The document announces a Gamification 2015 meetup in Amsterdam on January 16th 2015 organized by Jolanda Tromp of Global Vortex Usability Services. It lists several discussion items including a 2012 Gartner report that over 70% of global 2000 organizations will have at least one gamified application by 2014 and a 2013 Gartner report that 80% of existing gamified applications in 2014 will not deliver due to bad design. It also provides an overview website and references a 2012 report on the business impact of games and the GamificationConf conference in Amsterdam in March 2013. Finally, it summarizes a review of gamification in Spain in 2014 focusing on the need for gamification to mature its methods and clarify its philosophical and

1. Gamification 2015
Amsterdam Meetup, Januari 16th 2015
Organizer:
Jolanda Tromp (Phd)
Global Vortex Usability Services

2. Gamification 2015 discussion items
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Gartner 2012: By 2014 more than 70% of global
2000 organizations will have at least one gamified
application, driving 50% of all innovation.
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Gartner 2013: In 2014 80% of existing gamified
applications will not deliver largely due to bad design.
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Overview: www.gamificationworldmap.com
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Game On, report on business impact of games,
Thomas van Manen en Rutger Teunissen, 2012
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GamificationConf, 14 Maart 2013, Amsterdam.
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Review Gamification in Spain, by Isidro Rodrigo:
hrgamer.blogspot.com.es/2014/12/gamification-2015-four-shirts.html

3. Summary of Spain '15 Review (I. Rodrigo)
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Gamification needs to mature its methods alongside similar
industries and their methods (i.e. video games industry, etc).
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Clarifying philosophical & methodological foundations, in terms
of ethics, society, KPIs and scalability.
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Use of gamification in business setting needs clarifying in
terms of added value and ROIs.
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Conveying complex ideas in memorable way, best achieved
through proactive multidisciplinary team collaboration.
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Building strong local and global community, integration of
knowledge and linking communities.
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Promote greater presence of women and more cultural
diversity.
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Gamification World Congress 2014 Barcelona, more planned
for Gamification World Congress 2015.