- The organization raised ₹320 million in FY 2013-14 compared to ₹200 million the previous year, an increase of 60%. It expects to raise ₹600 million in the current FY compared to ₹400 million last FY, an increase of 50%. - 52% of total donors came from the individual giving initiative and the conversion rate improved 28% to 3.6% from last year. - Key initiatives included collaboration with LBS to publish a case study, tweets by famous personalities to promote the organization, and receiving positive coverage on news sites and social media.

2. 320
 Raised ₹ Million
32
compared to 20 Million last
year, an improvement of
around 60%.
200
FY 2012-13
FY 2013-14
 Expected to raise ₹
60
Million in this FY as
compared to 40 Million
raised during the last FY–
An increase of around 50%
Funds Raised (in Lakhs)
Donor Acquisition
52%
of Total Donors from the
Individual giving Initiative
Conversion rate
3.6%
An improvement of 28%
From last year

4. Have managed to
suppress negative
content in search
engines
Collaboration with LBS
Initiative to publish case study
Tweets by famous personalities
Rajdeep Sardesai
Sonu Nigam
Ronnie Screwvala
The India HackathonStanford India Association
Akshaya Patra challenges well
received and core groups are
working on technological
solutions
Facebook Likes
50k
Tweets by International orgnizations
Helen Clark, administrator UNDP
World Food Programme, USA Tweet.
WFP USA
Africa Nigeria Press
In news and discussion
CNN-IBN News
ABP News
100% increase from Q1
7
Online PR

5. Annual Report - 2013
Microsite
Joy of Giving Week - celebration
Salute to
Teachers- Event
World Food Day - Event

6. Donor Care
Number of days required to
dispatch 35AC
Processed
13201
# 2.2 business days
Receipts
Implemented
Tested Android based
receipt printing application
Social CRM for better
query handling
Currently 94% donor queries
are getting solved in 4 business
hours.
Phase wise implementation
planned for Pan India
Implemented task management
application
for better planning & execution

7. BPO Expansion
School donation program
Data Quality Alignment
Students of International Educational
Institutions contribute for our cause
To Complete Data Quality
Alignment for our entire donor
data.
Apartments Society
Donation Drive
1 Day delivery of 35 ACs
Reduce the average no of days for
generating TEC from the date of donation
realization to printing to1day (Currently it is
2.2 Days)
In locations like
Mumbai, Chennai, Delhi
& Mysore
Password protected
e-copy of 35 ACs.
High end apartments can
adopt schools nearby

8. New Website and Blog
FB Virality App
FB game app for virality and
engagement to double the
likes by Q4
New Online FR Channels
New Fundraising Channels
Contributed an additional
10% revenue
Video Case studies
Get one Jackfruit and
Give five midday meals
for website and YouTube
Ambient Ads
Enhanced web presence through
new website/blog/multi-lingual
micro sites
to promote and interact with
the masses
Virtual Fundraising module to
recruit volunteers