1. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Development Plan
New Mexico State University
Intercollegiate Athletics
Wayne J. Stickney
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2. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Table of Contents
Executive Summary ...................................................................................................................................... 3
History of Intercollegiate Athletics Fundraising ........................................................................................... 5
Integration with University Planning Efforts ................................................................................................ 7
Goal #1: Build an efficient support system for NMSU ICA fundraising...................................................... 9
Objective 1: Consolidate all NMSU ICA fundraising efforts underneath one umbrella. ....................... 10
Objective 2: Create a budget for NMSU ICA Development. ................................................................. 11
Objective 3: Build a staff structure that will maximize NMSU ICA fundraising goals. ........................ 13
Objective 4: Build a fundraising brand that creates value for contributing to NMSU ICA. .................. 14
Objective 5: Create accessible pathways to our fundraising staff. ......................................................... 15
Objective 6: Improve the process for monitoring contributions to NMSU ICA. ................................... 17
Objective 7: Create a Stewardship Program. .......................................................................................... 18
Objective 8: Create a volunteer structure that compliments the work of our paid staff. ........................ 20
Goal #2: Increase Giving to NMSU ICA .................................................................................................... 22
Objective 9: Create a unifying message that inspires giving. ................................................................. 23
Objective 10: Create solicitation strategies for increasing Aggie Athletic Club memberships .............. 24
Objective 11: Implement an efficient special events Schedule for NMSU ICA .................................... 27
Objective 12: Create a program that increases NMSU ICA major gifts................................................. 29
Goal #3: Enhance Partnerships and Building Relationships in Support of NMSU ICA ............................ 32
Objective 13: Create a support structure for engaging the community. ................................................. 33
Objective 14: Identify on-campus, interdependent partners. .................................................................. 34
Objective 15: Identify off-campus, interdependent partners. ................................................................. 35
23 Month Review of Activity ..................................................................................................................... 36
Appendix : Membership Levels FY11-12 .................................................................................................. 39
Appendix : Community Engagement Schedule I.e. .................................................................................... 40
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EXECUTIVE SUMMARY
The need for New Mexico State University Intercollegiate Athletics to raise additional funds outside of
state and institutional support is at an all-time high. The costs of operating a competitive, NCAA Division
I Football Bowl Series athletic program keep increasing. The race to build better facilities and increase
the quality of the student-athlete experience is a major factor in recruiting both the best student-athletes
and staff. Securing additional funds must come from private support in the form of donations, corporate
partnerships, and ticket sales. All three areas are challenged to become better operations and require
comprehensive, strategic, interdependent plans; however this document will focus on the NMSU ICA
fundraising plan as it relates to donors.
“Transformational” describes the spirit of what we must do to create world class NMSU ICA fundraising.
We must apologize initially that transforming our organization and processes will create anxiety and
frustration for some of our stakeholders; however, this is always the byproduct of any change. This plan
seeks to create a culture of giving that is good for our athletic program and increases the support for our
student-athletes, coaches, and administration.
The purpose for NMSU ICA fundraising is to raise money and attract friends in support for NMSU
Intercollegiate Athletics. Our goals and objectives include,
Executive Summary
History of Intercollegiate Athletics Fundraising
Integration with University Planning Efforts
Goal #1: Build Efficient Support Systems for NMSU ICA Fundraising
Objective 1: Consolidate all NMSU ICA fundraising efforts underneath one umbrella.
Objective 2: Create a budget for NMSU ICA Development.
Objective 3: Build a staff structure that will maximize NMSU ICA fundraising goals.
Objective 4: Build a fundraising brand that creates value for contributing to NMSU ICA.
Objective 5: Create accessible fundraising staff.
Objective 6: Improve the process for monitoring contributions to NMSU ICA.
Objective 7: Create a Stewardship Program.
Objective 8: Create a volunteer structure that compliments the work of our paid staff.
Goal #2: Increase Giving to NMSU ICA
Objective 9: Create a unifying message that inspires giving.
Objective 10: Create solicitation strategies for increasing Aggie Athletic Club memberships
Objective 11: Implement an efficient special events Schedule for NMSU ICA
Objective 12: Create a program that increases NMSU ICA major gifts.
Goal #3: Enhance Partnerships and Building Relationships in Support of NMSU ICA
Objective 13: Create a support structure for engaging the community.
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4. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Objective 14: Identify on-campus, interdependent partners.
Objective 15: Identify off-campus, interdependent partners.
This document will provide a review of where NMSU Intercollegiate has been in the world of
fundraising. Then we will expand on our objectives focused on accomplishing our goals. The last section
will provide a detail listing of what has been accomplished by the NMSU ICA fundraising staff in the last
21 months.
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HISTORY OF INTERCOLLEGIATE ATHLETICS FUNDRAISING
New Mexico State University Intercollegiate Athletics fundraising has existed for decades. Volunteers
originally banded together to raise money to support student-athletes. The first structured approach
occurred with the creation of the Aggie Booster Club. The activity of the Aggie Booster Club volunteers
included solicitation of more than just donations, including tickets sales and sponsorships. Volunteers
actually hand delivered season tickets to donors, which created a personal touch point for the department.
The presidents of this club included Casper Lutz, Bobby Mayfield, Gene Peugh, and Howard Klein. Joe
Biedron (1985-1987), eventual Athletic Director at Eastern University, was the first Executive Director,
hired in 1985. The Aggie Booster Club office and accounts were housed off-campus and the Executive
Director reported 100% to the Aggie Booster Club board.
In 1985, the Aggie Booster Club was incorporated as Aggie Sports Association, Inc and the office was
moved on campus. Larry Ramirez, a local lawyer, completed the necessary paperwork. The finances were
still administered off campus. The first president of the Aggie Sports Association was Howard Klein,
who, between Aggie Booster Club and Aggie Sports Association, served as a key NMSU ICA fundraising
leader for about 25 years. Mickey Clute was elected president of ASA (1989 or 1990). Scott Shake (1987-
1989) was the first NMSU employee to serve as the Executive Director/Assistant Athletic Director and
reported to the board and the Athletic Director. The need to create “institutional control” (The existence
of policies and procedures that are in place for an institution to comply with NCAA rules and if those
steps are monitored and enforced by designated individuals at the time of violation) caused donations to
be deposited with the university in 1990. Aggie Sports Network formed under the Aggie Sports Umbrella
as well.
In 1995, the Aggie Sports Association was renamed Aggie Scholarship Association to increase the appeal
of membership based on directly supporting student-athlete scholarships. Presidents included Mickey
Clute, Lou Sisbarro, John Papen, Chuck Faubion, Leonard Nelson, Everett Crawford, Ulysses McElyea,
Jr., Roland Sardaczuk, Ed Mitchell, Al Porter, Bill Lutz, Joe Bullock, Kevin Gall, and Mike Lutz. Tom
Kellner served as the key administrator from 1989 to 2002, Bryan Landry 2003-2005, and Brian Faison
2005-2007.
Dr. McKinley Boston’s arrival caused another change in name and direction. The club was re-branded as
the Aggie Athletic Fund and focused on generating unrestricted dollars for discretionary use by the
NMSU ICA administration. Rick Nezzer was the president during this transition and, due to complicated
human resource issues and unclear direction and purpose, the next few years saw the organization lose
momentum. The Aggie Athletic Fund was moved under the umbrella of the Alumni Relations Office in
2007. Deb Widger, Associate Vice President for University Relations and Alumni Executive Director,
was charged with reforming the Winners Circle and Men’s Basketball Hospitality Experience.
The next transition was born from the commission of a committee focused on NMSU ICA special
projects. This committees’ mandate was to invigorate a club for former student-athletes and improve the
ambiance of the NMSU ICA Hall of Fame. However, the members’ focus led to long conversations with
Dr. McKinley Boston and Nick Franklin, Vice President for University Advancement, about the need for
a fulltime fundraiser for NMSU Intercollegiate Athletics.
The NMSU Foundation, Inc. and NMSU Intercollegiate Athletics entered into a partnership where the
position of Associate Athletic Director for Development was created and Wayne Stickney was hired to
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lead the overhaul of NMSU ICA development effort. Mr. Stickney created an initial fundraising plan
targeting some key infrastructure changes. However, the first twenty-three months were spent primarily
mending relationships and building trust. Upon arrival, lingering issues with the lack of transparency were
evident.
A short assessment of the NMSU ICA development structure presented the following challenges:
The Aggie Athletic Fund raised unrestricted dollars
The AAF Board of Advisors existed, but lacked purpose and direction. This group consisted of ten
members who met monthly. The relationship with the executive committee needed nurturing.
Sport teams operated under the expectation of needing to generate 10% of their budgets.
The home of NMSU ICA fundraising was housed in the Alumni and Visitors Center creating both a
figurative and physical separation from the department.
Moves management was non-existent.
There was no major giving program.
With this understanding of the history and where we are today with NMSU Intercollegiate Athletic
fundraising, this document identifies the Aggie Athletic Club (AAC) that will support our journey to live
the mission of raising money and attracting friends in support of NMSU Intercollegiate Athletics.
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INTEGRATION WITH UNIVERSITY PLANNING EFFORTS
The effort to build a highly functional fundraising plan for NMSU Intercollegiate Athletics (ICA) must be
integrated with campus leadership. This includes missions, strategic plans, and goals that are set at higher
levels in the university.
The purpose of our campus is found in the New Mexico State University mission,
New Mexico State University is the state’s land-grant university, serving the educational needs of
New Mexico’s diverse population through comprehensive programs of education, research,
extension education, and public service.
This fundraising plan is inspired by the university mission. Our fundraising efforts will target supporters
from all walks of life in the effort to support the education of student-athletes and improve our
department’s ability to serve the community.
In concert with the university’s mission are the Goals for Success set forth by President Barbara Couture.
These goals are focused on improving the university through collaborative partnerships with all
stakeholders. Two of these goals inspire this fundraising plan. The first is,
Alumni and Friends – substantially increase the university endowment and alumni giving.
This goal is about increasing the number of donated dollars and quantity of donors to the university. This
plan seeks to create a series of solicitations and build an infrastructure that compliments this goal by
increasing dollars and attracting many more friends in support of NMSU ICA and the university.
The second goal is,
Culture of Pride – build a culture of pride in partnership and achievement in our classrooms,
studios, and laboratories and on our campuses, courts, and fields.
NMSU Intercollegiate Athletics serves as the front porch of the university, attracting the world to peer
into the rest of our home to discover the excellent academic programs that produce world leading
achievements. Our stakeholders’ affinity for our student-athletes, coaches, and programs create undying
loyalty and pride in not only our athletic endeavors, but bond fans together in support of the university as
a whole. Our fundraising staff is on the front line with stakeholders who influence the pervasiveness of
pride in our community. This plan seeks to enhance partnerships and build relationships that increase
support and pride for NMSU ICA and the university.
We continue peeling the layers of our onion …
The Department of Intercollegiate Athletics has operated under a strategic plan, called the Journey to
Excellence, for the last six years. The Journey to Excellence has three goals that also inspire this plan.
The first is Goal #7,
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“NMSU Athletics will develop the financial resources required to operate a premier athletic
program.”
Again, this plan seeks to increase giving from all stakeholders to NMSU ICA through a series of
solicitations and a complimenting infrastructure.
The second is Goal #3,
“NMSU will engage the New Mexico community in helping achieve our vision.”
Engagement is the key to creating raving fans of our athletic teams and the university. This plan seeks to
position our most valuable resources, student-athletes, coaches and administrators, in the communities of
New Mexico.
The third is Goal #8,
“NMSU will maintain operations and attitudes that support and promote superior customer
service.”
Customer service is at the heart of fundraising. An undying commitment to providing excellent customer
service will lead to increased funds for NMSU ICA and the university.
The university mission, Goals for Success, and Journey to Excellence provide the vision for this plan and
inspire the mission of the fundraising efforts. The NMSU ICA Development Office, referred to as the
Aggie Athletic Club (AAC) throughout this plan, will operate from a mission of raising money and
attracting friends in support of New Mexico State University Intercollegiate Athletics.
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GOAL #1: BUILD AN EFFICIENT SUPPORT SYSTEM FOR NMSU ICA
FUNDRAISING
The ultimate purpose of fundraising is placing donors on a giving continuum and strategically moving
those donors to higher levels of support. An enhanced and strategic infrastructure will allow us to better
move our donors to increased levels of giving. This section identifies the following objectives as ways to
build an efficient support system for NMSU ICA fundraising:
Objective 1: Consolidate all NMSU ICA fundraising efforts underneath one umbrella.
Objective 2: Create a budget for NMSU ICA Development.
Objective 3: Build a staff structure that will maximize NMSU ICA fundraising goals.
Objective 4: Build a fundraising brand that creates value for contributing to NMSU ICA.
Objective 5: Create accessible pathways to our fundraising staff.
Objective 6: Improve the process for monitoring contributions to NMSU ICA.
Objective 7: Create a Stewardship Program.
Objective 8: Create a volunteer structure that compliments the work of our paid staff.
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OBJECTIVE 1: CONSOLIDATE ALL NMSU ICA FUNDRAISING EFFORTS
UNDERNEATH ONE UMBRELLA.
We must consolidate all fundraising efforts underneath the umbrella of the Aggie Athletic Club. Instead
of each team managing a separate set of solicitations and stewardship programs, the umbrella structure
would create one booster organization that facilitates strategic solicitations throughout the year and
fulfills benefits and access based on total giving. Donors determine where their dollars go (I.e. Men’s
Basketball, scholarship, Equestrian, etc.) and are properly acknowledged.
Establishing the Aggie Athletic Club as the umbrella organization requires that the following sport-
specific clubs cease to exist:
Diamond Club Side Out Club
Sixth Man Club Aggie Golf 100 Club
Fastbreak Club Aggie Women’s Golf Club
Gold Medal Club Finish Line Club
Blue Ribbon Club Grand Slam Club
Goal Line Club Net Results Club
Football Success Corner Kick Club
Fund
The newly structured Aggie Athletic Club would focus on soliciting donations for the following NMSU
ICA units:
1. Scholarships 11. Softball
2. Baseball 12. Women’s Swimming and Diving
3. Men’s Basketball 13. Men’s Tennis
4. Women’s Basketball 14. Women’s Tennis
5. Cross Country 15. Women’s Track and Field
6. Equestrian 16. Women’s Volleyball
7. Football 17. Cheerleading
8. Men’s Golf 18. Pride of New Mexico/Roadrunner Review (Band)*
9. Women’s Golf 19. Sun Dancers (Dance Team)*
10. Women’s Soccer
* These two units are housed under the Music Department, but are an integral part of
the NMSU ICA family. This plan proposes treating them like a sport team in relation
to fundraising.
An account bearing the name for each unit above would be maintained in the NMSU Foundation, Inc.
Donors would have these options when choosing to join the Aggie Athletic Club. They would have the
option of determining which unit(s) to support.
Implementation Schedule
Announce change in fundraising structure on January 1, 2012 to be implemented for the 2012-2013
fiscal year.
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OBJECTIVE 2: CREATE A BUDGET FOR NMSU ICA DEVELOPMENT.
One of the major dysfunctions of NMSU Intercollegiate Athletics fundraising is the lack of an adequate
budgeting process. The record keeping has been unable to help predict expenses and revenues and we find
ourselves operating from a place of guessing to compose our budget. Added to this has been the unclear
ownership for who is responsible for contributing funds to the NMSU ICA fundraising effort.
This past summer, the NMSU ICA Development staff, in concert with Tina Byford at the NMSU
Foundation, Inc., pursued the creation of an NMSU ICA Development accounting structure in the
Financial Edge software application. A series of codes were created to accurately track revenues and
expenses. The coding system was a major accomplishment because this is the first time a tracking system
had been developed to account for expenses and revenues. This coding system will allow us to capture the
financial history of our fundraising system.
We have made the necessary strides to build the accounting infrastructure; however, we must also
establish a shared philosophy in what it will take to develop the funds we want to see accruing to our
program. An example that demonstrates why we must develop a shared philosophy is seen in the
determination that NMSU ICA Development/Aggie Athletic Club will deliver $500,000 net at the end of
the fiscal year 2011-2012. This target was set without input from the NMSU ICA Development staff and
represents a 40% increase in the net provided to NMSU ICA from the previous year.
Developing this shared philosophy might take into account that raising $1 typically requires 25%
investments to recruit that dollar (Association of Fundraising Professionals). It might also take into
account that significant investment in infrastructure today may keep the deliverable net low initially, but
will lead to increased fundraising in two to three years and beyond. We have developed a budget for fiscal
year 2011-2012 that includes a lean toward both these statements, but it is not realistic considering the
restriction of having to produce $500,000 after expenses. Unfortunately, we are in a waiting game that
requires a few years of strategic investment in our infrastructure and proper record keeping to identify
giving patterns.
The following are the areas of our budget:
AAC Operations
AAC Fulfillment
AAC Fundraising
Athletics Director’s Cabinet
Fulton Athletics Center Suites
Winners Circle
AAC Aggies in Paradise
AAC Membership Celebration
AAC Lujan Dinner
AAC Aggie shootout Golf Scramble
AAC Great Aggie Shootout Trap Shootout
This expense-sharing model would require the creation of a disclosure statement reflecting,
“20% of every donated dollar to NMSU Intercollegiate Athletic areas will be utilized by the Aggie
Athletic Club for recruitment and stewardship of donors.”
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Implementation Schedule
Initial creation of coding system took place in June 2011
Expense sharing model should be implemented July 1, 2012
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OBJECTIVE 3: BUILD A STAFF STRUCTURE THAT WILL MAXIMIZE NMSU ICA
FUNDRAISING GOALS.
Collegiate Consulting created “NAADD Membership Research: Best Practices and Peer Comparison
Analysis.” This analysis discovered that the average NCAA Division I – Football Bowl Series
Intercollegiate Athletic program employs 8.74 full-time fundraising-related employees and the average
NCAA Division I – Football Championship Series Intercollegiate Athletic program employs 11.03
fundraising-related employees. We need to build a staffing infrastructure that can adequately raise funds
for NMSU ICA. This plan recommends increasing the number of staff incrementally over the next few
years. The following table reflects the desired progression:
Ideal Fiscal Year11-12 Fiscal Year12-13 Fiscal Year13-14
Associate A.D. for Associate A.D. for Associate A.D. for Associate A.D. for
Development Development Development Development
Assistant A.D. for Coordinator for Director for Annual Giving Assistant A.D. for
Major Gifts Donor Services and Coordinator for Donor Major Gifts
Director for Annual Special Events Services and Special Director for Annual
Giving Coordinator for Events Giving
Coordinator for Development* Funds Receivable Coordinator for
Donor Services and Specialist Donor Services and
Special Events Special Events
Coordinator for Coordinator for
Development Development
Funds Receivable Funds Receivable
Specialist Specialist
Paid Intern Student Assistant Paid Intern Paid Intern
Paid Intern Paid Intern Paid Intern
Student Assistant Student Assistant Student Assistant
Student Assistant Student Assistant
*The Coordinator for Development is currently a contract position that has no benefits. This position will need to be
established a s full-time position with benefits in future years.
Implementation Schedule
The receptionist position should be hired as-soon-as-possible
The positions above should be created an hired by the first day of the respective fiscal years
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OBJECTIVE 4: BUILD A FUNDRAISING BRAND THAT CREATES VALUE FOR
CONTRIBUTING TO NMSU ICA.
The NMSU Foundation, Inc. commissioned the Communications Committee to assess and create an
intentional and interdependent look and feel for all related entities of the NMSU Foundation, Inc. The
charge also includes connecting this look and feel to that of the university and, in relation to NMSU ICA
Development/Aggie Athletic Club, to Intercollegiate Athletics. We cannot pause our branding efforts
while this endeavor moves forward. So, the following are development-related branding
recommendations:
Name
Aggie Athletic Club is the name of the NMSU Intercollegiate Athletics booster club.
Electronic Mail
Signature lines are prime real estate for disseminating a common brand for our department. The following
is an example of how each of the NMSU Intercollegiate Athletics employees’ signature lines should
appear in their electronic mail:
Go Aggies!
Wayne J. Stickney
Associate Athletic Director, Development
New Mexico State Intercollegiate Athletics
Office: (575) 646-5151
Cell: (575) 932-9419
stickney@nmsu.edu
Support your Aggies by purchasing Season Tickets and
becoming a member fo the Aggie Athletic Club
The rationale for creating a common brand in every employees’ signature line is that we communicate the
same information to our stakeholders. We enhance our focus on providing customer service by putting a
face to a name with our pictures. We also push people to support us through two means, ticket purchases
and joining our booster club.
Implementation Schedule
This name was changed in 2010
The electronic signature should be instituted at the next NMSU ICA all staff meeting
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OBJECTIVE 5: CREATE ACCESSIBLE PATHWAYS TO OUR FUNDRAISING STAFF.
One of our long-time supporters, Lynda Taylor, summed up a frustration many have had in relation to
NMSU ICA, “When I call, no one answers or gets back to me.” There are three entities that draw the most
visitors to our department, NMSU ICA Development, Ticket Office, and Sports Enterprises. We must
consider a strategic arrangement of the access to our programs both in terms of physical space and our
media.
Fulton Athletics Center
This building has thousands of visitors each year. All campus stakeholders visit this area for business with
the following entities:
NMSU ICA Senior Leadership Team Sodexo
NMSU ICA A.D.s Suite
NMSU ICA Development Office
NMSU ICA Aggie Athletic Club
NMSU ICA Marketing and Promotions
NMSU ICA Business and Finance
NMSU ICA Academic Advising Services
NMSU ICA Training
NMSU ICA Cheer Program
What people see when they first visit us is important. The Fulton Athletics Center entrance is a first
impressions point for many people and we should create a more intentional look. An initial
recommendation is to create a clear presentation of building occupants. The suite where the Athletic
Director resides should be branded as the “NMSU Intercollegiate Athletics Leadership Offices.”
NMSU Intercollegiate Athletics should hire a receptionist. There are two areas frequented by NMSU ICA
stakeholders, which include the Ticket Office and the Fulton Athletics Center. The Ticket Office has a
regularly scheduled staff and uniform, consistent presentation to the public. The Fulton Athletics Center
lacks a consistent, uniform look when a stakeholder visits. This recommendation would initially position
the receptionist in the NMSU ICA Leadership Office Reception Area. The person would be
knowledgeable of all activities of NMSU ICA and the Danny Villanueva Victory Club and direct visitors
according to their business. This person would also assist in fulfilling AAC benefits. Also, this person
would serve as the NMSU ICA Hotline operator during regular business hours.
The following are the tasks this position would fulfill:
Direct FAC traffic.
The department is in dire needs of one person who can direct traffic. This position would be located at
the entrance of the Fulton Athletics Center to greet and direct all traffic to that building. This purpose
is necessary for improving the service we provide all customers that frequent this space.
Operate NMSU ICA Hotline during business hours
This task requires the creation of a Hotline. The recommendation is that the (575) 646-GAME serve
as the hotline.
Serve as a donor generalist
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Donors frequent the FAC now that the AAC Office is located on the first floor. This position would
be responsible for presenting a great reception and fulfilling benefits in the absence of other AAC
staff.
Direct traffic to the Danny Villanuva Victory Club
This position would be in constant contact with Sodexo to ensure that customers and service
providers (I.e. Premier Distributing) gain appropriate access to the space.
Office Space
An office is a place to do business. The offices of our NMSU ICA Development staff need to be designed
for various processes (I.e. data entry, ) and have to be made presentable for visiting stakeholders. Donors
frequent our spaces.
Internet
Our website is where people visit us on the Internet. Even though is a part of our brand, it is a location
that we must make inviting. We need to make it a fun and easy place on which to have a relationship with
us. There are two websites sponsored by the NMSU Intercollegiate Athletic program.
www.nmstatesports.com is the department’s website and there is potential to roll the development efforts
into this site, but it needs an overhaul. In the meantime, www.aggieathleticclub.com is our official
development centered home on the Internet. The site provides the following information and services:
Organize information, including mission, goals, leadership information, etc.
Secure, online donations to various NMSU ICA areas
Volunteer information and signup form
Special event information and ability to purchase tickets to events
Recognition of donors
Implementation Schedule
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OBJECTIVE 6: IMPROVE THE PROCESS FOR MONITORING CONTRIBUTIONS TO
NMSU ICA.
NMSU ICA needs one central point of receiving for all funds contributed to scholarships and sport teams.
This must begin with the Intercollegiate Athletics development staff to ensure timely acknowledgement
and recognition of ICA donors. In order for this to take place, we would like to create a position that is
solely focused on improving and implementing a monitoring process for contributions to NMSU ICA.
This person would be housed in the NMSU ICA Development Office and report to the Associate Athletic
Director for Development. The following includes some of the responsibilities for this position:
1. All funds contributed to NMSU ICA areas must be delivered to the NMSU ICA Development Office
a. Deposited within 48 hours of receipt of money
b. Acknowledgement sent within 5 days of receipt of money
i. $1,000+ A.D.s Thank You
ii. $1 - $1,000 Associate A.D.
2. Pledge process
3. Invoicing for donations and special events
4. Reports and queries in razor’s edge
Creating this position will ensure synergy is created between the NMSU Foundation, Inc., NMSU
Intercollegiate Athletics, and the NMSU Ticket Office.
Implementation Schedule
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OBJECTIVE 7: CREATE A STEWARDSHIP PROGRAM.
A strong stewardship program is possible through the effective organization of benefits and access.
Intercollegiate Athletics is fortunate because people want what we have. They want access to our student-
athletes, coaches, and administration. Access and benefits are transactional tools for generating increased
support to NMSU Intercollegiate Athletics.
Trip to an Away Football Game
Traveling with the NMSU Football team is an amazing experience for contributors. They get to travel on
the same plane as the team and experience the atmosphere of NM STATE football at its best. These
experiences should be reserved for the best donors and prospects to NMSU ICA.
Away Football Game
Ohio University
UTEP
Auburn
Idaho (or UTSA or Texas State)
BYU
Idaho (or UTSA or Texas State)
Away Game Tickets
Parking
Parking is a highly desired benefit that motivates varying levels of giving to NMSU Intercollegiate
Athletics. The parking pass program is administered by the Aggie Athletic Club and includes access to
parking during Football and Men’s Basketball games, which include:
Parking AAC Name for # of Sport(s) Access Groups Access Groups
Lot Lot Spaces FY10-11 FY11-12
29 North Lot 306 Men’s Basketball AAC = $100+ AAC = $100+
30 Family Parking 1,818 Men’s Basketball
Lot and Football
32 C 75 Men’s Basketball AAC = $1,000+ AAC = $1,000+
33 A 600 Men’s Basketball AAC = $100+ AAC = $100+
and Football
38 B 464 Men’s Basketball AAC = $100+ AAC = $100+
and Football
39 Softball Parking 333 Football GLC = $240 AAC = $100+
Lot
87 & 88 FAC 471 Football AAC = $5,000+ AAC = $5,000+
WC = $350 Suites = $
Suites = $ SE = $
SE = $ A.Ds Guests = $
A.Ds Guests = $
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RV Parking Program
Many football fans enjoy bringing their recreational vehicles to games.
Hospitality Experiences
These experiences are attractive to many because there is usually free food and/or drink. In some cases,
there is access to the consumption of alcohol when there is not a possibility to do so in the general area of
a game. The purposes of hospitality experiences are to bring the who’s, who together in one room.
There are five hospitality experiences.
1. Danny Villanueva Victory Club Winners Circle
2. Danny Villanueva Victory Club Suites
3. A.D.s Patio Party
4. Men’s Basketball Hospitality Suite
5. Men’s Basketball Platinum Row
Leadership Group Membership
Tax Deduction
Priority Points System
AAC membership levels must include benefits and access that serve in the moves management process. A
tentative layout of membership levels and respective benefits and access is provided in Appendix :
Membership Levels.
Implementation Schedule
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20. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 8: CREATE A VOLUNTEER STRUCTURE THAT COMPLIMENTS THE
WORK OF OUR PAID STAFF.
Volunteers are the lifeblood of any intercollegiate athletic fundraising program. Volunteer management is
one of the more challenging endeavors because these are people who typically have multiple interests and
in many cases, full-time jobs that limit their ability to contribute their time and energy. We must allocate
time and resources to managing volunteers in a way that recognizes and rewards their commitment to our
program. However, before we get to the point of recognizing and rewarding, it is important to have an
infrastructure. We will focus on building the following five volunteers programs:
A.D.s Cabinet
Serve as advocates for NMSU Intercollegiate Athletics
Maintain annual membership in the Aggie Athletic Club/A-Club at a minimum $10,000 membership
level
Create opportunities to expand the major giving prospects
Advise the NMSU Intercollegiate Athletics leadership
The Aggie Athletic Club will have a Board of Advisors
Serve as advocates for NMSU Intercollegiate Athletics
Maintain annual membership in the Aggie Athletic Club/A-Club at a minimum $1,000 membership
level
Recruit and renew prospects to join Aggie Athletic Club/A-Club
Advise the NMSU Intercollegiate Athletics leadership
Aggie Core
In the truest sense, Aggie Core is the category of volunteers who compliment the work of our paid staff.
The impact of Aggie Core is an improved quality of the student-athlete experience and a deeper
connection with a group of people who want to make a difference. The Aggie Core volunteers help
compliment our efforts in the following areas:
Academics Administrative Tasks
One-on-one tutoring Assist with preparation for mass mailings
Group tutoring Answer office phones
Read textbooks onto audiotape Greet and assist office guests
Mentoring Prepare documents for meetings
Maintain office calendars
Archives
Identify and categorize photographs Hospitality
Research historical information Donate food
relating to the department, office, or Coffee/tea station maintenance
sport teams Event invitation phone calls
Event RSVP follow up calls
Technical Tasks Event setup
Data entry Event registration
Website content update Event teardown
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21. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
We classify our Aggie Core volunteers into the following three categories:
Continuing Volunteers
Some people have a passion for helping our student-athletes and are able to make a strong time
commitment. These volunteers have set schedules and are usually assigned higher level tasks and projects
because they are able to complete them from start to finish. An example of one our continuing volunteers
is Cathy Steele. Cathy was first introduced to us as the wife of one of our AAC Board of Advisors where
she expressed an interest to help. Cathy offered a skill set that allowed us to place her in a role that not
only helped us at our front desk, but also in a the role of creating office processes such as the efficient
organization of files. Cathy spends eight hours each week in our office and occasionally helps us with
special events. As a continuing volunteer, Cathy makes it possible for us to go that extra mile when
normally we would fall short of a goal.
Ad Hoc Volunteers
Some people want to contribute to helping our program; however, their time may be limited. We are
focused on creating niche volunteer opportunities that capitalize on peoples’ passion and skills. One
example of this involves the Dona Ana Camera Club. The challenge we face with several of our special
events is there is very little focus on capturing these events by way of photography because we are
understaffed and the event budgets typically do not provide for paying a photographer. Felicia
McCracken created a volunteer structure around recruiting individuals to commit to covering three events
each year. She presented this opportunity to the Dona Ana Camera Club and we received much interest.
George Matthews, a member, actually covered the Women’s 101 football clinic held in June.
Internships
We must create an internship program that utilizes student desire to pursue the intercollegiate athletic
profession as a career to enhance our efforts.
I.e. Abby Briggs
Implementation Schedule
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GOAL #2: INCREASE GIVING TO NMSU ICA
Asking people to give is the second goal and must take place in concert with building the fundraising
support system. We need to implement the cycle of identification, cultivation, solicitation, stewardship,
and mending and increase the number of donors to our programs. This section identifies the following
objectives as ways to increase giving to NMSU ICA:
Objective 9: Create a unifying message that inspires giving.
Objective 10: Create solicitation strategies for increasing Aggie Athletic Club memberships
Objective 11: Implement an efficient special events Schedule for NMSU ICA
Objective 12: Create a program that increases NMSU ICA major gifts.
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23. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 9: CREATE A UNIFYING MESSAGE THAT INSPIRES GIVING.
Intercollegiate Athletics is about positioning our student-athletes to inspire Aggie Nation. NMSU ICA has
400+ student-athletes, 85 full-time staff, countless volunteers, and many other people who want the
Journey to Excellence achieved. Imagine if all these people carried the same message. Imagine if this
message included both what the department is about and how a person could get involved to make a
difference. This message is summed up as the following,
NMSU Intercollegiate Athletics is about becoming one of the premier mid-major athletic
programs in the country through a commitment to broad based excellence. Our friends can help
us by purchasing season tickets and becoming a member of the Aggie Athletic Club.
Stakeholders are more likely to be inspired to support NMSU ICA units if they receive a consistent
message from every employee in the department. This is the message that should be weaved into all
discourse and other media.
Implementation Schedule
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24. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 10: CREATE SOLICITATION STRATEGIES FOR INCREASING AGGIE
ATHLETIC CLUB MEMBERSHIPS
The primary strategy for increasing annual support for NMSU Intercollegiate Athletics is increasing the
number of Aggie Athletic Club memberships. This requires a series of solicitations that take place
throughout the year with the intent of identifying, cultivating, soliciting, and stewarding members for the
Aggie Athletic Club. The following section presents these series of solicitations based on recruiting and
renewing members for the July 1, 2012 through June 30, 2013 (FY12-13) fiscal year:
Football Season Ticket Renewal, including AAC Membership Push
The football season ticket renewal mailing presents the first opportunity to solicit AAC members for
FY12-13. This mailing must include a focus on pushing membership in the Aggie Athletic Club by
connecting membership to receiving a parking pass for the season. This requires the membership benefits
and access be determined for the fiscal year 2012-2013 before the mailing is disseminated.
Key Date(s):
Renewal mailed Thursday, March 1, 2012
AAC Annual Membership Drive –
The AAC Annual Membership Drive is a volunteer-driven campaign to recruit and renew members for
FY12-13. The membership drive kicks off with a mailing to the following entities:
AAC members from FY10-11 (renew)
AAC members from previous giving years, but not members in FY10-11 (recruit)
All former NMSU NCAA student-athletes (renew and/or recruit)
All past donors to specific sports (recruit during first year)
AAC Board of Advisor members and additional volunteers focus on engaging and soliciting the above
prospects. This is a six week campaign has a competitive spirit where volunteers compete in teams and
receive prizes based on attaining certain milestones.
Key Date(s):
Kick-Off on Monday, May 7, 2012
Complete by Monday, June 18, 2012
Joint NMSU Alumni and Aggie Athletic Club Membership
A joint membership between the NMSU Alumni Association and Aggie Athletic Club has existed for a
few years. This arrangement must be studied to determine how it may better be enhanced for both
partners.
Men’s Basketball Season Ticket Renewal
The men’s basketball season ticket renewal mailing presents a fourth opportunity to solicit AAC members
for FY12-13. Twelve Pan American Center men’s basketball seating sections (107,108, 109, 110, 111,
121, 122, 123, 124, 125, MF1, and MF2) are considered Aggie Athletic Club seating areas. Every seat in
these sections requires seat purchasers to be a member of the Aggie Athletic Club at a certain level. There
are 3,382 total seats where, if 100% of every required AAC donation is collected, the potential revenue is
$656,300 in memberships.
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25. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Key Date(s):
Renewal should be mailed in July or August of 2012
AAC Student-Athlete Phone-a-Thons
The student-athlete phone-a-thon places each sport team in a calling room over a two-night period where
student-athletes are fed dinner and participate in calling three groups of people, which include:
Individuals who have already given to their team for the year. Student-athletes engage and thank
these individuals for their support.
Ten people from their social network. An electronic form is distributed by the coaching staff where
each student-athlete provides contact information for ten people from their social network. The
student-athletes engage and solicit their contacts to join Aggie Athletic Club.
Former student-athletes. Student-athletes engage and solicit former student-athletes from their sport
to join Aggie Athletic Club.
The benefits of the student-athlete phone-a-thon include that student-athletes develop an appreciation for
giving back to their alma mater and that allow NMSU ICA to connect with more stakeholders. The
connection a student-athlete may develop with a former student-athlete will be more impactful than the
connection a staff member could develop. Additionally, the student-athlete phone-a-thon increase Aggie
Athletic Club memberships by connecting with student-athletes’ social networks. This is a group of
people NMSU ICA has traditionally neglected.
Key Date(s):
Student-athlete phone-a-thons should take place August 2012 through November 2012
AAC End-of-Year Solicitation
The AAC End-of-Year Solicitation reminds prospects and donors to make their contributions before
December 31 to ensure their donation is counted in the current tax year. This solicitation should target:
Current FY12-13 AAC members (increase)
AAC members from FY11-12 (renewal)
AAC members from previous giving years, but not members in FY11-12 (recruit)
All former NMSU NCAA student-athletes (recruit and/or renew)
All past donors to specific sports teams (recruit during first year)
Key Date(s):
Wednesday, November 28, 2012 … mail letters/emails
The following table reflects approximate numbers of AAC members since fiscal year 2010-11, delineated
by membership level:
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OBJECTIVE 11: IMPLEMENT AN EFFICIENT SPECIAL EVENTS SCHEDULE FOR
NMSU ICA
All special events will become the responsibility of the Aggie Athletic Club. Special events are portals for
accessing student-athletes, coaches, and other stakeholders. There are three types of special events:
Fundraiser
These special events make money, generate a significant net, and have a large cost to attend. The
following are special events classified as NMSU Intercollegiate Athletic fundraisers:
Aggies in Paradise
Lujan Dinner
Aggie Shootout Golf Tournament
Great Aggie Trap Shootout
Aggie Memorial Stadium Seat Cushion Program
Aggie Memorial Stadium Cleaning
Friendraiser
These special events are break-even events, have no net and no loss, and have a nominal cost to attend.
The following are special events classified as NMSU Intercollegiate Athletic friendraising events:
Aggie Caravan
Las Cruces Football Signing Celebration
Albuquerque Football Signing Celebration
NCAA Watch Parties
Fall Sports BBQ
o Women’s Volleyball
o Women’s Soccer
o Football
o Cross Country
Winter Sports
o Men’s Basketball
o Women’s Basketball
Spring Sports
o
Celebrations
Stewardship
These special events are loss leaders, lose money, and have no direct cost to attend. The following are
special events classified as NMSU Intercollegiate Athletic stewardship events:
Men’s Basketball Hospitality Suite (all games, 1hr before game and halftime)
Danny Villanueva Victory Club Winner’s Circle membership model
Eliminate selling of individual memberships; instead, include memberships as benefits of AAC
membership levels
# of Passes FY12-13 FY13-14
2 passes $1,000 - $2,499 $2,500 - $4,999
4 passes $2,500 - $4,999 $5,000 - $9,999
6 passes $5,000 + $10,000+
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28. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Social at department VIP’s home
Access to our coaches and administrators is important to many supporters and must be structured in a
way that motivates the highest level of support. We will host socials at the following coaches and
administrators’ homes for AAC members at the listed levels:
Home AAC Total Membership AAC Sport Membership
McKinley Boston $10,000 $5,000
DeWayne Walker $5,000 $2,500
Marvin Menzies $5,000 $2,500
Mark Trakh $2,500 $1,000
Michael Jordan $2,500 $1,000
Wayne Stickney
Socials with student-athletes
Access to our student-athletes is important to many supporters and must be structured in a way that
motivates the highest level of support. We will host the following special events for AAC members at
the listed levels:
Event AAC Total Membership AAC Sport Membership
Donor & Student-Athlete Dinner $10,000 $5,000
WVB post-game pie and coffee $1,000 $500
WBB post-game pie and coffee $1,000 $500
Former FB Players Pre-Game Reception $100 $100
Softball/Baseball BBQ $1,000 $500
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29. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 12: CREATE A PROGRAM THAT INCREASES NMSU ICA MAJOR GIFTS.
NMSU ICA is in desperate need of developing a major giving program that proactively creates
renewable, sustainable, and continuing sources of income for the NMSU Intercollegiate Athletic
department.
Relationship to Aggie Athletic Club
Any portion of a major gift made within the current fiscal year will also be recognized as an annual gift
and give the donor membership in the Aggie Athletic Club at an appropriate level.
CAUTION: It is very important that major gifts not replace a donor’s usual annual gift. The goal
is to secure major gifts in addition to annual gifts.
Structure of the Major Giving Program
Major gifts are significant donations in support of NMSU Intercollegiate Athletics. In order to motivate
donor giving, the following strategies will be implemented:
Lifetime Giving Recognition Program
The cumulative sum of contributions by an individual is considered their lifetime giving to NMSU
Intercollegiate Athletics. The NMSU Intercollegiate Athletics Lifetime Giving Program is designed to
recognize individuals’ lifetime giving to NMSU Intercollegiate Athletics. This program will provide the
benefits and access respective of the following giving levels:
$1 Million+ Level $500,000 - $999,999 Level
Invitation to the Lifetime Giving Program dinner Invitation to the Lifetime Giving Program dinner
Recognition on the Lifetime Giving Program Recognition on the Lifetime Giving Program
board board
$250,000 - $499,999 Level $100,000 - $249,999 Level
Invitation to the Lifetime Giving Program dinner Invitation to the Lifetime Giving Program dinner
Recognition on the Lifetime Giving Program Recognition on the Lifetime Giving Program
board board
The following methods of giving will be utilized in determining an individual’s cumulative giving:
Annual gifts
Large, one-time donations
Charitable gift annuity
Charitable remainder trust
Charitable lead trust
Retirement plan assets
Life insurance policies
Remainder interest in your home
Pledges
We recognize that by being flexible in how we recognize lifetime giving, we will better steward our
donors.
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Endowments
The minimum amount of money to start an endowment at NMSU is $10,000. Beginning July 1, 2012, the
minimum will be $15,000 and beginning July 1, 2013, the minimum will be $25,000. Endowments are
important investments that secure the future of NMSU Intercollegiate Athletics. Endowment investors
will receive a statement of earnings from the NMSU Foundation, Inc. in December. Endowment investors
will also be invited to attend the NMSU ICA Endowments Social.
Endowments allow the NMSU Intercollegiate Athletic department to create sources of income that will
ensure excellence. The following are available endowments in the department:
Student-Athlete Scholarship Endowments
1. Position Endowments
The total cost of funding an NMSU scholarship today is $12,000. Although there are different
ways to endow a student-athlete position, the ultimate cost of the endowment is $250,000. This
endowment will be named after the donor.
I.e. Bob Porter (father) and Brenda Porter (daughter) teamed up to create the NMSU Men’s
Basketball Bob and Brenda Porter Point Guard Scholarship. The principal value of this
endowment is $300,000, which yields $12,000 to fund this position.
2. Book Scholarships
3. Summer School
Endowments in the Academic Advising Center
One area of great need for NMSU Intercollegiate Athletics is student-athlete academic support. The
following three endowments are designed to enhance our ability to provide a quality academic
experience to our student-athletes:
1. Academic Support Coordinator = $500,000
This contribution will establish an endowment to fund an Academic Support Coordinator
position. The coordinator is instrumental in providing academic and emotional guidance to
student-athletes. The Academic Advising Center will be named after the donor who creates this
endowment.
2. Academic Enhancement Fund = $10,000 (FY12-13 = $15,000; FY13-14 = $25,000)
This contribution will establish an endowment that will support academic enhancement areas,
such as individualized tutoring, mentor programs, etc. Each endowment will be named after the
donor.
Endowments in our Support Services
The following three endowments will allow our department to keep up with the need to upgrade and
purchase new equipment to support our student-athletes:
1. Strength and Conditioning
2. Athletic Training
The following methods of giving will be available in helping donors make their contributions to
endowments:
Charitable gift annuity
Charitable remainder trust
Charitable lead trust
Retirement plan assets
Life insurance policies
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31. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Remainder interest in your home
Pledges
We recognize that being flexible in how we allow donors to make their contributions will lead to an
increased level of support.
Facility Naming Opportunities
There are several buildings and rooms that NMSU Intercollegiate Athletics has the ability to name after
benefactors. When a donor chooses make a donation to name one of these facilities, the contribution will
be utilized in the following ways:
Current Use
Endowment
Renovation
The following available building naming opportunities for our stakeholders:
1. Pan American Center
2. Aggie Memorial Stadium Field
3. Football Coaches Office
4. Practice Gym
5. Tennis Center
6. Track and Field Complex
7. Softball Complex
8. Baseball Complex
9. Soccer Complex
10. Natatorium
The following are available room naming opportunities for our stakeholders:
1. Football Meeting Building
The following methods of giving will be available in helping donors make their contributions to name a
facility:
Charitable gift annuity
Charitable remainder trust
Charitable lead trust
Retirement plan assets
Life insurance policies
Remainder interest in your home
Pledges
We recognize that being flexible in how we allow donors to make their contributions will lead to an
increased level of support.
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32. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
GOAL #3: ENHANCE PARTNERSHIPS AND BUILDING RELATIONSHIPS
IN SUPPORT OF NMSU ICA
Collegiality is a philosophy of building relationships through unifying people through respect for their
abilities and developing commitment to a common purpose. The university setting demands a
commitment to collegiality. . This section identifies the following objectives as ways for enhancing
partnerships and building relationships in support of NMSU ICA:
Objective 13: Create a support structure for engaging the community.
Objective 14: Identify on-campus, interdependent partners.
Objective 15: Identify off-campus, interdependent partners.
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33. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 13: CREATE A SUPPORT STRUCTURE FOR ENGAGING THE
COMMUNITY.
Strategically placing our student-athletes, coaches, and administrators in engagement opportunities is a
full-time job. We should create a position that focuses on creating an inventory of engagement
opportunities both on- and off-campus and on coordinating our resources to participate in engagement.
The benefit of doing so will be the consistent delivery of a unifying message and an improved emotional
connection with our stakeholders.
The careful maintenance of goodwill with the community is important to emotionally preparing people to
make contributions to NMSU Intercollegiate Athletics, whether through purchasing tickets or joining
Aggie Athletic Club. Imagine if each head coach engaged the community on an average of at least once a
week. This would mean fifteen coaches delivering a unified message on what we are trying to do and how
people can get involved through over 780 mediums a year. Realizing the impact of this requires a position
committed 100% to community engagement.
The title of this position could be Community Engagement Coordinator and the following responsibilities
could be assigned:
Create and maintain an inventory of on- and off-campus engagement opportunities
Ensure each opportunity is photographed and placed on NMSU ICA department Internet and social
media
There are few areas in which this position could be housed. It is recommended that this position report to
the Associate Athletic Director for Development for its first few years of existence to ensure the efforts
are relationship-building focused and funnel into the development cycle.
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34. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 14: IDENTIFY ON-CAMPUS, INTERDEPENDENT PARTNERS.
We must purposefully connect NMSU Intercollegiate Athletics and Development to the rest of the
university campus.
NMSU Foundation, Inc.
Areas of Collaboration: Accounts receivable, planned giving, annual fund, special events, branding
Alumni Relations/Association
Areas of Collaboration: Joint membership, Aggie Caravan, Away football games, home tailgates,
WAC Basketball Tournament
Housing and Residential Life
Areas of Collaboration: Pep Rallies, Aggie Madness, Welcome Back BBQ
Presidential Special Events
Areas of Collaboration: Away football games
ICA Media Relations
ICA Marketing and Promotions
Aggie Vision/KRWG Television
Pan American Center Special Events
Police Department
Parking Office
Ticket Office
Sports Enterprises, Inc.
Dormie Marketing
NMSU Golf Course
Admissions
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35. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
OBJECTIVE 15: IDENTIFY OFF-CAMPUS, INTERDEPENDENT PARTNERS.
We must purposefully connect NMSU Intercollegiate Athletics and Development to the Las Cruces
Community and the State of New Mexico.
Las Cruces Chamber of Commerce
Areas of Collaboration: After Hours events at NMSU Golf Course and Danny Villanueva Victory
Club
Las Cruces Convention and Visitor’s Bureau
Areas of Collaboration:
County Offices
Areas of Collaboration:
City of Las Cruces
Areas of Collaboration:
New Mexico Legislature
Areas of Collaboration: Legislative Basketball Game
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23 MONTH REVIEW OF ACTIVITY
January 15, 2010
FSF formed
Office location … internal office space in the Academic Advising Center
Observation and data collection
Initiated HR process to post position of Donor Services and Special Events
Spring game weekend
Assessment of Board of Advisor leadership
February 2010
March 2010
1st trip to Albuquerque; spent time with alumni/supporters: Larry Lujan, Pervis Atkins, Charlie
Rogers, Walter Hines, Lorenzo Moreno
Travel to WAC Basketball Tournament and hosted Pep Rally, highlighted by President Barbara
Couture, Head Coach Marvin Menzies, and the pep band and cheer team
Hosted NCAA watch party
April 2010
Received and reviewed applications and selected interviewees for Donor Services and Special
Events
May 2010
Interviews for Coordinator of Special Events and Donor Services position
June 2010
Hired Donor Services and Special Events position
Lujan Dinner – solo
Wayne attended NACDA Conference in Anaheim, CA
Hosted Paul and Meg Harkins at the Great Aggie Trapshoot in Gallup, NM
July 2010
Defining Coordinator for Donor Services and Special Events role
August 2010
Acquisition of AAF student assistant
Premature occupation of new office space in the NMSU ICA Leadership Offices
Facilitated first NMSU ICA Student-Athlete Phone-a-Thon; football pledged $10,000, received
$7,500
1st major donor visit and solicitation – Clyde Walker in Seattle, WA
AAF renewal sent
September 2010
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37. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Created collection of Men’s Basketball Seats and AAF seat donations at same time
October 2010
Hosted the first AAC Board of Advisors reception at the residence of the Associate A.D. for
Development
November 2010
Appointment of Brenda Porter as AAC BOA President
Created the first priority list, based on giving, motivating purchase of 85 WAC Basketball
Tournament all session passes.
Initiated development of www.AggieAthleticClub.com
December 2010
January 2011
February 2011
Winners Circle/Suites officially transitions under Wayne’s leadership
President commissioned Aggie Spirit Game Day Experience Task Force
SAP – Equestrian
Soft launch of www.aggieathleticclub.com
March 2011
Hosted the NMSU WAC Basketball Tournament Fan Reception Pep Rally
SAP – Women’s Volleyball
April 2011
Associate A.D. for Development represented NMSU ICA at the NCAA Men’s Basketball
Tournament
Hosted 2nd AAC Board of Advisors Social at the residence of President Brenda Porter and John
Hudson
Winners Circle Renewals
SAP – Women’s Swimming and Diving
Initiated renewal of Winners Circle memberships
May 2011
Associate A.D. for Development assumes responsibility for primary staff support of Aggie Spirit
Game Day Experience Task Force
Hosted 1st Aggies in Paradise
June 2011
1st Annual AAC Membership Celebration
Facilitated the Great Aggie Shootout Golf Tournament
Improved branding of Football Season Ticket Renewal and included AAC Membership options
on renewal form
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38. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
Note: The parking benefit is the primary carrot that motivates AAC Memberships during football
season
Wayne and Kyle attended NACDA Conference in Orlando, Fl; ECU Pirate Club inspires
excellence
Hosted Audrey Buck and Rick Pratt at the Great Aggie Trapshoot in Gallup, NM
Official launch of www.AggieAthleticClub.com
Ended fiscal year with 397 members to AAC
Ended fiscal year with 26 FSF members, generating $130,000
Created Development Coordinator Position
Hosted 5th Annual Lujan Dinner
July 2011
Trip to Albuquerque to ask six individuals to join A.D.’s Cabinet
Associate A.D. for Development acquires sports supervisor responsibilities for Equestrian
Associate A.D. for Development acquires sports supervisor responsibilities for Cheer Team
August 2011
Associate A.D. for Development delivers ASGDETF Report of Recommendations to President
Couture
September 2011
Associate A.D. for Development acquires NMSU ICA liaison responsibility for ASNMSU
Hosted 1st Former Football Players Pre-Game Reception
October 2011
1st major gift ask
Launched first AAC Membership Drive in 10 years
November 2011
FSF part-time employee
End-of-Year “Thank You” and Solicitation
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39. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
APPENDIX : MEMBERSHIP LEVELS FY11-12
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40. NM STATE INTERCOLLEGIATE ATHLETICS FUNDRAISING PLAN
APPENDIX : COMMUNITY ENGAGEMENT SCHEDULE I.E.
Head Coach: Off- Head Coach: On-
Week of … Special Events: ICA & Football campus campus
February 28, 2011
March 7, 2011 Throw 1st Pitch
March 14, 2011
March 21, 2011
March 28, 2011
April 4, 2011
April 11, 2011
April 18, 2011
April 25, 2011 Spring Game Weekend
May 2, 2011
May 9, 2011
May 16, 2011
May 23, 2011
May 30, 2011
June 6, 2011 Lujan Dinner/Aggie Shootout
June 13, 2011
June 20, 2011
June 27, 2011
July 4, 2011
July 11, 2011
July 18, 2011
July 25, 2011
August 1, 2011
August 8, 2011
August 15, 2011
August 22, 2011 Fall Sports Kickoff
August 29, 2011
September 5, 2011
September 12, 2011
September 19, 2011
September 26, 2011
October 3, 2011
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