a presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning map a presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning map a presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote bags), market analysis and research, survey results and value proposition, positioning mapa presentation on customized products (T-shirts and Tote b
2. MEET ARTIVE
HO THAI KHANH HUYEN
CEO - EXECUTIVE
LE TRAN ANH PHUONG DOAN VIET HAI
NGO TU QUYNH NHU
CFO - FINANCE
PHAM VAN VU TRAN ANH THUC
CSMO - SALES & MARKETING CPO - PRODUCTION
CTO - TECHNOLOGY CDO - DIGITAL
7. COMPETITOR COMPARISON
OUR BRAND DIRECT COMP. INDIRECT COMP.
PRICE 200.000 -
300.000
250.000 -
400.000
250.000 -
300.000
139.000 -
300.000
VARIES
UPON
PRODUCTS
170.000 -
300.000
CUSTOMER SINGLE CONSUMER
SINGLE
CUS.
SINGLE &
CUSTOMERS
IN GROUPS
(CLASSES,...)
SINGLE &
CUSTOMERS
IN GROUP
DIVERSITY
T-SHIRT &
TOTE BAG
MAINLY
T-SHIRT
T-SHIRT &
TOTE BAG
T-SHIRT &
POLO SHIRT
VARIES
T-SHIRT &
POLO SHIRT
TIME 1-2 WEEKS 2 WEEKS 7-10 DAYS 1-2 WEEKS 2-3 WEEKS 1 WEEK
8. COMPETITOR COMPARISON
OUR BRAND DIRECT COMP. INDIRECT COMP.
MATE
RIAL
COTTON,
CANVAS &
SYNTHETIC
FABRICS
COTTON REGULAR
FABRIC
7 TYPES OF
FABRICS
(COTTON, ALPHA COTTON,
VARSITY, TIE-DYE, KATE POLO,
KATE SHIRT, LASCOTE)
DIVERSE COTTON
INDIVIDUALITY
HIGH, BECAUSE CUSTOMERS
REQUEST AND DESIGN
THEMSELVES.
NOT SO HIGH,
CUSTOMERS OFTEN
CHOOSE ALREADY-
DESIGNED
TEMPLATE, EASILY
DUPLICATED
HIGH, BECAUSE
CUSTOMERS CAN
FREELY REQUEST
THE TAILOR TO
DESIGN IN THEIR
TASTE
HIGH, CUSTOMERS
CAN REQUEST
THE SHIRT PRINT
SUSTAIN
ABILITY HIGH SUSTAINABLE LESS SUSTAINABLE SUSTAINABLE
10. MOST POPULAR
PRODUCTS IN
THE AVAILABLE
CATEGORIES
T-SHIRT
(87.9% OUT OF 100%)
TOTE BAG
(55.6% OUT OF 100%)
SURVEY RESULTS
02 CUSTOMERS’
PERCEPTION
& BEHAVIOR
HIGHEST SHOPPING FREQUENCY:
MONTHLY (51.6%)
Import a moderate quantity of goods &
Estimate the quantity of customer and
order amount.
Focus on developing these two products &
Expanding the product line in the near future.
11. SURVEY RESULTS
02 CUSTOMERS’
PERCEPTION
& BEHAVIOR
GET TO KNOW THE
PRODUCT/SERVICE VIA:
SOCIAL MEDIA
(82.3% OUT OF 100%)
E-COMMERCE PLATFORM
(63.7% OUT OF 100%)
INTENDED USE OF THE PRODUCT
EXPRESSING PERSONAL STYLE
(80.6% OUT OF 100%)
PURCHASED AS A GIFT
(73.4% OUT OF 100%)
Promote communication on social networks &
Clearly display product information
Communication emphasizes the
uniqueness and personalization to
reach the customer's touchpoint.
Invest in packaging with such materials
as Thank-you cards, scented paper,
stickers, badget,...
12. SURVEY RESULTS
02 CUSTOMERS’
PERCEPTION
& BEHAVIOR
WANT TO ORDER THROUGH:
WEB/APP
(65.3%)
DIRECT STORES
(62.1%)
SOCIAL NETWORK
(58,9%)
E-COMMERCE
(49.2%)
BUILD AN EASY-TO-USE
WEBSITE
DISPLAY & SELL PRODUCTS AT
LOCAL FAIRS
FREQUENTLY RESPOND TO
CUSTOMER MESSAGES &
PROVIDE ADVICES
PROVIDE SPECIFIC ORDERING
METHOD
ADVANTAGES & DISADVANTAGES
BEAUTIFUL
DESIGNS (72.6%)
UNIQUE &
PERSONALIZED
(76.6%)
HIGH PRICE
(53.2%)
LONG WAITING
TIME (49.2%)
UNSATISFACTORY
DESIGN (46.8%)
13. MOST-CARED CRITERIA
ABOUT THE PRODUCT
QUALITY
(68.8%)
SATISFACTORY FINISHED
PRODUCT (64.1%)
PERSONALIZATION &
UNIQUENESS (61.7%)
PRICE
(56.3%)
ORDER & REQUEST
EXPERIENCE (50%)
FOCUS ON PRODUCT QUALITY,
UNIQUENESS & PERSONALIZATION
USE "PENETRATION PRICING"
PRICING STRATEGY TO PENETRATE THE
MARKET
KNOW THE PURPOSE CUSTOMERS
WANT TO USE TO COME UP WITH
STRATEGIES ON PACKAGING, PRICE,
QUALITY, ETC.
KNOW THE MEDIA SOURCES THAT
WILL REACH THE MOST CUSTOMERS
TO FOCUS ON
KNOW CUSTOMERS' CONCERNS
WHEN PURCHASING CUSTOM-
DESIGNED PRODUCTS TO COME UP
WITH SOLUTIONS
THE RESULTS LEAD TO NUMEROUS
INSIGHTS THAT HELP OUR BUSINESS
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VALUE PROPOSITION CANVAS
Self-
expression
Gifts
Admiration
Look
fashionable
Sense of
individuality
Quality
Comfort
Uniqueness
Fashionable
Time
Convenience
Uncertain
quality
Customized
T-shirt & Tote bags
Renewable/
sustainable
choices
A form of self-
expression
Good quality Time tracking system
Appealing packaging
Mobile app &
website
User-friendly
interface
Personalized
options
Individualized
storytelling
Product preview
Decoration &
Restoration
Lack of
emotional
attachment
Lack of
customized
options
Complicated
design
process
PRODUCTS
&
SERVICES
GAIN CREATORS
PAIN RELIEVERS P
A
I
N
S
G
A
INS
C
U
S
T
O
M
E
R
J
O
B
S
VALUE PROPOSITION CUSTOMER PROFILE
