Guy Ritchie began his career doing odd jobs on film and TV sets before directing music videos and commercials. This experience helped him direct the short film 'The Hard Case' in 1995. The film caught the attention of Sting's wife Trudie Styler, who funded Ritchie's first feature film 'Lock, Stock and Two Smoking Barrels' in 1998, which helped launch his career in crime thriller films. However, his next two films in different genres were not as successful.