The document discusses how distributed computing using grids and cloud computing will change the media world. It outlines how virtualization of resources, open source components, billing systems, service level agreements, and infrastructure as a service allows for commercial grids. This enables increased efficiency, flexibility to deal with demand surges, and opportunities for applications to rapidly develop and deploy using scalable processing, bandwidth, and storage resources. However, there are also cons such as high provider lock-in and reliability issues. The document questions what other new resource types like mobile devices could enable when added to grids.

1. How distributed computing will change the media world NEW MEDIA DAYS 2008 The Grid Radarstation | Enterprise Development Group October 2008

2. Oleg Podsechin NEW MEDIA DAYS 2008 Today’s Grid opportunities Radarstation | Enterprise Development Group October 2008

3. Virtualization of resources Virtualize the entire machine using Xen, VirtualBox, VMWare Enabling the Commercial Grid

4. Open Source Components and Standard APIs No hidden fees such as OS license costs Enabling the Commercial Grid

5. Billing to enable utility computing No set-up costs, credit cards accepted Enabling the Commercial Grid

6. Service Level Agreements Guaranteed uptime and compensation for downtime Enabling the Commercial Grid

7. Grids power what has become known as Cloud Computing Enabling the Commercial Grid

8. Infrastructure consists of Middleware and Resources Until recently all Applications ran on top of bespoke Infrastructure Now Infrastructure provision has become a service (IaaS) Infrastructure as a Service Infrastructure

9. Infrastructure Providers Amazon is now a major provider, together with Joyent , GoGrid and others Source: Amazon.com Inc

10. Increased efficiency in resource utilization Pay for what you use - low initial investment means organic growth Great for dealing with surges in demand e.g. viral campaigns Still more expensive than colocation hosting High degree of lock-in to a provider despite open protocols Difficult to compare providers like for like; reliability and SLA issues Data protection issues Pros and Cons

11. Infrastructure Provider as an ISP

12. FriendFeed – social network aggregator Dropbox – secure file backup and syncing Animoto – music videos from photos Smugmug – high quality, secure photo sharing eyeOS – browser based web OS Gnip – update notification 3Tera – infrastructure components Abiquo – grid and cloud computing middleware Applications and Enablers: Examples

13. Applications and Enablers: Screenshots eyeOS 3Tera AppLogic

14. Infrastructure Providers allow for rapid development and deployment of Applications that require Processing, Bandwidth and Storage resources that can scale These Apps have the opportunity to surpass incumbent players Processing @home projects, Sun Grid Bandwidth Content Delivery Networks Storage Backup and file sharing services What about other types of resources in the grid? Mobile terminals, sensors, new input devices … Potential for Disruption