This document discusses transport solutions for tourists and tourism transport action plans. It summarizes discussions from a global tourism cities conference on knowledge sharing, coping with changing global environments, the link between transport and tourism, and case studies from London and Hong Kong. The document outlines objectives and components of tourism transport action plans, including improving accessibility, providing information, reducing congestion, and improving local infrastructure. Future technologies like Google Glass that could help provide transportation information to tourists are also discussed.

1. Transport Solutions for the Tourist
and
Tourism Transport Action Plans
In Association with
ACCURATE DATA
SOLUTIONS
GLOBAL TOURISM CITIES CONFERENCE 2013
Borneo Convention Centre Kuching
Sarawak, Malaysia
2 – 3 July 2013

2. DISCUSSION ON
KNOWLEDGE BASE – SHARING THE EXPERTISE
COPING WITH THE CHANGING GLOBAL ENVIRONMENT
THE LINK BETWEEN TRANSPORT AND TOURISM
UNDERSTANDING THE ISSUES
TOURISM AND TRANSPORT ACTION PLAN
CASE STUDY 1 – LONDON
CASE STUDY 2 – HONG KONG
THE FUTURE

3. KNOWLEDGE BASE – SHARING THE EXPERTISE
CONCERTOUR is a European project funded
under services, Information schemes,
incentives for the 7th Framework Programme
by the EU.
The Tourism and Transport Action Plan sets
out possible strategic measures and priority
actions for consideration at different
stakeholder levels
Operation planning, technology and digital applications
to support tourism in London and Hong Kong

4. COPING WITH THE CHANGING GLOBAL ENVIRONMENT
In 2012, over 1b international tourists travelled the world, generating over US$1.2
trillion dollars in export earnings. This is expected to grow to 1.8b by 2030
Currently, tourism employs 1 in 12 people
worldwide – 5% of global GDP
In 2030, 57% of international arrivals will be in
emerging economy destinations
52% will travel by air with much higher proportions
in long-haul destinations
Chinese travellers spent US$ 102 billion in international tourism in 2012 ( a 40%
jump from 2011) and is to become the largest spender in international tourism
globally in 2020
Source: World Tourism Organization (UNWTO)

5. Can current
transport
infrastructure
cope with
demands ?
IT IS NOT A QUESTION WHETHER THERE ARE SUFFICIENT HOTEL ROOMS?

6. THE LINK BETWEEN TRANSPORT AND TOURISM
The interconnectedness between transport and tourism - important
relationship within the wider tourism system
- facilitates the movement of tourists between their place of origin and their
destinations
- acts as the means of movement within a destination, thus allowing for
wider dispersal of visitor movement
Local networks within a wider destination are critical - ensure the economics
benefits of tourism are not simply concentrated in one particular locality
Local networks should be integrated into regional and international networks in
order to maximise visitor flows into a destination

7. THE LINK BETWEEN TRANSPORT AND TOURISM
Accessibility - a geographic comparative measure of various points within a
network and the possible connections with existing transport provision
Connectivity - as above but also examines the practical and technological
constraints and opportunities for increased accessibility
Transport is a service experience that compliments the wider the tourism
experience
.

8. THE LINK BETWEEN TRANSPORT AND TOURISM
There is a natural ‘blurriness’ between transport and tourism ……. as transport
can be both a mode of travel and a destination
Transport relies on the viability and attractiveness of a destination, and a
destination relies on transport for visitor access.
Complex relationship ….. as transport infrastructure result in environmental
impacts such as noise, waste, atmospheric pollution, accidents and congestion
Which comes first ……. the provision for transport
services to and from a destination or the quality,
scale and scope of attractions and activities that
appeal to certain tourist market segments?

9. We all want to address the problem but……
Do We Really Understand Tourists Travel and Transportation Needs ?
Do We Think We Understand their needs?
Source: Endpoint
UNDERSTANDING THE ISSUES

10. Language
Familiarity
Mental Model
Spatial Awareness
Understanding the environment
Source: Endpoint
GETTING A GRIP WITH INFLUENCING FACTORS
Transport Network
Structure and Fares
Safety and Security
Decision Points
Landmarks
Reliability
Options Available
Quality of Service
Location
Appropriateness
When and How it is available

11. TOURISM AND TRANSPORT ACTION PLAN – OBJECTIVES
To improve the ability of domestic and inbound visitors to reach their
destinations
- using the mode of travel most convenient for them
- with reliable levels of service
- with clear pre-journey and in-journey information
- at an acceptable cost
To ensure that, once at their destinations, visitors are provided with
- visitors have good and convenient choices for getting about locally
- solutions that satisfy the local community aspirations
To influence transport planning at a strategic national and local level on
- meeting the needs of the leisure and business traveller
- overcoming transport issues that act as a barrier to tourism growth

12. In all the above:
- to seek to work in partnership with public authorities and commercial
transport providers
- to ensure that the needs of visitors are well understood and acted
upon
- to protect the value to local economics is fully taken on board in policy
decisions about transport infrastructure and service provision
TOURISM AND TRANSPORT ACTION PLAN – OBJECTIVES

13. Delivering policy-driven priorities
Improving local tourism transport
infrastructure
Reducing congestion, overcrowding ,
managing seasonal/ peak hour traffic
Enhancing booking and payment
systems
Creating intermodality solutions
- Integration of infrastructure
networks and transport services
TOURISM AND TRANSPORT ACTION PLAN COMPONENTS
TOURISMANDTRANSPORTACTIONPLAN
Providing information services
pre-, during and after trip
Managing handling and tracking
of passenger's luggage
Improving safety and security
Providing “access for all” -
including solutions for disabled
and retired/elderly tourists

14. The Challenge
Make tourism travel easier, less time consuming, more comfortable and safe
Support seamless travel through integrated infrastructure and services
Allows smooth transfers between local transport modes and long distance travel
Not only a city issue – relevant for non-urban destinations such as theme parks
Creating intermodality solutions - Integration of infrastructure networks
and transport services
Solutions
Local mobility plans including efficient access to bus and coach services
High frequency and good surface coverage
Harmonise tariffs, routes and transport schedules
Requires availability of intermodality-supporting services
Utilisation of marketing strategies to promote awareness

15. The Challenge
To provide tourists with easily accessible information to plan their trip, get the most
out of their visit and avoid travel uncertainty
To provide needed information and a platform for information exchange for tourist
operators and other stakeholders
To provide choice and advice through a wide spectrum of information and
communication systems
Providing information services pre-, during and after trip
Solutions
Development and implementation of a common way-finding and signing system
Integration of information system, exchange information, shared databases via
multiple communication channels including mobile apps.
Investment into commuter information systems such as terminal displays & mapping
Physical information infrastructure such as information desks & travel advisory
services

16. The Challenge
To improve access and travel ease for tourists
To enhance the tourism experience by reducing overcrowding
To manage tourist flows in peak hours or peak seasons
To promote sustainable tourism by reducing negative impacts
Reducing congestion, overcrowding , managing seasonal/ peak hour traffic
Solutions
Integrate tourism into local mobility plans
Discourage the use of private cars through park-and-ride and soft transport
options
Introduce combined passes/discounts for attractions and public transport
Provide scenic detour options. around pressure spots
Extend operation hours/ introduce peak hour and high season fees

17. The Challenge
To improve local infrastructure and services to meet tourist mobility needs at and
around destinations
To encourage tourists to use local public transport and other environmentally
friendly transport modes
Improving local tourism transport infrastructure
Solutions
Create combined destination-wide transport and attraction/event passes
Develop and promote cooperation on tourist mobility between accommodations,
attractions, events, and transport operators
Improve infrastructure and services to secure sufficient coverage of tourist mobility
needs
Multi language information on services, schedules
Provide “access for all” solutions for people with special needs/reduced mobility

18. CASE STUDY – London

19. On paper and
electronic
device
Private-Public Sector Joint Working

20. Modern man’s
information
channels
Co-operative
working
Updates on
the move

21. CASE STUDY – The Hong Kong

23. THE FUTURE
Google Glass

24. THE FUTURE
Your flight itinerary details, real-time update on delays, directions to gate,
time it takes to reach the gate right before your eyes

25. THE FUTURE
Travellers look up details of a location right in front of their eyes and can
photograph what they see

26. THE FUTURE
Users talk to the glass and the directions are shown within the view

27. URBAN SOLUTIONS
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