D-Mart is a supermarket chain founded in India in 2002. It operates 306 stores across 14 states, employing over 10,000 permanent and 58,000 contractual employees. D-Mart uses a business-to-consumer model and sells a variety of products at affordable prices through an efficient supply chain model. It sources goods directly from manufacturers, eliminating middlemen to pass on savings to customers. D-Mart focuses on cost efficiency, private label products, and consumer service to compete effectively.

1. Presented by-
• Aadrita Roy
• Shakshi Paul
• Phulakesh Nath
• Gagan Nath

2. Table of contents
INTRODUCTION
01
02 SUPPLY CHAIN
STRATEGIES
03 CONCLUSI
ON
04
PROMINANT
CHARACTERISTI
CS
COMPETITV
E
STRATEGY
05
SUPPLY CHAIN
MODEL 06

3. INTRODUCTION
●Founded in 15 May, 2002 by Radhakrishnan Damani, under
Avenue supermarkets ltd.
●Inherits a total of 306 stores across 14 states in India, as per Dec 2022.
●Consists of 10,713 - permanent employees; 58,597 – hired on
contractual basis.
●Operates on a B2C business
●Includes varied products ranging from toiletries, home care, daily
essentials, apparel, etc.
●In 2016 opened its first e-commerce venture, D-mart ready.

4. Prominent characteristics of
DMART’s Business Model
• Low operational costs and fewer expenses
• Ownership model
• Affordable rates of product
• Slotting fee
• Sales channel
• Target customers
• Regional goods
• Operating strategy

5. SUPPLY CHAIN MODEL
• Dmart operates on a B2C model where they sell goods directly from the manufacturer
to the end-consumer.
• Dmart sells a wide range of products, including home care, personal care, grocery,
staples, home appliances, more.
• Dmart’s target customers are the middle-class and lower-middle-class groups.
• The company purchases goods in bulk, eliminating the middleman from the chain and
passing their commissions as discounts to the consumer.
• Dmart deliberately avoids malls and has always stuck to their own stores to avoid
risking overall sales and increasing expenditure.
• The company has stores in 11 Indian states and attracts low marketing costs through
word of mouth recognition among end-users

6. COMPETITIVE STRATEGIES
Direct
sourcing
Efficient
Supply
Chain
Simple Store
Layout
Strong focus
on
Consumer
service
Private Label
Products
Advertising

7. Supply Chain Strategies of DMART
• Direct Sourcing
• Just In Time
• Efficient Logistics network
• Efficient store operations
• Tech driven Supply Chain

8. CONCLUSION
• In regards to offering a wide range of products
while maintaining high quality standards and
providing an amazing shopping experience to
consumers , D- mart needs to assure an
alignment of it supply chain strategies to the
competitive advantages by incorporating
EFFICIENT SOURCING, ROBUST
DISTRIBUTION NETWORK, INVENTORY
MANAGEMENT and CUSTOMER SERVICE.

9. THANK
YOU
For
Your Patient Listening