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PG Connects: 10 Growth Tips
The document provides ten essential growth tips for game developers, focusing on strategies to increase player engagement and retention. Key recommendations include giving reasons for opting into push notifications, A/B testing onboarding processes, and facilitating easy sharing of game moments. Additionally, it emphasizes the importance of making games public and optimizing sharing channels for better visibility.
PG Connects: 10 Growth Tips
- 1. @aurorakb@megacool_co GROWTH TIPS THAT EVERYGAME DEVELOPER SHOULD KNOW ABOUT
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- 17. Can’t think ofa reason, so no thanks.
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- 19. @aurorakb@megacool_co #1 Give youruser a reason to opt-in to push notifications
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- 38. @aurorakb@megacool_co #2 A/B testonboarding
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- 41. @aurorakb@megacool_co #3 Pass the“grandma test”
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- 44. @aurorakb@megacool_co #4 Make yourgame public
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- 46. @aurorakb@megacool_co “Images say more thana 1000 words”
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- 51. @aurorakb@megacool_co “GIFs say more thana 50 images”
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- 55. @aurorakb@megacool_co #5 Let playerscapture & share personal moments
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- 57. @aurorakb@megacool_co #6 Make itrelevant to share
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- 60. @aurorakb@megacool_co #7 Make iteasy to share
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- 64. @aurorakb@megacool_co 1) Messaging 2) Email 3)Facebook 4) Twitter
- 65. @aurorakb@megacool_co 1) Messaging 2) Email 3)Facebook 4) Twitter } Private
- 66. @aurorakb@megacool_co 1) Messaging 2) Email 3)Facebook 4) Twitter } } Private Social media
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- 68. @aurorakb@megacool_co #8 Optimise channelsfor sharing
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- 70. @aurorakb@megacool_co All those guysjust got washed!
- 71. @aurorakb@megacool_co All those guysjust got washed! Get on my level, son!
- 72. @aurorakb@megacool_co All those guysjust got washed! Want to catch a L? Get on my level, son!
- 73. @aurorakb@megacool_co All those guysjust got washed! Want to catch a L? I just beat a golden fox! Get on my level, son!
- 74. @aurorakb@megacool_co #9 Use apool of pre-defined sharing texts
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- 90. @aurorakb@megacool_co #1 Give areason to opt-in to push notifications Summary
- 91. @aurorakb@megacool_co #1 Give areason to opt-in to push notifications #2 A/B Test onboarding Summary
- 92. @aurorakb@megacool_co #1 Give areason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test Summary
- 93. @aurorakb@megacool_co #1 Give areason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public Summary
- 94. @aurorakb@megacool_co #1 Give areason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public #5 Let players capture personal moments Summary
- 95. @aurorakb@megacool_co #6 Make itrelevant to share#1 Give a reason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public #5 Let players capture personal moments Summary
- 96. @aurorakb@megacool_co #6 Make itrelevant to share #7 Make it easy to share #1 Give a reason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public #5 Let players capture personal moments Summary
- 97. @aurorakb@megacool_co #6 Make itrelevant to share #7 Make it easy to share #8 Optimise channels for sharing #1 Give a reason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public #5 Let players capture personal moments Summary
- 98. @aurorakb@megacool_co #6 Make itrelevant to share #7 Make it easy to share #8 Optimise channels for sharing #9 Create a pool of pre-defined texts #1 Give a reason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public #5 Let players capture personal moments Summary
- 99. @aurorakb@megacool_co #6 Make itrelevant to share #7 Make it easy to share #8 Optimise channels for sharing #9 Create a pool of pre-defined texts #10 Use deep-linking #1 Give a reason to opt-in to push notifications #2 A/B Test onboarding #3 Pass the “grandma test #4 Make your game public #5 Let players capture personal moments Summary
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- 101. Aurora Klæboe Berg Co-Founder& COO aurora@megacool.co @aurorakb Megacool Inc - San Francisco, USA QUESTIONS?