In our development, we don't treat every feature the same. An emergency bug may be treated differently from a normal feature request. Whereas an innovative new feature might require multiple iterations of user feedback. So why do we develop our process to treat every feature the same? NOTE: Yes, the slides mostly have only images. That is because the slides are from my talk from the meetup at Kanban Day, Chennai. I'm writing out the transcript for a LinkedIn article, and I'll post the link here once I'm done.