The document provides details about a marketing campaign for Caribou Coffee. It positions Caribou as being about more than just caffeine, taking coffee back to its roots of being enjoyed socially. The campaign includes napkins and coffee sleeves handed out in stores promoting a website where people can share stories about moments of inspiration they had while drinking coffee.
The document provides objectives and content for a fourth class on hydrology vocabulary and concepts. It aims to introduce students to the simple past and present perfect tenses, phonetic alphabet, and pronunciation of verb endings. It also provides vocabulary practice with adjectives, nouns, verbs and irregular verbs related to hydrology terms. Students are given sentences to practice verb tenses and prompts to describe pictures using hydrology vocabulary.
This document summarizes the current state of user generated travel content and online reviews. It notes that while travel spending and tourism is growing significantly, travelers currently lack reliable information sources when planning trips. Traditional guidebooks provide curated expert opinions but are not portable or up-to-date. User reviews on travel sites are user generated and thus inconsistent, with issues like selection bias, anonymity, and incentives for extreme positive reviews rather than balanced opinions. The document proposes a solution may be needed but does not specify what it is.
This document contains a list of 10 URLs linking to various websites about nature wallpapers, pink design critiques, a Hollister store opening, how to become an actress, comedy and tragedy masks, greener Christmas trees, an Alicia Keys album, Beyonce entertainment, an antique sleigh bed, and a running commentary blog.
This document contains a series of creative briefs and proposals for various clients by copywriter Kyle Kimball, including:
1) A mobile app for Marmot that directs users to areas without cell service to truly "get unplugged and offline."
2) Using crowdsourcing, an app for OFF! that lets users know insect activity levels in areas they plan to visit.
3) Creative ideas are also proposed for Dewalt Power Tools, O'Douls non-alcoholic beer, Norway Tourism, and the Florida Lottery.
This document appears to be a portfolio or resume for William Raabe. It includes sections on his education, work experience, skills and awards. For his work experience, it lists roles as an account manager, acting advertising director and crew member at various organizations. It also provides details on his education background and technical skills.
This document contains advertising proposals for promoting tourism in Westerly, Rhode Island. It includes proposals for book sleeves placed in popular novels to encourage beach reading, an app providing local information and playlists, and targeted digital ads. The goal is to raise awareness of Westerly's beaches and small businesses by transforming existing media into promotional content accessible directly on people's devices.
The document provides information about Muir Woods National Monument located just north of San Francisco. It discusses the history of the redwood forest and how it was established as a national park in 1908 after being donated to the government for protection. It highlights some key facts about the size and age of the coastal redwood trees, which can be over 1,000 years old. The summary encourages visitors to experience the beauty and history of Muir Woods for themselves.
The document provides objectives and content for a fourth class on hydrology vocabulary and concepts. It aims to introduce students to the simple past and present perfect tenses, phonetic alphabet, and pronunciation of verb endings. It also provides vocabulary practice with adjectives, nouns, verbs and irregular verbs related to hydrology terms. Students are given sentences to practice verb tenses and prompts to describe pictures using hydrology vocabulary.
This document summarizes the current state of user generated travel content and online reviews. It notes that while travel spending and tourism is growing significantly, travelers currently lack reliable information sources when planning trips. Traditional guidebooks provide curated expert opinions but are not portable or up-to-date. User reviews on travel sites are user generated and thus inconsistent, with issues like selection bias, anonymity, and incentives for extreme positive reviews rather than balanced opinions. The document proposes a solution may be needed but does not specify what it is.
This document contains a list of 10 URLs linking to various websites about nature wallpapers, pink design critiques, a Hollister store opening, how to become an actress, comedy and tragedy masks, greener Christmas trees, an Alicia Keys album, Beyonce entertainment, an antique sleigh bed, and a running commentary blog.
This document contains a series of creative briefs and proposals for various clients by copywriter Kyle Kimball, including:
1) A mobile app for Marmot that directs users to areas without cell service to truly "get unplugged and offline."
2) Using crowdsourcing, an app for OFF! that lets users know insect activity levels in areas they plan to visit.
3) Creative ideas are also proposed for Dewalt Power Tools, O'Douls non-alcoholic beer, Norway Tourism, and the Florida Lottery.
This document appears to be a portfolio or resume for William Raabe. It includes sections on his education, work experience, skills and awards. For his work experience, it lists roles as an account manager, acting advertising director and crew member at various organizations. It also provides details on his education background and technical skills.
This document contains advertising proposals for promoting tourism in Westerly, Rhode Island. It includes proposals for book sleeves placed in popular novels to encourage beach reading, an app providing local information and playlists, and targeted digital ads. The goal is to raise awareness of Westerly's beaches and small businesses by transforming existing media into promotional content accessible directly on people's devices.
The document provides information about Muir Woods National Monument located just north of San Francisco. It discusses the history of the redwood forest and how it was established as a national park in 1908 after being donated to the government for protection. It highlights some key facts about the size and age of the coastal redwood trees, which can be over 1,000 years old. The summary encourages visitors to experience the beauty and history of Muir Woods for themselves.
The document contains samples of print and non-traditional advertising copy and campaigns created by a copywriter. It includes headlines, taglines, and calls-to-action for clients such as Breast Cancer Awareness, Curiously Cinnamon cereal, Ford Fiesta, and more. The copywriter's resume is also included, outlining his relevant work experience in advertising agencies and education.
The document contains multiple advertisements and marketing campaigns for Hearos ear plugs to promote hearing protection at concerts and loud events. The campaigns include a viral video with simulated tinnitus, guerilla actors ringing bells in a concert venue hallway, and ambient advertising placing ear plug reminders on storefronts near relevant products. The overall message is to raise awareness of the irreversible impacts of noise-induced hearing loss and encourage protecting one's hearing.
Mallory Wheaton is a senior account executive at Acme Marketing. She has over 10 years of experience in marketing and client relations. Her expertise is in developing targeted marketing campaigns and building long-term relationships with customers.
This document appears to be a resume for Tara L. Nelson that includes her contact information, education history, work experience, activities and honors, and skills. It provides details on her college education, internships, work as a graphic designer and copywriter, involvement in student organizations, and technical skills.
The document is a resume for an Art Director student at Syracuse University. It summarizes his academic and professional experience. He has a 3.7 GPA and is expected to graduate from Syracuse in May 2008 with degrees in Creative Advertising and Information Management. His experience includes leading an award-winning advertising campaign for Facebook and studying abroad in London. Professionally, he has worked as an Associate Art Director for a web design firm and done freelance design and development work for several clients. His technical skills include programs like Photoshop, Illustrator, and Dreamweaver.
The document contains summaries of creative campaigns and tactics for various brands, including Five Guys, Vibram shoes, Morocco tourism, Kleenex tissues, and Head & Shoulders shampoo. It also includes the creative director's experience working on advertising projects and competitions, as well as personal details.
This document summarizes an advertising campaign created by students for State Farm. The campaign targets young adults aged 18-25 and focuses on owning the agent model. It includes print, banner, and social media ads depicting common situations that cause people to freak out and explaining how State Farm agents can help. It also outlines partnerships with the X Games and MLB to promote the brand at sporting events frequented by young adults.
The document discusses several advertising campaigns for different brands. It proposes using augmented reality to allow people at a bus stop to view themselves sitting on La-Z-Boy couches. It suggests replacing benches with La-Z-Boy couches in subway cars and having a live stream of people's reactions. It also outlines a campaign for Chevrolet Volt targeting parents by having their children encourage them to "take charge" again by purchasing the electric vehicle.
The document contains summaries of advertising campaigns for several brands. The Head & Shoulders campaign aims to associate the brand with stress relief. The Cuisinart campaign breaks gender stereotypes by portraying kitchen tools as "powertools." The Banana Boat campaign humorously approaches sunburn by showing embarrassing sunburn scenarios.
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
The document is an advertisement for Husqvarna, a Swedish company that started as a musket manufacturer in 1689 and has since diversified its product line. Over 300 years it has manufactured items like sewing machines, motorcycles, and now focuses on power tools. The ad highlights Husqvarna's long history of innovation and technical expertise that goes into its power tools and lawn equipment.
This document is a copywriting portfolio for Lauren Silverman that contains samples of her writing work. The portfolio likely includes headlines, body copy, emails, and other examples that demonstrate her skills in marketing communications and ability to engage audiences through compelling writing. Overall, the portfolio aims to highlight Lauren's talents and qualifications for copywriting roles.
- Old Spice was losing market share in the men's body wash category, which was becoming increasingly competitive. Unilever was launching a big campaign for Dove Men+Care body wash during the 2010 Super Bowl.
- Old Spice's campaign objectives were to steal attention away from Dove's Super Bowl campaign and boost body wash sales. The "Is it me you're looking for?" viral video campaign starring "The Man Your Man Could Smell Like" achieved massive online buzz and engagement.
- The low-budget, digital-first campaign was seeded online before the Super Bowl then expanded on TV, social media, and in-store. It drove a 125% sales increase and made Old Spice the
The document provides an overview for a proposed Mexican-themed airline called Aviajar ("Let's Travel"). Some key points:
- Aviajar would have a pre-Hispanic theme with a modern touch, appealing to middle-income adults and families interested in history, food, language, and sites in their destination.
- Illustrations incorporating endangered animals and historical sites would be used for branding. A portion of ticket sales would fund conservation and historical preservation.
- The airline aims to give passengers information to appreciate destinations, through an interactive mobile app that provides flight details, boarding passes, and language translations.
This document discusses Facebook and marketing strategies on the platform. It provides information on what Facebook is, who uses it, and why it is popular. It then outlines various ways to market on Facebook, such as through profile pages, groups, events, and applications. It emphasizes listening to user conversations, being part of experiences rather than just advertising, and creating useful applications that share information and experiences with friends in a viral manner. Examples of applications created by the company are also provided.
The document outlines plans for creating a magazine, including using a black, grey, and white color scheme to appeal to both male and female readers. The "Adoiliss" font was selected as suitable for both genders. Layouts were designed for the front cover and a double page spread, with placeholders for images. Additional props, locations, and contingency plans were considered, along with health and safety concerns. An 8-day schedule was created to take photos, edit images, design pages, and finalize the magazine.
The document outlines Jordanne Kay's pre-production process for creating a magazine, including collecting style references, creating layout designs, and planning props, locations, and contingencies. A schedule is proposed to take photos, edit images, design pages, and finalize the magazine over 8 days using Photoshop and online resources. Health and safety considerations for photo shoots are also addressed.
I'm Eating a Bologna Sandwich...and other updates that should blow your freak...Tara Hunt
The document discusses why people share information on social networks. It notes that sharing creates opportunities for connection and reciprocal altruism. Research shows that people are most likely to share positive, emotional, and interesting articles that will engage others. The document also examines the types of content people typically share, such as photos, locations, and thoughts, as well as their reasons for sharing this information.
The document provides guidance for STA Explorers, who are travelers that book trips with STA Travel and share their experiences on social media. It encourages explorers to blog regularly about their STA Travel booking experiences, trips, and reviews using various social media tools. Explorers are also encouraged to interact with other explorers online, tag content with #STA Travel, and have fun sharing their multimedia travel experiences.
Yonderbound is the first travel knowledge monetization platform.
We give you back 70% of our margin. Stop giving your travel advice for free.
Learn more at Yonderbound.com
The document discusses simplifying and focusing the user experience of a content management system (CMS). It recommends simplifying workflows, placing happy path actions in expected locations, and allowing users to intuitively follow paths without reading instructions. Visual hierarchy, consistency, accessibility, and patterns are emphasized to guide users. Mobile-first design is discussed, showing mockups of a simplified and focused CMS interface optimized for usability.
The document contains samples of print and non-traditional advertising copy and campaigns created by a copywriter. It includes headlines, taglines, and calls-to-action for clients such as Breast Cancer Awareness, Curiously Cinnamon cereal, Ford Fiesta, and more. The copywriter's resume is also included, outlining his relevant work experience in advertising agencies and education.
The document contains multiple advertisements and marketing campaigns for Hearos ear plugs to promote hearing protection at concerts and loud events. The campaigns include a viral video with simulated tinnitus, guerilla actors ringing bells in a concert venue hallway, and ambient advertising placing ear plug reminders on storefronts near relevant products. The overall message is to raise awareness of the irreversible impacts of noise-induced hearing loss and encourage protecting one's hearing.
Mallory Wheaton is a senior account executive at Acme Marketing. She has over 10 years of experience in marketing and client relations. Her expertise is in developing targeted marketing campaigns and building long-term relationships with customers.
This document appears to be a resume for Tara L. Nelson that includes her contact information, education history, work experience, activities and honors, and skills. It provides details on her college education, internships, work as a graphic designer and copywriter, involvement in student organizations, and technical skills.
The document is a resume for an Art Director student at Syracuse University. It summarizes his academic and professional experience. He has a 3.7 GPA and is expected to graduate from Syracuse in May 2008 with degrees in Creative Advertising and Information Management. His experience includes leading an award-winning advertising campaign for Facebook and studying abroad in London. Professionally, he has worked as an Associate Art Director for a web design firm and done freelance design and development work for several clients. His technical skills include programs like Photoshop, Illustrator, and Dreamweaver.
The document contains summaries of creative campaigns and tactics for various brands, including Five Guys, Vibram shoes, Morocco tourism, Kleenex tissues, and Head & Shoulders shampoo. It also includes the creative director's experience working on advertising projects and competitions, as well as personal details.
This document summarizes an advertising campaign created by students for State Farm. The campaign targets young adults aged 18-25 and focuses on owning the agent model. It includes print, banner, and social media ads depicting common situations that cause people to freak out and explaining how State Farm agents can help. It also outlines partnerships with the X Games and MLB to promote the brand at sporting events frequented by young adults.
The document discusses several advertising campaigns for different brands. It proposes using augmented reality to allow people at a bus stop to view themselves sitting on La-Z-Boy couches. It suggests replacing benches with La-Z-Boy couches in subway cars and having a live stream of people's reactions. It also outlines a campaign for Chevrolet Volt targeting parents by having their children encourage them to "take charge" again by purchasing the electric vehicle.
The document contains summaries of advertising campaigns for several brands. The Head & Shoulders campaign aims to associate the brand with stress relief. The Cuisinart campaign breaks gender stereotypes by portraying kitchen tools as "powertools." The Banana Boat campaign humorously approaches sunburn by showing embarrassing sunburn scenarios.
This document provides a summary of a strategic planner's experience and skills. It outlines various internships and roles the planner held in advertising, public relations, and strategic planning. It details responsibilities like creating newsletters, conducting consumer research, developing campaign strategies, and overseeing project teams. The planner's skills are also listed, including experience with various marketing databases, design software, video editing, photography, and languages.
The document is an advertisement for Husqvarna, a Swedish company that started as a musket manufacturer in 1689 and has since diversified its product line. Over 300 years it has manufactured items like sewing machines, motorcycles, and now focuses on power tools. The ad highlights Husqvarna's long history of innovation and technical expertise that goes into its power tools and lawn equipment.
This document is a copywriting portfolio for Lauren Silverman that contains samples of her writing work. The portfolio likely includes headlines, body copy, emails, and other examples that demonstrate her skills in marketing communications and ability to engage audiences through compelling writing. Overall, the portfolio aims to highlight Lauren's talents and qualifications for copywriting roles.
- Old Spice was losing market share in the men's body wash category, which was becoming increasingly competitive. Unilever was launching a big campaign for Dove Men+Care body wash during the 2010 Super Bowl.
- Old Spice's campaign objectives were to steal attention away from Dove's Super Bowl campaign and boost body wash sales. The "Is it me you're looking for?" viral video campaign starring "The Man Your Man Could Smell Like" achieved massive online buzz and engagement.
- The low-budget, digital-first campaign was seeded online before the Super Bowl then expanded on TV, social media, and in-store. It drove a 125% sales increase and made Old Spice the
The document provides an overview for a proposed Mexican-themed airline called Aviajar ("Let's Travel"). Some key points:
- Aviajar would have a pre-Hispanic theme with a modern touch, appealing to middle-income adults and families interested in history, food, language, and sites in their destination.
- Illustrations incorporating endangered animals and historical sites would be used for branding. A portion of ticket sales would fund conservation and historical preservation.
- The airline aims to give passengers information to appreciate destinations, through an interactive mobile app that provides flight details, boarding passes, and language translations.
This document discusses Facebook and marketing strategies on the platform. It provides information on what Facebook is, who uses it, and why it is popular. It then outlines various ways to market on Facebook, such as through profile pages, groups, events, and applications. It emphasizes listening to user conversations, being part of experiences rather than just advertising, and creating useful applications that share information and experiences with friends in a viral manner. Examples of applications created by the company are also provided.
The document outlines plans for creating a magazine, including using a black, grey, and white color scheme to appeal to both male and female readers. The "Adoiliss" font was selected as suitable for both genders. Layouts were designed for the front cover and a double page spread, with placeholders for images. Additional props, locations, and contingency plans were considered, along with health and safety concerns. An 8-day schedule was created to take photos, edit images, design pages, and finalize the magazine.
The document outlines Jordanne Kay's pre-production process for creating a magazine, including collecting style references, creating layout designs, and planning props, locations, and contingencies. A schedule is proposed to take photos, edit images, design pages, and finalize the magazine over 8 days using Photoshop and online resources. Health and safety considerations for photo shoots are also addressed.
I'm Eating a Bologna Sandwich...and other updates that should blow your freak...Tara Hunt
The document discusses why people share information on social networks. It notes that sharing creates opportunities for connection and reciprocal altruism. Research shows that people are most likely to share positive, emotional, and interesting articles that will engage others. The document also examines the types of content people typically share, such as photos, locations, and thoughts, as well as their reasons for sharing this information.
The document provides guidance for STA Explorers, who are travelers that book trips with STA Travel and share their experiences on social media. It encourages explorers to blog regularly about their STA Travel booking experiences, trips, and reviews using various social media tools. Explorers are also encouraged to interact with other explorers online, tag content with #STA Travel, and have fun sharing their multimedia travel experiences.
Yonderbound is the first travel knowledge monetization platform.
We give you back 70% of our margin. Stop giving your travel advice for free.
Learn more at Yonderbound.com
The document discusses simplifying and focusing the user experience of a content management system (CMS). It recommends simplifying workflows, placing happy path actions in expected locations, and allowing users to intuitively follow paths without reading instructions. Visual hierarchy, consistency, accessibility, and patterns are emphasized to guide users. Mobile-first design is discussed, showing mockups of a simplified and focused CMS interface optimized for usability.
The document proposes 10 ideas for new internet services or applications, including a social piggy bank app, a profile picture masking tool, a global fashion pooling site, a crowdsourced storytelling platform, a carpool coordination app, a virtual city recreation game, a karma points system, a powerpoint enhancement tool, a recipe exchange program, and an online free school. The author provides brief descriptions of each idea and encourages readers to develop the ideas further or propose their own, offering to help with development.
Ferryhopper is an online ferry booking platform founded in 2016 by a group of four young travelers and it is based in Athens, Greece. It is based on algorithm that allows travelers to discover all direct and indirect ferry routes for the Greek islands, compare ferry companies and prices, and book cheap ferry tickets easily and without hidden service fee. This presentation offers a detailed digital marketing plan in order to build brand awareness, increase customer engagement and connect the company to its customers through its social media platforms.
GroupandTravel is a platform that aims to simplify group travel planning and promote sustainable tourism. It allows users to add friends to a trip project and collaboratively select accommodation, activities, and transportation while synchronizing dates and bookings. Users can view an overall sustainability rating of the trip. Face-to-face interviews found interest in coordinating travel plans and learning about sustainable options, though the concept requires clarification and a simple user experience. Feedback highlighted key areas for improvement such as clearly defining sustainability and simplifying the prototype.
Do you want to Travel the World for a Living?
If you’re like me, then hell yes you do! Today is the day to stop daydreaming about a life of travel and start on a new path towards your goal. I’ve interviewed 14 top travel bloggers to get an idea of what it takes to travel the world for a living, and where it will take you.
It all started over a year ago for me.
I had been traveling for nearly three years when I met Gary Arndt of Everything Everywhere, the #1 travel blogger in the world. Star struck, I asked him a few questions over lunch about how he affords his life of travel.
I wanted to know how I, too, could be a Travel Blogger and commit my life to my one true passion- traveling the world!
This document provides details for two recipe card ideas - one focused on organic meals and one on indulgent desserts.
For the organic card, it will feature light, quick recipes like salads and bread taking 5-25 minutes to prepare/cook. Greens and a handwritten font will communicate the organic theme. High quality photos will show on a light green background.
The dessert card will feature rich ice creams with alcohol. Deep reds, purples and creams will convey luxury. A fancy font and portrait layout with borders matching the dessert photo color will be used. High quality images and a logo will make it professional.
Travelocal a location-based tour guide service that provides travelers a customized and authentic experience by allowing them to travel based on their own interests and schedules with our native tour guides
This document provides seven commandments for effective storytelling and content marketing. It emphasizes making the user the hero, educating and empowering the audience, asking questions, getting specific with details and examples, using an emotive pitch, picking one to two storylines, using bold formatting and subheads, focusing on nurturing language, establishing an editorial style guide, and explaining concepts through metaphors and simplified language. The overall message is that storytelling should be human-centered, visual, and easy for all audiences to understand.
This document provides a summary of the June 2011 issue of the travelNOW magazine from BookIt.com. It includes articles on planning vacations to reduce stress, children's travel, behind-the-scenes looks at shows, Italian restaurants in San Francisco, high-end travel, and destination spots. It also highlights contests and deals, including a 15% discount on dolphin swims. Proper planning is emphasized as key to avoiding problems and fully enjoying vacations.
The document provides design flows and mockups for the iPhone 5 interface of a social media application called Weeve. It includes 22 pages describing screens for signing up, entering email, confirming on Facebook, viewing a content feed with two posts, and using the browser. Each screen includes detailed properties for various interface elements like images, text labels, and buttons. The flows progress from an initial launch screen to signing up or logging in via Facebook, to viewing a content feed and browser functionality.
The document provides instructions for requesting writing assistance from HelpWriting.net in 5 steps:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, and deadline.
3. Review bids from writers and choose one based on qualifications and reviews.
4. Review the completed paper and authorize payment if satisfied.
5. Request revisions to ensure satisfaction, with a full refund option for plagiarized work.
Pitch of TripTapp (Tavel Massive 2012, Genova, IT)TripTapp
Trips shared by travellers for travellers. TripTapp allows users to share what they see, experience, and taste from their journeys through pictures, descriptions and locations visited. It promotes a clear association among these elements to help others visualize and potentially repeat the experience. The social mapping platform also supports local businesses and tourism boards by connecting travellers with places and giving opportunities to promote their offerings.
6. Maybe it was a rainy day.
Maybe you were with friends.
Maybe it was the middle of the night.
Maybe you needed new inspiration.
Maybe you just weren’t satisfied.
Maybe you were.
Maybe you were in love.
Maybe you were wondering.
Maybe the sun was out.
Maybe you wore your pajamas.
Maybe you planned it.
Maybe you didn’t.
enter site
Napkins and Coffee sleeves will be handed
out in Caribou stores to promote the site.
7. Remember when coffee was a sweet
nectar from heaven enjoyed with friends
and loved ones after dinner or on
Sunday mornings?
You probably don’t. In the modern
world, coffee has become a liquid drug
of sorts, keeping the busiest bees of
the world awake and functioning on a
daily basis.
In the crowded and competitive
marketplace that is the coffee industry,
a company has to be different in order
to stand out. This campaign positions
Caribou as standing for more than
drinking coffee to stay awake. It takes
coffee back to its roots and challenges
consumers to do more than just get
through the day. To drink coffee and
!
drink coffee not just to stay awake, but
to wake up their souls.
THE CUP THAT
Where were you when you realized? You want to
quit your job. You’re in love with your best
friend. You should be living in Italy. Post
a picture of the cup of coffee you had and
describe the moment where everything changed.
8. 11.12.11
I always find inspiration
in the most unexpected of
times. It was a Tuesday.
Standard 30 minute coffee
break during work. I ran
to the diner a few blocks
down... Read More
9. 11.08.11
Hadn’t seen my best friend
from college in over a year.
She called me saying she was
in town, and we met up for
coffee. Needless to say, it
was great to catch up with
her... Read More
10.30.11
When my girlfriend broke
up with me, I was heart
broken. I was planning on
proposing to her. After
bumming around the house
for a few days too many, I
decided... Read More
10. Some foods are hard to make.
What most people don’t realize is
how much easier it would be to
make them using Pam.
The goal of this campaign is to
make Pam an ingredient used in
all everyday recipes, not an option.
The ads use peel-off stickers with
recipes on the back to bring this
idea to life.
Art Direction: Meagan Rometty
Copy: Julia McGovern
29. Explorers like to explore. Find new places.
Experience new things. Pursue challenges.
REI is opening a new store in New York City.
Why not make the location a secret and
30. !
The store’s products will be placed
throughout the city, and billboards will
be created to mimic outdoor adventures.
Explorers will use foursquare to check in
!
31. clues leading them to subsequent executions,
and eventually, the new REI store.
32. Clockwise from top: Taxis will be topped with tents. Street signs will be
recreated out of skis and kayak paddles. Kayak billboard wraps around
building. Hiking billboard targets users who walk or drive. All executions
have a foursquare check-in that provides them with a clue.
33. Not only do explorers like to explore,
but they like to tell other explorers
about their adventures.
Meet REItripblogs, a microsite
sponsored by REI where explorer-types
can post accounts of their
adventures, share them with friends,
and read tales of other journeys.
On the home page users tap on
a continent of interest to choose
where they would like to view
trips from.
Users will be taken to a page where
they can view a short blurb about all
trips from the area they selected.
34. DAY 8
Mesmerized by Nature’s Beauty
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36. When users pick a blog to view,
they will be taken to an online
traveler’s journal. Blog creators can
write whatever they want about
their trip, and include pictures.
On the top left of every blog, users
have the option to view products
used on the trip they are reading
about. If they select that option they
will be taken to a page of products
they can click on, read real reviews
!
41. Users can send kiss messages to their
friends through Twitter, and opt to send
them virtual kisses through the social
networking site.
Facebook will allow users to share
kiss messages with each other. They
may also post about ordering personal
kisses from mykiss.com, hopefully
!
42. Online Ordering
Users can order any kiss message they
submit on Hershey Kisses. Messages
can range from a simple, “I Miss You,”
to something more personal, such as
“Sorry I drank the last of the milk.”