Greenroof is a roof of a building that is partially or completely covered with vegetation and a growing medium, planted over a waterproofing membrane.

1. GreenRoof - Put Nature On Top
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2. Content
Introduction
Why GreenRoof?
Market analysis
Demand
Target customer
1
Design service
What is GreenRoof?
Operation & Capacity
Facilities & Layout
Quality management
Demand forecast
Implementation
Timeframe
Activities
Gantt chart
Estimate of cost
2
3
4
5

3. Introduction

4. Why GreenRoof?
HCMC pollution
• serious air pollution
• “alarming” level but even “dangerous”
• Affecting citizens
• Negative effect  decrease business opportunity
• Big amount of buiding & house  lack of green
coverage
• Crowded population
Green coverage/person
• HCMC: 6-7m2
• Berlin: 50 m2
• Paris: 25 m2
• Moscow: 44 m2
• The city has plan to increase the green square + raise
awareness to protect environment

5. • Green & flowering industry: 133 companies
good knowledge, technique, & facilities
concentrate on flowers or precinct
• The market is still big
Suppliers are high potential demand but we lack
of the service to adapt customers’ demand
• We are niche & different & Pioneer in its kind
• Next 2 years: more firms to participate in
Market analysis

6. • Statistics in the same industry in the world
• Berlin: 5-30% of green roof space in different parts of the city
• London: 100.000 m² green roofs were installed in 2008
• Shanghai: also installed a similar amount in 2008.
• France: 1 million m2/year (2009)
• North America: 1 million m2/year (2009)
• Germany: 11 million m2/year
HCMC: promising market
10-15 m2/person
People’s committee plan (2020)
Demand

7. Target Customer
• Location: Ho Chi Minh city, urban areas
• Age group: 30-65 years old
• Socioeconomics: their occupation may be officers, doctors, architects,
artists, journalists, entrepreneurs, teachers, biochemist,among others.
• Lifestyle: they love nature and want to live and work in clean environment.
They love gardening also and nature space with plants, flowers, and grass.
• Inside concerns: They concern about the polluted urban area and want to
contribute their effort to improve the quality of air around in particular as well
as environment of the city in general.
Building & private house owners

8. Design service

9. What is GreenRoof?
GreenRoof project’s objectives
Increase green coverage for the urban of
HCMC
Raise awareness about environmental
protection in community
Provide a way to reduce heavy pollution, the
heat from vehicles smoke in HCMC
Create economic benefits

10. A GreenRoof
is a roof of a building that is partially or completely covered with vegetation
and a growing medium, planted over a waterproofing membrane.

11. Benefit of GreenRoof
 Cool and insulate a building
 Provide sound insulation
 Save money on bills
 Provide fire resistance
 Improve air quality

12. Service packages
Consultant – Design – Installment – Operation – Maintenance.
There are 03 main kinds of GreenRoof:
Extensive
GreenRoof
Semi-
Intensive
GreenRoof
Intensive
GreenRoof

13. Continuum from Goods & Service

14. Service process

15. Blueprint

16. Capacity
Strategic Capacity Planning
Long term capacity planning
• Demand patterns: more than 36 beds/year
• Cost per bed: depends on many factors
• Average growth rate: 30%
• Cost of building and operating facilities
• New technological: Water proof
• Behavior of competitors: copy and expand
this service in the future
• Availability of capital and other inputs
• Buy: export the machines from the
international company

17. Location
Location
factors
Weight
Scores (0 to 100)
Dist. 2 Dist. 3 Dist. 7
Rating
Weighted
scores
Rating
Weighted
scores
Rating
Weighted
scores
Work attitude 0.20 60 12.00 80 16.00 75 15.00
Quality of life 0.16 80 12.80 70 11.20 90 14.40
Labor laws 0.12 80 9.60 80 9.60 80 9.60
No of building 0.12 60 7.20 80 9.60 90 10.80
Education 0.10 60 6.00 90 9.00 80 8.00
Staff cost 0.07 65 4.55 80 5.60 70 4.90
Transportation
cost
0.06 80 4.80 75 4.50 85 5.10
Travelling
regulation
0.10 90 9.00 75 7.50 90 9.00
Environmental
regulations
0.07 70 4.90 85 5.95 90 6.30
Total score 1.00 70.85 78.95 83.10

18. Facilities
Facilities Type of Facilities
Water proof Technology
Drainage system Equipment
Water spraying Equipment
Monitoring system Equipment
Vapor barrier Device (tool)
Lawn-mower Device (or tool)
Seeds & Plants Material
Bio-fertilizer Material
Soil Material
Bio-chemicals Material

19. Layout
• Service: made to order
• Volume: quite low (1st period)
• Equipment: general purpose, variety
• Scheduling: dynamic
Personel: 15 people, of which 10 gardeners, 2 consultants, 1 accountant, 1 purchaser and
CEO
Service layout:

20. Quality management
 Time and timeliness
 Completeness
 Courtesy
 Consistency
 Accessibility
 convenience
 Accuracy
 Responsiveness

21. Demand Forecast

22. Demand forecast
Demand per Quarter
Year 1 2 3 4 Total
1 12 8 6 10 36
2 16 10 9 12 47
3 19 14 11 17 61
4 24 15 14 20 73
Total 71 47 40 59 217
Year 5
S1 S2 S3 S4
0.33 0.22 0.18 0.27
SF1 SF2 SF3 SF4
28 19 16 23
since the demand of
beds in the table
seems to exhibit a
generally increasing
trend, we compute a
linear trend for the
three years of beds in
the table to get a
rough forecast
estimate:
y = 23+ 12.5*x
= 23+12.5*(5)
= 85.5
Thus, the forecast for year 5 is 86 beds
Because we have four years of demand, we can compute the seasonal factors by dividing
total quarterly demand for four years by total demand across all four years.
Using the annual forecast of demand, we find that seasonal adjusted forecasts SFt, for the fifth
year are:

23. Implementation

24. Implementation
Timeframe
No. Session A m B t
1 Choose location 15 30 45 30 25
2 Construction 25 50 75 50 69.2
3
Hire sales &
accounting staff
25 50 75 50 69.2
4
Design office
management
5 10 15 10 2.78
5
Set up & finish
office
management
5 10 15 10 2.78
6
Advertising and
Roadshow
15 30 45 30 25
7 Grand opening 1 1 1 1 0

25. Activities
Session a M B t
1 Order Receiving 1 1 1 1 0.03
2 Design and measurement 1.5 3 5 3 0.25
3 Quotation 1 2 3 2 0.11
4 Contract & Deposit 1 2 3 2 0.11
5 Material collecting 3 5 10 6 0.85
6 Implementation 3 5 7 5 1.66
7 Quality Assurance 1 1 1 1 0.03
8 Payment/ Finish 1 2 3 2 0.11

26. Gantt chart

27. Estimate of cost

28. Break-even point
0
50
100
150
200
250
300
350
400
450
500
1 2 3 4 5 6 7 8 9 10 11 12
Millions
Number of orders Revenue Total Cost

29. THE END
Instructor: Assoc. Prof. HO THANH PHONG
Team members:
 Nguyen Thi Thuy Trang
 Tran To Trinh
 Dang Thu Trang
 Le Thi Thuy Linh
 Le Thi Hai Yen
 Nguyen Doan Nha