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Tourism and
Hospitality
Industry
Network
Reniel Lladones
Cris Polo
TRAVEL INDUSTRY
 It is a tourism and hospitality network , which
includes both the public and private sectors.
 The composite of organizations, both private
and public , that are involved in the
development,
 This includes service that are directly related to
travel itself, such as transportation, but also
includes service related to catering for traveler’s
need and wants after they have arrived at their
destination.
production, and marketing of products and
services to serve the needs of the travelers
 In simpler terms, it is concerned with
providing services related to travel from one
location to another.
Support Services
Direct Providers
02 03
COMPONENTS OF TRAVEL INDUSTRY
01
Tourism developmental
organizations
Businesses and corporations are regarded as components of the travel
industry.
Direct Providers
COMPONENTS OF TRAVEL INDUSTRY
 Include business that are associated with travel, such as airlines,
hotels, restaurants, ground transportation, travel agencies, and retail
shops.
 These businesses provides service,and products that are consumed
and/or purchased directly by travelers.
 They represent the sectors of the industry that are visible to the
travelers.
Support Services
COMPONENTS OF TRAVEL INDUSTRY
 Lend support direct providers.
 Provide goods and services for both the traveler and for organizations
that sell goods and services directly but not exclusively to tourist.
 It includes specialize services, such as tour organizers, travel and
trade publications, hotel management firms and travel research firms.
It also includes basic supplies and services, such as contract laundry
and contract services.
Tourism Developmental Organization
COMPONENTS OF TRAVEL INDUSTRY
 It includes planners, government agencies, financial institutions, real
estate developers, and educational and vocational training institutions.
 These organizations deal with tourism and hospitality development.
Travel Agency
Hotel
Retail shop
Restaurant
Airlines
Ground transportation
Contract for services
Contract laundry
Food suppliers
Tour organizers
Travel publications
Planners
Government agencies
Financial institutions
Real estate
developers
Educational and
vocational institution
Direct
provider
to TRAVELLERS
Direct
provider
Indirectly
Support
Providers
Direct
Indirect
Direct Provider
Traveller
Tourism
development
organization
Affects directly Direct Providers
Support Services
The travellers
Category I
Category II
Category III
Natural Resources
5 Main Categories
TOURISM AND
HOSPITALITY
COMPONENTS
1
Transportation and
Superstructure
3
Infrastructure
2
Hospitality resources
4
5
Hospitality Training
Natural Resources
• Destination areas provide an
excellent asset to sell to tourist.
Physical characteristics of an
area can be generalized as
natural scenery, climate and
environment.
• Includes elements in an area for
the use and enjoyment of
visitors.
NATURAL RESOURCES
Infrastructure
• Consist of all underground and
surface developmental
construction.
 Power
 Water supply system
 Communication
 Healthcare
 Sewage/Drainage
 Streets/Highways
 Transportation
 Security
INFRASTRUCTURE
Hospitality Training
• Aims to motivate service
providers to be hospitable in
dealing with tourist . Provide
more hospitable service result to
more satisfied tourist who will be
inclined to return and advertise
to other tourist through the word
of mouth. Enable service
providers to render hospitable
services. The change of
behavior is brought by a change
in attitude and increase in the
level of knowledge. The three
aspects of attitude are toward
self, toward others, and
hospitality industry.
3 Aspects of Attitude
ATTITUDE TOWARD SELF
The ability to satisfy guest is very demanding task. If an individual’s self-esteem or attitude towards self
is low, the individual will tend to have to behave in such a way the feedback from others will confirm the low
opinion of himself. It is necessary to change the individual’s perception of self in order to improve behavior.
Service providers believe that they and their works are important, their work and action towards tourist will
reflect this feeling. Service providers can be viewed as hosts and hostesses rather than ‘just’ employees their
self-image may be viewed.
ATTITUDE TOWARD OTHERS
Service providers should be assisted in developing positive feelings toward fellow employees and tourists
that will result in positive behavior toward the tourists. This can achieve by training the individual regarding
teamwork and independencies in getting the job done. The key to development of positive attitude toward
visitors is to be able to develop the ability to put oneself in the visitors place. Role playing can be used for this
purpose.
Hospitality training
ATTITUDE TOWARD the tourism and hospitality industry
Positive attitude as service providers toward tourist can be brought about only when employees are made
aware of how important tourism and hospitality is to their country, city and community. To facilitate a change
in attitude, it is necessary to raise the level of knowledge of the individual. This may be done by the means of
audiovisual together with a group session. To be able to give advice or directions to the tourist, employees
can be familiarizing themselves with the surrounding attractions, and services through familiarization tour.
With increasing the level of knowledge and teaching hospitable behavior, it is hoped that the hospitality
behavior level of service provider will be raised.
Hospitality Resources
• Refers to the general feeling of
being welcomed that the visitors
receive while visiting a
destination area.
• It is the way that tourist service
are delivered by service
providers, as well as the general
feeling of warmth from the local
population.
• Include the cultural wealth of an
area which makes possible the
successful hosting of tourist.
Hospitality Resources
● Tourist will have more enjoyable
vacation if they feel welcomed by
the host population and will
certainly feel awkward and
unhappy if they rejected.
● Hospitable resources can be
improved by training tourism and
hospitality personnel to be
hospitable to encourage positive
feelings towards tourism and
hospitality and tourist by the
general public.
● Welcoming spirit of tourism
business employees.
● Attitudes if the residents towards
visitors.
● Courtesy
● Friendliness
● Sincere interest
● Willingness to serve and to get
better acquainted with visitors.
● Other manifestations of warmth
and friendliness.
● Also include are the cultural
resources of an area such as fine
arts, literature, history, music,
dramatic art, dancing and
shopping.
Examples
Transportation
is of paramount importance in
developing tourism and
hospitality. Tourist need easy
access to various forms of
transportation. The importance
of transportation is to have
convenient access and quality
service.
MODE OF TRANSPORTATION
Land travel
Busses
Air travel
Airplanes
Sea travel
Yacht, Cruiseships
Rail services
Trains
SUPERSTRUCTURE
- Includes those facilities that have been developed
especially to respond to the demands of visitors.
SUPERSTRUCTURE
Accommodation
While away from home, the tourist needs to eat and sleep. The
demand for accommodations varies according to the price the
guests are willing to pay, services required, and similar
considerations. The type of accommodations provided is also partly
determined by what competitors are providing. In planning
accomodations, the nature of the environment, the destination, the
expected markets, the mode of transportation, the type of activities
engaged in at the destinations, and other related factors determine
the type of accomodations which shall be made available.
Types
of
Accommodation
 Hotels
 Condominium
 Motels/Motor Hotels
 Inns
 Apartments
 Paradores
 Pensions
 Bed and breakfast
accommodations
 Hostels
 Compounds
 Health spas
 Private homes
EXAMPLES OF SUPERSTRUCTURE
RESORTS MUSEUM
THANK YOU!

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Chapter-4-Tourism-Report-Reniel (1).pptx

  • 2. TRAVEL INDUSTRY  It is a tourism and hospitality network , which includes both the public and private sectors.  The composite of organizations, both private and public , that are involved in the development,  This includes service that are directly related to travel itself, such as transportation, but also includes service related to catering for traveler’s need and wants after they have arrived at their destination. production, and marketing of products and services to serve the needs of the travelers  In simpler terms, it is concerned with providing services related to travel from one location to another.
  • 3.
  • 4. Support Services Direct Providers 02 03 COMPONENTS OF TRAVEL INDUSTRY 01 Tourism developmental organizations Businesses and corporations are regarded as components of the travel industry.
  • 5. Direct Providers COMPONENTS OF TRAVEL INDUSTRY  Include business that are associated with travel, such as airlines, hotels, restaurants, ground transportation, travel agencies, and retail shops.  These businesses provides service,and products that are consumed and/or purchased directly by travelers.  They represent the sectors of the industry that are visible to the travelers.
  • 6. Support Services COMPONENTS OF TRAVEL INDUSTRY  Lend support direct providers.  Provide goods and services for both the traveler and for organizations that sell goods and services directly but not exclusively to tourist.  It includes specialize services, such as tour organizers, travel and trade publications, hotel management firms and travel research firms. It also includes basic supplies and services, such as contract laundry and contract services.
  • 7. Tourism Developmental Organization COMPONENTS OF TRAVEL INDUSTRY  It includes planners, government agencies, financial institutions, real estate developers, and educational and vocational training institutions.  These organizations deal with tourism and hospitality development.
  • 8. Travel Agency Hotel Retail shop Restaurant Airlines Ground transportation Contract for services Contract laundry Food suppliers Tour organizers Travel publications Planners Government agencies Financial institutions Real estate developers Educational and vocational institution Direct provider to TRAVELLERS Direct provider Indirectly Support Providers Direct Indirect Direct Provider Traveller Tourism development organization Affects directly Direct Providers Support Services The travellers Category I Category II Category III
  • 9. Natural Resources 5 Main Categories TOURISM AND HOSPITALITY COMPONENTS 1 Transportation and Superstructure 3 Infrastructure 2 Hospitality resources 4 5 Hospitality Training
  • 10. Natural Resources • Destination areas provide an excellent asset to sell to tourist. Physical characteristics of an area can be generalized as natural scenery, climate and environment. • Includes elements in an area for the use and enjoyment of visitors.
  • 12. Infrastructure • Consist of all underground and surface developmental construction.  Power  Water supply system  Communication  Healthcare  Sewage/Drainage  Streets/Highways  Transportation  Security
  • 14. Hospitality Training • Aims to motivate service providers to be hospitable in dealing with tourist . Provide more hospitable service result to more satisfied tourist who will be inclined to return and advertise to other tourist through the word of mouth. Enable service providers to render hospitable services. The change of behavior is brought by a change in attitude and increase in the level of knowledge. The three aspects of attitude are toward self, toward others, and hospitality industry.
  • 15. 3 Aspects of Attitude ATTITUDE TOWARD SELF The ability to satisfy guest is very demanding task. If an individual’s self-esteem or attitude towards self is low, the individual will tend to have to behave in such a way the feedback from others will confirm the low opinion of himself. It is necessary to change the individual’s perception of self in order to improve behavior. Service providers believe that they and their works are important, their work and action towards tourist will reflect this feeling. Service providers can be viewed as hosts and hostesses rather than ‘just’ employees their self-image may be viewed. ATTITUDE TOWARD OTHERS Service providers should be assisted in developing positive feelings toward fellow employees and tourists that will result in positive behavior toward the tourists. This can achieve by training the individual regarding teamwork and independencies in getting the job done. The key to development of positive attitude toward visitors is to be able to develop the ability to put oneself in the visitors place. Role playing can be used for this purpose.
  • 16. Hospitality training ATTITUDE TOWARD the tourism and hospitality industry Positive attitude as service providers toward tourist can be brought about only when employees are made aware of how important tourism and hospitality is to their country, city and community. To facilitate a change in attitude, it is necessary to raise the level of knowledge of the individual. This may be done by the means of audiovisual together with a group session. To be able to give advice or directions to the tourist, employees can be familiarizing themselves with the surrounding attractions, and services through familiarization tour. With increasing the level of knowledge and teaching hospitable behavior, it is hoped that the hospitality behavior level of service provider will be raised.
  • 17. Hospitality Resources • Refers to the general feeling of being welcomed that the visitors receive while visiting a destination area. • It is the way that tourist service are delivered by service providers, as well as the general feeling of warmth from the local population. • Include the cultural wealth of an area which makes possible the successful hosting of tourist.
  • 18. Hospitality Resources ● Tourist will have more enjoyable vacation if they feel welcomed by the host population and will certainly feel awkward and unhappy if they rejected. ● Hospitable resources can be improved by training tourism and hospitality personnel to be hospitable to encourage positive feelings towards tourism and hospitality and tourist by the general public. ● Welcoming spirit of tourism business employees. ● Attitudes if the residents towards visitors. ● Courtesy ● Friendliness ● Sincere interest ● Willingness to serve and to get better acquainted with visitors. ● Other manifestations of warmth and friendliness. ● Also include are the cultural resources of an area such as fine arts, literature, history, music, dramatic art, dancing and shopping. Examples
  • 19. Transportation is of paramount importance in developing tourism and hospitality. Tourist need easy access to various forms of transportation. The importance of transportation is to have convenient access and quality service.
  • 20. MODE OF TRANSPORTATION Land travel Busses Air travel Airplanes Sea travel Yacht, Cruiseships Rail services Trains
  • 21. SUPERSTRUCTURE - Includes those facilities that have been developed especially to respond to the demands of visitors.
  • 22. SUPERSTRUCTURE Accommodation While away from home, the tourist needs to eat and sleep. The demand for accommodations varies according to the price the guests are willing to pay, services required, and similar considerations. The type of accommodations provided is also partly determined by what competitors are providing. In planning accomodations, the nature of the environment, the destination, the expected markets, the mode of transportation, the type of activities engaged in at the destinations, and other related factors determine the type of accomodations which shall be made available.
  • 23. Types of Accommodation  Hotels  Condominium  Motels/Motor Hotels  Inns  Apartments  Paradores  Pensions  Bed and breakfast accommodations  Hostels  Compounds  Health spas  Private homes