1. The document discusses services to help companies export security systems to Russia by attending trade shows in Moscow. 2. It describes how their GSE platform identifies sales leads before, during, and after the show to arrange meetings and generate qualified leads for clients. 3. Clients provide information about their company and products, which the service uses to set up an online contact center, advertise to potential customers, and provide after-show reports and lists of qualified leads.

1. Let us help you
export to Russia
GSE
GroteckSmartEvent
You reach potential clients
✓ before,
✓ during,
Busi ✓ and after the show.
ness
Even
ts

2. We know how to get you exporting to Russia
Russian firms are readily buying security systems from manufacturers
1. and distributors abroad.
In particular demand are systems for scanning, detection, early warning, access control,
perimeter security, and video surveillance including face- and object-recognition and
analysis.
2. The Russian market is unique. We know how to get your products
certified and distributed in Russia.
The haphazard approach The clever approach with our GSE platform
Show up in Moscow, then scramble to We prep the terrain for our clients months before the
figure things out during the four-day tradeshow begins. Our clients provide us with information
TB Forum tradeshow. about their company, products, and strategies; we identify
and vet sales and partnership leads so that our clients can
focus on deals when the tradeshow begins.

3. How our services work GSE
GroteckSmartEvent
Before the show During the show After the show
You send us information
You send us your
presentations and
You embed a link to the online platform on your website, in your press
booklets
releases, and in your e-mails
We set up and advertise your contact We upload your
centre on our partners’ websites, in We inform visitors presentations and booklets
context based ad services about your company in your contact centre
and social networks
We send you a list of
We send you a list of visitors
qualified leads
who pre-registered their interest
You do We do

4. GroteckSmartEvent is a B2B matchmaking machine
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5. You reach visitors before, during, and after the show
Our GSE platform has provided smooth and intuitive navigation for 5 years. At the trade show itself, more than
20 large electronic displays inform attendees about your company’s stand, offerings, and events.
GSE
GroteckSmartEvent
Brands and products Promotion
Onsite navigation
Lead generation
After-show reports
Matchmaking
Content Discovery

6. Information creates leads for you
Pot
e
to a ntial R
cce uss
the
refo ss our ian im
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ent n
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Potential Russian importers drawn in
‣ opl
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through clickable advertising we Se e
m
place on our partner websites. Sta inars
Vid nds
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rs
‣‣‣ Pre eos
Ne senta
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Aw Pro tions
You get lists of
qualified
ian licka earch ard duc
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Your contact center on our GSE platform hosts our Russian translation of your
company profile. Visitors learn about your company’s security solutions,
tradeshow stand, news, awards, and events such as demos, seminars, or meet-
and-greet cocktails. Visitors schedule meetings with your company’s
GSE
GroteckSmartEvent
representatives. We can also upload your video and slide presentations.

7. Our standard tradeshow package includes the preparation and
promotion of your contact center on our GSE platform
Your contact center centralizes
actionable information about your
company—from its security solutions and
expertise, to profiles of its key talent and
its plans for the Russian market.
Our platform captures detailed information
about potential importers who visit your
contact center and their business needs.
You get lists of
qualified
Inquire for information about other options or our consulting services. leads

8. GroteckSmartEvent provides a more effective
way to exhibit and clinch deals
The traditional and unproductive
tradeshow approach:
The tradeshow is long over.
Four-day tradeshow
What do you have to show for it?
Business Activity Nine days with in-country Time
prep and wrap-up
Groteck’s new and productive
tradeshow approach powered by GSE:
GSE
GroteckSmartEvent
You hold meetings
We prep the business terrain that we help You get lists of
by promoting your company
to the right potential
schedule with
potential customers.
We facilitate the
follow-up.
qualified
customers in Russia.
leads
Business Activity 200+ days Time

9. You get lists of qualified leads before, during, and after the tradeshow
We provide lists of qualified leads.
Unlike contacts in a confusing pocketful
of business cards, the leads we provide
are motivated potential customers with
specific interests that we have recorded.
No other company in Russia offers such
a service.
You get lists of
qualified
leads

10. GroteckSmartEvent for TB Forum 2013
We provide a new way to make the most of tradeshows—both online and on-site. Beyond our
GSE platform and the associated package of digital-marketing services, we offer a range of
well-appointed theaters and rooms for presentations, demos, and meet-and-greet events or
cocktails at the tradeshow itself. Figures on the following page demonstrate just how effective
we are at connecting our clients with Russian importers.
1. 2. 3.
Russian firms that visit our We upload to the GSE We draw traffic to your contact center through
GSE platform must register platform materials four main avenues. We advertise your contact
with us. This allows us to generated during the center in Groteck’s trade publications (we publish
send you, before the trade show— 67 Russian newsletters and industry-guide
tradeshow even begins, the photographs, video, directories, as well as five magazines including
following information about slide presentations, sector leader Security & Safety, which has a paid
the firms drawn to your your press releases circulation of more than 20,000). We promote it
contact center: the firm’s announcing closed by placing, on relevant websites, banner ads that
name, address, and profile, deals or other events, link to your contact center. We set up keyword
the click analytics of the and news-media advertising, in Russian, on Google and other
firm’s visit to your contact coverage that makes search engines widely used in Russia such as
center, and the name, e- you look good. We Yandex. We also turn your firm’s tradeshow
mail, and phone number of continue to send you participation into news with frequent updates, in
the potential client’s qualified sales leads. Russian, in social-media outlets such as Twitter.
representative. We keep these services running during the
tradeshow itself.

11. Testimonials
48175
48,175 Oleg Grishanin, CIO
professionals who
received personalized
SpetsLab, Russia
115500
115,500
e-mail invitations
12531
12,531 We are extremely satisfied. A lot of
readers of Security &
subscribers of
SS Weekly
customers. I have no idea how
Safety, Communication TSS Online Groteck brought so many people to
Technologies and
Information Security
60 710
60,710 and
ITSec Weekly us on-site—we have never seen such
Magazines unique users
www.tbforum.ru in 2011
(print +online) a huge amount of customers at any
other tradeshow.
14 153
14,153 25920
25,920
professionals personally visited ad views exhibitors
!" Forum 2012 got on
Oleg Zhestkov, Director
secuteck.ru ON.COM, Russia
tssonline.ru
10572
10,572 itsec.ru My impression is rather high. Those
who came to our booth were all
registered users
TB Forum OnLine interested professionals. They asked
Contact
Center:
the right questions and received
1558
1,558
Exhibitor's
webpage.
660 816
660,816 relevant answers—this is the right
keynote and technology Seminars.
impressions exhibitors got in way to do business communications.
Yandex, Google, Rambler,
theatres attendees Booths. Mail search engines
Marketing
materials. Andrey Khrulev, CTO
Vidgets
248
Technoserv, Russia
Today TB Forum is the largest
exhibitors 1850
1,850 platform for various industry players
professionals
received direct
invitations
—manufacturers, system integrators,
from Gov. security installers, end-users—they
Authorities
meet and discuss professional
issues.

12. GroteckSmartEvent has been successfully used
by our clients at the following tradeshows:
Groteck Business Events
GSE
GroteckSmartEvent Business Events 3rd Magistralnaya St., 30, Moscow, 123007, Russia
Tel.: +7 (495) 647-04-42
gse@groteck.ru