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Developing a Green Business


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This is an overview of the Fresno County Program

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Developing a Green Business

  1. 1. Developing a Green Business<br />Making Profits & Making Sense<br />program sponsored by: <br />
  2. 2. Planning for Sustainability<br />“The climate is not the only thing that is getting hotter – so is green business” <br />-- Gil Friend, author of The Truth About Green Business<br />Overview:<br />Focus<br />Green Business Clarification<br />Green Business Opportunity<br />Triple Bottom Line<br />Pledge to being a Green Business<br />EcoAssessment<br />
  3. 3. Focus<br />Green business is not a new trend<br />The only difference is the scale is changing: <br />Now large and small businesses are talking about<br />Environmental impacts<br />Sustainability<br />Social Responsibility<br />There is an increase in the lifestyles of health and sustainability (LOHAS)<br />All impact markets, operations & profits<br />
  4. 4. Green Business Clarification<br />Being “Green” means a commitment to very desirable outcomes:<br />Sustainability: the ability to keep operating over the long haul and to continue to meet the future needs of your customers<br />Reducing negative impacts on the environment, natural resources, your customers and your employees, that are related to your operation and products<br />
  5. 5. Green Business Clarification <br />Reducing potential liability by reducing or eliminating such things as toxic emissions, depletion of non-renewable resources, critical design flaws, dependency on unfriendly and/or distant suppliers<br />Promotion of innovation and a competitive edge<br />Definition and engagement of new markets<br />Facilitation of employee recruiting, engagement productivity and retention<br />
  6. 6. Green Business Opportunity<br />Green aspirations are not limited to companies that are environmentally sensitive<br />Customer prefer dealing with a green business and many will pay a premium<br />Many government agencies give preference to companies that have green policies and practices<br />
  7. 7. Green Business Opportunity<br />Good Markets: The Green market is large and growing rapidly<br />LOHAS consumer market is estimated at $209 billion<br />$50 billion green building industry<br />Eco-tourism estimated at $24 billion<br />Over $8 billion in cleantech venture investment <br />
  8. 8. Triple Bottom Line<br />There are rewards beyond profits<br />Good business encompasses the following:<br />Economic Benefits (profits)<br />Environmental Benefits (planet)<br />Social Benefits (people)<br />Businesses can be Green & Profitable<br />Profit is the by-product not the sole purpose of a business<br />Increased profitability is a measure of how successful a business is at providing great value and in meeting the needs of its customers<br />
  9. 9. Green Business Pledge<br />Make a Pledge<br />To undertake an EcoPlan for your business or business plan<br />To make an implement a plan to “green” your business/initial business plan<br />To share how plan implementation went over a 12-month period. <br />
  10. 10. EcoAssessment<br />At no charge, Fresno Count Staff will:<br />Tour your facility (or evaluate your business plan)<br />Use the data gathered to prepare an EcoPlan<br />Highlighting how well your business appears to be using its resources<br />Suggesting way your company could become more “green” and ultimately more profitable <br />
  11. 11. Recognition <br />Businesses that have made a good faith effort to complete their pledged and which have submitted the year-end reports will: <br />Be publically recognized by the Fresno County Board of Supervisors<br />Be acknowledged in the Fresno County’s Recycling Directory (distributed in both versions of the Yellow Pages (Valley Yellow Pages and AT&T Yellow Pages))<br />Receive a trophy/plaque recognition<br />Be considered for a CalRecycle WRAP Award<br />