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BRAND GUIDELINES
VERSION 1.1
JANUARY 2015
3
3		 LOGO
5 		 MEANING
7		 CONSTRUCTION
9 	 	 COLORS
11 	 TYPOGRAPHY
13 	 PROTECTION ZONE
15 	 DO’S...
17 	 ...AND DON’TS
19 	 BRAND ARCHITECTURE
21 	 BRAND ENDORSEMENT
23 	 OBJECTS
25 	 POSTERS
27 	 BILLBOARD
29 	 CREDITS	
CONTENT TABLES
MEANING
5
CONSTRUCTION
7
9
COLORS
RGB 249 53 53
CMYK 0 95 85 0
# F93535
RGB 66 66 66
CMYK 65 60 60 45
# 424242
RGB 0 0 0
CMYK 75 70 70 90
# 00000
TYPOGRAPHY
GOTHAMIS GWT TYPEFACE.
THIS FONT HAS
MANY WEIGHTS.
GOTHAM Black
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: -20
GOTHAM Bold
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: -15
GOTHAM Book
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: -15
11
MONTSERRATTHIS FONT IS USED
FOR GWT ON THE WEB.
YOU CAN USE
THESE 3 WEIGHTS.
IF YOU DON’T HAVE
GOTHAM, USE:
MONTSERRAT Black
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: 10
MONTSERRAT Bold
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: 0
MONTSERRAT Light
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: 0
You can download this font here
13
15
PROTECTION ZONE
17
DO’S ...
19
.... AND DONT’S
21
BRAND ARCHITECTURE
‘15
MEETUP
23
BRAND ENDORSEMENT
25
OBJECTS
27
POSTERS
29
BILLBOARD
31
CREDITS Logo and branding proudly created by Manon Gruaz
from Arcbees.
In order to protect the reputation and branding of GWT,
the GWT logos and branding are trademarks of Arcbees.
Arcbees grants to the GWT Steering Committee
a non-limited, non-exclusive, and irrevocable licence
to use, reproduce, distribute and display the GWT logo
and related materials.
Arcbees consent and agree to comply with and be bound
by every decisions of the GWT Streering Committee
regarding the logos and branding.
For any questions, please contact Arcbees:
info@arcbees.com | www.arcbees.com
GWT Brand Guidelines 1.1

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GWT Brand Guidelines 1.1

  • 2. 3 3 LOGO 5 MEANING 7 CONSTRUCTION 9 COLORS 11 TYPOGRAPHY 13 PROTECTION ZONE 15 DO’S... 17 ...AND DON’TS 19 BRAND ARCHITECTURE 21 BRAND ENDORSEMENT 23 OBJECTS 25 POSTERS 27 BILLBOARD 29 CREDITS CONTENT TABLES
  • 5. 9 COLORS RGB 249 53 53 CMYK 0 95 85 0 # F93535 RGB 66 66 66 CMYK 65 60 60 45 # 424242 RGB 0 0 0 CMYK 75 70 70 90 # 00000
  • 6. TYPOGRAPHY GOTHAMIS GWT TYPEFACE. THIS FONT HAS MANY WEIGHTS. GOTHAM Black AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: -20 GOTHAM Bold AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: -15 GOTHAM Book AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: -15 11
  • 7. MONTSERRATTHIS FONT IS USED FOR GWT ON THE WEB. YOU CAN USE THESE 3 WEIGHTS. IF YOU DON’T HAVE GOTHAM, USE: MONTSERRAT Black AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: 10 MONTSERRAT Bold AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: 0 MONTSERRAT Light AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: 0 You can download this font here 13
  • 16. 31 CREDITS Logo and branding proudly created by Manon Gruaz from Arcbees. In order to protect the reputation and branding of GWT, the GWT logos and branding are trademarks of Arcbees. Arcbees grants to the GWT Steering Committee a non-limited, non-exclusive, and irrevocable licence to use, reproduce, distribute and display the GWT logo and related materials. Arcbees consent and agree to comply with and be bound by every decisions of the GWT Streering Committee regarding the logos and branding. For any questions, please contact Arcbees: info@arcbees.com | www.arcbees.com