Many products share different names in different geographies for marketing reasons: Some names don't work well in some geographies or languages. They have negative implications or meanings, it’s linguistics matter. Others: historical matter, economic matter, cultural matter.

1. Nam & Yen Production

3. What for today?
Case studies:
Camera
Car
Ice-cream
Reasons why they change
designs/logo/brandname

4. Category: camera
Product line: Canon EOS 600D

5. REBEL
Kiss

7. 1st reason: Cultural
features Japan
US
They want something
stylish and revolting
They prefer gentle
name

8. 2nd reason: Grey market
Avoid the operation of buying
& selling products in grey
market.

In US: Canon Kiss is not
guaranteed.
 In Japan: Canon Rebel is not
guaranteed.

9. Category: Car
Product line: Misubishi Majero

10. Reason: Linguistics
• When a word have negative implications or meanings in
other languge
• In Spain, “Pajero” means “wanker” (masterbation)
• Misubishi Pajero  Misubishi Montero (Spain)

11. Caterogy: ice-cream

12. Same ice-cream by
Uniliver
UK, Ireland, Vietnam,
Thailand
Germany

13. Reason: Historical matter
Original: Germany
Original: UK
In 1935
In 1922

14. They all inconic brandname with childhood
Kids have grown with them
 No change is better!

15. Summary
Many products share different names in different
geographies for marketing reasons:
Some names don't work well in some
geographies or languages. They have negative
implications or meanings  linguistics matter
Others: historical matter, economic matter,
cultural matter

16. Thanks
Prepared by Nam HUYNH & Yen LE
Vietnam