Greenz Weekend is an event that encourages attendees to think about the good things in Japan, talk to neighbors, and make the most of the chatty afternoon time. The schedule includes check-in, travel reports and Q&A, a break, fishbowl talks, and check-out. Attendees are asked to sit close together and consider "the good things about Japan" in preparation for discussions. The event aims to provide opportunities to talk, gain insights, and have an enjoyable afternoon.

1. Welcome to
greenz Weekend
greenz Weekendへようこそ！
さっそくですが、みなさんに3つのお願いがあります。
① 満員御礼。椅子を詰めてお座りください。
② 「日本のいいところ」について、
なんとなく考えておいてください。
③ となりの人と話す機会がありますので、
今のうちに話しておくのもオススメです。

2. o
Welcome t
greenz Weekend
日曜昼のペチャクチャ時間
話して、気づいて、楽しい午後を！

3. TIME TABLE
11:10 チェックイン
11:20 旅の報告 + Q&A
12:00 休憩
12:10 金魚鉢トーク
13:20 チェックアウト
13:30 終了

4. 2011 Jun english 閉鎖 ...
2011 Sep green d rink s E n gl ish も う やら な いん で すか ー？
昨年末はいろいろフォローが出来ず申し訳ありませんでした。
2012 Jan
今年は日本の素晴らしいプロジェクトをどんどん海外に発信してゆきた
いと思っています。ぜひそのときはご協力いただけると嬉しいです！
※いつも柿本さんの存在は話題になっています、頼りにしています！
今年もどうぞ、よろしくお願い致します。
2012 Apr お花見 KICK OFF !!!
2012 Jun greenz TOUR !!!

5. キーワード
LOCALITY
“Sense of Community”

7. SCHEDULE
11 Mon RocketHub / Green Spaces New York
12 Tue Fast Company / Green Drinks New York
13 Wed With Love From Brooklyn / NY Art Beat
14 Thu COLOR NY / STORY / FEAST

8. Morgan Clendaniel
editor of Co.Exist

9. Fast Companyって？

10. Jerri Chou
co-founder of The Feast

11. FEASTって？

12. Brian Meece
co-founder and CEO of RocketHub

14. ONE THING TO SHARE
G O LO CA L!

15. Hello！
since 2006

16. As
Sa
Pos nta
sib As
le !
YOSH (Yoshihiro Kanematsu)
Editor-in-Chief of greenz.jp
Author / Content Director / Facilitator
Speaker of TEDxTokyo yz, World Shift Conference etc...
Organizer of Green Drinks Tokyo, Designers Accord Tokyo Town Hall etc...

18. The rising of
“MY PROJECT”
Kickstarters
“After 311, we’ve remembered to create a future with our own hands. And it’s fun!”

19. What is MY PROJECT ?
Toward big social change,
every individual can be a
project kickstarter of
their own interest with an
authentic leadership.
More than 100 interviews
↪ in our MYPROJECT SHOWCASE series.
We c o v e r v a r i o u s t o p i c s l i k e f a r m i n g / c o m m u n i t y -
development / food /design / mobility / energy / social media
and social good / preserving naturesocial inclusion for the
handy-capped / care for elderly people etc...

20. Purpose of my trip
I hope to collaborate with diverse media platforms to bring
innovative “MY PROJECTS” and inspiring stories that are little-
known outside Japan to a wider, international audience. (Also
hope that can contribute for your benefit, too.)
2011 was a year to reflect on the “important things in life”, 2012 will be a year where cooperation
and contribution will be key in creating an impact and making concrete changes in Japan. We are
shifting from competition to co-creation. It’s only a matter of time before these changes start
impacting the society’s structure and create shifts. Japan has the opportunity to be a key-player
and model for the rest of the world.
I know the world is familiar with our culture like Manga etc... But not enough information about
social innovation and social change from Japan is being communicated effectively to the rest of
the world.
So we are working hard on establishing a community of committed translators, writers and editors
and we believe that our combined passion will enable us to introduce Japan’s unique and
innovative social design ideas to make differences.
The world isn’t aware of Japan’s positive outlook?

21. Our Mission
Supporting the pioneers
of today who are creating
a wonderful future with
“Good Ideas”.
In addition to a web media “greenz.jp” and books “Social Design”, (where ideas are
SOCIAL DESIGN
shared), we host “green drinks Tokyo” (a face-to-face event where ideas intersect) and
“green school Tokyo” (a series of classes to take ideas into action.)
We believe that each "Good Idea" has the power to affect people in positive ways. With
this built-up power, we believe society will move into a positive direction.
Support seeds of ideas
0%
until an idea becomes a big success
100 %

22. An Eco-System for Social Innovation
to make ideas happen with their own hands.
ACT
Workshop & School
INTERSECT
Party & Event
SHARE
Magazine & Publication

23. “One of the most influential media about
social innovation in Japan.”
*Official Contributor for TreeHugger.com (2008-2009)
150,000
150000
112500
75000
Unique Users (monthly)
37500
0
2006 2007 2008 2009 2010 2011 2012
Unique Users monthly 150,000 A l e x a Tr a f f i c R a n k i n g 30,000
Facebook Fans 14,000 To t a l A r t i c l e s 4,000

24. Our Readers
50s∼ ∼10s
3% 4%
Public Service 3%
Executives 3% Other
40s 14%
11% NPO/NGO
staff 4%
Office
F Worker
M 42% 30s 20s
Self-employed
10%
37%
26%
58% 57%
Students
29%
Gender Age Occupation
O ff ice Emp loyees and Stu dents in their 20 s an d 30 s

25. Our Readers
Futur e- oriented
In fl uenc e r
Pr os u mer
MY P RO JEC T K i ck s tart er
はい
94%
Lo ya l f a n o f green z .jp
We a re a co mmun ity of S o cia l In novators.

26. Testimonials
A plac e where soc ia lly-con sc i ou s i ndi vi du al s
from v arious sk ills a nd b a ck grou nds c on ne c t .
Kazuhumi Nagai
Designer / HAKUHODO DESIGN inc
Barometer of i nter es ting thi ngs ha ppening now.
Hima Furuta
Producer / Umari inc.
A s oc ial m ov em ent is ha s been c ul t i vat ed an d b ee n b o rn h er e!
Hayato Ikeda
Blogger
We a re a co mmun ity of S o cia l In novators.

27. We introduce good ideas with
Sur Lov Inn
p rise ova
e t ion
Charming and worth spreading Based on personal compassion “Serving more than two ends”
WHILL
A new dimension
in personal mobility
WHILL (a combination of “will” (future) and “wheel”) is a
stylish electric wheelchair attachment designed with a user-
friendly focus. A unique motor enables seamless rotation
and fluid and flexible movement - with a top speed of
20kmßh and a range of 5km. WHILL enables users to more
freely explore their city.

28. HUBChari
Business with homeless people
refurbishing abandoned bicycles
A college student created HUBchari (chari is slang for
bike) to turn abandoned bicycles into a business
opportunity for homeless people. Responding to 200
homeless deaths per year, Ms Kawaguchi Kana felt that
these individuals have a lot of potential, and saw bicycle
repair as providing needed employment and recycling
discarded bikes.
ISHINOMAKI 2.0
A free magazine breathes fresh area
into disaster-struck city in Tohoku
‘ISHINOMAKI 2.0 VOL. 0’ is a free magazine filled with interviews from Ishinomaki residents
affected by the 2011 Tohoku earthquake. The publication is the product of a group of creative
directors and architects with a focus on imagining a better future. The project also lead to a
series of urban renewal projects, including homestays for visitors, the renovation of a bar, a
one day only restaurant with a French chef from Tokyo, workshops including carpentry and
DIY repairs, plus outdoor movie screenings. This project highlights the power of design and
community for disaster recovery.

29. Aeru Ie Tsuku
Traditional high-quality Design your community
clothing for children interactions
Traditional Japanese crafts, once household staples, now have a Construction of a new home often disrupts the existing
reputation for being rare and expensive. As a result, a treasured neighbourhood with noise, road blocks, and dust. Ie Tsuku is a project
culture of artisanship is fading. Aeru was founded with the aim of that positively disrupts this situation by creating opportunities to
keeping traditional craft techniques alive through their use in high- start a healthy relationship with the neighborhood while the house is
quality clothing for children. under construction. Activities such as nail art classes are hosted by
future residents and posted on a notice board on the construction
site.
Machi no Keaton
Hoikuen
A charming apps for
children with special
Innovative city daycare needs
Machi no Hoikuen is a nursery, gallery and cafe that brings together Keaton.com develops iPhone and iPad apps in response to children
neighbourhood residents, from seniors to students, to contribute to with special needs such as attention deficit hyperactivity disorder
the potential and well-being of local children and reconnect with the (ADHD) and autism. Keaton.com is now a tool used not only in homes
local community. With an innovative building designed by Japanese but within the education system. As the parent of a developmentally
architects, Machi no Hoikuen has become an important fixture of the delayed child, the founder of this project has decided to use his
neighbourhood. programming skill to help children with special needs.

30. BABA LAB Tokyo Bubble
Blowers
Intergenerational Puff bubbles not smoke
workshop for women on your break!
Starting as a collaboration between professional graphic designers The Tokyo Bubble Blowers turn your smoke break into a fun and
and grandmothers living in the same neighborhood, BABA Labo healthy event. With an ashtray full of bubble liquid and and a
(“bahbah (a cheeky term for old woman) labo (laboratory)”) creates selection of plastic pipes they revive childhood memories and help to
products for children. Initially focussed on addressing the needs of relax, step back and take a look at the world from a new perspective.
the grandmothers, who wanted to retain pride in their work as they
aged, BABA Labo now includes neighborhood mothers and has
become an important fixture in the community.
Giftee Melmic
A micro-gift service for
sending small Thank Business training with
You s the power of dancing
Giftee is a Japanese online service that enables micro-gifting of Melmic, founded by a entrepreneur/dance enthusiast, is a business
items such as beer or coffee via Twitter, Facebook or email. The that uses the power of traditional Japanese dance to connect
service has been featured on Techcrunch and is collborating with companies with local communities. Lively local festivals provide a
big-name brands such as MUJI. stage for this fresh approach to building a community.

31. Santa s Wife Machi-Zukuri
GIFT
Spreading happiness
through presents and Bringing traditional
surprises crafts to the world
They support and create surprises. Surprises in the past have varied Machi-Zukuri GIFT supports traditional Japanese crafts through
from activities surrounding a parents’ anniversary celebration to a facilitating collaboration between artists and ecommerce specialists
friend’s birthday surprise, and any personal matter can be supported (online shopping and overseas shipping). The service helps (mostly
from Santa’s Wife. The group devises sultable present along with a elderly) craftsmen to focus on creation and quality improvement,
practical surprise plan is created and supported and through that while developing a new audience for their work.
gift-giving and gift-creating process, Santa’s Wife’s mission is to
bring happiness to both the giver and recipient of the surprise gift.
Higanji Burdock tea
The next level in Revitalizing local
buddhist media farming and community
Buddhism is still a complex and relatively inaccessible topic for Aomori prefecture, in Tohoku, is the largest burdock producing area
younger Japanese. Higanji, a web magazine produced by Buddhist in Japan. With extremely high consumer standards though, 20% of
priests, hopes to foster a deeper and more realistic understanding of the harvest cannot be sold because of superficial blemishes or roots
Buddhist life and to create opportunities for interaction with that aren’t arrow straight. Now, a young group called “Growth” is
Buddhist priests. Content includes blog posts, editorial columns, and rescuing the discarded burdock and transforming it into a fragrant
Q&A sessions on Twitter. tea.

32. Proposal
We d l i k e t o de li ve r ou r articles
f o r yo u r re ade rs i n an y way s.
I d l ove t o g e t y o u r h o n es t fe e db a ck about t hi s, t oo :)
Thank you so much for your time today.
Please consider our request.
Sincerely,
YOSH & GREENZ

33. グリーンズが取り組むこと
✓ 日本の元気を伝える
✓ 日本らしい価値観を伝える
✓ 世界進出をサポートする

34. 日本のアイデアに共通するところってなんだろう？

35. 日本は、非常に古くから、たいへん豊かな価値観を育んできた国ですよね。
歴史の中で育まれてきた美的感覚とか。日本人としてのアイデンティティとか。自然との関わり方とか。
そして今、世界では欧米の国の人々が、「欧米的な価値観だけではうまくいかない」ということに気づきはじめて、
現在、そうした面からも、みんながだんだん、「日本の価値観」の魅力を理解しはじめている状態です。
新しい時代に合わせて考えや価値観のミックスがすすんでいくとしたら。
そのとき日本には、さっき言った「大きいとか『じゃない』価値観」をはじめ、
他の考え方とミックスするための材料がわりあいに残ってるんじゃないかな、と、ぼくはそんなふうに思うんです。
そしてそれはなんだか、ぼくらの世代が次の世代にプレゼントできることでも
あるんじゃないかな、と思ってますけど。
もうひとつ、日本って、「ベーシックにいい人がいっぱいいる国」だと思うんですよ。
良い方法とか悪い方法とかじゃなくて、両方がハッピーじゃないですか。
「良い」「悪い」で言ったらわからない。だけど両方が幸せっていう。
日本の人たちは、手間や時間のかかることを重んじるし、
自分たちがそれをつくるときも手間や時間をかけること自体を楽しむっていう。
そういった時間のつかい方とか喜びの味わい方って、これは誰にも教わってないんだけど
日本の人はみんな、持っているように見える。
先にお金があるんじゃなくて、仕事すること自体や、その喜びが先にある。
嫌なことをしてお金をもらうんじゃなくて、好きなことをしてお金にもなるっていう。
日本のすごいところは、みんなが、「学んだり成長したり」することにも、
「人にあげたり、シェア（共有）する」ことにもとても心を砕いてるように見えるんです。
ずっと日本に暮らしているので、みんなが「個人より集団で考える」日本のほうが、
居心地がよくなっているところがあって（笑）。

36. 金魚鉢トーク
日本発のマイプロジェクトの背景にある、
日本らしい価値観ってなんだろう？
あなたが大切にしている、日本の言葉は何ですか？