15. 60% Are Shopping as Much Today as Before the Recession 25% Are ShoppingMORE 80% Would Pay Premiums ofUp to 20% for Green What You Should KnowAbout Green Consumers
28. Here’s a Lot of Numbers 80% of Americans believe third-party certifications play an important role in the oversight of environmental messaging 55% of consumers look for labeling that indicates whether a product or company has some amount of environmental sensitivity 71% actively look for a trust mark or privacy seal before doing online business with a merchant 40% of shoppers desire more green information at the store level 28% say they want to see green information displayed prominently 24 % of consumers are verifying green claims by reading the packaging 17% of are turning to research, such as using the Internet
32. When consumers are presented with sustainability practices online, conversion rates are several times higherthan traditional ecommerce conversion rates
33. Consumers are twice as likely to choose (and pay a higher price for) a green product/service when they are able to do a side-by-side comparison with similar, non-green options $3.99 $5.29
37. Green Irene and GBB Offer the Best In ClassThird-Party Certification
38. Our Process is Easy Step 1 Step 2 Step 3 Step 4 Step-by-Step Guidance Industry Specific Online Assessment A Program Tailored to Your Business Membership Seal That Displays Your Green Efforts
39. The Marketing Benefits of Going Green Are Only Realized with a Trusted, Third-Party Seal Our Seal Adds Value
40. We Give Your MessageBroader Reach Reach More Green Consumers Through GBB’s Broad Social Networks
41. We Help You Get Recognized Our National Media Coverage HighlightsOur Program AND Our Members
42. Get in front of the consumers who are looking for green products and services through GBB’s strategic marketing partnerships We Give YouNew Marketing Channels
43. Our Exclusive Member Marketing Kit IsFull of SEO Tips, Promotion Ideas,and Social Media How-To’s We Offer Tools and Support
44. We Offer Onsite Assistance Green Irene’s exclusive partnership with GBB gives you access to a national network of 650 Eco Consultants for onsite support, training and audits
45. Our Program Offers a Big Return We’ve identified 250 green initiatives that will save you thousands of dollarsevery year.
46. And, We Really Know Green We are a thought leader in green business
47. The Chinese Say “The Best Time to Plant a Tree Was 20 Years Ago, the Second Best Time is Now.”
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