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Find Your Passion
on Your Way to Entrepreneurial Success
Ryosuke ISHII
President – NUS MBA Entrepreneurship Club
Founder – Japan Institute of Cognitive Science
Lecture on NUS Entrepreneurship Launchpad
12th Dec. 2017 9.15am~
1 Passion makes things happen
2 Science helps you find a passion
3 Start your Entrepreneurial Journey
Agenda Today
+
Q&A (at Lunch)
1 Passion makes things happen
Ryosuke ISHII
 Entrepreneur
 Project Manager
 Researcher
There are a lot of difficult Projects.
“Passion” helps me make it happen!
Started 3 companies
education
It was 2nd year, at the University of Tokyo
I started my 1st company with Univ. friends.
education
We became consultants of the parents.
✔ Educational Service for Parents:
✔ Focus on how to create a
learning environment for
their children?education
 I enjoyed every aspect of the business.
 My Passion in education arose only after
I started the business.
I started the 2nd company, when I was 25.
Branding × IT × Japanese Tradition
Before started 3rd company,
I became and am a Researcher at Keio University.
Behavioral Scientist.
Well-being Scientist.
System Design and Management
In this world, there are a lot of
people suffering from depression.
But I believe, people can help
themselves if only we have a good
process or method.
We invented a mental training method (patent pending)
which enables people to self-help.
This one-hour method improves:
✔ depression by 30% over 3 months*
✔ self acceptance by 20% over 6 months**
Measured by
* Beck Depression Inventory 2
**Acceptance and Action Questionnaire-II
We are applying these findings at JICS,
my 3rd company. It was started at 2015.
System Design and Management
is a company which is based on
Well-being Research & Development.
aims to
SHIFT people to happiness
which we called “Shiawase SHIFT”.
Shiawase - SHIFT.
Degree
of
Happiness
Unreliable Society
to
Safe and secure society
Stressful Society
to
Full of Social Acceptance
Competitive Society
to
Value based Contribution Society
Distribution
Society
to
SHIFT
SHIFT
Writing a book of
“How to train mental toughness”
with 7&i publishing
The book will be sold on Next Spring.
…in Japan.
I’m also working at Japanese Start-up.
As a Senior Manager,
I lead a lot of interesting
Projects.
I have no experience about
Fundraising, or in financing
knowledge.
But I would like to try it!
I spearheaded $1M fundraising.
Today, the company raised
$15M+
Raised
$1M
in 2014
I enjoyed a lot of projects.
Because I know my passion,
What I LOVE to do.
(You may tell, my passion spans across industries)
So, today I will share with you, from my life
10+ years experience in 60 min.
1 Passion makes things happen
2 Science helps you find a passion
3 Start Entrepreneurial Journey
Agenda Today
+
Q&A (at Lunch)
What is your passion?
How to find your passion?
Passion is an illusion.
Doesn’t make sense?
Then, show me your passion
Here, right now!
• Speak Loud / Voice tone
• Face expression
• Big Gesture
• Long term / repeated actions
• etc…
Passion is only a label / summary
for a series of Actions / Behaviors.
Action/Behavior is a reality.
Story
Teacher:
“You are unmotivated… so you are late every day!!
You have to motivate yourself… !”
How does the teacher know
you are unmotivated??
Story
Only by “observing your action”,
the teacher can interprets
you are unmotivated.
So, “unmotivated” is just
a label/summary of your action.
(= you being late every day)
What the teacher says is redundant (tautology)
“You are unmotivated… so you are late every day!!
You have to motivate yourself… !”
Only a label for lateness.
This is just paraphrasing of “Don’t be late”
So, if the teacher cannot use the label,
she is saying:
“You are late every day,
so you are late every day!!
You don’t have to be late every day“
So, no need to use “motivation”
Another Story: Confidence
“I have no confidence about pitch to VCs…,
How can I boost my confidence…?”
Another Story: Confidence
But, confidence is also a label
for a series of actions.
 Good Posture
 Loud Voice
 Speak fluently
 Eye Contact
 Big Gestures
Another Story: Confidence
So, thinking “how to get confidence”
is basically, time consuming.
Another Story: Confidence
All you need to do is:
preparation, practice and
learning a concrete skill to presentation.
Another Story: Confidence
Confidence doesn’t matter.
What matters us most is
Taking an effective action or not.
Labels make us confused:
“Motivation”, “Passion”, “Mind”, “Confidence”, …
You need to ask
“what does Label really mean?”
Let us get rid of labels.
Let us focus on “action” or “behavior”.
The question SHIFTs:
“What is my passion?”
“What sort of Action/behavior
I would love to do.”
Behavior Analysis is a science
with focus on action/behavior.
B.F. Skinner: Founder of Behavior Analysis
Professor of Psychology.
Harvard University.
We have an easy tool to analyze behavior:
ABC analysis
ABC analysis is a framework
you can use to understand
① what is and is not your behavior.
② what drives your behavior.
Overview of ABC Analysis
Time
B:
Behavior
Turn-on the
aircon
C:
Consequence
It’s cool!
A:
Antecedents
It’s hot…
Increase /Decrease
Probability
Jonas Ramnero, Niklas Törneke
The ABCs of Human Behavior: Behavioral Principles for the Practicing Clinician
B: Behavior is our focus. Centre of interest.
B:
Behavior
WHAT
What is s/he doing?
B: List of the Behaviors
Speaking, Listening, Meeting, Singing, Making, Fighting,
Calling, Driving, Wearing, Ordering, Watching,
Observing, Researching, Caring, Helping,
Swimming, Running, Climbing, Studying,
Learning, Analyzing, Forecasting, …
A: Antecedents is a Context, Situation.
A:
Antecedents
WHEN?
When does the person do it?
In what situation does s/he do it?
An event occurs prior to the behavior.
A: List of the antecedents
When it is raining…, When teacher scolded you…,
In the middle of a serious management meeting…,
When you’re in the crowded MRT…,
When you are taking a bath…,
When you are in the pool…,
C: Consequence is a result you perceived.
C:
Consequence
What happens
What happens after?
What is the function of the behavior?
“C” should be near to the “B”
in time and space.
C: List of the Consequences.
The place becomes cool, Feel relief, Get angry,
Many people come to you, They break up,
Other people listen to you with interest,
Other people laugh at you,
ABC Analysis: framework for analyze actions.
Time
B:
Behavior
WHAT
C:
Consequence
What happens
A:
Antecedents
WHEN
The Consequence could
strengthen or weaken the Behaviors /Actions
B:
Behavior
WHAT
C:
Consequence
Result you
perceived.
Increase /Decrease
Probability
The Consequence could
weaken the Behaviors /Actions
B:
Behavior
Make
presentations
C:
Consequence
No one listen
to you. Sad!
Weaken
We call this “C” as Negative Reinforcer
The Consequence could
strengthen the Behaviors /Actions
B:
Behavior
Make
presentations
C:
Consequence
People listen
and praise you
Strengthen
We call this “C” as Positive Reinforcer
There are 4 patterns of affecting B’s likelihood
Likelihood of “B” “C” is called When C is
Increase ↑
Positive Reinforcer Added +
Negative Reinforcer Removed –
Decrease ↓
Positive Reinforcer Removed –
Negative Reinforcer Added +
Pattern1: Positive Reinforcer Added (+)
Time
B:
Pitch to VCs,
investors.
C:
Funded (+)
SGD 100K
A:
When you are
running start-
up.
Increase
Strengthen
Pattern2: Negative Reinforcer Removed (–)
Time
B:
You said
“You’re fired!”
C:
The bad guy
left (–).
A:
Your staff is
very bad to
the company.
Increase
Strengthen
Pattern3: Positive Reinforcer Removed (–)
Time
B:
You bring
Durians
C:
Fined (–)
SGD XXX.
A:
When you
ride the MRT.
Decrease
Weaken
Pattern4: Negative Reinforcer Added (+)
Time
B:
You ask
her/him out
C:
S/he refuses
you.
A:
When you
talk to a very
attractive
girl/guy.
Decrease
Weaken
Which one is most important?
Likelihood of “B” “C” is called When C is
Increase ↑
Positive Reinforcer Added +
Negative Reinforcer Removed –
Decrease ↓
Positive Reinforcer Removed –
Negative Reinforcer Added +
Driven by positive reinforcer is most important.
Likelihood of “B” “C” is called When C is
Increase ↑
Positive Reinforcer Added +
Negative Reinforcer Removed –
Decrease ↓
Positive Reinforcer Removed –
Negative Reinforcer Added +
If you do something to avoid Negative Reinforcer,
It will lead you nowhere.
If you are an entrepreneur,
your goal cannot be avoid something!
“Happiness does not lie in the
possession of positive reinforcers;
It lies in behaving
because positive reinforcers
have then followed.”
B.F. Skinner said…
What does it mean?
Think about “I love fishing” guys.
Time
B:
Do fishing
C:
Get a big fish!
Increase
Strengthen
Time
B:
You may say
“thankiw... .”
C:
They say
“You’re
welcome!”
Not relevant
To fishing
A:
Someone
gives you a
Big Fish
Imagine, you love fishing, and you are given a Big Fish.
Will you feel happy?
Just possessing a “positive reinforcer” or Big Fish
Does not make you happy.
And never strengthen or “motivate” you to do fishing.
The lesson is:
① Having a positive reinforcer
– money, wealth, reputation, whatever –
is different from your entrepreneurial passion.
Because these are not actions/behaviors.
“Passion” in behavioral science:
Time
B:
Do fishing
C:
Get a big fish!
Increase
Strengthen
You feel happy, when you are in the middle of fishing.
Sometimes, the fish, positive reinforcer follows.
This is why Entrepreneurs could work hard
Time
B:
Work Hard
C:
Success!
Increase
Strengthen
Entrepreneurs feel happy, in the middle of working.
Sometimes success follows, sometimes not.
The lesson is:
② If you have a passion about what you are doing,
you’ll keep doing regardless of success or not.
The lesson is:
③ If you feel happy only when you succeed and
you don’t feel happy to do your business itself,
it implies that something is wrong, and you need to change.
What is behavior?
what is not behavior?
Everything you can do is a behavior.
It could be internal and external.
Behaviors can be internal /external
internal behavior external behavior
 Feeling
 Thinking
 Analyzing
 Speaking
 Running
 Fighting
What is NOT a behavior?
What is NOT a behavior?
The “dead man test”
“If a dead man can do it, it isn’t a behavior.
If a dead man can‘t do it, then it is a behavior.”
Ogden Lindsley, 1965
Deadman test makes you tell what is not behaviors
Passive Voice Negative form
 Be loved
 Be respected
 Be scolded
 Be accused
 Do not study
 Do not move
 Do not speak
 Do not fail
These are verbs. But not actions/behaviors
So, you cannot:
“My passion is to be respected”
“What I love to do is not to study”
Above all, is a belief explanation of
Behavioral Science.
Q: Isn’t Behavioral Science for Animals?
A: Yes. Correct.
It originates from research of rats and pigeons.
But it can explain large part of our behavior.
Because we are also animals.
Summary of animal behavior:
Animal behavior is all about:
Time
B:
Behavior
You take an
action.
C:
Consequence
You perceive
the results.
A:
Antecedents
In the specific
condition
Learn from
experience
“Learning from experience.”
(or “operant conditioning”)
Human Behavior =
Animal Behavior + Verbal Behavior
10B
1B
100M
10M
1M
100K
10K
1K
100
10
・Birth of the Universe
・Birth of the Earth
・Birth of fishes
・Birth of mammalian
Behavior Analysis explains
200M years of behavior
・Birth of Homo Sapiens
●
Cognitive Revolution
Verbal behavior explains
50K years of behavior
Human Behavior =
Animal Behavior + Verbal Behavior
Just add-on
Verbal behavior
What is added to animal behavior?
Verbal behavior is explained by RFT:
Relational Frame Theory
Steven C. Hayes: Founder of RFT and ACT
Professor of Psychology.
University of Nevada, Reno
Relational Frame Theory
Acceptance and Commitment Therapy
Verbal behavior has
Light side and Dark side
Light Side Dark Side
 Communicate
 Plan
 Problem solving
 Forecast future
 Work together
 Remember Bad
things.
 Too much
emphasis on rules
 Depression /
Anxiety
“Verbal rules” could be “A”
Time
B:
Study Hard
A:
“You should
study hard,
otherwise you’ll
fail exam”
Strengthen
Verbal behavior has great power:
By following rules,
You can learn things (=change your “B”)
without experiencing results(“C”).
But this great power is a
“double edged sword.”
In the middle of following rules,
you will ignore “C” – your real feedback.
The “pitfall” of verbal rules #ex1
Time
B:
Study hard.
A:
“NUS is the best
university! I will
study hard to be
admitted!”
C:
Actually, you
do not like to
learn…
ignore the
real feedback
Strengthen
The “pitfall” of verbal rules #ex2
Time
B:
Work hard in
the industry.
A:
You heard
“It’s really
good to work
in financial
industry”
C:
Actually, you
feel very
tired.
ignore the
real feedback
Strengthen
Ignoring a real feedback (C), could lead you die.
Your passion does not lie in obeying verbal rules.
So, ignoring your real feedback is a way to Hell.
“Have the courage to
follow your heart and intuition.
They somehow already know
what you truly want to become.”
Feedback from “C” is your heart.
TimeB:
A:
Other
people’s
thinking
C:
This is
your heart
It’s not your heart
To know our passion, we need to be free
from the verbal behaviors.
But, Human beings are doing
Verbal behavior Every single second.
And, cannot stop it.
Your Verbal Behavior “B”, happens
every single second:
Time
B:
Your mind
says
something.
A:
Something
happens
C:
You feel
better/worse
The mind says… :
“My parents will be proud of me” , “It has a risk”,
“My friends will envy me” , “I could pretend I enjoy it” ,
“I am totally useless” , “I have anxiety to my future” , “It is
boring” , “Is it relevant for me?” , “I have no hope” , “I
cannot win” , “I am not good at this… .” , “I hate it.” “I am
superior than him” , “I want to be loved” ,
This Verbal Behavior is totally different the
“TRUTH”
Time
B:
Your mind
says “I am
very bad at
this…!”
A:
Made tiny
mistakes
C:
You feel
worse
What your mind says, or your verbal behavior,
is basically different from the reality.
Also, Verbal Behavior has a power
Not only to change your behavior(B)
But also to change consequences(C).
Verbal Behavior also has a power to change (C).
Time
B:
Buy the
product
A:
You heard
“This product
is limited”
C:
You get a
product.
Strengthen
Strengthen
Strengthen
Verbal behavior has a power
to make the illusion a reality.
Verbal behavior has a power
to make the illusion a reality.
We can
Enjoy and be excited
by reading books.
Verbal behavior has a power
to make the illusion a reality.
But, books only
consist of
ink on the paper.
Our brain is a great device
Decoding ink on the paper (symbols)
into exciting magical story
But sometimes, this device
interprets an awful illusion of the reality.
To find your passion,
Be free from the verbal world first.
① Verbal behavior makes you
ignoring real feedbacks(C).
② Following verbal rules
does not make you happy.
How to be free from “Verbal World”?
Name your mind.
George
Take some space from the mind.
George
No one loves me!
Thank you George,
for giving me
a great opinion.
Naming is an easiest way to take some space
from verbal behaviors.
Living as an Entrepreneur brings you
Ups and DOWNs.
You can use this techniques,
when mind says something unworkable.
3 Start Your Entrepreneurial Journey
“Your work is going to fill a large part of your
life, and the only way to be truly satisfied is
to do what you believe is great work.
And the only way to do great work is to
love what you do.
If you haven’t found it yet,
keep looking. Don’t settle.”
What you love to do
=Valued Behavior
Finding your passion
=
Finding and defining your “Valued Behavior”
Valued Behavior is a combination of:
① behavior, which itself is a positive reinforcer.
② verbal behavior that strengthen the
behavior and “C”.
Time
B:
You do your
valued
behavior.
A:
I know my
value is “This”
C:
You are happy
to keep doing.
Strengthen
Strengthen
Strengthen
Valued Behavior
If know “valued behavior” yourself consciously and
you’ll seize chances to take valued behavior.
Let me share with you,
my Valued behavior
My valued behaviors are:
“Explaining”,
“Designing a process”
“Researching or Reading(input)”
I did a lot of projects.
Whenever I feel my passion,
all I had done is just keep doing
these 3 things, my valued bahavior.
I created a method to improve mental state.
Method is all about designing process based on research.
I realize that:
I love Physics and Economics
𝑃
𝑄
20
Demand curve
20
10
10
MR
𝑀𝐶 = 2𝑄
5
15 𝐷𝑊𝐿
𝐹 = 𝑚 𝑥
Both subjects have a power
to explain the world beautifully.
𝑃
𝑄
20
Demand curve
20
10
10
MR
𝑀𝐶 = 2𝑄
5
15 𝐷𝑊𝐿
𝐹 = 𝑚 𝑥
For me, mathematics is too much metaphysical.
Also, I realize that:
I spent a lot of time
using Power Point.
(not a Excel and Word)
And for me, Power Point is a tool
to explain and
to design an process (for understanding.)
My hobby is…
making slide decks.
Logical Thinking
Mastery
33K + Views.
Top views ranking
“Logical Thinking”
categories in Japan.
Math-Physics
Mastery course
488 slides.
You’ll understand basic
physics and mathematics
in one day.
I made lecture on Economics to MBAs
3 times in semester 1.
91 + 84 + 128 = 303 slides
Before I realize my value,
I did live my value.
Because my life represents my value.
But After I realize my value consciously,
I could utilize my value and
I could select my daily behavior.
Also, After I realize my value consciously,
I change how I learn,
and I became more fast learner.
Knowing your value means
maximizing your happiness.
Like today, I could seize the chance
to make presentation (= Explaining)
And I can prepare slides deck full of passion
(= designing a process)
Value is your compass
Value is a direction you want to go.
While verbal rule requires you to obey something.
Life, controlled by
verbal rules
Value is a direction
Which you want to go
Valued behavior is expressed by
“verb” or “-ing”
B: List of the Behaviors
Speaking, Listening, Meeting, Singing, Making, Fighting,
Calling, Driving, Wearing, Ordering, Watching,
Observing, Researching, Caring, Helping,
Swimming, Running, Climbing, Studying,
Learning, Analyzing, Forecasting, …
How to find / verbalize your value?
First, it is important that
you can select your value.
Selection is different from decision
Selection Decision
 Just select. No reason
 What you believe important
without justification.
 Compare options and choose
the best one.
 Sometimes need to justify.
Value will be freely selected by you,
based on your “Want to do”
Not based on “Should, or “MUST”
So, you need not “justify” your value.
You have already selected
your value unconsciously in your daily life.
All you have to do is
to know what you are enjoying to do
Questions for finding values:
Q1:
What subject interests you more than
the others?
And what is a function of the subject?
(explaining, showing, ordering…,)
Q2:
What is your daily action in the team?
- want to communicate online?
- try to ask others? What you ask?
- want to lead people?
- make a plan? or want to analyze?
Q3:
Count your time,
What software you tend to touch most?
- PowerPoint
- Excel
- Word
- Photoshop
- or…
Q4:
What typed of products or services
are you spending
your money and time on it?
What does it mean for you?
Q5:
What is an action or behavior
you want to keep doing,
after you got big money and
after you got a good reputations.
Q6:
If you had boyfriends/girlfriends
which trait you loves them most?
And the trait contribute to what?
Q7:
Your friends are surprised by
what sort of action you are taking?
Seeing answers of Q1-7,
you could select a verb (-ing).
Please select and write down in 10 sec.
Your value right now.
My value is ing.
If you need more than 10 sec,
You want to make a decision.
At the beginning I wrote down
“My value is modeling.”
And it was gradually reshaped to
“My value is explaining.”
“My value is designing a process.”
If you find, or select a verb or –ing,
for your valued behavior,
keep trying to live with the word
and check your true feedback(C).
Your true feedback(C)
is the only one
who knows the answer.
✔ Check Points for Value.
Value is different from goal
Value is different from goal
Life, controlled by
verbal rules
Value=
Direction
Goals are
checkpoints
Value is different from goal
Life, controlled by
verbal rules
Designing
process
recycling
Olympic
medals
Self help method
For anxiety and
depression.
Value Goal
 The Direction
 You could live value every day
 Want to achieve on the way
to the direction
 Goal will be achieved at one
time. And be eliminated from
the list.
 Becoming a rich, get married.
✔ Valued behavior can be done every day.
So, if it cannot be done every day, it’s not a value
“Happiness” is not a value,
because you cannot “Do happiness”
✔ Valued behavior is your action, behavior.
If, it can be done by “dead man”, it’s not a value.
Passive Voice, or Negative form is not a value.
So, your value cannot be “Be respected.”
As an Entrepreneur, follow your Value.
Don’t follow verbal rules,
other people’s or society’s thoughts.
Closing Remarks
The truth of emotion.
Everyone want to:
avoid bad emotion.
feel good emotion.
You can enjoy every emotion
Roller coaster is a machine
to enjoy “fear”
Theater is a place where
You will pay money
to experience EVERY emotion.
Romance movie makes you
feel sadness and loneliness.
Before the happy end.
If you get more irritated to the enemy,
the action movie becomes
more interesting and exciting
So, you can enjoy every emotion
in a theater.
And if you select to do so,
You can enjoy every emotion
in your life.
Life as an entrepreneur brings your life
every Ups and Downs.
Your member might betray you.
You might lose your money.
You might get angry to your VCs.
But you know how to deal with
“Verbal behavior.”
And you can enjoy your emotion
including negative one.
Following your Value means
“I will enjoy my value in my life
regardless of there are Ups or Downs”
Thank you!
Further learning resources…
Japanese(日本語教材) English materials
●Lecture on Economics
✔ 1:Consumer Theory
✔ 2:Market Theory
✔ 3:Game Theory
●Get adopted your Proposal!
How to create a slide deck
to make it happen?
●Math-Physics mastery
✔1:function, equation, speed
✔2:differentiate and quadratic
✔3:May the F=ma be with you
● Logical Thinking Mastery
●Lecture on venture corp.
“De-framing between Science and Business”
References
• Hayes, S. C., Strosahl, K. D., & Wilson, K. G. (1999). Acceptance and commitment
therapy: An experiential approach to behavior change. Guilford Press.
• Ramnero, J., & Törneke, N. (2008). The ABCs of human behavior: Behavioral principles
for the practicing clinician. New Harbinger Publications.
• Torneke, N. (2010). Learning RFT: An introduction to relational frame theory and its
clinical application. New Harbinger Publications.
• Luoma, J. B., Hayes, S. C., & Walser, R. D. (2007). Learning ACT: An acceptance &
commitment therapy skills-training manual for therapists. New Harbinger
Publications.
• Mental Brakes to Avoid Mental Breaks | Steven Hayes | TEDxDavidsonAcademy

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171212_find_your_passion

  • 1. Find Your Passion on Your Way to Entrepreneurial Success Ryosuke ISHII President – NUS MBA Entrepreneurship Club Founder – Japan Institute of Cognitive Science Lecture on NUS Entrepreneurship Launchpad 12th Dec. 2017 9.15am~
  • 2. 1 Passion makes things happen 2 Science helps you find a passion 3 Start your Entrepreneurial Journey Agenda Today + Q&A (at Lunch)
  • 3. 1 Passion makes things happen
  • 5.  Entrepreneur  Project Manager  Researcher
  • 6. There are a lot of difficult Projects. “Passion” helps me make it happen!
  • 8. It was 2nd year, at the University of Tokyo I started my 1st company with Univ. friends. education
  • 9. We became consultants of the parents. ✔ Educational Service for Parents: ✔ Focus on how to create a learning environment for their children?education
  • 10.  I enjoyed every aspect of the business.  My Passion in education arose only after I started the business.
  • 11. I started the 2nd company, when I was 25.
  • 12. Branding × IT × Japanese Tradition
  • 13. Before started 3rd company, I became and am a Researcher at Keio University. Behavioral Scientist. Well-being Scientist. System Design and Management
  • 14. In this world, there are a lot of people suffering from depression. But I believe, people can help themselves if only we have a good process or method.
  • 15. We invented a mental training method (patent pending) which enables people to self-help.
  • 16. This one-hour method improves: ✔ depression by 30% over 3 months* ✔ self acceptance by 20% over 6 months** Measured by * Beck Depression Inventory 2 **Acceptance and Action Questionnaire-II
  • 17. We are applying these findings at JICS, my 3rd company. It was started at 2015. System Design and Management
  • 18. is a company which is based on Well-being Research & Development.
  • 19. aims to SHIFT people to happiness which we called “Shiawase SHIFT”.
  • 20. Shiawase - SHIFT. Degree of Happiness Unreliable Society to Safe and secure society Stressful Society to Full of Social Acceptance Competitive Society to Value based Contribution Society Distribution Society to SHIFT SHIFT
  • 21. Writing a book of “How to train mental toughness” with 7&i publishing
  • 22. The book will be sold on Next Spring. …in Japan.
  • 23. I’m also working at Japanese Start-up. As a Senior Manager, I lead a lot of interesting Projects.
  • 24. I have no experience about Fundraising, or in financing knowledge. But I would like to try it!
  • 25. I spearheaded $1M fundraising. Today, the company raised $15M+ Raised $1M in 2014
  • 26.
  • 27.
  • 28. I enjoyed a lot of projects. Because I know my passion, What I LOVE to do. (You may tell, my passion spans across industries)
  • 29. So, today I will share with you, from my life 10+ years experience in 60 min.
  • 30. 1 Passion makes things happen 2 Science helps you find a passion 3 Start Entrepreneurial Journey Agenda Today + Q&A (at Lunch)
  • 31. What is your passion?
  • 32. How to find your passion?
  • 33. Passion is an illusion.
  • 34. Doesn’t make sense? Then, show me your passion Here, right now!
  • 35. • Speak Loud / Voice tone • Face expression • Big Gesture • Long term / repeated actions • etc… Passion is only a label / summary for a series of Actions / Behaviors.
  • 37. Story Teacher: “You are unmotivated… so you are late every day!! You have to motivate yourself… !” How does the teacher know you are unmotivated??
  • 38. Story Only by “observing your action”, the teacher can interprets you are unmotivated. So, “unmotivated” is just a label/summary of your action. (= you being late every day)
  • 39. What the teacher says is redundant (tautology) “You are unmotivated… so you are late every day!! You have to motivate yourself… !” Only a label for lateness. This is just paraphrasing of “Don’t be late”
  • 40. So, if the teacher cannot use the label, she is saying: “You are late every day, so you are late every day!! You don’t have to be late every day“ So, no need to use “motivation”
  • 41. Another Story: Confidence “I have no confidence about pitch to VCs…, How can I boost my confidence…?”
  • 42. Another Story: Confidence But, confidence is also a label for a series of actions.  Good Posture  Loud Voice  Speak fluently  Eye Contact  Big Gestures
  • 43. Another Story: Confidence So, thinking “how to get confidence” is basically, time consuming.
  • 44. Another Story: Confidence All you need to do is: preparation, practice and learning a concrete skill to presentation.
  • 45. Another Story: Confidence Confidence doesn’t matter. What matters us most is Taking an effective action or not.
  • 46. Labels make us confused: “Motivation”, “Passion”, “Mind”, “Confidence”, …
  • 47. You need to ask “what does Label really mean?”
  • 48. Let us get rid of labels. Let us focus on “action” or “behavior”.
  • 49. The question SHIFTs: “What is my passion?” “What sort of Action/behavior I would love to do.”
  • 50. Behavior Analysis is a science with focus on action/behavior.
  • 51. B.F. Skinner: Founder of Behavior Analysis Professor of Psychology. Harvard University.
  • 52. We have an easy tool to analyze behavior: ABC analysis
  • 53. ABC analysis is a framework you can use to understand ① what is and is not your behavior. ② what drives your behavior.
  • 54. Overview of ABC Analysis Time B: Behavior Turn-on the aircon C: Consequence It’s cool! A: Antecedents It’s hot… Increase /Decrease Probability Jonas Ramnero, Niklas Törneke The ABCs of Human Behavior: Behavioral Principles for the Practicing Clinician
  • 55. B: Behavior is our focus. Centre of interest. B: Behavior WHAT What is s/he doing?
  • 56. B: List of the Behaviors Speaking, Listening, Meeting, Singing, Making, Fighting, Calling, Driving, Wearing, Ordering, Watching, Observing, Researching, Caring, Helping, Swimming, Running, Climbing, Studying, Learning, Analyzing, Forecasting, …
  • 57. A: Antecedents is a Context, Situation. A: Antecedents WHEN? When does the person do it? In what situation does s/he do it? An event occurs prior to the behavior.
  • 58. A: List of the antecedents When it is raining…, When teacher scolded you…, In the middle of a serious management meeting…, When you’re in the crowded MRT…, When you are taking a bath…, When you are in the pool…,
  • 59. C: Consequence is a result you perceived. C: Consequence What happens What happens after? What is the function of the behavior? “C” should be near to the “B” in time and space.
  • 60. C: List of the Consequences. The place becomes cool, Feel relief, Get angry, Many people come to you, They break up, Other people listen to you with interest, Other people laugh at you,
  • 61. ABC Analysis: framework for analyze actions. Time B: Behavior WHAT C: Consequence What happens A: Antecedents WHEN
  • 62. The Consequence could strengthen or weaken the Behaviors /Actions B: Behavior WHAT C: Consequence Result you perceived. Increase /Decrease Probability
  • 63. The Consequence could weaken the Behaviors /Actions B: Behavior Make presentations C: Consequence No one listen to you. Sad! Weaken We call this “C” as Negative Reinforcer
  • 64. The Consequence could strengthen the Behaviors /Actions B: Behavior Make presentations C: Consequence People listen and praise you Strengthen We call this “C” as Positive Reinforcer
  • 65. There are 4 patterns of affecting B’s likelihood Likelihood of “B” “C” is called When C is Increase ↑ Positive Reinforcer Added + Negative Reinforcer Removed – Decrease ↓ Positive Reinforcer Removed – Negative Reinforcer Added +
  • 66. Pattern1: Positive Reinforcer Added (+) Time B: Pitch to VCs, investors. C: Funded (+) SGD 100K A: When you are running start- up. Increase Strengthen
  • 67. Pattern2: Negative Reinforcer Removed (–) Time B: You said “You’re fired!” C: The bad guy left (–). A: Your staff is very bad to the company. Increase Strengthen
  • 68. Pattern3: Positive Reinforcer Removed (–) Time B: You bring Durians C: Fined (–) SGD XXX. A: When you ride the MRT. Decrease Weaken
  • 69. Pattern4: Negative Reinforcer Added (+) Time B: You ask her/him out C: S/he refuses you. A: When you talk to a very attractive girl/guy. Decrease Weaken
  • 70. Which one is most important? Likelihood of “B” “C” is called When C is Increase ↑ Positive Reinforcer Added + Negative Reinforcer Removed – Decrease ↓ Positive Reinforcer Removed – Negative Reinforcer Added +
  • 71. Driven by positive reinforcer is most important. Likelihood of “B” “C” is called When C is Increase ↑ Positive Reinforcer Added + Negative Reinforcer Removed – Decrease ↓ Positive Reinforcer Removed – Negative Reinforcer Added +
  • 72. If you do something to avoid Negative Reinforcer, It will lead you nowhere. If you are an entrepreneur, your goal cannot be avoid something!
  • 73. “Happiness does not lie in the possession of positive reinforcers; It lies in behaving because positive reinforcers have then followed.” B.F. Skinner said… What does it mean?
  • 74. Think about “I love fishing” guys. Time B: Do fishing C: Get a big fish! Increase Strengthen
  • 75. Time B: You may say “thankiw... .” C: They say “You’re welcome!” Not relevant To fishing A: Someone gives you a Big Fish Imagine, you love fishing, and you are given a Big Fish. Will you feel happy? Just possessing a “positive reinforcer” or Big Fish Does not make you happy. And never strengthen or “motivate” you to do fishing.
  • 76. The lesson is: ① Having a positive reinforcer – money, wealth, reputation, whatever – is different from your entrepreneurial passion. Because these are not actions/behaviors.
  • 77. “Passion” in behavioral science: Time B: Do fishing C: Get a big fish! Increase Strengthen You feel happy, when you are in the middle of fishing. Sometimes, the fish, positive reinforcer follows.
  • 78. This is why Entrepreneurs could work hard Time B: Work Hard C: Success! Increase Strengthen Entrepreneurs feel happy, in the middle of working. Sometimes success follows, sometimes not.
  • 79. The lesson is: ② If you have a passion about what you are doing, you’ll keep doing regardless of success or not.
  • 80. The lesson is: ③ If you feel happy only when you succeed and you don’t feel happy to do your business itself, it implies that something is wrong, and you need to change.
  • 81. What is behavior? what is not behavior?
  • 82. Everything you can do is a behavior. It could be internal and external.
  • 83. Behaviors can be internal /external internal behavior external behavior  Feeling  Thinking  Analyzing  Speaking  Running  Fighting
  • 84. What is NOT a behavior?
  • 85. What is NOT a behavior? The “dead man test” “If a dead man can do it, it isn’t a behavior. If a dead man can‘t do it, then it is a behavior.” Ogden Lindsley, 1965
  • 86. Deadman test makes you tell what is not behaviors Passive Voice Negative form  Be loved  Be respected  Be scolded  Be accused  Do not study  Do not move  Do not speak  Do not fail These are verbs. But not actions/behaviors
  • 87. So, you cannot: “My passion is to be respected” “What I love to do is not to study”
  • 88. Above all, is a belief explanation of Behavioral Science.
  • 89. Q: Isn’t Behavioral Science for Animals? A: Yes. Correct. It originates from research of rats and pigeons. But it can explain large part of our behavior. Because we are also animals.
  • 90. Summary of animal behavior:
  • 91. Animal behavior is all about: Time B: Behavior You take an action. C: Consequence You perceive the results. A: Antecedents In the specific condition Learn from experience “Learning from experience.” (or “operant conditioning”)
  • 92. Human Behavior = Animal Behavior + Verbal Behavior
  • 93. 10B 1B 100M 10M 1M 100K 10K 1K 100 10 ・Birth of the Universe ・Birth of the Earth ・Birth of fishes ・Birth of mammalian Behavior Analysis explains 200M years of behavior ・Birth of Homo Sapiens ● Cognitive Revolution Verbal behavior explains 50K years of behavior
  • 94. Human Behavior = Animal Behavior + Verbal Behavior Just add-on
  • 95. Verbal behavior What is added to animal behavior?
  • 96. Verbal behavior is explained by RFT: Relational Frame Theory
  • 97. Steven C. Hayes: Founder of RFT and ACT Professor of Psychology. University of Nevada, Reno Relational Frame Theory Acceptance and Commitment Therapy
  • 98. Verbal behavior has Light side and Dark side
  • 99. Light Side Dark Side  Communicate  Plan  Problem solving  Forecast future  Work together  Remember Bad things.  Too much emphasis on rules  Depression / Anxiety
  • 100. “Verbal rules” could be “A” Time B: Study Hard A: “You should study hard, otherwise you’ll fail exam” Strengthen
  • 101. Verbal behavior has great power: By following rules, You can learn things (=change your “B”) without experiencing results(“C”).
  • 102. But this great power is a “double edged sword.” In the middle of following rules, you will ignore “C” – your real feedback.
  • 103. The “pitfall” of verbal rules #ex1 Time B: Study hard. A: “NUS is the best university! I will study hard to be admitted!” C: Actually, you do not like to learn… ignore the real feedback Strengthen
  • 104. The “pitfall” of verbal rules #ex2 Time B: Work hard in the industry. A: You heard “It’s really good to work in financial industry” C: Actually, you feel very tired. ignore the real feedback Strengthen
  • 105. Ignoring a real feedback (C), could lead you die.
  • 106. Your passion does not lie in obeying verbal rules. So, ignoring your real feedback is a way to Hell.
  • 107. “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”
  • 108. Feedback from “C” is your heart. TimeB: A: Other people’s thinking C: This is your heart It’s not your heart
  • 109. To know our passion, we need to be free from the verbal behaviors.
  • 110. But, Human beings are doing Verbal behavior Every single second. And, cannot stop it.
  • 111. Your Verbal Behavior “B”, happens every single second: Time B: Your mind says something. A: Something happens C: You feel better/worse
  • 112. The mind says… : “My parents will be proud of me” , “It has a risk”, “My friends will envy me” , “I could pretend I enjoy it” , “I am totally useless” , “I have anxiety to my future” , “It is boring” , “Is it relevant for me?” , “I have no hope” , “I cannot win” , “I am not good at this… .” , “I hate it.” “I am superior than him” , “I want to be loved” ,
  • 113. This Verbal Behavior is totally different the “TRUTH” Time B: Your mind says “I am very bad at this…!” A: Made tiny mistakes C: You feel worse
  • 114. What your mind says, or your verbal behavior, is basically different from the reality.
  • 115. Also, Verbal Behavior has a power Not only to change your behavior(B) But also to change consequences(C).
  • 116. Verbal Behavior also has a power to change (C). Time B: Buy the product A: You heard “This product is limited” C: You get a product. Strengthen Strengthen Strengthen
  • 117. Verbal behavior has a power to make the illusion a reality.
  • 118. Verbal behavior has a power to make the illusion a reality. We can Enjoy and be excited by reading books.
  • 119. Verbal behavior has a power to make the illusion a reality. But, books only consist of ink on the paper.
  • 120.
  • 121. Our brain is a great device Decoding ink on the paper (symbols) into exciting magical story
  • 122. But sometimes, this device interprets an awful illusion of the reality.
  • 123. To find your passion, Be free from the verbal world first. ① Verbal behavior makes you ignoring real feedbacks(C). ② Following verbal rules does not make you happy.
  • 124. How to be free from “Verbal World”?
  • 126. Take some space from the mind. George No one loves me! Thank you George, for giving me a great opinion.
  • 127. Naming is an easiest way to take some space from verbal behaviors.
  • 128. Living as an Entrepreneur brings you Ups and DOWNs. You can use this techniques, when mind says something unworkable.
  • 129. 3 Start Your Entrepreneurial Journey
  • 130. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
  • 131. What you love to do =Valued Behavior
  • 132. Finding your passion = Finding and defining your “Valued Behavior”
  • 133. Valued Behavior is a combination of: ① behavior, which itself is a positive reinforcer. ② verbal behavior that strengthen the behavior and “C”.
  • 134. Time B: You do your valued behavior. A: I know my value is “This” C: You are happy to keep doing. Strengthen Strengthen Strengthen Valued Behavior
  • 135. If know “valued behavior” yourself consciously and you’ll seize chances to take valued behavior.
  • 136. Let me share with you, my Valued behavior
  • 137. My valued behaviors are: “Explaining”, “Designing a process” “Researching or Reading(input)”
  • 138. I did a lot of projects. Whenever I feel my passion, all I had done is just keep doing these 3 things, my valued bahavior.
  • 139. I created a method to improve mental state. Method is all about designing process based on research.
  • 140. I realize that: I love Physics and Economics 𝑃 𝑄 20 Demand curve 20 10 10 MR 𝑀𝐶 = 2𝑄 5 15 𝐷𝑊𝐿 𝐹 = 𝑚 𝑥
  • 141. Both subjects have a power to explain the world beautifully. 𝑃 𝑄 20 Demand curve 20 10 10 MR 𝑀𝐶 = 2𝑄 5 15 𝐷𝑊𝐿 𝐹 = 𝑚 𝑥 For me, mathematics is too much metaphysical.
  • 142. Also, I realize that: I spent a lot of time using Power Point. (not a Excel and Word)
  • 143. And for me, Power Point is a tool to explain and to design an process (for understanding.)
  • 144. My hobby is… making slide decks.
  • 146. 33K + Views. Top views ranking “Logical Thinking” categories in Japan.
  • 148. 488 slides. You’ll understand basic physics and mathematics in one day.
  • 149. I made lecture on Economics to MBAs 3 times in semester 1. 91 + 84 + 128 = 303 slides
  • 150. Before I realize my value, I did live my value. Because my life represents my value.
  • 151. But After I realize my value consciously, I could utilize my value and I could select my daily behavior.
  • 152. Also, After I realize my value consciously, I change how I learn, and I became more fast learner.
  • 153. Knowing your value means maximizing your happiness. Like today, I could seize the chance to make presentation (= Explaining) And I can prepare slides deck full of passion (= designing a process)
  • 154. Value is your compass
  • 155. Value is a direction you want to go. While verbal rule requires you to obey something. Life, controlled by verbal rules Value is a direction Which you want to go
  • 156. Valued behavior is expressed by “verb” or “-ing”
  • 157. B: List of the Behaviors Speaking, Listening, Meeting, Singing, Making, Fighting, Calling, Driving, Wearing, Ordering, Watching, Observing, Researching, Caring, Helping, Swimming, Running, Climbing, Studying, Learning, Analyzing, Forecasting, …
  • 158. How to find / verbalize your value?
  • 159. First, it is important that you can select your value.
  • 160. Selection is different from decision
  • 161. Selection Decision  Just select. No reason  What you believe important without justification.  Compare options and choose the best one.  Sometimes need to justify.
  • 162. Value will be freely selected by you, based on your “Want to do” Not based on “Should, or “MUST” So, you need not “justify” your value.
  • 163. You have already selected your value unconsciously in your daily life. All you have to do is to know what you are enjoying to do
  • 165. Q1: What subject interests you more than the others? And what is a function of the subject? (explaining, showing, ordering…,)
  • 166. Q2: What is your daily action in the team? - want to communicate online? - try to ask others? What you ask? - want to lead people? - make a plan? or want to analyze?
  • 167. Q3: Count your time, What software you tend to touch most? - PowerPoint - Excel - Word - Photoshop - or…
  • 168. Q4: What typed of products or services are you spending your money and time on it? What does it mean for you?
  • 169. Q5: What is an action or behavior you want to keep doing, after you got big money and after you got a good reputations.
  • 170. Q6: If you had boyfriends/girlfriends which trait you loves them most? And the trait contribute to what?
  • 171. Q7: Your friends are surprised by what sort of action you are taking?
  • 172. Seeing answers of Q1-7, you could select a verb (-ing).
  • 173. Please select and write down in 10 sec. Your value right now. My value is ing. If you need more than 10 sec, You want to make a decision.
  • 174. At the beginning I wrote down “My value is modeling.”
  • 175. And it was gradually reshaped to “My value is explaining.” “My value is designing a process.”
  • 176. If you find, or select a verb or –ing, for your valued behavior, keep trying to live with the word and check your true feedback(C).
  • 177. Your true feedback(C) is the only one who knows the answer.
  • 178. ✔ Check Points for Value.
  • 179. Value is different from goal
  • 180. Value is different from goal Life, controlled by verbal rules Value= Direction Goals are checkpoints
  • 181. Value is different from goal Life, controlled by verbal rules Designing process recycling Olympic medals Self help method For anxiety and depression.
  • 182. Value Goal  The Direction  You could live value every day  Want to achieve on the way to the direction  Goal will be achieved at one time. And be eliminated from the list.  Becoming a rich, get married.
  • 183. ✔ Valued behavior can be done every day. So, if it cannot be done every day, it’s not a value “Happiness” is not a value, because you cannot “Do happiness”
  • 184. ✔ Valued behavior is your action, behavior. If, it can be done by “dead man”, it’s not a value. Passive Voice, or Negative form is not a value. So, your value cannot be “Be respected.”
  • 185. As an Entrepreneur, follow your Value. Don’t follow verbal rules, other people’s or society’s thoughts.
  • 187. Everyone want to: avoid bad emotion. feel good emotion. You can enjoy every emotion
  • 188. Roller coaster is a machine to enjoy “fear”
  • 189. Theater is a place where You will pay money to experience EVERY emotion.
  • 190. Romance movie makes you feel sadness and loneliness. Before the happy end.
  • 191. If you get more irritated to the enemy, the action movie becomes more interesting and exciting
  • 192. So, you can enjoy every emotion in a theater. And if you select to do so, You can enjoy every emotion in your life.
  • 193. Life as an entrepreneur brings your life every Ups and Downs.
  • 194. Your member might betray you. You might lose your money. You might get angry to your VCs.
  • 195. But you know how to deal with “Verbal behavior.”
  • 196. And you can enjoy your emotion including negative one.
  • 197. Following your Value means “I will enjoy my value in my life regardless of there are Ups or Downs”
  • 198.
  • 200. Further learning resources… Japanese(日本語教材) English materials ●Lecture on Economics ✔ 1:Consumer Theory ✔ 2:Market Theory ✔ 3:Game Theory ●Get adopted your Proposal! How to create a slide deck to make it happen? ●Math-Physics mastery ✔1:function, equation, speed ✔2:differentiate and quadratic ✔3:May the F=ma be with you ● Logical Thinking Mastery ●Lecture on venture corp. “De-framing between Science and Business”
  • 201. References • Hayes, S. C., Strosahl, K. D., & Wilson, K. G. (1999). Acceptance and commitment therapy: An experiential approach to behavior change. Guilford Press. • Ramnero, J., & Törneke, N. (2008). The ABCs of human behavior: Behavioral principles for the practicing clinician. New Harbinger Publications. • Torneke, N. (2010). Learning RFT: An introduction to relational frame theory and its clinical application. New Harbinger Publications. • Luoma, J. B., Hayes, S. C., & Walser, R. D. (2007). Learning ACT: An acceptance & commitment therapy skills-training manual for therapists. New Harbinger Publications. • Mental Brakes to Avoid Mental Breaks | Steven Hayes | TEDxDavidsonAcademy