The document provides a roadmap for future activities of Siddhartha Vashishta Charitable Trust (SVCT), an NGO operating in Delhi. It outlines SVCT's current programs in cancer awareness, rehabilitation of convicts, and education support for children of jail inmates. The roadmap proposes two new initiatives - obtaining corporate sponsorship for health camps and holding painting exhibitions of inmate art in schools and colleges. It details a plan of action for contacting potential sponsor organizations and executing the painting exhibitions to generate awareness and financial support for SVCT programs.

1. Road – Map for SVCT
Activities
Report for SVCT
Shefali Saroha
MBA Student, FMS, University of Delhi
Intern, SVCT

2. Siddhartha Vashishta Charitable Trust
Roadmap for SVCT activities
About SVCT
Siddhartha Vashishta Charitable Trust is an NGO operating from Janakpuri working for the
benefit of the poor and the needy. It works for the inmates of Tihar Jail and their families,
organizing health camps and spreading cancer awareness.
The NGO has grown leaps and bounds in the few months that it has operated in and now also
holds an ISO 9001:2008 certification for its excellent and effective implementation of day-to
day operations and systems. The NGO also hold weekly health camps in the downtrodden areas
of Delhi NCR.
SVCT Programs
CATCH THE CANCER
CANCER AWARENESS & DETECTION PROGRAM: Cancer is the most rapidly growing disease
in India and is now reaching epidemic proportions. The largest segment affected by cancer is
Breast & Uterus Can-cer in Women and Mouth & Throat Cancer in Men. These happen to be
amongst the most ignored symp-toms of illness as there is very little or no awareness about
them in people & especially in the urban poor. We at SVCT feel that if detected in time, these can
be easily treated. Our vision at SVCT is to help spread awareness and help detect these problems
in as many people as possible.
CHANCE FOR CHANGE
REHABILITATION OF CONVICTS: All people who are convicted are not per say criminals. They
are more often that not victims of circum-stances. They too were normal citizens who made a
mistake & ultimately they too will join mainstream society and therefore they should be given a
chance to change. We at SVCT strongly believe that human beings are not bad but circumstances
fare differently for different people. Therefore, SVCT is trying to help effect this change.
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3. Siddhartha Vashishta Charitable Trust
HUMAN TOUCH
CHILD EDUCATION PROGRAM
The children of jail inmates suffer for want of educa-tion, books and medical attention as usually
their earning parents are in jail and they also become stigmatic. Therefore, we at SVCT feel that
it is our moral duty to try and help out & support as many families as possible. These children
have done nothing wrong & deserve a chance to build their future like all other children. They
should not pay for the mistakes of their parents. By helping these children, we will help build a
better society.
Present Initiatives
Presently, the NGO is involved in the following activities:
 Helping the families of Jail inmates by paying for the school fees, providing for books,
uniforms, shoes, etc to their children
 Providing vocational training to them like tailoring, animation courses, etc to make them
financially independent
 Holding weekly health camps in backward and poor areas, providing free medical check-
up from doctors of various fields like allopathy, homeopathy, ayurvedic, dental, etc.
 Holding painting exhibition of the paintings made by jail inmates in order to provide
them recognition as well as some monetary support.
Future Initiatives Planned
1. Corporate sponsorship in health camps:
A corporate sponsorship for health camps would benefit the corporate to increase the awareness
of their products among the attendees of the camp and would also be advantageous to the
attendees by gaining exposure to their products. If the sponsors offer a monetary sponsorship,
the same money can be used to assist some family in need.
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4. Siddhartha Vashishta Charitable Trust
Companies:
The companies that can be targeted for sponsorship can be in the pharmaceutical sector, dental
care, etc. Some of these companies are:
 Johnson & Johnson
 Ranbaxy
 Colgate-Palmolive
 Oral B
 Pfizer
 Piramal Healthcare
 Eli Lilly
 Genzyme
 Dr. Reddy’s
 Cipla
 Sun Pharma
 Aventis Pharma
 Glaxosmithkline
 Dabur
 Biocon
 Ipca Laboratories
Hospitals:
In addition to companies in the pharma sector, private hospitals and government agencies can
also be contacted and collaborated with to improve the level of the health camps and also to
provide free medicines to the camp attendees.
The following can be contacted:
 Apollo Hospital
 Artemis Hospital
 Escorts
 Fortis
 Batra Hospital
 St Stevens Hospital
These private hospitals have CSR (Corporate Social Responsibility) activities under which these
hospitals can sponsor events that the NGO holds.
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5. Siddhartha Vashishta Charitable Trust
Also, certain government institutes and hospitals can be contacted as these also have programs
where they have free supplies of medicines for the needy. These are:
 India Cancer Society
 Patel Chest Institute
 Cancer Research Institute
Plan of Action
In order to contact these organizations, the main requirements are:
 A single point of contact for a particular company: This is necessary as it creates
confusion and depicts un-professionalism on the part of SVCT if different people are
contacting the same company every time. A single person would assist smooth and
fruitful interaction.
 Complete knowledge of SVCT activities: The volunteers contacting these
organizations should have a clear knowledge of the activities, objective and
expected result of the sponsorship activity.
 Skills: The person contacting these organizations should have effective communication
and persuasion skills. He/she should also have a passion and drive to contact companies
on phone as well as personally meeting them in their office.
 Process: The process is enlisted in the following steps:
 Obtain e-mail id, phone number and office address of the short-listed company
from the company website (from the “Contact Us” section). Usually, the HR
(Human Resources) department will be involved in these activities unless the
company has a separate contact for CSR activities.
 Draft an e-mail explaining the work of the NGO, details of the health camps,
number of people attending health camps, venue and other details like general
diseases, requirements of medicines, etc
 The same information should also be conveyed to the person over the phone.
Preferably, an appointment should be fixed as a personal meeting would be more
effective in persuading a company.
 Actual field visit: For small companies and government institutes, visiting the
premises of the organization would be more beneficial rather than seeking an
appointment before-hand.
Interns required: 2, To meet companies, to draft letter
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6. Siddhartha Vashishta Charitable Trust
2. Painting exhibitions in schools and colleges
The purpose of holding painting exhibitions in schools is to generate awareness among the
school students about the NGO and its work. Also, the students can be provided information
related to cancer awareness and other such issues. This can prove to be an initial step for
progressing towards moving on to colleges and further to art galleries and make these
exhibitions commercially viable to assist these inmates financially.
Pre-exhibition:
 Short-listing of Schools: Schools that have to be contacted should be chosen wisely
according to convenience of logistics as well as taking into consideration any previos
relationship with the school.
 Meeting Teacher Co-ordinator: The first point of contact should be the teacher
coordinator for these activities. The concerned teacher should be informed about all the
activities of the NGO, told about the objective of the program and also explained, in full
detail, the procedure that will be carried out at the school. Each and every detail like the
documentary, pamphlets, presentations (if any) should be shared with the teacher. This
is necessary to avoid any surprises on the final day and also to inform the teacher of all
details to gain approval.
 Preparing Pamphlets: The pamphlets should be prepared in advance and all the
necessary details about the NGO should be added. The pamphlets should be attractive
and attention-seeking, preferably with pictures.
 Documentary about SVCT: A documentary depicting the activities of the NGO should
be prepared which can be shown to the students during the program.
Exhibition:
 Arrangement and logistics: The logistics of transferring all the paintings to the
school, arranging for an appropriate pace and setting for the exhibition in the school is
the first step.
 Interacting with Students: Two or three students should interact with the students,
explaining them the working of the NGO. These students need to make the students feel
comfortable with them and also encourage them to ask questions and clear their doubts.
 Distribution of SVCT Pamphlets: The pamphlets also have to be distributed to the
students along with providing them verbal information.
 Contact Point Information: Information about the contact point of the NGO should
be provided to the students so that they have a source to connect with in case they need
any information about the NGO or its activities.
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7. Siddhartha Vashishta Charitable Trust
Once these exhibitions are held successfully, the students from the following institutes can also
be contacted:
 Delhi School of Art, University of Delhi
 Delhi School of Social Work, University of Delhi
The student representatives from these institutes or the social work club of these institutes can
also help in holding these exhibitions at a larger scale in the university campus or in college
festivals.
Interns: 3-4. Liaison with school (1), to interact with students (2), arranging logistics and
distributing pamphlets, etc. The interns should have good communication and rapport building
skills.
Proposed Initiatives
1. Micro-financed Self-Help Group
An initiative can be taken in the direction of forming self help groups of the families of the jail
inmates. These SHGs can be given small loans which can help them to gain vocational skills and
start up their own venture towards financial independence.
Such an initiative would assist the member of the SHG, make them financially independent and
also benefit the NGO.
2. Cancer Awareness Activities
More activities like tying up with cancer related larger institutes and conducting cancer
awareness programs at a larger scale in public places like malls, markets, colleges, etc can prove
to be effective in spreading cancer awareness.
3. Jail inmates Rehabilitation
Certain steps like starting educational courses within the jail, providing short-term vocational
training immediately after release, providing lodging, job security and general safety to newly
released (especially old or dependent prisoners) can also be taken.
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