Slides from talk at TiE Chennai

1. Growth
Hacks
Siddharta Govindaraj
siddharta@tourmyapp.com

2. What the heck is
growth hacking?

3. Marketing + Tech

4. User Lifecycle
Acquisition
↓
Activation
↓
Retention
↓
Referral
↓
Revenue
This presentation →
Dave McClure’s
AARRR Metrics
Tour My App →

5. Hacks to acquire users

6. Undercover Virality
I love you. Get your free Hotmail
email

7. Riding a Platform
+
+
+
+

8. Hacking SEO
Scraped data off support sites to build
the initial content and ranked higher for
keywords than the official forums
Embed an image on your homepage to
increase your free plan
Every embed on another site contains a
HTML link back to the site

9. Just Faking It
Fake users to simulate a large amount of
activity

10. Questions?
Siddharta Govindaraj
siddharta@tourmyapp.com
My Company: Tour My App
http://tourmyapp.com
@tourmyapp
facebook.com/tourmyapp