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70.8%have a bachelor’s degree
or higher
45%
40.8%
AGES 18-25 53%
37%
UNDER 25
AGES 25-34
WeChatMobile Chat App
WeiboMicroblogging Platform
USER DEMOGRAPHICS
AGES 25-34
YEAR-OVER-YEAR GROWTH
600MILLION
212MILLION
ESTIMATED ACTIVE USER BASE
60.2%are urban, private-sector
workers
38.6% 38%
Source: “Chinese social media landscape 2016” from EyeforTravel
Illustrations: Annamarie Hudson
There are 649 million Internet users in China
- That’s 4.8% year-over-year growth
43.8% like sharing opinions through social media
The most popular social media networks in China:
WeChat and Weibo
CHINA’S INTERNET USER BASE IS GROWING,
WHILE RESEARCH SHOWS MANY ARE USING
SOCIAL MEDIA FOR INFORMATION ON
BRANDS AND PRODUCTS.
GROWTH OF
SOCIAL
MEDIA
IN CHINA

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Growth of Social Media in China

  • 1. 70.8%have a bachelor’s degree or higher 45% 40.8% AGES 18-25 53% 37% UNDER 25 AGES 25-34 WeChatMobile Chat App WeiboMicroblogging Platform USER DEMOGRAPHICS AGES 25-34 YEAR-OVER-YEAR GROWTH 600MILLION 212MILLION ESTIMATED ACTIVE USER BASE 60.2%are urban, private-sector workers 38.6% 38% Source: “Chinese social media landscape 2016” from EyeforTravel Illustrations: Annamarie Hudson There are 649 million Internet users in China - That’s 4.8% year-over-year growth 43.8% like sharing opinions through social media The most popular social media networks in China: WeChat and Weibo CHINA’S INTERNET USER BASE IS GROWING, WHILE RESEARCH SHOWS MANY ARE USING SOCIAL MEDIA FOR INFORMATION ON BRANDS AND PRODUCTS. GROWTH OF SOCIAL MEDIA IN CHINA