This is the slide show presentation from January's Toronto Internet Marketers Talk with Jeremy Wright of Agency Sumo.

1. Getting REAL Results From Your Social
Media
It’s Time to Grow!
#realsocialROItime
@jeremywright

2. WARNING
• We are going to cover a LOT today
• Download link at the end:
• Talk
• Tools
• Examples

3. • The Old Way of Digital Marketing (and why it sucks)
• The Fresh New WayYo (YOLO)
• Who AreYou?
• Who Are They?
• Getting Them Motivated
• EXAMPLE TIME!
• What to Focus On TODAY
Today’s Agenda

4. The Old Way – Question Time!

5. The Old Way

6. The Old Way

7. Why Is This Broken?

8. The New Pillars for Marketing in 2016
Who
You
Are
Who
You
Are
What
You
Do
What
You
Do
Audience
Profile
Audience
Profile
Buyer’s
Journey
Buyer’s
Journey
Core
Offers
Core
Offers

9. • Who are you?
• What do you do?
• Why are you unique and valuable?
WhoAreYou?

10. There Can Be Only One
Platform
CommunityService
Solution

11. Consolidation
We are a that enables you to ______
so that you can .
We are a that enables you to ______
so that you can .

12. What We Don’t Do
Task Reason

13. Imagine a world where…
• Going beyond “soccer mom” as you
target
• What do they need / want?
• How are you their best solution?WhoAreThey?

15. Our Target Market
Entrepreneur/CEO – Existing Business Extension

16. Our Target Market
“Startup” CEO (2-20 people) (post-Series A)

17. Our Target Market
Product Lead/Manager, Under 1BB in Revenue

18. • What are your market’s needs
and challenges?
• How are you going to help them?
• What is your key message for this
year?
BuildingYourMessage

19. Key Market Challenge
If , We’d Be Okay (customer
pain)
If , We’d Be Okay (customer
pain)
If The Internet Didn’t Exist, We’d Be OkayIf The Internet Didn’t Exist, We’d Be Okay
Radio Example

20. Where We Are Strongest
We Do _ Better Than AnyoneWe Do _ Better Than Anyone

21. Key FY15 Benefit
Use Us So That You Can .Use Us So That You Can .

22. Key FY15 Message
Screw . Let’s experience __________
using us. Here’s how…
Screw . Let’s experience __________
using us. Here’s how…

23. Key FY16 Message DRAFT
Who We Are:
We are a Consumer Engagement Platform that streamlines and
consolidates the customer journey, enabling brands to treat their
customers like real people
Who We Are:
We are a Consumer Engagement Platform that streamlines and
consolidates the customer journey, enabling brands to treat their
customers like real people
Key FY16 Message:
The future is augmented. Let us show you tomorrow, today.
Key FY16 Message:
The future is augmented. Let us show you tomorrow, today.
What We Do:
We have a turnkey solution set that enables you to enhance your
environment so that you can do what you love on one device.
What We Do:
We have a turnkey solution set that enables you to enhance your
environment so that you can do what you love on one device.
Why Use Us:
Use Us So That You Can achieve 360 xxx, with one source
Why Use Us:
Use Us So That You Can achieve 360 xxx, with one source

24. GettingThemMotivated
•Exploring the Buyer’s Journey
•Developing content that motivates
•How social really amplifies
and delivers real results

25. • Who you are
• What you do
• Why / how you are unique
• What you DON’T do
• Who your audience is
• What they want and need
• NOT BAD FOR AN HOUR! WELL DONEYOU!
What You Now Know

26. Stages to Buying

27. Stages to Buying

29. Stages to Buying
Goal Identify the problem Identify right approach Choose a product/company
Key
Question
Is this something I should
be thinking about?
What do I need, and why? What’s the right balance for my
needs?
Type of
Content
Infographic
Analyst reports
Industry overviews
AKA: Short or informative
Case studies
White papers
Webinars
AKA: Solution-focused
Comparison guides
Calculators
How-To Guides
AKA: Decision-making tools

30. The Secret
Your
Effort
Value to
Them
Their
Data

31. Your New Ecosystem of Content
Big Sexy
Offer
Big Sexy
Offer
BlogBlog
BlogBlog
BlogBlog
Top
5 List
Top
5 List
Info
Graphic
Info
Graphic BlogBlog BlogBlog
Twitt
er
Twitt
er
Anno
unce
Email
Anno
unce
Email
Sum
mary
Email
Sum
mary
Email
FBFB SocialSocial
Twitt
er
Twitt
er
FBFB SocialSocial
Twitt
er
Twitt
er
FBFB SocialSocial
Twitt
er
Twitt
er
FBFB SocialSocial
Twitt
er
Twitt
er
FBFB SocialSocial

32. Now Let’s Put ItTogether: ExampleTime!Now Let’s Put ItTogether: ExampleTime!

33. There Can Be Only One
Personal Training
Sustainable FitnessHolistic Training
Lifestyle Coach
Personal Wellness Coach

34. Consolidation
We are a personal trainer & holistic nutritionist
that enables you to build a sustainable
lifestyle so that you can hit your goals,
whatever they are .
We are a personal trainer & holistic nutritionist
that enables you to build a sustainable
lifestyle so that you can hit your goals,
whatever they are .

35. Our Target Market
“Tryers” – WANT to get better

36. Our Target Market
Sports people / fitness people where results matter

37. So… The Offer?

38. Personal Wellness Offer
Personalized
Fitness &
Wellness
Guide
Personalized
Fitness &
Wellness
Guide
Three Keys to Your Monthly PlanThree Keys to Your Monthly Plan
60-Second “How To” Videos60-Second “How To” Videos
Six Healthy Meals to Boost Your
Energy
Six Healthy Meals to Boost Your
Energy
Top 5 ListTop 5 List
Home Workout
Infographic
Home Workout
Infographic
BlogBlog
TW /
FB
TW /
FB
Anno
unce
Email
Anno
unce
Email
Sum
mary
Email
Sum
mary
Email
TW /
FB
TW /
FB
TW /
FB
TW /
FB
TW /
FB
TW /
FB
TW /
FB
TW /
FB
Offer
Email
(drip)

39. So, would you rather have a system likeTHAT? Or…So, would you rather have a system likeTHAT? Or…

40. THIS?

41. Tada! ROI! Not: post timing, titles, engagement boosters, etc! ;-)Tada! ROI! Not: post timing, titles, engagement boosters, etc! ;-)

42. So, What Should You Focus On TODAY?So, What Should You Focus On TODAY?

43. What Should You Do?

44. Thank You!
#realsocialROItime
@jeremywright