The document analyzes a Canadian video warning about the effects of global warming. It summarizes the video's tone, audience, and purpose, which is to warn Canadians about how global warming will harm Canadian identity by impacting typical weather symbols. The document then provides more details about the colors, animals, and symbols featured in the video and analyzes the rhetorical appeals used. It also notes some figurative language and deeper themes around stereotypes and regional differences.

1. Green Winter

2. The Basics
• Voice: conversational, slightly sarcastic
• Audience: probably Canadians
• Purpose: warn against Global Warming
• Ideas: Show us that Global Warming will harm Canadian
Identity
• Details: Canadian symbols, typical stereotypes about
weather.

3. More Details
• Colours – emphasis on greens and browns
• Animals – moose, polar bear
• Canadian symbols: twoonie, Tim Horton’s, French,
hockey, snow

4. Rhetorical Appeals
• Ethos: credibility as environmental activist, shared values
with audience, fellow Canadian
• Pathos: uses humour to make point; doesn’t use particular
scare tactics.
• Logos: observation, details
• Values: Canadianism, economy

5. Going Deeper:
Some
Figurative/Symbolic stuff
• Interesting that Green is usually positive term, used
negatively here
• The elephant in the room (is this reference to US,
perhaps?)
• Lots of emphasis on fakeness – fake snow, fake moose,
artificial ice

6. Deeper Still
• Shared values are somewhat stereotypical, seem focussed
on rural or suburban Ontario. How about West Coast?
• Emotional appeal enhanced by the font. Caps add
sarcastic inflection
• Music in the video reflects changing tone of the
sentences.

7. Problems
• Missed irony/sarcasm
• Too general
• Telling rather than showing – need for specific examples
and talking about how/why rather than just what.