This document proposes a line of personalized and eco-friendly birthday cards called "Go Green. Go Unique.". Research shows consumers prefer personalized gifts that feel unique to them. The proposal includes designs that allow pictures and a colorful, cartoon-like style to appeal to children and teenagers. The budget outlines a $190,000 contract for designers and $20,000 for 500,000 print runs. A timeline is provided for completing drafts by January and launching the cards in stores by February.