Group 8 developed a new snack called Bhel Dhamaka. They tested different ideas before selecting Bhel Puri since it was not widely available pre-packaged. An online survey and testing at Chillout received positive feedback. A marketing strategy was created using social media, emails, advertisements, and offers. The product was test marketed at Amrita School of Engineering and saw analysis of business results. Group members divided roles across marketing, cooking, photography, and finances to launch Bhel Dhamaka.

1. NEW PRODUCT
DEVELOPMENT - BHEL
DHAMAKA
Brought to you by Group 8

2. IDEA GENERATION
Jackfruit Nutribar
Home made Chocolates
‘Kaallan’
Bhel Puri

3. IDEA SCREENING
Jackfruit Nutribar – Seasonality of jackfruit.
Home-made chocolates – Costs over returns
Kaallan – It did not work out well.
Bhel Puri - Available only in sealed packets here.

4. COMPETITORS
 Similar Products but not the Same
Product.
 Sev Puri at Chillout.
 Dahi Samosa at Chillout.

5. CONCEPT
DEVELOPMENT &
TESTING

6.  Online Survey
Responses for NPD-
MarketResearch-
FormResponses.pdf

7. We tested Bhel Dhamaka at Chillout.
We were provided with an good result.

8. MARKETING
STRATEGY

9. MARKETING STRATEGY
A heady mix of promotion strategies followed:
Social Media Marketing (Facebook, Twitter, Blog, Whatsapp)
Email Marketing
Viral Marketing
Word of Mouth
Advertisements-Posters
Offers – 1 plate sukka free with 2 plates of Bhel Dhamaka

10. OUR FACEBOOK PAGE

11. ANALYTICS ON FACEBOOK

12. EMAIL MARKETING

15. WHATSAPP

16. OUR
BLOG
https://bheldhamaka.wordpress.com/

17. OUR BLOG - ANALYTICS

18. OUR TWITTER PAGE

19. POSTERS
The tree in front of ASB
At Amrita School of
Engineering

20. PRODUCT DEVELOPMENT

21. TEST MARKETING

22. COMMERCIALIZATION &
PRODUCT LAUNCH
Amrita School of Engineering,
12.35 pm – 1.35 pm
ASB Parking Lot, 4.30 pm
– 5.30 pm

23. ANALYSIS OF OUR BUSINESS

24. TEAM MEMBERS & THEIR
ROLES
The
Marketing
Dream Team:
• Word – of-
mouth
• Online
The
Cooking
Experts
The
Photograph
er
The
Finance
People