1) Digital information is growing exponentially, with 1 billion Google searches per month and 1 billion YouTube views per day. 2) Print needs to become more personalized and relevant to individuals, delivering value and information people want, when they want it. 3) Solutions are needed to enable on-demand printing, shorter runs, flexibility and fast delivery to meet more individualized and immediate needs. Papers and services must have the right performance, format and pricing to support digital print growth.

1. Grow digital
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1 billion
Youtube
views a
day
200 million websites

2. Information flow
• High need for relevant and personalised information
• Only what I want to know
• Delivered to me personally
• Right now
• Immunity to digital advertising
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• Print needs to become:
tv
rin
• Relevant to each individual
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• Add value to each individual
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• Feel personal
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• Be delivered fast
Inc
1 to 1 marketing
Direct-mail
Trans-promotional

3. Individualisation: Me 2.0
I am my own brand Print needs to enable:
I want to read my own magazine ▪ Self-publishing
I want to publish my own book ▪ Web-to-print
I want to be unique applications
▪ Long Tail products
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alu
tv
rin
dp
ME
se
rea
Inc

4. Individualisation: The long tail
Source: Chris Anderson

5. On-demand
Individual needs
Immediate satisfaction of needs
Reduced footprint: no waste, no stock
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alu
tv
rin
dp
se
rea
Inc
Source:

6. Faster product life cycles
Marketing and advertising need extreme:
Reactivity
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Proximity to the market
tv
Flexibility
rin
dp
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Print needs:
rea
Inc
Shorter runs
High flexibility
Extremely fast delivery

7. Solutions for toner based communication
A coated paper offering excellent performance on multiple toner
printing systems
A breakthrough in print quality and run-ability
A paper specially designed to respond to the challenges of
digital print industrialisation
A pricing that allows growth of digital print
The right performance, the right format, the right service

8. Solutions for inkjet based communication
A range of uncoated papers specially designed for
inkjet printing in transactional and transpromo
Unique offset look and feel on coated papers with full
inkjet functionality for direct-mail, books, magazines…
Quality and prices allowing growth of the inkjet
technology