The document outlines a set of principles related to gender archetypes, where males should embody alpha characteristics and females beta characteristics, emphasizing monogamous relationships. It also discusses the importance of providing for each other in love and finance, maximizing health and bioelectricity, and maintaining a daily commitment to physical well-being and style. Overall, the principles advocate for traditional gender roles and personal responsibility in relationships.

1. Principles of Alpha and Beta
Introduction
Michael Herlache MBA
Doctorate of Business Administration Candidate 2020
Principles
Introduction

2. Index
I. Introduction
Principles
Introduction

3. I. Introduction
• All principles emerge only from the dominant schema.
• One can have principles without being a moralist/religious
• That which comes from a non-dominant schema is not a principle
even if it is referred to as a principle.
• That which comes from a non-dominant schema is not a value even if
it is referred to as a value.
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Introduction

4. I. The Principle of the Gender Archetype
• The male and the female should strive to be their gender archetype
• The male should be alpha (i.e. masculine) and the female should be
beta (i.e. feminine)
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Introduction

5. I. The Principle of the Love Archetype
• Both the male and the female should strive toward the love archetype
• The love archetype is monogamy between an alpha male and a beta
female
• Being monogamous with a beta female is alpha
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Introduction

6. I. The Principle of Providing
• The male should provide for the female in finance and the female
should provide for the male in love
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Introduction

7. I. The Principle of Bioelectricity Maximization
• The male and female should strive to maximize bioelectricity rather
than money.
• Bioelectricity for the male is maximized with health, love, and finance
(i.e. perpetuity + meaningful work)
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Introduction

8. I. The Principle of Love
• The male and female should have sex, cuddle, and commit daily
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Introduction

9. I. The Principle of Perpetuity
• The male should build or buy one perpetuity in life and use this to pay
for expenses (i.e. passive income)
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Introduction

10. I. The Principle of Health
• The male and female should workout daily
• The male doing bodybuilding (and running when a mesomorph or
endomorph)
• The female doing cardio
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Introduction

11. I. The Principle of Style
• The male should wear business casual or business formal or be
wearing fitness clothing
• The female should wear feminine clothing (i.e. dresses, skirts) or be
wearing fitness clothing
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Introduction