PHILIPPINE ONLINE GROUP BUYING:
A MARKETING RESEARCH STUDY
TO DETERMINE THE CUSTOMER PROFILE
Prepared by MBA students from the University of the Philippines, Diliman
Strategic HR Metrics (ILRHR 6660): A Statistical Analysis of Starbucks’ Tuiti...Nick Born
A Statistical Analysis of Starbucks’ Tuition Reimbursement Program with Arizona State University
Strategic HR Metrics
Professor Hausknect
Cornell University
Presentation by:
Nicholas Born
Emma Gutierrez
Lin Li
Julie Zhou
Strategic HR Metrics (ILRHR 6660): A Statistical Analysis of Starbucks’ Tuiti...Nick Born
A Statistical Analysis of Starbucks’ Tuition Reimbursement Program with Arizona State University
Strategic HR Metrics
Professor Hausknect
Cornell University
Presentation by:
Nicholas Born
Emma Gutierrez
Lin Li
Julie Zhou
These slides use ideas from my (Jeff Funk) class to develop a business model for ZipCar. Users can rent ZipCar vehicles using their mobile phones; they simply search for the closest vehicle and then find the vehicle in a prescribed parking space using GPS. This enables them to find vehicles faster than current methods. Zip Car targets people who want to use a vehicle for more than a single taxi trip and who do not live near the rental agency offices.
Mergers and acquisitions are both aspects of strategic management, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. M&A can be defined as a type of restructuring in that they result in some entity reorganization with the aim to provide growth or positive value. Consolidation of an industry or sector occurs when widespread M&A activity concentrates the resources of many small companies into a few larger ones, such as occurred with the automotive industry between 1910 and 1940. The distinction between a "merger" and an "acquisition" has become increasingly blurred in various respects (particularly in terms of the ultimate economic outcome), although it has not completely disappeared in all situations. From a legal point of view, a merger is a legal consolidation of two companies into one entity, whereas an acquisition occurs when one company takes over another and completely establishes itself as the new owner (in which case the target company still exists as an independent legal entity controlled by the acquirer). Either structure can result in the economic and financial consolidation of the two entities. In practice, a deal that is a merger for legal purposes may be euphemistically called a "merger of equals" if both CEOs agree that joining together is in the best interest of both of their companies, while when the deal is unfriendly (that is, when the management of the target company opposes the deal) it is almost always regarded as an "acquisition". Change management is an important component of talent management, and materially contributes to the success of M&A integration. Talent Management System (TMS)
Success with mergers, acquisitions, divestitures, integration (MADI), including M&A due diligence, requires the design and execution of a customized MADI Plan to ensure achievement of business outcomes, and optimal integration and alignment of the organization’s talent and cultures. A sample framework for M&A, and M&A integration (including talent, process, technology, and execution tools) is presented and discussed herein. Actual approach, techniques, tools, and resources remain to be determined based on business needs, industry practices, geographical practices, organizational preferences, etc.
Can you measure the value of a company relying entirely on financial tools and models? Should you ignore the story and vision behind the numbers? We say that an interplay between the numbers and the story produces the most reliable valuation.
For more check out: https://www.equidam.com/defend-your-valuation/
Find out your company value in minutes on: https://www.equidam.com/
Human Resource Metrics PowerPoint Presentation Slides SlideTeam
Help your company get empowered with the best human capital with the help of your analysis presented through these impactful Human Resource Metrics PowerPoint presentation slides. The slides cover all the Key Performance Indicators (KPIs) of a HR Metrics report like employee turnover, training, return on human capital, absenteeism, ratio of HR professionals to employees, ratio of business partners per employee, billable hours, costs of labor, returns and expenses per employee. The best KPIs should be able to reflect the human capital performance, such as financial outcomes, performance drivers, etc. The best way to design a good KPI is to communicate with the company business managers who know the jobs the best in their own divisions. You can compare the efficiency and effectiveness of the team through a dedicated slide provided. Quantifying the cost and the impact of talent management programs and HR processes, and measuring the success of HR initiatives can be done conveniently through the various slides provided. Your research based on theories such as Maslow’s hierarchy of needs can be displayed well in the pyramid diagram provided for it. Additional templates for details like agenda, mission, team, goal, finance, timeline, location, lego and magnifying glass have been provided. These slides can be used according to your presentation’s requirement. Set them up with our Human Resource Metrics PowerPoint Presentation Slides. Your team will take over from there.
These slides use ideas from my (Jeff Funk) class to develop a business model for ZipCar. Users can rent ZipCar vehicles using their mobile phones; they simply search for the closest vehicle and then find the vehicle in a prescribed parking space using GPS. This enables them to find vehicles faster than current methods. Zip Car targets people who want to use a vehicle for more than a single taxi trip and who do not live near the rental agency offices.
Mergers and acquisitions are both aspects of strategic management, corporate finance and management dealing with the buying, selling, dividing and combining of different companies and similar entities that can help an enterprise grow rapidly in its sector or location of origin, or a new field or new location, without creating a subsidiary, other child entity or using a joint venture. M&A can be defined as a type of restructuring in that they result in some entity reorganization with the aim to provide growth or positive value. Consolidation of an industry or sector occurs when widespread M&A activity concentrates the resources of many small companies into a few larger ones, such as occurred with the automotive industry between 1910 and 1940. The distinction between a "merger" and an "acquisition" has become increasingly blurred in various respects (particularly in terms of the ultimate economic outcome), although it has not completely disappeared in all situations. From a legal point of view, a merger is a legal consolidation of two companies into one entity, whereas an acquisition occurs when one company takes over another and completely establishes itself as the new owner (in which case the target company still exists as an independent legal entity controlled by the acquirer). Either structure can result in the economic and financial consolidation of the two entities. In practice, a deal that is a merger for legal purposes may be euphemistically called a "merger of equals" if both CEOs agree that joining together is in the best interest of both of their companies, while when the deal is unfriendly (that is, when the management of the target company opposes the deal) it is almost always regarded as an "acquisition". Change management is an important component of talent management, and materially contributes to the success of M&A integration. Talent Management System (TMS)
Success with mergers, acquisitions, divestitures, integration (MADI), including M&A due diligence, requires the design and execution of a customized MADI Plan to ensure achievement of business outcomes, and optimal integration and alignment of the organization’s talent and cultures. A sample framework for M&A, and M&A integration (including talent, process, technology, and execution tools) is presented and discussed herein. Actual approach, techniques, tools, and resources remain to be determined based on business needs, industry practices, geographical practices, organizational preferences, etc.
Can you measure the value of a company relying entirely on financial tools and models? Should you ignore the story and vision behind the numbers? We say that an interplay between the numbers and the story produces the most reliable valuation.
For more check out: https://www.equidam.com/defend-your-valuation/
Find out your company value in minutes on: https://www.equidam.com/
Human Resource Metrics PowerPoint Presentation Slides SlideTeam
Help your company get empowered with the best human capital with the help of your analysis presented through these impactful Human Resource Metrics PowerPoint presentation slides. The slides cover all the Key Performance Indicators (KPIs) of a HR Metrics report like employee turnover, training, return on human capital, absenteeism, ratio of HR professionals to employees, ratio of business partners per employee, billable hours, costs of labor, returns and expenses per employee. The best KPIs should be able to reflect the human capital performance, such as financial outcomes, performance drivers, etc. The best way to design a good KPI is to communicate with the company business managers who know the jobs the best in their own divisions. You can compare the efficiency and effectiveness of the team through a dedicated slide provided. Quantifying the cost and the impact of talent management programs and HR processes, and measuring the success of HR initiatives can be done conveniently through the various slides provided. Your research based on theories such as Maslow’s hierarchy of needs can be displayed well in the pyramid diagram provided for it. Additional templates for details like agenda, mission, team, goal, finance, timeline, location, lego and magnifying glass have been provided. These slides can be used according to your presentation’s requirement. Set them up with our Human Resource Metrics PowerPoint Presentation Slides. Your team will take over from there.
This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by:
• Age – young (18-34), middle aged (35-54) and older (55-65+)
• Gender
• Social Class
• Gender and Social Class
• Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home)
• Region
Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.
The infographic reveals· - Various types of fingers and what they symbolize· - Personality traits of theperson wearing the ring in a particular finger· - The characteristics of people wearing rings on all the fingers
He aquí el proyecto final designado por la maestra Luz del Carmen Ramírez Velázquez, el cual consta de ciertos temas vistos a lo largo del primer parcial. Temas como los sistemas de información y las publicaciones (PUBLISHER) Elaborados por la alumna Diana del grupo 3.3
Los Anuncios de Twitter te ayudan a:
- Aumentar tu número de seguidores rápidamente
- Atraer a más clientes potenciales interesados en tu empresa
- Dirigir tu mensaje a una audiencia específica
Documento compartido por #TwitterAcademy para descubrir lo que los anuncios de twitter pueden hacer por tu negocio.
Si quieres sabes más sobre el uso profesional de las redes sociales, aprovecha el curso online gratuito de iniciación a las redes sociales. Inscripción gratuita en http://social-media.execon.es/iniciacion-redes-sociales-sld1
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Grupo “Gold Team” (Equipe de Ouro).
Com Karatbars no mundo. With Karatbars the world.
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Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
The future of retail is the Intelligent Store that empowers retail associates and delivers a more productive and fulfilling shopping experience for consumers. Learn about the findings of the 2011 shopper survey.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
'Right content, right time' the McAfee lead nurture programme - CRM TechnologiesB2B Marketing
McAfee is the world’s largest dedicated security technology company delivering solutions and services to end-users, private sector enterprise, the public sector and service providers. With more than 100 competitors, McAfee realised that its sales and marketing teams had to work closely together to drive revenue growth.
Using a combination of lead scoring and lead nurturing McAfee marketing decided that the best way to continue marketing to leads that were not ready to speak to a sales rep was to create an automated buyers journey.
Prospects should be put through a segmented nurturing programme giving them the right information at the right time in the buying process to enable leads to becoming sales ready over time.
McAfee turned to marketing operations agency, CRM Technologies to assist in the design, implementation and on-going refinement of the nurture programme which has led to a fourfold increase in opportunity conversion, highlighting a clear return on investment. CRM’s fundamental approach was the rationale of taking the prospect on a journey, rather than just talking to them about a product. The success of this strategy was based on the mantra of “sending the right content at the right time to the right person”.
Turning Your Website into a Cross-selling Machine (Credit Union Conference Pr...NAFCU Services Corporation
Research shows that online bankers visit their financial institution’s homepage an average of 3.8 times a month. The top two bills paid include loans and insurance (auto insurance ranked first). While most businesses would spend huge marketing dollars to achieve this level of return viewership, credit unions experience this member engagement every day. In this 2011 NAFCU Annual Conference session you see how some credit unions are driving tremendous cross-sell revenue by offering insurance online.
Presented by Jeff Chesky, CEO, Insuritas
More info at http://www.nafcu.org/insuritas
Stay Relevant: Map Your Interactive White Papers to the Buyer's JourneyAlinean, Inc.
The basic white paper is still one of the most important pieces of marketing content used and trusted as the key buying decision tool by over 60% of IT buyers (SiriusDecisions 2010).
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
4. GROUP BUYING
Also known as:
Social Buying
Crowd Buying
Collecting Online Getting big deals and big discounts through the
Buying
power of collective online buying.
Daily Deals
Online group buying companies feature limited-time
deal offerings of partner merchants that must be
Social Couponing redeemed within a predetermined time frame.
5. GROUP BUYING
The Business Model:
Subscribers
User signs up with
purchase deals
group buying
and pay the
company to
group buying
access deal
company
Deals reach
group buying
company’s
network of
subscribers
Group buying Group buying
Subscriber
company company pays
redeems coupon
features deals on merchant’s share
at merchant
site of deal
Payments are spread
Merchants sign- out in installments over
up to offer deals lifecycle of deal
8. GROUP BUYING
Group buying is still
in the nascent stage
in the Philippines.
2010-2015
estimated
compound annual
growth rate of
Philippine daily
deals: 67.74%!
Sources: Business Insider (2011), BIA/Kelsey (2011), Yahoo-Nielsen (2011)
10. RESEARCH PROBLEM
Will online group buying be an effective
distribution channel for companies by
determining the customer profile of
current users in the Philippines?
11. RESEARCH OBJECTIVES
To gather information
Demographic
from a representative Information
sample of the
Philippine population
who participate in
online group buying to Technographic
Information
Geographic
Information
determine: Customer
Profile
Behavioral Psychographic
Information Information
13. RESEARCH METHOD
Questionnaire Development
Crafting Pre-testing Finalizing
Sample Plan
Method: Online Referral Size: 250
Data Processing
Data Validation Data Coding Data Classification
Data Analysis
» Type of Sampling: Non-probabilistic
» Online Collection Tool: Kwik Surveys (http://www.kwiksurveys.com)
» Data Collection Period: November 13, 2010 to November 24, 2010
16. DEMOGRAPHIC
3% 1%
13%
Age
25%
Below 18 years old
18 – 25 years old
26 – 35 years old
They’re young
58% 36 – 45 years old
Above 45 years old
Gender They tend to be
44% Male
56% Female
female
Base = 250
17. DEMOGRAPHIC
1%
26% Status
Single
Married They’re single
73%
Separated
28%
Children They don’t have
72%
No Children
With Children
children
Base = 250
18. DEMOGRAPHIC
7%
3% 2%
9%
Employment
Unemployed
Student They work
Employed
79% Self-Employed
Homemaker
Income
10%
9% 2%
Source They earn
Allowance salaries
79% Business
No Income
Salary
Base = 250
19. DEMOGRAPHIC
Income
5% 7% Below Php5,000
30%
20%
Php5,000 to Php14,999
Php15,000 to Php24,999
They have
10%
12%
16%
Php25,000 to Php34,999
Php35,000 to Php44,999
money
Php45,000 to Php54,999
Php55,000 and above
Monthly Income
2% 1%
16%
Education
High school They’re smart
Vocational
College / University
81%
Post-graduate
Base = 250
21. GEOGRAPHIC
2% 1%
8%
2% 1% Region
CALABARZON
Central Visayas
Davao Region They’re
NCR
Northern Mindanao urbanites
86% SOCCSKSARGEN
Western Visayas
Zamboanga Peninsula
33%
41% Housing They tend to live
Type
Living with relatives
with relatives
26% Rent
Owned
Base = 250
23. PSYCHOGRAPHIC
a
Number of Hours Spent
Working or Studying per Week
18% 8%
18%
They’re
Less than 20 hours
20 hours to below 40 hours
diligent
40 hours to below 50 hours workers
50 hours and above
56%
Q30: How many hours per week do you work and/or study? (Base = 250)
24. PSYCHOGRAPHIC
a
Usual Shopping Places
120.0%
100.0%
96.8%
80.0%
60.0% 54.4% 51.2%
They shop in
40.0%
malls
21.6%
20.0%
0.8%
0.0%
Malls Bazaars / Midnight Sales Online Direct Selling
Tiangge
Q7: Where do you usually go shopping? (Select all that apply.) (Base = 250)
25. PSYCHOGRAPHIC
a
Likes to Try Out New
Products and Services
7%
They’re
No adventurous
Yes
93%
Q5: Do you like to try out new products and services? (Base = 250)
26. PSYCHOGRAPHIC
Need to See Actual Product a
Considers Himself an
Before Purchase Impulse Buyer
36%
48%
52%
64%
No Yes
No Yes
Base = 250 Base = 250
More prefer to see actual product They’re smart and discerning
before purchase customers
Q4: Do you need to see the actual product before buying? Q6: Do you consider yourself an impulse buyer? (Base = 250)
28. BEHAVIORAL
Number of Coupons Purchased (within the Last 6 Months)
1%
1%
0 coupons
4% 3% 5%
4% 1 to 2 coupons
3 to 5 coupons
17% 6 to 10 coupons
36%
11 to 16 coupons
17 to 25 coupons
26 to 35 coupons
36 to 45 coupons
46 coupons & above
29%
Majority of online group buyers purchase 1-2 coupons
for the past 6 months.
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? (Base = 250)
29. BEHAVIORAL
Total Amount Purchased By Respondents (within the Last 6 Months)
2% 1% 1%
No Purchase
2% 5%
3% Below Php1,000
5% 11%
Php1,000 to Php2,500
4%
Php2,501 to Php4,000
7%
Php4,001 to Php6,000
Php6,001 to Php8,000
20%
10% Php8,001 to Php10,000
Php10,001 to Php15,000
Php15,001 to Php20,000
Php20,001 to Php25,000
13% Php25,001 to Php30,000
16%
Php30,001 to Php50,000
Php50,001 to Php100,000
Php100,001 and above
Majority spend between Php1,000 to Php2,500
for the past 6 months.
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category? (Base = 250)
30. BEHAVIORAL
Coupon Categories Purchased
4%
8%
28%
11%
Food & Dining
Travel
Activities & Events
Health & Beauty
18%
Technology & Gadgets
21% Fashion & Clothing
Other Products
10%
Top 2 Best-Selling Categories are:
Food & Dining and Travel.
Q8: So far, what products and services have you bought in group buying websites? (Select all that apply.) (Base = 250)
31. BEHAVIORAL
Number of Coupons Bought per Category
(within the Last 6 Months)
5% 3%
6%
Food & Dining
39% Travel
Activities & Events
26% Health & Beauty
Technology & Gadgets
Fashion & Clothing
Others
10% 11%
Top 2 product categories with most coupons sold:
Food & Dining and Health & Beauty.
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? (Base = 250)
32. BEHAVIORAL
Average Purchase Amount Per Coupon Per Category
(within the Last 6 Months)
8,000.00
7,000.00 6,683.01
6,000.00
5,000.00
4,027.02
4,000.00
3,000.00
2,000.00
1,098.23 1,032.41
1,000.00 579.43 586.94 620.58
-
Food & Dining Travel Activities & Events Health & Beauty Technology & Fashion & Clothing Others
Gadgets
Top 2 product categories with highest average purchase
amount: Travel and Technology & Gadgets.
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? and Q11: For the
past 6 months, what is your total purchase amount from group buying websites for each category? (Base = 250)
33. BEHAVIORAL
Food & Dining – Coupons Bought, Purchase Amount and Gender
35%
30%
25%
20% Females buy more Food
15% & Dining coupons
10% Male Female
compared to males.
5%
0%
1 to 2 3 to 5 6 to 10 11 to 16 17 to 25 26 to 35 46 coupons
coupons coupons coupons coupons coupons coupons and above
30.0%
25.0%
20.0%
Females spend more on
15.0%
the Food & Dining
Male Female
10.0%
category compared to
5.0% males.
0.0%
Below Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to Php10,001 to
Php1,000 Php2,500 Php4,000 Php6,000 Php8,000 Php10,000 Php15,000
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q11: For the past 6
months, what is your total purchase amount from group buying websites for each category? Q21: Sex (Base = 144)
34. BEHAVIORAL
Travel – Coupons Bought and Shopping Online
35.0%
32.8%
31.1% Online shoppers
30.0% purchase more
25.0%
travel coupons
than non-online
20.0% shoppers.
15.0%
10.0% 8.6%
5.0%
1.6% 1.6%
.8%
0.0%
1 to 2 coupons 3 to 5 coupons 6 to 10 coupons
Not Online Shoppers Online Shoppers
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? and Q7: Where
do you usually go shopping? (Base = 96)
35. BEHAVIORAL
Travel – Purchase Amount and Likes to Try New Products & Services
12.00%
Respondents
10.00%
who like to try
8.00% new products
6.00%
& services
spend more
4.00%
on travel
2.00% coupons.
0.00%
Do Not Like Trying New Products & Services Like Trying New Products & Services
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category? and Q5: Do you
like to try out new products and services? (Base = 96)
36. BEHAVIORAL
Activities & Events – Purchase Amount and Shopping at Midnight Sales
10.0%
9.3%
9.0% Midnight sale
8.0% 7.7% shoppers are
7.0% 6.6% likely to
6.0% 5.6% spend more
5.0% on deals for
4.0% Activities &
3.0% Events.
1.9% 1.9% 1.9%
2.0% 1.5%
1.0% .5%
0.0%
Below Php1,000 Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to
Php2,500 Php4,000 Php6,000 Php8,000 Php10,000
Not Midnight Sale Shoppers Midnight Sale Shoppers
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category? Q7: Where do you
usually go shopping? (Base = 43)
37. BEHAVIORAL
Health & Beauty - Coupons Bought, Total Purchase Amount and Gender
35.0%
30.0%
25.0%
20.0%
15.0% Male Female
10.0%
5.0% Females purchase
0.0% more Health & Beauty
1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 11 to 16
coupons
17 to 25
coupons
36 to 45
coupons
coupons than males.
25.0%
20.0%
15.0%
20.1% females spend
Male Female below Php1,000 for
10.0%
Health & Beauty
5.0%
coupons.
0.0%
Below Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to Php10,001 to
Php1,000 Php2,500 Php4,000 Php6,000 Php8,000 Php10,000 Php15,000
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category: health and beauty? Q11: For the past 6
months, what is your total purchase amount from group buying websites for each category: health and beauty? and Q21: Gender (Base = 91)
38. BEHAVIORAL
Technology & Gadgets – Coupons Bought, Purchase Amount and Gender
30%
25%
Males purchase
20%
more Technology
15% Male Female
& Gadgets
10%
coupons than
5%
females.
0%
1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 26 to 35 coupons
6%
More males
5%
spend between
4% Php2,501 to
3% Male Female Php4,000 for
2% Technology &
1% Gadget coupons
0% for the past 6
Below Php1,000 Php2,501 Php4,001 Php6,001 Php8,001 Php10,001 Php15,001 Php50,001 Php100,001 months.
Php1,000 to to to to to to to to and above
Php2,500 Php4,000 Php6,000 Php8,000 Php10,000 Php15,000 Php20,000 Php100,000
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category: technology and gadgets? Q11: For the
past 6 months, what is your total purchase amount from group buying websites for each category: technology and gadgets? and Q21: Gender (Base = 48)
39. BEHAVIORAL
Technology & Gadgets - Coupons Bought and Shopping Online
30%
26%
25%
Online shoppers
purchase more
20%
Technology &
15%
Gadgets coupons.
10% 9%
5%
2%
1% 1%
0%
1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 26 to 35 coupons
Not Online Shoppers Online Shoppers
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? and Q7:
Where do you usually go shopping? (Base = 48)
40. BEHAVIORAL
Fashion & Clothing – Coupons Bought, Purchase Amount and Monthly Income
45.0%
40.0%
Majority of Fashion & Clothing
35.0%
30.0% buyers buy 1-2 coupons and
25.0% have monthly income below
20.0%
Php5,000.
15.0%
10.0% 1 to 2 coupons
5.0%
3 to 5 coupons
0.0%
6 to 10 coupons
Below Php5,000
Php5,000 to Php14,999 to Php25,000 to Php35,000 to Php45,000 to Php54,999 and above
Php15,000 Php24,999 Php34,999 Php44,999 Php55,000
17 to 25 coupons
18.0%
16.0%
14.0% Higher income leads to higher
12.0% purchase amounts for Fashion &
10.0%
Clothing deals.
8.0%
6.0%
4.0% Below Php1,000
2.0% Php1,000 to Php2,500
0.0% Php2,501 to Php4,000
Below Php5,000 to Php15,000 to Php25,000 to Php35,000 to Php45,000 to Php55,000 Php4,001 to Php6,000
Php5,000 Php14,999 Php24,999 Php34,999 Php44,999 Php54,999 and above
Php25,001 to Php30,000
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category: fashion and clothing? Q11: For the past 6
months, what is your total purchase amount from group buying websites for each category: fashion and clothing? Q26: Monthly Income (Base = 33)
41. BEHAVIORAL
Reasons for Buying
120.0% Personal Use is
the reason why
100.0% 96.0%
respondents
80.0% purchase from
online group
60.0%
buying sites.
40.0% 35.6%
20.0%
0.0%
Personal Use As Gift
Q9: Reasons for buying. (Base = 250)
42. BEHAVIORAL
Mode of Payment
90.0%
81.2%
80.0%
70.0%
Credit cards are the most used
payment option
60.0%
50.0%
40.0%
30.0%
20.0%
15.2% 14.4%
10.0%
4.8% 5.6%
0.0%
PayPal Credit Card Debit Card Bank Deposit Bayad Center
Q12: Mode of Payment (Select all that apply.) (Base = 250)
43. BEHAVIORAL
Level of Importance of Purchase Considerations
100%
90% 16% 16%
32% 32%
80% 40% 36% 38% Value for Money
50%
70% 60% 27% 29% and Appeal of
60%
75% Product/Service
50% 38%
are the most
40%
50% 46% 44%
important
41% 36% 36%
35%
attributes for
30%
30% group buyers
20% 23%
17% 13%
11% 11% 9% 12% 12%
10% 9%
4% 2% 2% 4%
1% 1% 1% 2% 1%
5% 6% 6% 6% 6% 8% 7% 6% 5% 5%
0%
Very Important
Important
Neutral
Unimportant
Very Unimportant
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) (Base = 250)
44. BEHAVIORAL
Appeal of Product and Service and Source of Income
100%
90% The level of
80%
importance of
50.0% appeal of product
57.9%
70%
65.2% or service ranks
70.8%
60% high across all
sources of
50%
income
40%
33.3%
30%
31.0%
20% 26.1%
25.0% Very Important
Important
10% 4.1%
16.7%
4.3% 1.5% Neutral
4.2% 4.3% 5.6%
0% Unimportant
Allowance Business No Income Salary
Very Unimportant
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q25: Source of Income (Base = 250)
45. BEHAVIORAL
Appeal of Product and Service and Monthly Income
100%
Across all monthly
90%
income
80% ranges, appeal of
46.2%
52.9%
48.0%
51.3% 51.6% product or service
70% appears to be a
70.7%
very important
60%
84.0% purchase
50% consideration
especially for the
40%
30.0% respondents with
30% 46.2% 29.4% monthly income
38.5%
48.4%
above Php45,000
20% 21.3%
10.0%
5.9%
Very Important
10% 12.0%
5.1% 2.7% Important
11.8% 12.0%
7.7% 5.1% 2.7%
4.0% 2.7% Neutral
0%
Below Php5,000 Php5,000 to Php15,000 to Php25,000 to Php35,000 to Php45,000 to Php55,000 and Unimportant
Php14,999 Php24,999 Php34,999 Php44,999 Php54,999 above
Very Unimportant
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q26: Monthly Income (Base = 250)
46. BEHAVIORAL
Value for Money and Hours Spent Working or Studying
100%
90%
The greater the
80%
hours spent
70% 60.0% working or
71.7%
76.4%
studying, the more
60% 81.8%
important value
50% for money
40%
becomes
15.0%
30%
5.0%
20% 19.6%
17.9%
13.6% Very Important
10% 20.0%
2.2% Important
0.7%
6.5% 5.0% 2.3%
0% 2.3% Neutral
Less than 20 hours 20 hours to below 40 40 hours to below 50 50 hours and above Very Unimportant
hours hours
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q30: How many hours per week do you work and/or study? (Base =
250)
47. BEHAVIORAL
Percentage of Discount & Need to See Actual Product before Purchase
100%
90%
31.5% The percentage of
80%
49.2% discount alone will
70% drive the buyer to
purchase the coupon
60%
even without seeing
50% the actual item
43.8%
40%
37.5%
30%
Very Important
20% Important
13.8%
Neutral
10% 7.5% 2.3% Unimportant
1.7% 8.5%
4.2% Very Unimportant
0%
Do Not Need to See Actual Product Before Buying Need to See Actual Product Before Buying
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q4: Do you need to see the actual product before buying? (Base =
250)
48. BEHAVIORAL
Percentage of Discount and Shopping in Bazaars or Tiangge
100%
90%
24.6%
Bazaar shoppers
80%
52.9%
value bargain deals
70%
and regard the
60% percentage of
50%
discount with utmost
52.6%
importance
40%
30% 30.9%
Very Important
20%
Important
14.0%
8.1% Neutral
10%
2.6% 1.5% Unimportant
6.1% 6.6%
0% Very Unimportant
Not Bazaar / Tiangge Shoppers Bazaar / Tiangge Shoppers
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q7: Where do you usually go shopping? (select all that apply.) (Base
= 250)
49. BEHAVIORAL
Location of Merchant and Hours Spent Working or Studying
100%
90% As the number of hours
80%
spent in working or
45.0% 43.5%
49.3% studying
70% 59.1%
increases, there’s also a
60% higher concern for the
50%
location of the
25.0%
merchant vis-à-vis the
40%
37.0% convenience of using
37.1%
30% the purchased coupon
10.0% 31.8%
20%
10.9%
10% Very Important
20.0% 8.6%
2.2% Important
0.7% 6.8%
6.5% 4.3%
0% 2.3% Neutral
Less than 20 hours 20 hours to below 40 hours
40 hours to below 50 hours50 hours and above Unimportant
Very Unimportant
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) Q30: How many hours per week do you work and/or study? (Base = 250)
50. BEHAVIORAL
Location of Merchant and Need to See Actual Product before Buying
100%
90%
The convenience
brought about by the
80% 40.0%
merchant’s location is
70% 60.0% more critical than the
60%
appearance of the
item for buyers who
50%
do not need to see
40% 39.2% actual product prior
30% the purchase
30.8%
20%
13.1% Very Important
10% Important
4.2%
1.7% 7.7% Neutral
0% 3.3%
Unimportant
Do Not Need to See Actual Product Before Need to See Actual Product Before Buying
Buying Very Unimportant
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q4: Do you need to see the actual product before buying? (Base =
250)
51. BEHAVIORAL
Good Reviews from Customers and Level of Education
100%
90%
31.0%
80%
43.6% Educated individuals
50.0%
70% tend to be more
discriminating of
60%
group buying deals by
50% 100.0% 36.9%
seeking opinions from
40% 16.7%
35.9%
other customers
30%
16.7%
Very Important
20% 24.1%
Important
10% 20.5% Neutral
16.7% 2.5%
5.4% Unimportant
0%
Very Unimportant
High school Vocational College / University Post-graduate
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q29: High level of education attained (Base = 250)
52. BEHAVIORAL
Percentage of Respondents who
will Repurchase
2%
98% are willing
to repurchase
online group
buying coupons
98%
Will Not Repurchase Will Repurchase
Q14: Will you buy again from group buying websites? (Base = 250)
53. BEHAVIORAL
Categories to Repurchase
80.0%
70.0%
70.0% 66.0%
60.0% Food & Dining, Travel
50.0%
42.9%
and Health & Beauty
40.0%
38.5%
are the top coupon
29.1%
30.0% 27.5%
categories for
20.0%
repurchase
10.0%
1.2%
0.0%
Food & Travel Activites & Health & Technology Fashion & Other
Dining Events Beauty & Gadgets Clothing Products
Q15: If yes, what products and services are you interested in buying?
(Select all that apply.) (Base = 246)
54. BEHAVIORAL
Categories to Repurchase by Gender
100%
90%
80%
33% Females tend to
70% 60% 58% 61%
55%
repurchase products
60% 78%
50%
83%
or services from the
40%
67%
Health & Beauty and
30%
20% 40% 42% 39%
45% Fashion & Clothing
10%
0%
17% 22%
categories
Food & Travel Activites & Health & Technology Fashion & Other
Dining Events Beauty & Gadgets Clothing Products
Male Female
Q15: If yes, what products and services are you interested in buying?
(Select all that apply.) and Q21: Sex (Base = 246)
56. TECHNOGRAPHIC
Number of Hours Actively
Online Per Day
14% 3% They’re busy!
21%
12% Below 1 hour
1 to below 3 hours
43% spend only
14%
3 to below 5 hours
5 to below 7 hours
1 to 5 hours
22%
7 to below 9 hours online per day
14% 9 to below 11 hours
11 hours and above
Q2: Number of hours actively online per day (Base = 250)
57. TECHNOGRAPHIC
Internet Access Location
100.0%
88.8%
90.0%
80.0% 73.6%
70.0% Most go online
60.0%
50.0% 44.4% at home or in
40.0%
30.0%
the office
20.0% 13.2%
8.8%
10.0%
1.6%
0.0%
Home Office School Internet Cafes Mobile /Smart Wi-fi Hotspots
Phones/ Tablet
PC
Q3: Internet access location (Select all that apply.) (Base = 250)
58. TECHNOGRAPHIC
Awareness and Purchase Usage Level of
Philippine Online Group Buying Website
100.0%
90.0%
80.0% Top websites are:
70.0% 1. Ensogo
60.0% 2. CashCashPinoy
50.0% 3. Deal Grocer
40.0% 4. Metro Deals
30.0%
20.0%
10.0%
0.0%
Awareness Purchase Usage
Q16: Are you aware of the following group buying websites? (Select all that apply.) and Q17: Which group buying websites have
you bought from? (Select all that apply.) (Base = 250)
59. TECHNOGRAPHIC
Reasons for Purchase Usage of
Philippine Online Group Buying Websites
70.0%
60.0%
59.5% 59.1% Top reasons are price and product line
50.0%
40.9% 41.3%
40.0%
30.0%
20.0% 16.6%
12.1%
10.0%
0.8%
0.0%
Price Product Line Customer Service Ease of Use Aesthetics Reputation / Familiarity
Popularity
Q18: Why do you prefer buying from these websites? (Select all that apply.) (Base = 250)
60. TECHNOGRAPHIC
11% 11%
Age
33%
45%
Below 18 years old
18 – 25 years old
They’re young
26 – 35 years old
36 – 45 years old
11%
Gender They tend to be
Male male
Female
89%
Base = 9
61. TECHNOGRAPHIC
11%
Civil
Status
33% 56%
Single
They’re single
Married
Separated
11% Occupation They’re
56% 33%
Unemployed
Student
employed
Employed
Base = 9
62. TECHNOGRAPHIC
28% Gender
They tend to be
72%
Male
Female
female
3%
5% Income They earn
Source
Allowance
salaries
Business
92%
Salary
Base = 36
63. TECHNOGRAPHIC
39%
Gender They tend to be
61% Male
Female
female
3%
Income
37%
5%
18% Below Php5,000
They have
12%
Php5,000 to Php14,999
Php15,000 to Php24,999 money
Php25,000 to Php34,999
11% 14% Php35,000 to Php44,999
Php45,000 to Php54,999
Php55,000 and above
Base = 100
64. TECHNOGRAPHIC
18% Civil
Status
They’re single
Single
82% Married
26% Housing They live with
Type
52%
Living with relatives
relatives
22%
Rent
Owned
Base = 100
65. TECHNOGRAPHIC
2%
10%
6% Occupation
Student
They’re
Employed
Self-Employed
employed
82%
Homemaker
2%
Income
3%
13%
Below Php5,000
They have more
48%
13% Php5,000 to Php14,999
Php15,000 to Php24,999 money
Php25,000 to Php34,999
11%
Php35,000 to Php44,999
10%
Php45,000 to Php54,999
Php55,000 and above
Base = 61
66. TECHNOGRAPHIC
23%
Gender They tend to be
77%
Male
Female
female
8%
7%
Income They earn by
Source
Allowance
salary
85% Business
Salary
Base = 75
68. LIMITATIONS
Respondents may not be
representative of Philippine online
group buying population
With online survey, researchers are
not able to validate the responses
Not all referred respondents may be
available during the time the survey
was conducted
71. RECOMMENDATIONS
Typical Philippine Online Group Buyer:
Demographics:
Young Female Single Working Have Money Smart
Geographics:
Live in NCR Urbanites Live with Relatives
Psychographics:
Shop in Malls Diligent Workers Adventurous Not Impulsive Buyers
Technographics:
Spend a Few Hours Online Access Internet at Home or Office
72. RECOMMENDATIONS
They are urbanites living • Offer catchy deals that fit their on-
in the National Capital the-go lifestyle.
Region
• Offer luxury items that are value-
They are employed and
earn high income. for-money
73. RECOMMENDATIONS
• Online group buying can be used
They want to try out new to pilot-run new businesses.
products and services
• Companies and websites must
Average monthly work hand-in-hand to promote
purchase amount ranges and increase awareness of their
from P167 to P417 deals.
74. RECOMMENDATIONS
Each Philippine group • Companies must know the target
buying website has market for their deals.
unique set of customers
75. R. Bolanos, J. Capal, K. Dela Cruz, K. Neri, A. Santos • 11/29/11
77. BEHAVIORAL
Average Purchase Amount Per Person Per Category
(within the Last 6 Months)
14,000.00
12,000.00 11,486.43
10,000.00
8,054.04
8,000.00
6,000.00
4,000.00
2,680.08 2,562.55 2,728.50
2,382.11 2,115.70
2,000.00
-
Food & Dining Travel Activities & Events Health & Beauty Technology & Fashion & Clothing Others
Gadgets
Top 2 product categories with highest purchase amount per person:
Travel and Technology & Gadgets.
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category? (Base = 250)
78. BEHAVIORAL
Average Coupons Purchased Per Person Per Category
(within the Last 6 Months)
5.00
4.50 4.32
4.11
4.00
3.60
3.50
3.00 2.64
2.50 2.33
2.00
2.00 1.72
1.50
1.00
0.50
-
Food & Dining Travel Activities & Events Health & Beauty Technology & Fashion & Clothing Others
Gadgets
Top 2 product categories with the most number of coupons bought:
Health & Beauty and Food & Dining.
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? (Base = 250)
79. BEHAVIORAL
Food & Dining – Coupons Bought and Gender
60.0%
50.0% Females buy more Food & Dining
coupons compared to males.
40.0%
30.0%
Male
Female
20.0%
10.0%
0.0%
0 Coupons 1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 11 to 16 17 to 25 26 to 35 46 coupons and
coupons coupons coupons above
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q21: Sex
(Base = 250)
80. BEHAVIORAL
Food & Dining - Purchase Amount and Gender
60.0%
50.0%
Females spend more on the Food &
Dining category compared to males.
40.0%
30.0%
Male
Female
20.0%
10.0%
0.0%
No Purchase Below Php1,000 Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to Php10,001 to
Php2,500 Php4,000 Php6,000 Php8,000 Php10,000 Php15,000
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category? Q21: Sex
(Base = 250)
81. BEHAVIORAL
Travel Coupons Bought and Shopping Online
70.0%
60.0%
Online shoppers
50.0% purchase more
travel coupons
40.0%
than non-online
30.0% shoppers.
20.0%
10.0%
0.0%
0 Coupons 1 to 2 coupons 3 to 5 coupons 6 to 10 coupons
Not Online Shoppers Online Shoppers
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q7:
Where do you usually go shopping? (Base = 250)
82. BEHAVIORAL
Activities & Events - Purchase Amount and Shopping at Midnight Sales
90.0%
80.0%
Midnight sale
70.0%
shoppers are
60.0% more likely to
50.0% spend more
40.0%
on deals for
Activities &
30.0%
Events.
20.0%
10.0%
0.0%
No Purchase Below Php1,000 Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to
Php2,500 Php4,000 Php6,000 Php8,000 Php10,000
Not Midnight Sale Shoppers Midnight Sale Shoppers
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category?
(Base = 250)
83. BEHAVIORAL
Gender and Number of Coupons Bought
for Health & Beauty Category
100.0%
90.0%
80.0% Females purchase
70.0% more Health &
60.0% Beauty coupons than
50.0% males.
40.0%
30.0%
20.0%
10.0%
0.0%
0 Coupons 1 to 2 3 to 5 6 to 10 11 to 16 17 to 25 36 to 45
coupons coupons coupons coupons coupons coupons
Male Female
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category: health and
beauty? and Q21: Gender (Base = 250)
84. BEHAVIORAL
Gender and Purchase Amount
for Health & Beauty Category
100.0%
90.0%
More females
80.0%
spend below
70.0%
60.0%
Php1,000 for
50.0%
Health & Beauty
40.0%
coupons for the
30.0% past 6 months.
20.0%
10.0%
0.0%
No Below Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to Php10,001
Purchase Php1,000 Php2,500 Php4,000 Php6,000 Php8,000 Php10,000 to
Php15,000
Male Female
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category: health
and beauty? and Q21: Gender (Base = 250)
85. BEHAVIORAL
Technology & Gadgets – Coupons Bought and Civil Status
60%
50%
50% Married
respondents
40% purchase more
Technology &
30%
25% Gadget
20% coupons.
15%
10%
1% 2%
0%
1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 26 to 35 coupons
Single Married Separated
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q21: Sex
(Base = 250)
86. BEHAVIORAL
Technology & Gadgets – Coupons Bought and Civil Status
90%
Married
80%
respondents
70%
60%
purchase more
50%
Technology &
40%
Gadget coupons.
30%
20%
10%
0%
0 Coupons 1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 26 to 35 coupons
Single Married Separated
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q21: Sex
(Base = 250)
87. BEHAVIORAL
Gender and Number of Coupons Bought
100.0%
for Technology & Gadgets Category
90.0%
80.0% Males
70.0% purchase more
60.0%
Technology &
50.0%
Gadgets
40.0%
coupons than
females.
30.0%
20.0%
10.0%
0.0%
0 Coupons 1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 26 to 35 coupons
Male Female
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category:
technology and gadgets? and Q21: Gender (Base = 250)
88. BEHAVIORAL
Gender and Purchase Amount
for Technology & Gadgets Category
100.0%
90.0%
80.0% More males spend
70.0% between Php2,501 to
60.0% Php4,000 for Technology
50.0% & Gadget coupons for
40.0%
the past 6 months.
30.0%
20.0%
10.0%
0.0%
No Purchase Below Php1,000 to Php2,501 to Php4,001 to Php6,001 to Php8,001 to Php10,001 Php15,001 Php50,001 Php100,001
Php1,000 Php2,500 Php4,000 Php6,000 Php8,000 Php10,000 to to to and above
Php15,000 Php20,000 Php100,000
Male Female
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category:
technology and gadgets? and Q21: Gender (Base = 250)
89. BEHAVIORAL
Technology & Gadgets - Coupons Bought and Shopping Online
100%
90%
Online shoppers purchase more
80%
Technology & Gadgets coupons.
70%
60%
50% Not Online Shoppers
Online Shoppers
40%
30%
20%
10%
0%
0 Coupons 1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 26 to 35 coupons
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q7:
Where do you usually go shopping? (Base = 250)
90. BEHAVIORAL
Fashion & Clothing – Coupons Bought, Purchase Amount and Civil Status
60.0%
50.0%
Single Married Separated Respondents who
40.0%
30.0%
are single purchase
20.0% more Fashion &
10.0% Clothing coupons.
0.0%
1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 17 to 25 coupons
60.0% Respondents who
50.0%
Single Married Separated
are single spend
40.0%
more on Fashion &
30.0%
Clothing deals.
20.0%
10.0%
0.0%
Below Php1,000 Php1,000 to Php2,501 to Php4,001 to Php25,001 to
Php2,500 Php4,000 Php6,000 Php30,000
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category: fashion and clothing? Q11: For the past 6
months, what is your total purchase amount from group buying websites for each category: fashion and clothing? Q22: Civil Status (Base = 250)
91. BEHAVIORAL
Fashion & Clothing – Coupons Bought, Purchase Amount and Civil Status
100.0%
80.0%
60.0%
Respondents who are single
Single
40.0%
Married
purchase more Fashion &
20.0% Separated Clothing coupons.
0.0%
0 Coupons 1 to 2 3 to 5 6 to 10 17 to 25
coupons coupons coupons coupons
100.0%
90.0%
80.0%
70.0%
60.0%
50.0% Single
Respondents who are
40.0%
30.0%
Married single spend more on
20.0%
10.0%
Separated
Fashion & Clothing
0.0% deals.
No Purchase Below Php1,000 to Php2,501 to Php4,001 to Php25,001
Php1,000 Php2,500 Php4,000 Php6,000 to
Php30,000
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category: technology and gadgets?
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category: technology and gadgets?
Q22: Civil Status (Base = 250)
92. BEHAVIORAL
Fashion & Clothing – Coupons Bought and Monthly Income
100.0%
90.0%
Majority of
80.0% Fashion &
70.0% Clothing buyers
60.0% buy 1-2 coupons
50.0%
and have
40.0%
monthly income
30.0%
below Php5,000.
20.0%
10.0%
0.0%
Below Php5,000 to Php15,000 to Php25,000 to Php35,000 to Php45,000 to Php55,000
Php5,000 Php14,999 Php24,999 Php34,999 Php44,999 Php54,999 and above
0 Coupons 1 to 2 coupons 3 to 5 coupons 6 to 10 coupons 17 to 25 coupons
Q10: For the past 6 months, how many coupons have you bought from group buying websites for each category? Q26:
Monthly Income (Base = 250)
93. BEHAVIORAL
Fashion & Clothing - Purchase Amount and Monthly Income
100.0%
90.0%
80.0%
70.0%
Higher income
60.0% leads to higher
50.0%
purchase amounts
40.0%
30.0%
for Fashion &
20.0% Clothing deals.
10.0%
0.0%
Below Php5,000 to Php15,000 Php25,000 Php35,000 Php45,000 Php55,000
Php5,000 Php14,999 to to to to and above
Php24,999 Php34,999 Php44,999 Php54,999
No Purchase Below Php1,000 Php1,000 to Php2,500
Php2,501 to Php4,000 Php4,001 to Php6,000
Q11: For the past 6 months, what is your total purchase amount from group buying websites for each category:
technology and gadgets? (Base = 250)
94. BEHAVIORAL
Good Reviews & Need to See Actual Product before Buying
100%
90%
23.8%
One-tenth of the
80% 40.8%
respondents who
need to see the
70%
product before
60%
40.0%
buying deem the
50% reviews from other
35.0%
customers
40%
unimportant
30%
26.2%
20% Very Important
20.0% Important
10%
3.1% Neutral
1.7% 6.9% Unimportant
0% 2.5%
Do Not Need to See Actual Product Before Buying Need to See Actual Product Before Buying Very Unimportant
Q13: Please check the box that represents how you feel regarding the considerations in purchasing product or service from group
buying websites: (Check one box only per consideration.) and Q4: Do you need to see the actual product before buying? (Base =
250)