1. A little insight into
Healthcare General Health Sexual HealthMental Health

2. We specialise in
From CCG’s and CSU’s across the NHS to private healthcare
companies, charities, universities, schools and councils throughout
the UK, Blue Step’s healthcare team are proud to have worked with
a vast array of great clients time and time again. We are familiar with
our client’s key objectives and consistently create perceptive and
adventurous design for all their marketing needs.
Having produced marketing strategies for city-wide campaigns,
created social media content and viral videos, and created
stand-out awareness design concepts, we provide multiple
first-class marketing services across digital and offline platforms.
The following presentation gives a taste of just some of the
exciting projects we’re proud to have delivered.
Campaign Management
Product Sourcing
Design and Print
Public Engagement
Digital Design
Storage and Fulfilment

3. Bluestepsolutions 2016©
Five ways to wellbeing
awareness campaign
Blue Step were commissioned by Champs Public Health Collaborative based in Wirral
to produce the visual identity and all creative outputs for a new campaign focused on
raising awareness around the Five Ways to Wellbeing.
Following an intensive audience segmentation exercise, the final creative executed
a photo shoot and a marketing package to nine different local authorities in the
North West, including Liverpool, Cheshire and Chester. This package included brand
guidelines and ready to print promotional material, billboards, social media templates,
ad vans, banner stands and posters – to name a few!
Virgin Care campaign
management
Virgin Care provides NHS and social care services across the UK, helping make a
real difference to people’s lives. They were looking for an agency to support and
supply them with a variety of campaigns including branded products, testing kits
and managing the design, print and implementation of C Card schemes. The design
team at Bluestep have consistently worked with Virgin Care for the past 3 years and
are continually coming up with new innovative ideas across multimedia platforms to
help support the fantastic work Virgin Care offer.

4. Bluestepsolutions 2016©
University Hospitals Birmingham NHS Foundation Trust came to us for help in
designing and building 6x variations of self testing kits that cover Chlamydia,
HIV, Hep B and Syphilis. Our brief from Birmingham was to make the kits
compact, simple and easy to use but with all relevant print to make the service
informative. We jumped at the chance to design and build the kits and have
successfully created and implemented them into the focused areas in and
around Birmingham. The kits have been designed to be patient friendly, easy to
use, informative and all of this provided within a compact Royal Mail large letter
approved box. UHB are now seeing an extremely high return rate along with a
positive response from their patient audience.
Full STI kits
Not Always
A&E app
Having previously developed award winning Choose Well apps for the NHS,
Blue Step were extremely excited to develop a refreshed and vibrant app for the
area of Barking, Dagenham, Havering and Redbridge as part of the Not Always
A&E campaign.
We created a handy app featuring a symptom checker, which advises users on
the appropriate services to go to for a range of symptoms. The app is also able
to locate local services such as GP surgeries, pharmacies, walk-in centres and
minor injury units. The app features an interactive custom-built game that tests
user knowledge against the clock.

5. Bluestepsolutions 2016©
Nottingham City CCG
app promotion
Brook product
promotions
Brook provides free and confidential sexual health and wellbeing services for nearly
250,000 young people UK-wide, each year and we’re thrilled to be supporting local
services with promotional materials and marketing incentives to try to help young
people make positive and healthy lifestyle choices and improve their personal health
and emotional wellbeing.
We are proud to be sponsoring the Brook Clinical Conference 2016 in which Brook’s
clinical leaders, Head of Nursing and Nurse Managers from each service, with key
external speakers and professionals are attending.
Blue Step created an offline marketing strategy for their new healthcare app which
allows users to locate their nearest local healthcare services. Our in-house design
team produced advertising material for billboards, bus shelters and train stations
situated in high footfall areas. We carried out more localised targeting, sending out
marketing packs to libraries, leisure centres, GP practices, clubs and bars featuring a
unique QR code, which could be used to download the app on the spot.
To launch the campaign, we unleashed our tech-friendly outreach team to run
engagement events, armed with bespoke incentives we’d designed and sourced.
The campaign was a huge success resulting in download rates that exceeded
expectation. A comprehensive evaluation report for the CCG was produced using
intelligence gathered from the events.

6. Bluestepsolutions 2016©
Nottingham City
carers campaign
Nottingham City CCG needed to raise awareness amongst carers of the
personal health issues associated with caring for a loved one and highlight
the help and support available to this community.
Blue Step devised a city-wide campaign a produced all deliverables in house.
This included the development, shoot and design of the creative concept,
followed by implementation of marketing collateral across a variety of
platforms to ensure maximum exposure to the target audience, from social
media management to billboards, posters and bus shelter advertising.
Milton Keynes website
& product development
Milton Keynes University Hospital NHS Trust were looking for an agency to support
their current service with branded kits, print collateral and fun incentives that would
enhance their Sexual Health service and increase their brand awareness across
Milton Keynes. Bluestep’s design team have worked closely with the Milton Keynes
Communications Team to design and create a comprehensive selection of bespoke
testing kits & marketing tools that would be clearly identifiable amongst the target
audience. We have continued to build our relationship with Milton Keynes and are
currently developing their Sexual Health website!

7. Bluestepsolutions 2016©
Choose the Right Service
schools campaign
Nottingham CCG asked Blue Step to deliver an impactful campaign to educate people
on local healthcare services in order to combat unnecessary rising A&E numbers.
Our unique strategy delivered engaging assemblies across a range of schools
and we supplied all the session content, including lesson plans and script, student
questionnaires, a prize draw and an interactive buzzer game to test the student’s
knowledge and encourage active participation.
Serenity sexual assault
awareness campaign
We were commissioned to create awareness for a confidential sexual assault
referral centre; Serenity that was dual funded by the Police force and NHS. The
nature of this project required a sensitive approach to outreach and engagement
and to gain an insight into people’s perception of the legal definition of consent
and the values attached. We delivered a strategic and quality intervention
and engagement programme, using a team of people in various locations to
emphasise that ‘sex without consent is rape’. We produced marketing collateral
to reassure Serenity is a welcoming service offering access specialist doctors
and medical help, health risk assessments, medical treatment and referrals,
retrieval of forensic evidence, practical help, information and emotional support
to any domestic violence, rape or sexual assault victim.

8. Bluestepsolutions 2016©
Lancashire facebook
campaign
Best to Know, a service based in Lancashire were looking to create a
Facebook campaign to create awareness about STI’s and the importance of
staying protected whilst on summer holidays. The service offers help and
information surrounding Chlamydia, the risks of having it and how easy it is to
get tested to find out if you have got it. The project was going to be launched
from their Facebook page and was to target young people planning a holiday,
on a holiday or people who had recently returned from a summer holiday.
Blue Step Solutions were commissioned to create and deliver this campaign
for them. Our design team used an illustrative approach, keeping the mood of
the campaign cheerful and summery.
Take Time to Talk mental
health campaign
NHS West London CCG selected Blue Step to create a visual identity for
their Primary Care Mental Health Service and run a full scale campaign with
the aim of increasing their GP and self-referrals for over 18’s registered to a
GP in this area.
The new brand identity for the service includes the name, logo and brand
guidelines. Blue Step designed and built a website with information about
the service and carried the new branding through to posters, post cards,
promotional GP packs and a number of public engagement events across
West London.

9. Bluestepsolutions 2016©
Your Account Mangement Team
Christy Adetola
Healthcare
Account Manager
Email: christy.adetola@bluestepsolutions.com
Christy’s worked in a variety of marketing
areas ranging from education, hospitality
and, most recently, the healthcare
sector. She has a passion for taking an
unconventional approach to deliver high
quality, engaging and exciting work, from
app development, social marketing and
public engagement events.
Alongside her colourful and practical
collection of professional life experiences,
she has been exceptionally fortunate to
have worked with some very aspiring
individuals and businesses.
Esme Tailor
Healthcare
Account Manager
Email: esme.tailor@bluestepsolutions.com
Esme delivers a range of marketing
services across online and offline
platforms, specialising in general health
and mental wellbeing. Whether it’s app
development, social media promotion,
running public engagement events
or managing creative campaigns,
Esme enjoys working with some great
organisations to deliver impactful projects
that support and promote important public
health initiatives.
Ben Johnson
Sexual Health
Senior Account Manager
Email: ben.johnson@bluestepsolutions.com
With over 4 years experience in the
healthcare sector of the business which
includes major accounts such as the
NHS and leading private healthcare
organisations, Ben is well known for his
extensive knowledge of products, testing
kits & storage facilities. He is your go to
man for anything sexual health related.
With a strong belief in building long lasting
relationships with his clients no job is too
big for him.
Rebecca Fuse
Sexual Health & Wellbeing
Account Manager
Email: rebecca.fuse@bluestepsolutions.com
Becky’s significant experience around
education & prevention, CSE, and digital
literacy within children’s services has
allowed her to work creatively alongside
charities, the NHS and safeguarding
boards to help achieve positive outcomes
for both them and the wider community.
She thrives from working in a client
facing, ambitious and driven environment,
balancing conflicting demands to make
key, professional decisions with a desire to
add value and make an impact.

10. Bluestepsolutions 2016©
Your Design Team
Ollie King
Senior Graphic Designer
Email: ollie.king@bluestepsolutions.com
Heading up the design team, Ollie loves
digital and print design in equal measure.
With a particularly keen eye for app design,
he can take any brief, turn it on its head and
view it from a completely new angle.
Mark Chamberlain
Graphic Designer
Email: mark.chamberlain@bluestepsolutions.com
Mark is our digital designer who doubles
up as the Spotify king in the office! Whilst
we don’t always agree with his song
choices, we can always rely on his speed
and efficiency completing any job with tight
timescales.
Rebecca Tyler
Graphic Designer
Email: rebecca.tyler@bluestepsolutions.com
Becca keeps the design team going with
her bubbly personality and enthusiastic
energy. Infamous for her vector styled
illustrations, she is the go to girl for all
things Illustrator!

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Tel: 0844 576 0576 | E-mail: info@bluestepsolutions.com | Web: www.bluestepsolutions.com