BUSI 520 Group Project Marketing Analysis
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This document outlines the requirements for a group marketing project. Students will analyze the marketing of a well-known product. They will be graded individually on weekly assignments and as a group on a final paper. Weekly assignments involve answering questions and citing sources. Individual submissions will be graded and returned with comments to incorporate into revisions for the final paper. The final paper grade is based on revisions to individual work and additional introduction and conclusion sections.
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BUSI 520 Group Project Marketing Analysis
- 1. BUSI 520 Group Project Overview
- 2. Topic • Your group chooses a specific product from a company – You will analyze the marketing of that product • IMPORTANT – choose a well-known product for which there will be research readily available – The research must be scholarly (peer reviewed from library), not merely on the Internet
- 3. Objective • Objective is to analyze the marketing of a specific product through scholarly research • You are not trying to promote the product or be a booster • You position is neutral. You are objectively evaluating the marketing
- 4. Grading • The entire project is worth 620 points out of the 1000 in the course – Individually assigned grades for weekly assignments: • Module 2 • Module 3 • Module 5 • Module 6 • Module 7 – Group assigned grades for • Module 1 Group consensus report and • Module 8 Final paper
- 5. Individually Assigned Grades – Divide up each weekly assignment • For the weekly assignments, each group member will receive an individual grade – The weekly assignment contains 6-11 questions – The group divides up the questions among the group members. Lets say the weekly assignment contains 6 questions: • For example, Person 1 take question 1-2, Person 2 take question 3, Person 3 take question 4, Person 4 take question 5, and Person 5 take question 6 • Make sure all questions for the week are assigned • Each person must write a minimum of 500 words for their submission (if multiple questions, each question does not need to be 500 words) • Each person submits his or her part by Sunday at midnight. You submit by copying your discussion in the appropriate Group Discussion thread and attaching a Word file
- 6. Individually Assigned Grades – Format • Make sure that each individual inserts their question into their document as a header – Example Describe and discuss the 4 Ps associated with your product/service. Old 4 Ps Product: The launch of the newest smart phone produced by … • If you answer more than one question, please insert each question as a header next to the paragraph to which it applies
- 7. Individually Assigned Grades – Cited Research Required • You must do research and cite the research in your submission from the textbook and outside scholarly sources: • Textbook: • Outside scholarly source:
- 8. Individually Assigned Grades – Scholarly Sources • Scholarly Sources are peer reviewed marketing journals available online from the Liberty Library • Scholarly sources do not include: – Articles from the internet (e.g., corporate, government or general websites) – Information from sources such as Wikipedia.org, NetMBA.com, articles.com, etc.
- 9. Individually Assigned Grades – Grading Rubric • I will grade each individual submission using this rubric:
- 10. Individually Assigned Grades – Comments • I will insert comments into your submission and return the submission and rubric no later than one week later
- 11. Individually Assigned Grades – Revisions • Each individual must make corrections and revise his or her submission. You do this for the final paper due in Week 8. You do not re- submit the weekly paper to me. I will grade your revisions when I grade the final paper
- 12. Final Group Paper • Each member of the group will receive the same grade • Grade is based on: – Revisions that individuals make to his or her weekly assignments – Introduction added – Conclusion/recommendations added
- 13. Final Paper – Rubric • I will use this rubric
Editor's Notes
- Hi this is Dave Johnson and in this presentation I'm going to explain to you the group project that we do in BUSI 520 , Marketing Management
- In this project your group will choose a specific product from a company. Your mission is to analyze the marketing of that project. It is very important that you choose a well-known and established product because this is a research project. You need to be able to locate research. Choose a product that is going to have a lot of research available. This will make your job a whole lot easier. This research is not obtained from the Internet. The research is obtained from scholarly sources from the Liberty library online. Scholarly sources are peer-reviewed journals, which means that they are reviewed by scholars before the article is published and determined that they the research is rigorous and accurate.
- Your objective for this project is to analyze the marketing of a specific product through scholarly research. Your objective is not to promote the product or be a booster. Your position is neutral. You are objectively evaluating the marketing: what's good, what’s bad, and how you would change the marketing.
- The entire project is worth 620 points out of the total of 1000 for the course. Grades will be assigned to each person individually and then also to the group as a whole. There are weekly assignments for modules 2,3,5, 6 and 7. For these weekly assignments I'm going to grade each of you individually. Then at the end of the course you will take these weekly assignments and collate them into a final paper. This will be submitted during module eight and I will grade the final paper and give everybody in the group the same grade. During week one your group will prepare a consensus report that's basically to make sure that everybody is on the same page with how to conduct the group. For this assignment, each group member will receives the same grade as well.
- Let's now talk about the weekly assignments for which each individual receives a separate grade. Each weekly assignment is going to contain between 6 and 11 questions. The group will divide up the questions among the group members. Let’s say that an assignment contains six questions. Therefore, you might divide it up so that Person one takes questions one through two, Person two takes question three, Person three takes questions four and so forth until all of the questions are assigned to the group members. Each person must write a minimum of 500 words to answer the question or questions that he or she has been assigned. If you are assigned more than one question each question does not need to be 500 words. Rather, your entire submission must be a minimum of 500 words. Each person will submit his or her part by Sunday at midnight. When I say submit that means you copy whatever you've written into the group discussion thread and also attach a Word file. It is important that it be a Word file and no other format.
- You must make sure that you insert the question you are answering into your document as a header. As you can see in the example I provided, the question was “Describe and discuss the 4P's associated with your product/service.” So here the student has inserted that as a header. There is also a sub-question regarding “old 4P's” that's inserted as a subheader. The student answered the question by writing, “Product: the launch of the new smart phone… etc.” If you answer more than one question please insert each question as a header next to the paragraph or paragraphs to which it applies.
- You must remember that these individual weekly assignments require you to do research and for you to cite that research in your submission using the APA format. The research that you're going to cite will come from the textbook and from an outside scholarly source or sources. That means you have got to do research and you have to know how to cite it in your writing using the APA format. The example I have provided here shows a citation from the textbook, which contains the two authors’ last names and the year published and then a page number. You also need to cite outside scholarly sources. The example I provide here shows the author’s last name Mossberg, and the year published 2012.
- What are scholarly sources? They are peer-reviewed journals, probably marketing journals, that are available online at the Liberty library. liberty subscribes to these journals, and they are often not available directly from Google, etc. Scholarly sources do not include articles from some corporate sites, government sites, general websites or blogs, etc. These are not peer-reviewed. Peer-reviewed means that other scholars have reviewed the article before it is published and determined that it the research is rigorous and accurate. In addition, information from Wikipedia, net MBA.com, and articles.com are not scholarly sources. You can use them but you need to also provide scholarly sources to receive the research points for the assignment.
- As you can see, this is a rubric that I will use. I will grade each individual using the rubric you see on the screen. First, I'm going to determine if the research you've done is relevant for the question and adds value. Just providing the definition of marketing from the textbook doesn't really provide a lot of value. Next, I'm going determine if the sources you use are appropriate. Whether they are scholarly sources and add value. Using a scholarly source just to provide the definition of marketing isn't really providing any value. The textbook does that. You should find outside scholarly sources that apply the marketing concepts described in the textbook to your individual product. Next, I'm going to grade you on the quality of the analysis in your discussion. Do you answer the question? Are you focused or are you finding articles that don’t fit. Next, I'm going to assess your grammar, spelling, and whether you cite properly using APA. Finally, I will determine whether you met the 500 word minimum.
- In your Word document that you attached in the group discussion thread, I will insert comments to help you perform the assignment better in the future. Besides grammatical, spelling, capitalization, and citation errors—like the one you see on the screen—I will comment on your analysis and discussion and whether it successfully answers the assignment question.
- Each individual is required to make corrections and to revise his or her submission. However, you're going to do this for the final paper that's due in week eight. You do not resubmit the weekly paper to me. Rather, you make your revisions and include the revised paper in the final group paper submitted during week eight. I will grade your revisions when I grade the final paper at the end of week eight.
- Now let's talk about the final group paper. Each member of the group will receive the same grade for the final group paper, which is worth 100 points. That grade is based upon the following: The revisions that the individual makes to his or her weekly assignments. The introduction that the group adds to the paper The conclusion and recommendations that the group adds to the paper Basically, you're going to collate all of your individual assignments that have been revised into a single paper including all of your references and so forth. However, merely collating the individual papers into the group paper is not the focus of the final paper. You’re not being graded on your ability to collate different documents into a single file. You are going to be graded on whether you make revisions to your weekly assignments and also - and this is important—you are going to be graded on the amount and quality of work you put in the conclusion and recommendations section.
- This is a rubric I will use to grade the final paper. 20 points will be assigned to determine whether individuals have made corrections to his or her individual sections 10 points will be assigned for the introduction that the your group adds to the paper 10 points will be assigned for providing a minimum of 25 references 15 points will be assigned for formatting: using APA formatting, doublespacing, using 12 point fonts, etc. 40 points will be assigned for the recommendation and conclusions section that your group adds to the paper. Therefore, you should devote a lot of your work on the recommendations and conclusions part. For the conclusion you should review all of the sections covered during the weekly assignments and explain whether or not you agree with the way the company has implemented to marketing topics. For the sections that you don't agree with, you will need to make recommendations for improvement. Well, I hope this helps answer some questions that you may have. I will be giving additional advice each week an assignment is due. Thanks for listening.