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WHAT THE
CLASSROOM DOESN’T
TEACH!
How	
  To	
  Become	
  a	
  Great	
  Entrepreneur.
Antermology	
  Inc.
Powered by
Tuesday, April 8, 14
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Sponsored	
  By...
Research	
  By...
Primus Chuks Igboaka, PhD., MBA.
Tuesday, April 8, 14
Why	
  Did	
  We	
  Commission	
  A	
  Study?
Great	
  results	
  are	
  driven	
  by	
  data
65%	
  of	
  entrepreneurs	
  believe	
  they	
  will	
  perform	
  in	
  top	
  
20%
Want	
  to	
  give	
  Hometown	
  Hoyas	
  a	
  leg	
  up.
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Areas	
  Covered
CURRENT	
  LANDSCAPE	
  FOR	
  ENTREPRENEURS
IN	
  2014
THE	
  TOP	
  TRAITS	
  OF	
  SUCCESSFUL	
  ENTREPRENEURS
EXPOSING	
  THE	
  COMMON	
  MYTHS	
  &	
  MIND	
  BLOCKS	
  
ABOUT	
  BECOMING	
  A	
  GREAT	
  ENTREPRENEUR
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Rules
QuesZons	
  at	
  the	
  end
Take	
  a	
  break	
  from	
  social	
  networks
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Entrepreneur
Landscape
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Reasons	
  Entrepreneurs	
  Want	
  To	
  Be	
  Great
Solve	
  an	
  important	
  problem
Capitalize	
  on	
  an	
  original	
  business	
  idea
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Be	
  own	
  boss
Can’t	
  find	
  a	
  job	
  in	
  this	
  economy
Build	
  Wealth
Tuesday, April 8, 14
The	
  Entrepreneur’s	
  Revenue	
  Reality
95%	
  never	
  produce	
  $1	
  million	
  in	
  revenue
Only	
  .8%	
  reach	
  $5	
  million
Only	
  1.8%	
  of	
  those	
  reach	
  $10MM
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
$0 $100k $500K $1MM $5MM$50k
0.08
Source: Glasner, Joanna. "Top Venture Capital Trends of 2013." Reuters Venture Capital Journal. Reuters,
21 Sept. 2013. Web. 08 Apr. 2014.
Tuesday, April 8, 14
Entrepreneurship	
  By	
  The	
  Numbers
512,000	
  new	
  companies	
  started	
  each	
  month
29%	
  started	
  by	
  entrepreneurs	
  under	
  30
Over	
  90%	
  are	
  self	
  funded	
  or	
  bootstrapped
99.78%	
  fail	
  within	
  3	
  years
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Source: Carlton, T. "Forum for Innovation." U.S. Chamber of Commerce Foundation. US Chamber
of Commerce, Sept.-Oct. 202. Web. 08 Apr. 2014.
Tuesday, April 8, 14
What	
  about	
  venture	
  backed	
  CEOs?
70%	
  never	
  return	
  original	
  investment
60%	
  are	
  dead	
  by	
  age	
  3.
35%	
  dead	
  by	
  age	
  10
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Source: Gage, Deborah. "The Venture Capital Secret: 3 Out of 4 Start-Ups Fail." The Wall Street
Journal. Dow Jones & Company, 12 Sept. 2012. Web. 08 Apr. 2014.
Tuesday, April 8, 14
Some	
  PerspecZve...
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Some	
  PerspecZve...
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
So	
  if	
  funding	
  isn’t	
  a	
  predictor	
  of	
  greatness,	
  what	
  is?
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Entrepreneur
“A	
  person	
  who	
  organizes	
  and	
  manages	
  any	
  enterprise,	
  
especially	
  a	
  business,	
  usually	
  with	
  considerable	
  
iniPaPve	
  and	
  risk.”
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Source: Pedia, Wiki. "Entrepreneurship." Wikipedia. Wikimedia Foundation, 04 June 2014. Web. 06 Apr. 2014.
Tuesday, April 8, 14
Business
“A	
  series	
  of	
  systems	
  that	
  (1)	
  creates	
  or	
  provides	
  
something	
  of	
  value	
  that	
  (2)	
  other	
  people	
  want	
  or	
  need	
  
(3)	
  at	
  a	
  price	
  they’re	
  willing	
  to	
  pay,	
  in	
  a	
  way	
  that	
  (4)	
  
saPsfies	
  the	
  purchaser’s	
  needs	
  and	
  expectaPons	
  and	
  
(5)	
  provides	
  the	
  business	
  sufficient	
  revenue	
  to	
  make	
  it	
  
worthwhile	
  for	
  the	
  owners	
  to	
  conPnue	
  operaPon.”
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Source: Kaufman, Josh. The Personal MBA: A World-class Business Education in a Single
Volume. New York: Portfolio Penguin, 2010. Print.
Tuesday, April 8, 14
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Traits	
  Of	
  
Great	
  EntrepreneursACTION
ORIENTED
PASSIONATE VISIONARY
DISCIPLINED
PIG	
  
HEADED
DISCIPLINE
FOCUSED
RISK	
  
TAKER
LIFELONG
LEARNER
PEOPLE
SKILLS
CREATIVE
FLUID
INTELLIGENCE
CONFIDENT
Leader
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Top	
  5	
  QualiZes	
  Of	
  Great	
  Entrepreneurs
Professional	
  Experience
CreaPve/PosiPve	
  Thinking
Fluid	
  Intelligence
Flexibility/Agreeableness
Resourcefulness
1
2
3
4
5
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Source: Graham, Paul. "What We Look for in Founders." What We Look for in Founders. Y
Combinator, 10 Oct. 2010. Web. 08 Apr. 2014.
Tuesday, April 8, 14
Professional	
  Experience
28+	
  years	
  old
6+	
  years	
  experience	
  in	
  industry
Project	
  complePon	
  experience
Management	
  experience
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
CreaZve/PosiZve	
  Thinking
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
OpPmisPc
IntuiPve
Outside	
  The	
  Box
1
2
3
Can	
  you	
  see	
  the	
  opportunity	
  hidden	
  in	
  
every	
  challenge??
Tuesday, April 8, 14
Fluid	
  Intelligence
Paaern	
  recogniPon
Logic
Abstract	
  Thinking
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  quickly	
  learn	
  a	
  rule	
  set	
  and	
  
apply	
  it	
  to	
  a	
  novel	
  problem?
Tuesday, April 8, 14
Flexibility	
  /	
  Agreeableness
Straighdorward
Considerate
CooperaPve
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  balance	
  cooperaPon	
  with	
  
antagonism?
Tuesday, April 8, 14
Fluid	
  Intelligence
Paaern	
  recogniPon
Logic
Abstract	
  Thinking
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  quickly	
  learn	
  a	
  rule	
  set	
  and	
  
apply	
  it	
  to	
  a	
  novel	
  problem?
Tuesday, April 8, 14
Fluid	
  Intelligence
Paaern	
  recogniPon
Logic
Abstract	
  Thinking
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  quickly	
  learn	
  a	
  rule	
  set	
  and	
  
apply	
  it	
  to	
  a	
  novel	
  problem?
Tuesday, April 8, 14
Fluid	
  Intelligence
Paaern	
  recogniPon
Logic
Abstract	
  Thinking
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  quickly	
  learn	
  a	
  rule	
  set	
  and	
  
apply	
  it	
  to	
  a	
  novel	
  problem?
Tuesday, April 8, 14
Fluid	
  Intelligence
Paaern	
  recogniPon
Logic
Abstract	
  Thinking
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  quickly	
  learn	
  a	
  rule	
  set	
  and	
  
apply	
  it	
  to	
  a	
  novel	
  problem?
Mama	
  Ushauri
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
Resourcefulness
Access	
  to	
  important	
  resources
Can	
  ask	
  others	
  for	
  help
Pig	
  headed	
  discipline
1
2
3
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Can	
  you	
  complete	
  the	
  job	
  with	
  what	
  
you	
  have	
  or	
  quickly	
  find	
  the	
  resources?
Tuesday, April 8, 14
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
rarely	
  occurs	
  without	
  a	
  compelling	
  enough	
  reason	
  to	
  get	
  where	
  you’re	
  going...
Tuesday, April 8, 14
Greatness	
  Requires
Failure...
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
QuesZons	
  To	
  Know	
  You’re
On	
  The	
  Right	
  Track
Outcome Reason
Massive
AcZon
Plan
What	
  is	
  my	
  outcome?
How	
  can	
  I	
  take	
  massive	
  acZon?
What	
  is	
  my	
  big	
  reason	
  why?
1
3
2
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Finding	
  Your	
  FOCUS	
  1 2
36
5 4
Find	
  Your	
  Passion
Organize	
  Your	
  Team
Commit	
  To	
  A	
  Plan
FIND
PASSION
ORGANIZE	
  
TEAM
BELIEVE MENTORS
REPEAT PLAN
UPlize	
  Mentors
Suspend	
  Your	
  Disbelief
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Which	
  will	
  you	
  focus	
  on	
  first?
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
THANK	
  YOU	
  !
GET	
  IN	
  TOUCH
Social	
  Media
facebook.com/marcushowardhq
twider.com/marcushowardhq
Tuesday, April 8, 14
I	
  Would	
  Like	
  To	
  Publicly	
  Thank...
Professor
Mike	
  Ryan
Dean	
  
McWade
Professor
Finnerty
Fundamentals	
  of	
  Finance Dean	
  of	
  Student	
  Financial	
  Services Entrepreneurship	
  Professor
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14
Companies	
  (Co)Founded	
  By	
  Hoyas
What	
  The	
  Classroom	
  Doesn’t	
  Teach:
How	
  To	
  Become	
  A	
  Great	
  Entrepreneur
Tuesday, April 8, 14

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What The Classroom Doesn't Teach: How To Become A Great Entrepreneur

  • 1. WHAT THE CLASSROOM DOESN’T TEACH! How  To  Become  a  Great  Entrepreneur. Antermology  Inc. Powered by Tuesday, April 8, 14
  • 2. What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Sponsored  By... Research  By... Primus Chuks Igboaka, PhD., MBA. Tuesday, April 8, 14
  • 3. Why  Did  We  Commission  A  Study? Great  results  are  driven  by  data 65%  of  entrepreneurs  believe  they  will  perform  in  top   20% Want  to  give  Hometown  Hoyas  a  leg  up. What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 4. Areas  Covered CURRENT  LANDSCAPE  FOR  ENTREPRENEURS IN  2014 THE  TOP  TRAITS  OF  SUCCESSFUL  ENTREPRENEURS EXPOSING  THE  COMMON  MYTHS  &  MIND  BLOCKS   ABOUT  BECOMING  A  GREAT  ENTREPRENEUR What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 5. Rules QuesZons  at  the  end Take  a  break  from  social  networks What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 6. Entrepreneur Landscape What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 7. Reasons  Entrepreneurs  Want  To  Be  Great Solve  an  important  problem Capitalize  on  an  original  business  idea What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Be  own  boss Can’t  find  a  job  in  this  economy Build  Wealth Tuesday, April 8, 14
  • 8. The  Entrepreneur’s  Revenue  Reality 95%  never  produce  $1  million  in  revenue Only  .8%  reach  $5  million Only  1.8%  of  those  reach  $10MM What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur $0 $100k $500K $1MM $5MM$50k 0.08 Source: Glasner, Joanna. "Top Venture Capital Trends of 2013." Reuters Venture Capital Journal. Reuters, 21 Sept. 2013. Web. 08 Apr. 2014. Tuesday, April 8, 14
  • 9. Entrepreneurship  By  The  Numbers 512,000  new  companies  started  each  month 29%  started  by  entrepreneurs  under  30 Over  90%  are  self  funded  or  bootstrapped 99.78%  fail  within  3  years What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Source: Carlton, T. "Forum for Innovation." U.S. Chamber of Commerce Foundation. US Chamber of Commerce, Sept.-Oct. 202. Web. 08 Apr. 2014. Tuesday, April 8, 14
  • 10. What  about  venture  backed  CEOs? 70%  never  return  original  investment 60%  are  dead  by  age  3. 35%  dead  by  age  10 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Source: Gage, Deborah. "The Venture Capital Secret: 3 Out of 4 Start-Ups Fail." The Wall Street Journal. Dow Jones & Company, 12 Sept. 2012. Web. 08 Apr. 2014. Tuesday, April 8, 14
  • 11. Some  PerspecZve... What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 12. Some  PerspecZve... What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 13. So  if  funding  isn’t  a  predictor  of  greatness,  what  is? What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 14. What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 15. Entrepreneur “A  person  who  organizes  and  manages  any  enterprise,   especially  a  business,  usually  with  considerable   iniPaPve  and  risk.” What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Source: Pedia, Wiki. "Entrepreneurship." Wikipedia. Wikimedia Foundation, 04 June 2014. Web. 06 Apr. 2014. Tuesday, April 8, 14
  • 16. Business “A  series  of  systems  that  (1)  creates  or  provides   something  of  value  that  (2)  other  people  want  or  need   (3)  at  a  price  they’re  willing  to  pay,  in  a  way  that  (4)   saPsfies  the  purchaser’s  needs  and  expectaPons  and   (5)  provides  the  business  sufficient  revenue  to  make  it   worthwhile  for  the  owners  to  conPnue  operaPon.” What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Source: Kaufman, Josh. The Personal MBA: A World-class Business Education in a Single Volume. New York: Portfolio Penguin, 2010. Print. Tuesday, April 8, 14
  • 17. What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 18. Traits  Of   Great  EntrepreneursACTION ORIENTED PASSIONATE VISIONARY DISCIPLINED PIG   HEADED DISCIPLINE FOCUSED RISK   TAKER LIFELONG LEARNER PEOPLE SKILLS CREATIVE FLUID INTELLIGENCE CONFIDENT Leader What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 19. Top  5  QualiZes  Of  Great  Entrepreneurs Professional  Experience CreaPve/PosiPve  Thinking Fluid  Intelligence Flexibility/Agreeableness Resourcefulness 1 2 3 4 5 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Source: Graham, Paul. "What We Look for in Founders." What We Look for in Founders. Y Combinator, 10 Oct. 2010. Web. 08 Apr. 2014. Tuesday, April 8, 14
  • 20. Professional  Experience 28+  years  old 6+  years  experience  in  industry Project  complePon  experience Management  experience What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 21. CreaZve/PosiZve  Thinking What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur OpPmisPc IntuiPve Outside  The  Box 1 2 3 Can  you  see  the  opportunity  hidden  in   every  challenge?? Tuesday, April 8, 14
  • 22. Fluid  Intelligence Paaern  recogniPon Logic Abstract  Thinking 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  quickly  learn  a  rule  set  and   apply  it  to  a  novel  problem? Tuesday, April 8, 14
  • 23. Flexibility  /  Agreeableness Straighdorward Considerate CooperaPve 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  balance  cooperaPon  with   antagonism? Tuesday, April 8, 14
  • 24. Fluid  Intelligence Paaern  recogniPon Logic Abstract  Thinking 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  quickly  learn  a  rule  set  and   apply  it  to  a  novel  problem? Tuesday, April 8, 14
  • 25. Fluid  Intelligence Paaern  recogniPon Logic Abstract  Thinking 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  quickly  learn  a  rule  set  and   apply  it  to  a  novel  problem? Tuesday, April 8, 14
  • 26. Fluid  Intelligence Paaern  recogniPon Logic Abstract  Thinking 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  quickly  learn  a  rule  set  and   apply  it  to  a  novel  problem? Tuesday, April 8, 14
  • 27. Fluid  Intelligence Paaern  recogniPon Logic Abstract  Thinking 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  quickly  learn  a  rule  set  and   apply  it  to  a  novel  problem? Mama  Ushauri Tuesday, April 8, 14
  • 28. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 29. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 30. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 31. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 32. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 33. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 34. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 35. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 36. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 37. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 38. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 39. Resourcefulness Access  to  important  resources Can  ask  others  for  help Pig  headed  discipline 1 2 3 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Can  you  complete  the  job  with  what   you  have  or  quickly  find  the  resources? Tuesday, April 8, 14
  • 40. What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur rarely  occurs  without  a  compelling  enough  reason  to  get  where  you’re  going... Tuesday, April 8, 14
  • 41. Greatness  Requires Failure... What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 42. QuesZons  To  Know  You’re On  The  Right  Track Outcome Reason Massive AcZon Plan What  is  my  outcome? How  can  I  take  massive  acZon? What  is  my  big  reason  why? 1 3 2 What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 43. Finding  Your  FOCUS  1 2 36 5 4 Find  Your  Passion Organize  Your  Team Commit  To  A  Plan FIND PASSION ORGANIZE   TEAM BELIEVE MENTORS REPEAT PLAN UPlize  Mentors Suspend  Your  Disbelief What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 44. Which  will  you  focus  on  first? What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 45. THANK  YOU  ! GET  IN  TOUCH Social  Media facebook.com/marcushowardhq twider.com/marcushowardhq Tuesday, April 8, 14
  • 46. I  Would  Like  To  Publicly  Thank... Professor Mike  Ryan Dean   McWade Professor Finnerty Fundamentals  of  Finance Dean  of  Student  Financial  Services Entrepreneurship  Professor What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14
  • 47. Companies  (Co)Founded  By  Hoyas What  The  Classroom  Doesn’t  Teach: How  To  Become  A  Great  Entrepreneur Tuesday, April 8, 14