches of organizational_behavior
Approaches of organizational_behaviorApproaches of organizational_behavior
Approaches of organizational_behavior
 
FW279 Exercise Behavior
FW279 Exercise BehaviorFW279 Exercise Behavior
FW279 Exercise Behavior
 
Theory Driven Evaluation.pptx
Theory Driven Evaluation.pptxTheory Driven Evaluation.pptx
Theory Driven Evaluation.pptx
 
Key Terminology M&E
Key Terminology M&EKey Terminology M&E
Key Terminology M&E
 

More from MSullman

Williamson
WilliamsonWilliamson
WilliamsonMSullman
 
Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...
Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...
Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...MSullman
 
Skippon reed & robbins
Skippon reed & robbinsSkippon reed & robbins
Skippon reed & robbinsMSullman
 
Skippon reed & robbins 2013
Skippon reed & robbins 2013 Skippon reed & robbins 2013
Skippon reed & robbins 2013 MSullman
 
Shimazakikan
ShimazakikanShimazakikan
ShimazakikanMSullman
 
Seibokaite
SeibokaiteSeibokaite
SeibokaiteMSullman
 
Sakari hopia
Sakari hopia Sakari hopia
Sakari hopia MSullman
 
Rosenbloom simulator
Rosenbloom simulatorRosenbloom simulator
Rosenbloom simulatorMSullman
 
Rosenbloom i safe final 20.8.13
Rosenbloom i safe final 20.8.13Rosenbloom i safe final 20.8.13
Rosenbloom i safe final 20.8.13MSullman
 
Jarvilehto
JarvilehtoJarvilehto
JarvilehtoMSullman
 

More from MSullman (20)

Roesch
RoeschRoesch
Roesch
 
Zarins
ZarinsZarins
Zarins
 
Williamson
WilliamsonWilliamson
Williamson
 
Wahlberg
WahlbergWahlberg
Wahlberg
 
Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...
Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...
Skippon vannozzi & flack 2013 icdbt driving as the simultaneous pursuit of mu...
 
Skippon reed & robbins
Skippon reed & robbinsSkippon reed & robbins
Skippon reed & robbins
 
Skippon reed & robbins 2013
Skippon reed & robbins 2013 Skippon reed & robbins 2013
Skippon reed & robbins 2013
 
Shimazakikan
ShimazakikanShimazakikan
Shimazakikan
 
Seibokaite
SeibokaiteSeibokaite
Seibokaite
 
Sanders
SandersSanders
Sanders
 
Sakari hopia
Sakari hopia Sakari hopia
Sakari hopia
 
Rosenbloom simulator
Rosenbloom simulatorRosenbloom simulator
Rosenbloom simulator
 
Rosenbloom i safe final 20.8.13
Rosenbloom i safe final 20.8.13Rosenbloom i safe final 20.8.13
Rosenbloom i safe final 20.8.13
 
Price
PricePrice
Price
 
Nurkkala
NurkkalaNurkkala
Nurkkala
 
Lang
LangLang
Lang
 
Kulkarni
KulkarniKulkarni
Kulkarni
 
Kramer
KramerKramer
Kramer
 
Kalermo
KalermoKalermo
Kalermo
 
Jarvilehto
JarvilehtoJarvilehto
Jarvilehto
 

Recently uploaded

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 

Recently uploaded (20)

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Gwyther

  • 1.
  • 2. Background • Driving is an important factor in maintaining health and quality of life in older adults. • Self-regulation (SR) is being promoted as a safe method of maintaining independent mobility in older drivers. • SR often thought of as driving avoidance (e.g. not driving in the dark) BUT it also incorporates planning (e.g. route mapping). • Could an intervention be designed to promote SR planning behaviours in drivers across the lifespan?
  • 3. Aim To design and use a theoretically based intervention to positively influence self- regulation planning intentions and behaviours.
  • 4. Theoretical Basis • Theory of Planned Behaviour (Ajzen, 1991). • Established health psychology model used to predict intention and behaviour.
  • 5. Research Questions • To determine the effects of the intervention on: –Direct measures of TPB constructs –Indirect measures of TPB constructs –Self-reported planning behaviours –Goal achievement
  • 6. Methods • Randomised controlled trial. • Drivers stratified by age into three groups – young (17-25 years), middle-years (26-64 years) and old (65 years +). • Participants randomly allocated to group intervention or control condition.
  • 7. Participants • N = 81, 53 women & 28 men. • Aged : 18 to 83 years. Mean = 46.40 years, S.D. = 20.58 years. • Experience : 3 months to 66 years. Mean = 26.26 years, S.D. = 19.03 years.
  • 8. Materials • Pre and post-intervention questionnaire packet – demographics, SRI, TPB. • ‘DriveSafe’ handypack. • Intervention worksheet • Additional set of questions relating to goal achievement for intervention group.
  • 9. Intervention Components Persuasive messages Goal setting Action planning Coping planning Behavioural Contract
  • 10. Results • Direct Constructs – Explained 34% of variance in intention. – Increase in affective attitude. • Indirect Constructs – Explained 11% of variance in intention. – Reduction in normative beliefs. • Self-reported Planning Behaviour – Increased. • Goal achievement – Over 90% achieved first and second goals
  • 11. Conclusions • Extended TPB intervention successful in facilitating change in self-reported, SR behaviour – offers promise as a tool to assist drivers in achieving their mobility goals. • Intervention positively affects affective attitude. Care should be taken to ensure that changing affective attitude does not increase risk potential.
  • 12. Limitations • Attrition. • Gender balance (Higher female take up rate). • Self-report measures. • Cannot attribute results to either TPB or goal setting tasks. • Short timescale.
  • 13. References • Abraham and Michie (2008) A taxonomy of behavior change techniques used in interventions. Health Psychology, 27, 379-387. • Ajzen, I (1991) The theory of planned behaviour. Orgainizational Behavior and Human Decision Processes 50(2), 179-211. • Ajzen (2002a)Constructing a TPB questionnaire: conceptual and methodological considerations. Retrieved 15 May, 2012, from http://socgeo.ruhosting.nl/html/files/spatbeh/tpb.measurement.pdf • Gollwitzer (1993) Goal achievement: The role of intentions. European Review of Social Psychology, 4, 141-185. • Gollwitzer and Sheeran (2006) Implementation Intentions and Goal Achievement: A Meta-analysis of Effects and Processes. In P. Z. Mark (Ed.), Advances in Experimental Social Psychology (Vol. Volume 38, pp. 69-119): Academic Press. • Sniehotta, Schwarzer, Scholz and Schulz (2005) Action planning and coping planning for long-term lifestyle change: Theory and assessment. European Journal of Social Psychology, 35(4), 565-576. • Sniehotta (2009) Towards a theory of intentional behaviour change: Plans, planning, and self-regulation. British Journal of Health Psychology, 14, 261-273.
  • 14. Acknowledgements • This study was funded by DriveSafe-Stay Safe, a Birmingham based road safety charity and the Economic and Social Research Council, award number ES/G003777/1. • We are grateful to the drivers who participated in this study.