In this presentation I teach what is Growth Hacking, the characteristics of the Growth Hacker, the Growth Hacking Funnel and useful resources for Growth Hackers.
P.S.: You can consult me in my Clarity profile following this link: http://clarity.fm/growthhackingcoach
"Growth Hacking for Developers" by Luca Barboni
You don't have to be a developer to be a growth hacker, but it helps! Growth hacking, often defined as "experiment-driven marketing", is a mindset that created a new professional hybrid between the marketer and the software engineer, capable of tapping into data-backed insights to optimize product features and running successfull marketing campaigns. In this talk we'll see how growth hacking changes the traditional marketing game and how your coding skills can make you also a great at growth marketing.
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
"Growth Hacking for Developers" by Luca Barboni
You don't have to be a developer to be a growth hacker, but it helps! Growth hacking, often defined as "experiment-driven marketing", is a mindset that created a new professional hybrid between the marketer and the software engineer, capable of tapping into data-backed insights to optimize product features and running successfull marketing campaigns. In this talk we'll see how growth hacking changes the traditional marketing game and how your coding skills can make you also a great at growth marketing.
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
How to Grow Your Business Faster - Marketing Growth Hacks, Tools, Structure.David Folwell
Whether you're starting a SaaS business or leading an industrial manufacturing firm, these sales and marketing tools will help you grow your business faster.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Influencer Marketing - From Experimentation to Transformation - Traackr
Presentation for Under The Influence by Influencer Marketing Hub (https://influencermarketinghub.com)
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/
Follow me on twitter - @niroism
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
Getting traction at a huge, viral scale is the holy grail, every entrepreneur is running after. Let's learn Growth hacking which uses creativity, analytical thinking and social metrics to sell products and gain exposure, in this latest event from W2E. We'll try to understand the various elements of being viral and learn ways, tips & tricks to gain customers and users at high speed.
Introduction to growth hacking and three techniques to attract more customersLaura Moreno Cabanillas
In this presentation I am going to show you:
I'm going to show you…
- What is Growth Hacking
- Who is a Growth Hacker
- What is a Growth Hacking Funnel
- 3 techniques you can implement to start growth hacking
If you want to
- Grow your mailing list.
- Get people interested in what you have to offer them.
- Convert your visitors in your customers and get referrals through them.
- Expand your exposure and gain more loyal customers.
This presentation is for you.
Consultations: https://clarity.fm/growthhackingcoach/
How to Grow Your Business Faster - Marketing Growth Hacks, Tools, Structure.David Folwell
Whether you're starting a SaaS business or leading an industrial manufacturing firm, these sales and marketing tools will help you grow your business faster.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
Original webinar: http://offers.hubspot.com/social-media-audit
In this webinar, HubSpot and Bitly teamed up to teach you about Social Media Audits.
Don't let the word "audit" scare you -- conducting social media audits are actually easy and painless if you do them right. They can clean up and super charge your brand for lead gen -- think: spring cleaning for your social media profiles.
Never conducted an audit before? We've got you covered. Join Bitly's Erica Moss and HubSpot's Brittany Leaning in this live webinar as they walk you through how to conduct and use a social media audit to increase traffic and followers.
What you'll learn:
How to conduct a social media audit
How to optimize for lead-gen from an audit
Strategies for increasing followers from an audit
Influencer Marketing - From Experimentation to Transformation - Traackr
Presentation for Under The Influence by Influencer Marketing Hub (https://influencermarketinghub.com)
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/
Follow me on twitter - @niroism
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
Getting traction at a huge, viral scale is the holy grail, every entrepreneur is running after. Let's learn Growth hacking which uses creativity, analytical thinking and social metrics to sell products and gain exposure, in this latest event from W2E. We'll try to understand the various elements of being viral and learn ways, tips & tricks to gain customers and users at high speed.
Introduction to growth hacking and three techniques to attract more customersLaura Moreno Cabanillas
In this presentation I am going to show you:
I'm going to show you…
- What is Growth Hacking
- Who is a Growth Hacker
- What is a Growth Hacking Funnel
- 3 techniques you can implement to start growth hacking
If you want to
- Grow your mailing list.
- Get people interested in what you have to offer them.
- Convert your visitors in your customers and get referrals through them.
- Expand your exposure and gain more loyal customers.
This presentation is for you.
Consultations: https://clarity.fm/growthhackingcoach/
Sales Enablement: Social Media and Content MarketingLisa Dahlager
An overview of changes in the B2B marketing/sales processes and a guide to social media to equip and enable sales teams to connect with current and prospective customers.
These slides are from an internal webinar I gave to the Sales Team at Analytics8, therefore I used all Analytics8 examples. A lot of the research and data is from an SAP marketing webinar.
There are many Growth Hacking definitions. I have put together 12, the ones I like the most!
I hope you like it!
All the best!
Laura
P.S.: You can consult me in my Clarity profile following this link: http://clarity.fm/growthhackingcoach
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Growth hacking: How to grow your company, fasterChirag Kulkarni
Comprehensive tricks and tips on the growth hacking techniques that some of the top companies in the world use to grow faster.
Questions? Email me at Chirag (at) insightfully (dot) co
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
Growth Hacking: how to acquire users when you have zero marketing budgetstarta
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
It’s no secret HubSpot are really big fans of inbound marketing. We’re also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives they’ve implemented.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
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Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
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Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Dining Tables and Chairs | Furniture Store in Sarasota, Florida
Growth Hacking 101 Pro
1. The science of
making companies
GROW
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
2. Part 1:
Definition of Growth Hacking
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
3. What is Growth Hacking?
Growth Hacking is a new term created by Sean Ellis.
Growth Hacking is the science of achieving incredible
growth with non traditional strategies.
Growth Hacking is also the science that helps you
decide how to move users from one state to the next
one consistently.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
4. How can GH make a company grow?
Growth Hacking can make a company growth as a
result of a sum of hundreds of actions that will bring
incredible and impactful growth.
Growth Hacking can make a company growth, both
virally because of one action or the sum of hundreds
of actions.
Effective Growth Hacking is the result of a lot of hard
work. There is no shortcut.
Growth Hacking only looks easy once you’ve found
out the things that work for your product.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
5. Which resources you need to start GH?
Growth Hacking is a term now relegated for startups,
because:
a. They need a fast growth and
b. They lack resources
Growth Hacking can work without resources, and
also with them.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
6. Who is Growth Hacking for?
Businesses looking for an alternative and impactful
solution for their growth.
Startups.
Established companies looking to grow their
business.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
7. What is a Growth Hacker?
“A Growth Hacker is a person whose true north is
growth” – Sean Ellis
A Growth Hacker is a business developer obsessed
with GROWTH.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
8. What is the mission of a Growth Hacker?
GROWTH!
Their power comes from their focus and obsession in
GROWTH.
They help early stages startups grow.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
9. Who is the PERFECT Growth Hacker?
He or she:
• Is obsessed with Growth
• Understands how people flow online
• Is clever, ingenious, original, creative, inventive, curious,
fearless and perseverant.
• Is obsessed with Analytics
• Know a little bit about psychology and viral loops
• Understands very well technology
• Pushes the boundaries to their limits for growth
• Understands products can spread themselves
• Is a Marathoner
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
10. To be a Growth Hacker you don’t need to:
Be an engineer or a coder: there are amazing tools
these days to substitute the coder of a team
Have a degree on Marketing: You need to be creative
and find many ideas for growth.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
11. Growth Hackers and Analytics
Growth hackers are extremely ANALYTICAL:
• They love, depend and understand analytics.
• Analytics are essential for a Growth Hacker. Why:
The only thing that counts are results, and results are backed up by
Analytics.
Without analytics a growth hacker cannot prove his changes are
working (or not!).
Analytics can help them prioritize their to-do list. They keep the
Growth Hacker focus.
Analytics make success repeatable (and stop what isn’t working)
Analytics can predict the future basing results in yesterday’s results.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
12. Which tools a Growth Hacker
uses?
A Growth Hacker uses whatever tools at their
disposal to increase Grow and to measure it.
• These are some of those tools:
• To increase growth
• Mail: Mailchimp
• Social Sharing: Hootsuite
• A/B Testing: LandPages
• To measure it:
• Google Analytics
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
13. Part 2:
The Growth Hacking Process
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
14. A-.Checklist before you start GH
1. Who are your customers?
2. Where are they?
3. What are your goals?
4. Can you track your goals?
5. What are your strengths?
6. Execution
7. Optimization and Repetition
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
15. 1. Who are your customers?
Age
Gender
Profession
Income
Training
Hobbies
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
16. 2.How do you reach them?
Existing customers:
• Where do they come from now to your website?
New customers:
• Where do they hang around? Which websites, blogs,
they read, comment or visit?
Knowing who your customers are, it is easier to find
where they hang out.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
17. 3. Define your goals
Your Goals have to be NARROW. Break them down.
They have to become individual tasks.
Do not have broad goals because:
You will not be effective
You will get lost
The results will be meaningless
Your Goals have to be actionable
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
18. 4. Implement Analytics
Do you have a system to properly track your
Analytics?
You need to TRACK if you have achieve your goals (or
if you haven’t)
Apart from Google Analytics you need to use other
analytic software to track down other results.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
19. 5. Leverage your Strengths
What do you have at your disposal that:
• Requires little effort
• Can produce a big impact?
Then you have found gold!
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
20. 6. Execute your experiment
Make sure you have a control group to compare the
results.
Before you do it, WRITE DOWN your hypotheses because:
They are a reflection of your assumptions
They keep you honest
Be realistic about the time and the resources is going to
take
Do not despair if it fails.
Learn from the experiment’s failure or success
Don’t give up!
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
21. 7. Optimize and Repeat the Experiment
Transform it
Repeat it
*again, make sure you have a control group
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
22. B. The Growth Hacking Funnel
These are the phases of the Growth Hacking Funnel:
1. Acquisition
2. Activation
3. Retention
4. Referral
5. Revenue
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
23. 1-. Acquisition: Definition
In this phase you want to ACQUIRE potential
customers to your product
Your goal is to get VISITORS!
How?
• Marketing, SEO, social media, word of mouth, …
Example:
• You visit a page because your friend shared it in
facebook
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
25. 1-. Acquisition: Measure
Number of visits to your website through
Google Analytics
KissMetrics
MixPanel
HubSpot
Optimizely
Marketo
SumoMe
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
26. 2-. Activation
A visitor gets activated when they come to your
website and engage with you. How?
They create an account
They join the newsletter
They download a report
They access to competitions
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
27. 2-. Activation tools
Email with:
Updates
Tips and tricks
Promotions
Free ebooks
Entering competitions
Software:
Mailchimp: first 2.000 subscribes free
Hubstop: Paying service. Creates fast landing pages with
prebuilt social media, mailing campaigns and great tracking
A/B testing
Unbounce
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
28. 2-. Activation Measure
In your website with:
New emails from users
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
29. 3-. Retention
Retention happens when users come back to your
website
You get them to stay active.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
30. 3-. Retention Tools
Emails with:
Related topics
Tips and tricks
Deals
Notifications on others activities
Related posts at the end of each article
A/B Testing
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
31. 3-. Retention Measure
In mailing campaigns:
Click through rate
Email openings
In your website with:
Repeated visitors
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
32. 4-. Referral
Active users refer others to your website
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
33. 4-. Referral Tools
For your wordpress blog:
SumoMe for sharing articles
Other platforms:
Hootsuite
A/B testing
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
34. 4-. Referral Measure
Google Analytics
Any other Analytics software, for example:
Kissmetrics
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
35. 5-. Revenue
Revenue happens when you monetize your active
users
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
37. 5-. Revenue Channels
There are many tools you can use to get revenue from
your website. You can:
Sell your own product
Sell other people’s product through affiliates
Insert publicity
Private entities
Adsense, for example
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
38. 5-. Revenue Measure
Your own product
You must have a registry of what is being sold
Others products:
They must have a registry of your sales
They must also have the terms and conditions. For
example, it is important to know the days they are
retaining your cookies
Other channels:
Adsense pays you per click
Private advertisers may pay you with a fix fee, a pay per
click or a pay per impression.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
45. Acquisition Tool 1: Optimize SEO
• Use it and optimize your website in order to receive organic
visitors
Toosl for SEO
• If you have a Wordpress site the best plugin for SEO I have
found is “SEO by Yoast”.
• Also I use “Google Adwords” and “Market Samurai” to find
terms that have high search volumes before I post a new article.
• Download plugin to get Rich Snippets. To add information
about you in the post.
• By the way, also improve your loading time by downloading
W3 Total Cache, a plugin for wordpress.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
46. Acquisition Tool 2: BLOG
Create awesome and super helpful content for your
visitors
Find out what they are interested in and write helpful
stuff about it.
Create images, videos, infografics for it
Add social media widgets. I love SumoMe by
Appsumo.
You can automate idea generation using google
trends on topics to cover.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
47. Acquisition Tool 3: Guest Blog
• Reach out to other blogs on your sector.
• Most of the bloggers are always looking for content.
• These are the main advantages:
It gives you targeted exposure
It gives you qualified traffic
It builds your credibility
It’s a great networking channel
It opens other’s social networks when they share your post
It opens business opportunities
It gets you more guest post offers
• Blog in Quora please. It is a great place to blog!
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
48. Acquisition Tool 4: Share your content
Get your content out there!
Find relevant topics online and self promote
Be useful to the community, not spammy.
Automate. How? These are the tools I use:
• Hootsuite: Master Hootsuite. It is the best tool7
• In you blog:
Install SumoMe
Install Next Scripts, an awesome autoposting plugin
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
49. Acquisition Tool 5: Landing Pages
If you are trying a new idea/experiment, in order to
see the respond, try landing pages.
I use www.launchrock.co. It is easy and it does the
job
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
50. Acquisition Tool 6: Landing Pages
If you are trying a new idea/experiment, in order to
see the respond, try landing pages.
Get their email address!
Completing the process is the only way to leave the
landing page (upssss, like Groupon)
Groupon customizes the image on their landing page
depending on your search term.
I use www.launchrock.co. It is free, easy and it does
the job.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
51. Acquisition Tool 7: Integrations and APIs
You want to get 1% of the big companies clients. Thats works!
Get there.
Integration in numbers of users:
Dropbox: 50m+ users; Shopify - 80.000+ shops signed up;
Salesforce - 100.000+ users; Mailchimp - 2m+; Evernote - 30m+
Integrations have to make your product BETTER
SalesForce is a very powerful integration because:
the average Salesforce client pays a lot of money.
This is a QUALITY integration.
Their changes to pay money for your products is very high.
You can also ask your customers which products the use so you
can integrate with those products.
Make other large markets to work with your website is super
beneficial for users (AirBnB created a feature to “post to
craiglist” to get traction)
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
52. Acquisition Tool 8: Social Media Campaigns
Leverage vanity and curiosity by teasing users
User A: give him something cool and encourage him to
share
User B: Gets curious and click, then also learn about
your company
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
53. Acquisition Tool 9: Get Viral
Be creative. Find the way to do it.
Example:
• Jon Yongfook created a video game where at the middle
point to keep on playing you had to invite another
person to play. Worked great! 10k+ users in 2 days!
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
54. Acquisition Tool 11: Influencers
Get influencers to talk about your product.
How?:
• Offer it to them for free so they can try it and talk about
it
• Give them a monetary compensation
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
55. Acquisition Tool 12: Member get Member
Member get Member technique. How?
Refer a friend and get:
a discount
free shipping
a monetary coupon.
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
56. Acquisition Tool 13: Partnerships
Partnerships are very valuable
Types of compensation:
Revenue-Share: Easily set up an Affiliate program
Up-front payment or revenue guarantee: sometimes
needed
In exchange for their service you can offer them a
product or data for free
Laura Moreno Cabanillas - Growth Hacker – Blog: www.confessionsofanentrepreneure.com
57. Thanks!
Laura Moreno Cabanillas
Growth Hacker
15+ years of experience in growth
www.confessionsofanentrepreneure.com
www.linkedin.com/in/lauramorenocabanillas/