Great Kiwi Yarns sells a line of luxurious possum merino knitwear made from a blend of possum fur and merino wool. The possum merino fiber is considered superior to cashmere, being warmer, lighter, more breathable, and durable. The possum fur is sourced through New Zealand's possum eradication program, making the knitwear collection sustainable. Customers are encouraged to purchase the high-quality possum merino garments from Great Kiwi Yarns to support local artisans and businesses.