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GWT Brand Guidelines 1.1
The brand guidelines outline the specifications for the GWT logo, including its meaning, construction, color codes, and typography options such as Gotham and Montserrat. It emphasizes the importance of brand protection and delineates the do's and don'ts alongside brand architecture and endorsement. The guidelines also clarify the licensing agreement between Arcbees and the GWT steering committee for using the branding materials.
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GWT Brand Guidelines 1.1
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- 2. 3 3 LOGO 5 MEANING 7 CONSTRUCTION 9 COLORS 11 TYPOGRAPHY 13 PROTECTION ZONE 15 DO’S... 17 ...AND DON’TS 19 BRAND ARCHITECTURE 21 BRAND ENDORSEMENT 23 OBJECTS 25 POSTERS 27 BILLBOARD 29 CREDITS CONTENT TABLES
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- 5. 9 COLORS RGB 249 5353 CMYK 0 95 85 0 # F93535 RGB 66 66 66 CMYK 65 60 60 45 # 424242 RGB 0 0 0 CMYK 75 70 70 90 # 00000
- 6. TYPOGRAPHY GOTHAMIS GWT TYPEFACE. THISFONT HAS MANY WEIGHTS. GOTHAM Black AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: -20 GOTHAM Bold AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: -15 GOTHAM Book AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: -15 11
- 7. MONTSERRATTHIS FONT ISUSED FOR GWT ON THE WEB. YOU CAN USE THESE 3 WEIGHTS. IF YOU DON’T HAVE GOTHAM, USE: MONTSERRAT Black AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: 10 MONTSERRAT Bold AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: 0 MONTSERRAT Light AaBbCcDd abcdefghijklmnopqrstuvwxyz 1234567890 $&?%#! (,:;) character tracking: 0 You can download this font here 13
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- 16. 31 CREDITS Logo andbranding proudly created by Manon Gruaz from Arcbees. In order to protect the reputation and branding of GWT, the GWT logos and branding are trademarks of Arcbees. Arcbees grants to the GWT Steering Committee a non-limited, non-exclusive, and irrevocable licence to use, reproduce, distribute and display the GWT logo and related materials. Arcbees consent and agree to comply with and be bound by every decisions of the GWT Streering Committee regarding the logos and branding. For any questions, please contact Arcbees: info@arcbees.com | www.arcbees.com