The North Face
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The document discusses The North Face's sustainability goals and initiatives. It outlines their aims to reduce greenhouse gas emissions, design sustainable products, and eliminate operational waste. It also details some of their partnerships and programs to inspire environmental stewardship, including efforts to offset 100% of their energy consumption and use recycled materials in their products and packaging.
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The North Face
- 1. The North Face ® By: Nick Holt “ Never Stop Exploring”
- 2. 1 Background How are they Green? 2 3 Recommendations Simple, Yes?
- 3. What Is It?
- 11. Products Packaging Tissue Paper Recycled Foam Extra Hangtags Removed Box Structure 100% post- consumer waste Green Kazoo ^100% Recycled Fabric Rubber Soles (Shoe) = 40% Recycled Cotton T’s = 100% Organic Cotton
Editor's Notes
- Founder: Happ Klopp Parent: VF Outdoor, Inc
- Facebook Page : 580,000 individuals alleged they “like” The North Face ® brand. Twitter Account: 21,000 people follow daily @thenorthface company updates and contests. YouTube Channel : With 633 subscribers, company-posted videos have generated 20,000 views. RSS (Blog Feed): Consumers have an option to receive weekly emails from the company blog posts. Planet Explore: An online community portal—operated by The North Face ® —that was designed to learn about and participate in outdoor activities around their area.
- The North Face ® immediately complied with the EPA demands, and fulfilled the appropriate revisions to their website and product packaging (EPA vs. The North Face ® ).
- BICEP (Business for Innovative Climate & Energy Policy) The North Face ® supports the lobby group, BICEP, whose purpose is to shape climate change legislation in Congress. 350.org 350.org is “an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis ”-350.org . The North Face ® and its employees from around the world have joined 350.org and have started taking action. Bluesign™ Member As an official Bluesign™ member, The North Face ® is required to “work closely with fabric suppliers to evaluate and improve the chemical make-up of materials at the beginning of the product development process”–Bluesign.com. A Bluesign™ membership is comparable to an EnergyStar™ certification for a home appliance. Conservation Alliance Mission: “Engage businesses to fund and partner with organizations to protect wild places from their habitat and recreational values”-ConservationAlliance.com. The North Face, a co-founder of the Conservation Alliance in 1989, recently gave the Alliance’s Legacy fund a $1 million grant (Sustainable Journey) EPA (Environmental Protection Agency) The North Face ® joined EPA’s Climate Leaders Program in 2008, in which they are required to report annually their long-term sustainability goals as well as their greenhouse gas inventory (EPA Partner Profile). Bonneville Environmental Foundation (BEF) The North Face ® offsets 100% of the energy use of all of its U.S. operations, including retail stores, by purchasing BEF’s renewable energy credits. Multiple wind-farms grant the BEF the opportunity to sell energy credits. (BEF Company News).
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- Bloom-box: Uses fuel cells to power large buildings. Causes independence from the power-grid
- These temporary retail locations allow companies to redefine their brand by engaging with customers’ emotions and offer customer’s enhanced, interactive experiences with their brand. There are no cash registers at these types of stores. They are not built to sell inventory: they are built to sell an experience. The North Face ® needs to build a pop-up store containing sustainable materials that covers the floor plan design. It will also act as a resource informing customers about North Face’s environmental practices and accomplishments.