Growth hacking is a marketing technique used by startups that focuses on creativity, analytics, and social metrics to gain exposure and sell products. It involves tracking key metrics around user acquisition, activation, retention, referrals, and revenue. Acquisition focuses on how users first come to the site. Activation tracks user behavior on first visits. Retention measures how often users return. Referrals look at how users share the product. Revenue examines how the company generates money. The goal is to acquire users through various channels, engage them on initial visits, encourage repeat visits, promote sharing among networks, and ultimately create monetization opportunities.

1. syafrizaladi
Growth Hacking
metrics

2. So...What is Growth HacKing ?
syafrizaladi source : reddit

3. GRoWTH
HACKiNGis a marketing technique developed by technology startups which uses creativity,
analytical thinking, and social metrics to sell products and gain exposure.
syafrizaladi source : wikipedia

4. GRoWth
syafrizaladi
hacking
Key Metrics of

5. a a R R RACQUISITION ACTIVATION RETENTION REFERAL REVENUE
syafrizaladi inspiration : pusher.com

6. syafrizaladi
1. Acquisition: users come to site from various channels
2. Activation: users enjoy 1st visit: "happy” experience
3. Retention: users come back, visit site multiple times
4. Referral: users like product enough to refer others
5. Revenue: users conduct some monetization behavior

7. aquisition

8. SEM
SEO
PR
www.website.com
syafrizaladi
Marketing Channels:
• largest-volume (#)
• lowest-cost ($)
• best-performing (%)
Aquisition

9. Acquisition Methods
SEO / SEM
Blogs
Email
Social Media & Social Networks
Domains
Acquisition
Where are users coming from?

10. activation

11. SEM
SEO
PR
www.website.com
Targeted Page
Product Features
DO lots of Landing page & AB testing
Make a lots of Dumb Guessess & interate FAST
Activation Criteria:
• 10-30+ seconds
• 2-3+ page views
• 3-5+ clicks
• 1 key feature usage
syafrizaladi
Aquisition

12. Key Metrics to Track
Pages per visit
Time on site
Conversions
Activation
What do users do on their first visit?

13. retention

14. SEM
SEO
PR
www.website.com
Targeted Page
Product Features
syafrizaladi
Automated emails:
• lifecycle emails @ +3, +7, +30d
• status / “best of” weekly / monthly
• “something happened” emails
BUT:
• make it easy to unsubscribe
Tip on emails:
• > 80% or more on SUBJECT LINE
• < 20% or less on BODY TEXT
Aquisition

15. Key Metrics to Track
Source
Quantity
Conversions
Visitor Loyalty
Session Length
Retention
How do users come back? How often?

16. referal

17. SEM
SEO
PR
www.website.com
syafrizaladi
Aquisition
Targeted Page
Product Features
Referral
Focus on driving referrals
*after* users have a
“happy” experience;
avg score >= 8 out of 10

18. Referral Methods
Send to Friend: Email / IM
Social Media
Widgets / Embeds
Affiliates
Referral
How do users refer others?

19. revenue

20. SEM
SEO
PR
www.website.com
syafrizaladi
Aquisition
Targeted Page
Product Features
Referral
Biz Dev
Ads, Lead Gen,
Subscriptions,
ECommerce
This is the part *you*
still have to figure out…

21. Revenue Tips
• Don’t Rely on AdSense (only)
• Start Free => 2% “Freemium”
• Subscription / Recurring transactions
• Qualify your customers -> Lead generation
(arbitrage)
• Sell something! (physical or virtual)
Revenue
How do you make money?

22. Additional References:
• Influence: The Psychology of Persuasion Robert Cialdini (book)
• The Mating Mind Geoffrey Miller (book)
• Putting the Fun in Functional Amy Jo Kim (etech 2006 preso)
• Futuristic Play Andrew Chen (blog)
• Don’t Make Me Think Steve Krug (book)
• Designing for the Social Web Joshua Porter (book, website)
• Startup Lessons Learned Eric Ries (blog)
• Customer Development Methodology Steve Blank (presentation, blog)
• Startup-Marketing.com Sean Ellis (blog)
• Understanding Comics Scott McCloud (book)
Links and Resources

23. THANK Y0Usyafrizaladi