3. • Focuses on integrating environmental considerations into human
resource practices.
• Examples include:
• Recruiting based on environmental
awareness and skills.
• Training employees on sustainability
practices.
• Rewarding environmentally responsible
behaviors.
Green HRM (Human Resource Management):
4. Aims to:
• Reduce the organization's environmental impact.
• Increase employee engagement and commitment to
sustainability.
Green HRM (Human Resource Management):
5. Example:
A company conducts virtual job interviews and uses electronic
onboarding materials to reduce paper usage and associated
environmental impact.
Additionally, they offer incentives for employees who use
public transportation or carpool to work, further minimizing
their carbon footprint.
Green HRM (Human Resource Management):
7. Promotes products and services that are environmentally
friendly or have a positive environmental impact.
Uses marketing strategies that are themselves sustainable,
such as using recycled materials for packaging or minimizing
energy consumption in advertising campaigns.
Green Marketing:
8. Aims to:
Attract environmentally conscious consumers.
Build brand reputation as being environmentally
responsible.
Green Marketing:
9. Example: A clothing brand uses organic cotton and
recycled polyester in their garments, emphasizing the
use of sustainable materials in their marketing
campaigns.
They also partner with environmental organizations
and promote eco-friendly packaging options for their
products.
Green Marketing:
11. Refers to financial products and services that support
environmentally sustainable activities and projects.
Examples include:
• Investing in renewable energy projects.
• Providing loans to businesses that use
sustainable practices.
• Issuing green bonds, where the
proceeds are used for environmental
projects.
Green Finance:
12. Aims to:
Encourage sustainable development and
environmentally friendly practices.
Channel investments towards a more sustainable
future.
Green Finance:
13. Example: A bank offers loans with lower interest rates
to businesses that invest in renewable energy
infrastructure like solar panels or wind turbines.
They also offer financial products specifically designed
for sustainable home renovations or energy-efficient
appliances.
Green Finance:
15. Green Entrepreneurship is the process of consciously
addressing environmental and social requirements and
problems, as well as developing brilliant, original business
concepts that will provide a solution.
These concepts carry a high degree of risk, which benefits the
environment while assisting in the maintenance of financial
sustainability.
